NEXT STEPS IN VENUE OPERATIONS EURO ATTRACTIONS SHOW 25 September 2018

Transcription

1 NEXT STEPS IN VENUE OPERATIONS EURO ATTRACTIONS SHOW 25 September 2018

2 SANDER VAN STIPHOUT Since 2016: Program manager Amsterdam Innovation Arena Since 2006: Director International Johan Cruijff ArenA Consultancy & management assignments in a.o. Poland, Ukraine, Russia, Brazil, Qatar, India, China : Consultant and project manager Johan Cruijff ArenA : International consultancy & research positions in United States, Bangladesh, Netherlands

3 PROFIT & LOSS INCOME EXPENDITURE Rental Football matches Ajax, KNVB Concerts Dance events Business events Sponsoring Catering (both VIP and GA) Office rent Parking Innovation International consultancy NET PROFIT 2mio euro (after interest, taxes, depreciation, amortization) Staffing Maintenance Energy & Utilities Cleaning, Security Marketing & Sales ICT & Office costs

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5 INCREASED REVENUES +20% 2020 GOALS -20% OPEX REDUCTION IMAGE PR STAKEHOLDER VALUE FAN EXPERIENCE +0,5 (1-10) SAFETY & SECURITY NO INCIDENTS CARBON NEUTRAL SUSTAINABILITY

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7 Intersection

8 BECOME A DATA DRIVEN OPERATOR 1. Decision support, based on data 2. Data based decision making 3. Decision making based on predictive data analytics + WORK WITH STAKEHOLDERS

9 1,2 million visitors pa visitors pa visitors pa 2 million visitors pa Arena Park Events pa 1,2 million visitors pa 1,8 million visitors pa 3 million employees pa visitors pa 1,4 million visitors pa 7 million passengers pa to the area 2016 KPMG Advisory N.V., registered with the trade register in the Netherlands under number , is a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks of KPMG International 9

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11 WE DEVELOP AND DELIVER SMART STADIUM AND SMART CITY SOLUTIONS IN A REAL-TIME PLAYGROUND

12 AIA THEMES BASIC INFRASTRUCTURE FAN EXPERIENCE CUSTOMER JOURNEY SAFETY & SECURITY SUSTAINABILITY FACILITY MANAGEMENT

13 FAN EXPERIENCE

14 RFID BASED PLAYER TRACKING IN COOPERATION WITH:

15 IN COOPERATION WITH:

16 SAFETY & SECURITY

17 EMERGENCY RESPONSE

18 STADIUM AS A PLATFORM (example) TRACKING DATA PLAYER DATA MATCH DATA VIDEO Identity management Media services Analysis services Machine learning Dashboard/Power BI Advanced algorithms (stitching) Coaching applications Algorithms Data Governance Coaching staff: Stadium viewer: Home viewer: Venue operations:

19 CUSTOMER JOURNEY

20 PHYSICAL CUSTOMER JOURNEY

21 OPERATIONAL MOBILITY CENTER MULTI STAKEHOLDER COMMAND CENTER REAL-TIME INTELLIGENCE AO ADAPTIVE ROUTING AND SIGNAGE

22 MOBILITY PORTAL IN COOPERATION WITH:

23 CAMERA FEEDS

24 FUTURE: CITY OPERATING SYSTEM

25 STADIUM AS A PLATFORM (example) METEO HISTORIC VISITOR DATA TRAIN, METRO DATA ROAD TRAFFIC GUIDANCE SYSTEMS PARKING DATA VIDEO FEEDS ACCESS CONTROL CASH REGISTERS TICKET INFORMATION SOCIAL MEDIA Identity Management Data streaming Event hubs Analysis services Machine learning Dashboard/Power BI Mobility portal application - Besite Social media algorithms Predictive algorithms Holistic traffic algorithms To be developed Data Governance Operational Mobility Center: Stadium operator: Visitor:

26 SUSTAINABILITY

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28 PLAATJE BATTERIJ

29 KEY CHALLENGES TO PREPARE FOR THE FUTURE 1. Stakeholder management 2. Funding, business cases, make or buy 3. Retrieve operational challenges Technical design and implementation

30 IN COOPERATION WITH:

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