1picture sport services. presented by. sports services. MARCH 2011 Page 1

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1 presented by sports services MARCH 2011 Page 1

2 WHERE WE COME FROM... MARCH 2011 Page 2

3 1picture gmbh/markus Deecke is a consultant in the field of marketing for global brands, especially for below the line activities and he and the 1picture team (based in Germany) are international experts to develop new stadium facilities under the aspects of a 365 day used urban entertainment stadium. References for e.g.: AOL Arena, Allianz-Arena, Commerzbank-Arena, RheinEnergie Stadion, Juventus Turin, Manchester City FC, Panathinaikos Athen and more. MARCH 2011 Page 3

4 INTRODUCING sports services MARCH 2011 Page 4

5 FROM THE SCRATCH TO TURNKEY SOLUTIONS MARCH 2011 Page 5

6 THE STADIUM CONVERTS TO AN URBAN ENTERTAINMENT CENTER MARCH 2011 Page 6

7 Consulting Organisation Thomas + Meyer (e.g. Commerzbank Arena-project: with 1 Mio. additional profit) 1picture gmbh Managing Partner: Markus Deecke Development of brand strategies Brand Leverage Developer Deals, Financing RHL Infrastructure Architecture Planning, Technical Solutions OBERMEYER PLANEN & BERATEN, FRED SCHAUB+PARTNER 1picture sport services Managing Partner: Markus Deecke Content Entertainment Industries, Leisure and Retail, Services MERLIN ENTERTAINMENT GROUP, KENTARO, IMG, SPORTFIVE (e.g.) Energy Emission Planning, Consulting BLS Energieplan 1picture finance Financing Arrangements via network RHL MARCH 2011 Page 7

8 CONSULTANT SERVICES FOR STADIUM OR REAL ESTATE PROPERTIES: identification of projects (scan model) to buy to develop marvellous architecture modern infrastructure successful operating best business administrations stadium/real estate as a brand innovative utilization remarkable marketing advice for negotiations and contracts MARCH 2011 Page 8

9 THE NETWORK BY sports services MARCH 2011 Page 9

10 Sport is the largest source of revenues in international entertainment. The global market for interactive stadium and recreational infrastructures is booming! The German Bundesliga (DFL) as an example: - EUR 5 bn in value creation - 110,000 people employed - EUR 1.5 billion in tax revenue - There are some 110,000 jobs in Germany connected to professional football. This number of jobs equates to around 70,000 full-time employees. MARCH 2011 Page 10

11 German stadiums - 36 clubs in the 1st and 2nd division - most modern stadium infrastructure in the world MARCH 2011 Page 11

12 German infrastructure Created for 2006 and continuously optimised since then. Over the past few years at least a further EUR 500 mn have been spent on optimising existing stadiums with a view to increasing 365/24 earnings. MARCH 2011 Page 12

13 German know-how... for sustainable stadium-infrastructure concepts for use/operation/funding/energy efficiency and marketing leads the world. MARCH 2011 Page 13

14 What does sustainability actually mean in this connection? Sustainability stands for 1. economical 2. socially relevant 3. and ecological planning MARCH 2011 Page 14

15 PARTNER IN COMPETENCE: DEUTSCHE SPORT MARKETING (German Sport Marketing company by the German Olympic Comitee) GMP ARCHITECTS (world market leader in the field of planning stadium facilities, currently 21 projects) SCHLAICH, BERGERMANN U. PARTNER, CONSULTING ENGINEERS (world market leader in the field of planning roofs and steel construction for stadium facilities) MARCH 2011 Page 15

16 Thomas und Meyer 1picture sport services EXPERTS: JOACHIM THOMAS md Olympic Stadium Berlin and president of the federation of German Stadium Operators PATRIK MEYER md CommerzbankArena Frankfurt, int. consultant for operating concepts FRED SCHAUB, SCHAUB U.PARTNER project development and financing THOMAS SPECK, ARENACOM consultant/controller in the construction phase VOLKER LÖHR, KANZLEI LÖHR law firm for stadium security WOLFGANG STUMPF, BLS ENERGIEPLAN consultant for energy efficiency MARKUS KAMANN, GPDM consultant for concepts of education for facility MANAGEMENT: MARKUS DEECKE, 1PICTURE SPORTS SERVICES / 1PICTURE GMBH consultant for stadium marketing MARCH 2011 Page 16

17 ... AND MORE THAN FIFTY OTHER COMPANIES DELIVERING ALL SERVICES AND PRODUCTS FOR STADIUM FACILITIES... MARCH 2011 Page 17

18 ... WITH THE EXPERIENCE OF MORE THAN 100 STADIUM PROJECTS. MARCH 2011 Page 18

19 OUR TARGET: KNOW HOW TRANSFER, SYNERGY AND COOPERATION WORLD WIDE. MARCH 2011 Page 19

20 THANK YOU FOR YOUR ATTENTION. MARCH 2011 Page 20