FAST-A-THON SOCIAL MEDIA & APPEAL KIT

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Paulina Harrell
5 years ago
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FAST-A-THON SOCIAL MEDIA & EMAIL APPEAL KIT Your campaign page is all set up, and maybe you are even on a great Fast-A-Thon team.

1 FAST-A-THON SOCIAL MEDIA & APPEAL KIT Your campaign page is all set up, and maybe you are even on a great Fast-A-Thon team. The next step is telling your friends and family what you are doing to help hungry New Yorkers. You can use this kit for your social media and appeals, and we are here to support you every step of the way. Please don t hesitate to reach out to us at the contact information provided at the end of the kit. SOCIAL MEDIA Below you will find Fast-A-Thon social media hashtags, sample copy for Facebook, Instagram and Twitter, eye-catching infographics, and hunger facts from the U.S. Department of Agriculture. Combined with your campaign page URL, these messages will let everyone know why you are Hungry for Change. Post on Facebook and Instagram at least every few days and on Twitter as much as you want! The week of the Fast-A-Thon, increase your message to at least one time a day and on the day of the Fast-A-Thon keep the social media conversation cooking with other Fast-A-Thoners and the soup kitchen about your fasting experience. We will be ing you more tips for social media on November 16th as it comes near. Don t forget to tag @HolyApostlesNYC We ll re-post to our social media community! Hashtags: #HungryforChange #Fastathon #HASKfastathon #1meal1day #makingadifference #stophunger

2 Facebook I m eating just one meal on November 16th like many Holy Apostles Soup Kitchen guests must do every day. Will you support my fast with your generous pledge? [Your Campaign Page URL] By supporting my Fast-A-Thon you ll be helping thousands of New Yorkers who rely on Holy Apostles Soup Kitchen every week. #HaskFastathon [Your Campaign Page holyapostlessoupkitchen I m #hungryforchange and will be fasting on November 16th in solidarity with the thousands of guests who rely on Holy Apostles Soup Kitchen. Your generous support of my Fast-A-Thon at [Your Campaign Page URL] will make a difference in their lives. On behalf of all the soup kitchen guests, thank you! holyapostlessoupkitchen Instagram You can add your personal fundraising URL to your Bio, or guide your followers to the link in the graphic. Your campaign page can be found on our general Fast-A-Thon campaign page. I m eating just one meal on November 16th like many Holy Apostles Soup Kitchen guests must do every day. Will you support my fast with your generous pledge? By supporting my Fast-A-Thon you ll be helping thousands of New Yorkers who rely on Holy Apostles Soup Kitchen every I m #hungryforchange and will be fasting on November 16th in solidarity with the thousands of guests who rely on Holy Apostles Soup Kitchen. Your generous support of my Fast-A-Thon at [Your Campaign Page URL] will make a difference in their lives. On behalf of all the soup kitchen guests, thank you! holyapostlessoupkitchen! Twitter You can shorten your fundraising URL using or the service of your choice. Can you support hungry NYers by pledging to support my #fastathon? [Your Campaign Page URL] By eating just 1 meal on 11/16 I m #makingadifference in the lives of hungry New NYers. [Your Campaign Page URL] I m #Hungryforchange & fasting on 11/16. #Stophunger here: [Your Campaign Page Please support hungry NYers & my #HASKFastathon at [Your Campaign Page

3 Graphics You can download these images from rebrand.ly/fastathon17 or from our Fast-A-Thon event page at Are you hungry for change? FAST-A-THON Thursday November 16th On a social media platform we don t use? By all means, tell your followers on SnapChat, LinkedIn or your own blog why you are #hungryforchange!

4 ing your campaign page URL to your contacts: Telling all your friends and family on your contact list that hunger is an important issue to you, and that you will only be eating one meal on November 16th, is a personalized and practical way to gather immediate support. By sharing how hunger has affected you, or how you had a meaningful connection with a soup kitchen guest or a person in need on the streets, you will help your contacts understand why their support of your Fast-A-Thon is so important to you. Keep things brief. When you create your campaign page, you will find sample language that you can be inspired by, or simply use in its entirety. One way to keep your brief and compelling is to copy and paste just a few sentences from your campaign page onto the body of your , and ask your contacts to click on your link to learn more. You know your contacts best. The key is letting them know why their support of your Fast-A-Thon will help you stay motivated on November 16th, when you only eat one meal in solidarity with hungry New Yorkers. Follow up s: Show your appreciation. You will be notified when someone has donated to your campaign page. They will receive an automatic thank you from us, but of course that doesn t replace a heartfelt letter from you, expressing your gratitude. After that, you may want to update them with your fundraising progress. Sending another personalized note the night before or the day of the Fast-A-Thon reminding them how much their support means to you as you experience hunger will let them know how important their gift is. Finally, the final results of your Fast-A-Thon, sharing some of the experience with them and thanking them for their support. Asking Again Not getting responses? Don t be shy about sending another . People are busy, especially during the months leading up to the winter holidays, and their best intentions may just be put on the backburner and then forgotten. They will appreciate your reminder and admire your persistence. Here is some sample Reminder copy to send to these contacts: (see next page)

5 Hi, I reached out to you earlier this fall and just want to give you an update about my Fast-A-Thon progress. So far, I have raised $XX and am working hard to reach my goal of $XX before I eat only one meal on November 16th. If you haven t yet, can you please visit my Fast-A-Thon page at [Your Campaign Page URL] and learn more about why I will be fasting on November 16th in solidarity with hungry New Yorkers? I know this is a busy time of year but your support would mean so much to me, and to the many hungry New Yorkers who rely on Holy Apostles Soup Kitchen for their meals every weekday, including holidays like Thanksgiving. Best, Your Name Research and Statistics: You can learn more about hunger and share key facts and statistics with your social network, family and friends and the The U.S Dept of Agriculture s website: and Social Media Support We re here to support your Fast-A-Thon! If you need help with your outreach don t hesitate to contact Hannah at halbee@holyapostlesnyc.org or Adrienne at alang@holyapostlesnyc.org

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