SMS MARKETING BLUEPRINT

Transcription

1 SMS MARKETING BLUEPRINT TCPA & CTIA COMPLIANCE TEMPLATES Updated November 1, 2014

2 SMS ADVERTISING BLUEPRINT Use the following template to remain TCPA & CTIA compliant when advertising your SMS campaign to customers. them on an ongoing basis from your Call-to-Action Tell customers the opt-in incentive, followed by the instructions on how to opt-in. TCPA Disclosures Tell customers that by participating, they're consenting to receive SMS messages from your In addition, customers must be made aware that participation isn't a condition of a making a purchase. TCPA Requirement 20% OFF YOUR NEXT PURCHASE Text BOBS to & subscribe to receive recurring SMS offers. By participating, you consent to receive text messages sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase. Message and data rates may apply. Text "STOP" to opt-out. T&C/Privacy Policy: Msg & Data Rates Instruct customers on how to opt-out of receiving SMS messages from your This must be in bold. Terms & Conditions/Privacy Policy Tell customers the website link where they can find the terms & conditions and the privacy policy for your SMS messaging campaign.

3 SMS TERMS & CONDITIONS BLUEPRINT Use the following template to remain TCPA & CTIA compliant in your SMS campaign's terms & conditions. The following will be hosted on it s own website, and linked to from where you advertise your campaign to customers. them on an ongoing basis from your TCPA Disclosures Tell customers that by participating, they're consenting to receive SMS messages from your In addition, customers must be made aware that participation isn't a condition of a making a purchase. TCPA Requirement You're subscribing to receive recurring SMS offers. Message and data rates may apply. By participating, you consent to receive text messages sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase. Text "STOP" to opt-out. Text "HELP" for help. Privacy Policy: We take privacy very seriously and agree not to share any of your information with others. Msg & Data Rates Privacy Policy Tell customers what you'll be doing with the information you collect about them, and who, if anyone you'll be sharing that information with. number, or address can also be used. Instruct customers on how to opt-out of receiving SMS messages from your This must be in bold.

4 OPT-IN MESSAGE BLUEPRINT Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives after they opt-in. Mobile Opt-In Keyword Customers will text your mobile opt-in keyword to your short code. BOBS Tell customers that they can opt-out by texting STOP to your short code. You've subscribed to receive recurring SMS offers. Text STOP to cancel. Text HELP for help. them on an ongoing basis from your Message & data rates may apply. Message & Data Rates number, or address can also be used

5 WEB OPT-IN MESSAGE BLUEPRINT Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives when they opt-in from the web. Response Command Instruct the customer how to respond to confirm they want to opt-in to receive SMS messages from your number, or address can also be used. Reply YES to receive recurring SMS offers. Reply HELP for help. YES You've subscribed to receive recurring SMS offers. Text STOP to opt-out. Text HELP for help. Message & data rates may apply. them on an ongoing basis from your Tell customers that they can opt-out by texting STOP to your short code. number, or address can also be used. Message & Data Rates

6 HELP MESSAGE BLUEPRINT Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives when they text the word HELP to your short code. them on an ongoing basis from your HELP You're subscribed to receive recurring SMS offers. For more help, call Additional Tell customers where they can turn for additional help. Either a toll-free number, or address.

7 STOP MESSAGE BLUEPRINT Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives after they unsubscribe from your campaign. Opt-Out Commands Customers must be able to opt-out, by texting STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. STOP You've opted out and will receive no further messages. Opt-Out Confirmation Let customers know that they won t receive any more text messages from your