Your Movies... in the Cloud. Discussion France. June, , DECE LLC

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Beverly Scott
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1 Your Movies.... in the Cloud Discussion France June,

2 UV is created and operated by DECE Partial list from ~85 Member companies 2

3 Why UltraViolet? I own it. I should be able to watch when, where, how I want. I m afraid I ll lose this movie sooner or later I want to share it with my family and household members I don t want to be locked in to one source of content or video apps/ devices 3

4 How it Works Look for logo on disc packs or in online stores Integrated into Retailers websites & apps Create Account during first UV transaction, or log into Account if you already have one See UV collection, download, stream direct from Retailer environment where you bought your content *and* via other participating Retailers 4

5 Three ways for consumers to engage With New Release BDs and DVDs Via EST Via Disc to Digital, in store and at home

6 Usage Model: Unprecedented Freedom Rights Locker Household (up to 6 Members) Download to any Registered UltraViolet-logo App/Device (up to 12) Physical Copy Option Online Streaming Access (up to 3 simultaneous) 2011, DECE LLC 6 6

7 UltraViolet Roll-out Status (as of June 1, 2013) Territories: US, Canada, UK/Ireland, Australia/New Zealand (France & Germany in Sept) Content: 9,700+ titles from 7 Hollywood studios, 3 other major content owners Three ways to add UV titles into UV Collection: UV rights with Blu-ray/DVD EST Disc-to-digital Many ways to watch Download and stream to Win, Mac OS, ios, Android, PS3, Xbox 360 Stream to leading brands of Internet TVs and BD players 12 Retailers Live: Additional launches expected in coming months. Walmart/VUDU, Best Buy/CinemaNow, Barnes & Noble/NOOK, M-GO, Flixster, and Kaleidescape ParamountMovies.com, SonyPicturesStore.com, and UniversalHiDef.com Cineplex (Canada), JB Hi-Fi and EzyFlix (Australia) Consumer adoption: Over 12M HH accounts and growing steadily. 7

8 Fundamental idea consumer view Cloud-based rights & multidevice Access Widely-honored industry standard (like Blu-ray, DVD) 8

9 Fundamental idea business perspective Benefits of open and interoperable ecosystem Platform for innovation 9

10 System Architecture (partial) Content Provider Coordinator Rights Locker Web Portal (uvvu.com) Retailer A Download Service Provider A DSP B Retailer B DSP C Locker Access Streaming Provider Device A Device B Device C DD Streaming Device Registered Devices (Domain) 10

11 UV Common File Format for downloads PUBLISHING PLAYBACK One file* encoded and encrypted by studio Accessed by multiple DRM systems Built on industry standards ISO MPEG4, compatible with MPEG DASH and PIFF H.264 and AAC, optional Dolby Digital and DTS SMPTE Timed Text subtitles * One file for each resolution profile to be distributed, e.g. HD, SD UV Players = devices or app s Built by licensed Client Implementers (to DECE specs) Use one of approved DRMs Must pass compliance verification program and display logo Can acquire, play file for any UV title owned by the user 11

12 CONFUSING ARRAY OF CHOICES Verizon FioS Apple Amazon PlayStation Network Video Store ROKU Sprint Netflix Blockbuster Xbox

13 BENEFITS OF THE CLOUD Selection, Experience, Unlimited Storage, Guaranteed File Retrieval, Instant Access 13

14 There is a Better Way. 14

15 Discussion / Q&A 15

16 Common File Format Elementary Streams Encrypted Streams (AES-128) DECE Common File Format Container (DCC) ISO Container Physical ID (APID) H.264 Video 1 Video 1 Video 1 Required: AAC LC 2ch Audio 1 Audio 1 Audio 1 Optional: AAC,DTS, Dolby, etc. Language(s) Audio 2 Audio n Audio 2 Audio n Audio 2 Audio n. Subtitle 1 Subtitle 1 Subtitle 1 SMPTE Timed Text (SMPTE 2052) Subtitle 2 Subtitle 2 Subtitle 2 Subtitle n Subtitle n Subtitle n Mandatory Metadata Title Images Synopsis Chapters Ratings Publisher Info on each track (e.g., language) Run Length etc. Mandatory Metadata (ContentID) Optional Metadata 16

17 Specifications and Standards DECE Specifications System Coordinator Security Mechanisms Common File Format & Media Metadata Publishing Discrete Media Keyset Delivery Geographies Referenced Standards and specs (partial list) AVC, AAC, AES ISO Base Media File Format (ISO ) Common Encryption SMPTE Timed Text (SMPTE 2052 family) SMPTE Audio channel mapping (SMPTE 428-3) DTS, Dolby JPEG, PNG Common Metadata Entertainment Identifier Registry (EIDR) Countless RFCs IANA registries

Transitioning from Physical to Electronic Content Delivery

Transitioning from Physical to Electronic Content Delivery Jim Taylor Chief Technologist, Rovi Corporation MEDIA-TECH Las Vegas, March 2011 The Evolution of Home Content Delivery Video Audio From VHS tapes