Internet Campaigning. Using Your Website and Social Media to Connect, Mobilize and Educate Voters

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Irma Lynch
5 years ago
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1 Internet Campaigning Using Your Website and Social Media to Connect, Mobilize and Educate Voters

Lisa s Bio Designing Databases since 1989. Designing Websites since 1994. Worked with NASA at Kennedy Space Center, the US Air Force, and in the manufacturing and utilities sectors.

2 Lisa s Bio Designing Databases since Designing Websites since Worked with NASA at Kennedy Space Center, the US Air Force, and in the manufacturing and utilities sectors. Educated at Georgia Tech Majored in Computer Science Minored in Nuclear Engineering Started ParaProductions Database & Website Design in Went full time in Founded DemCAMP in 2010 after partnering with Salsa Labs.

3 Your Campaign Website It is your #1 advertisement for your campaign. Everything else you do should refer to it. It is the face of your campaign. If it looks amateurish, you look like you don t know what you are doing. You get what you pay for. Colors matter and have meaning. Stick to Red, White, and Blue if you are not a design professional.

4 Who Should Design Your Website? It depends on how much you have to spend. Do It Yourself - $100 plus $15 per month for hosting Friend or Relative Inexpensive but you get what you pay for. Campaign Programs Have templates specific to campaigns. Professional Design Firm Starts at $500 + $10 per month for hosting for 4 pages Mid Price - $2500, High End - $10,000 - $50,000

5 Website Content At a minimum you need: Home page will convey the face of your campaign. Include why you are running. Issues page Where do you stand? Contribution How to send money. Contact page How to contact you.

6 Website Content Other Pages: Petition page Make your petition fillable and downloadable. Volunteer page How can people volunteer and what can they do to help? Newsletter Sign Up page How people signup to receive your newsletter. In The News page Links to articles where you are quoted or your name appears.

7 Website Content Other Pages: Endorsements page Names of officials, organizations, friends who support you. Events page Upcoming events you will be attending or putting on. Newsletter page A list of newsletters you have sent to supporters. Photo Gallery page Photos of you and family, you and supporters, you doing community projects. District Page Help people figure out if they are in your district.

8 Newsletter Programs Use an program shows professionalism, saves time, let s you track who opens. Campaign Database Program: Salsa, NGP, etc. General Program: Constant Contact, Mail Chimp, etc. Only send to people who have said you can send to them. Otherwise you may get marked as a spammer. If someone gives you a list, you must verify with each person individually that they would like to be on your list.

9 Newsletter Programs You must have an unsubscribe button. Before you hit the send button make sure the has been proofed by at least two other people you don t want to apologize to potentially thousands of people or have your mistake show up on a blog or in the newspaper.

11 Examples of Social Networks General-Purpose Communities: Facebook most popular Twitter not for everyone Google Plus trying to build

12 Examples of Social Networks Special-Purpose Communities: Meetup gets online people to meet offline. Not free. LinkedIn used by people in business. Free for most part, but some features are not Campaign-Specific Systems: my.barackobama.com

13 Social Networks build communities among your supporters Start a Facebook / Twitter Page This should contain messages to the general community about your campaign and events your campaign is involved in. Do not forget to post photos. Start a Facebook Group This should be only done for your diehard volunteers. Only add people if you have their permission. Otherwise you will make enemies.

14 Social Networks make it easy for your supporters to evangelize for you. Facebook Comments Tweets develop a hash tag for the campaign.

15 Social Networks serve as an inexpensive and effective communications channel to your supporters. Schedule Events Send Fundraising Messages Discussion of Issues

16 Volunteer Meetings Social Networks Mobilize Offline Action Can lead to phone banks, canvassing Fundraising Events Meet and Greet Events

17 Social Networks can allow supporters to form local offline groups, helping the campaign cheaply mobilize large districts. Local campaign coordination Local Online Groups Volunteer Meetings - Can lead to phone banks, canvassing Fundraising Events Host committees Meet and Greet Events Rapid Response Teams - Response to Articles, TV, Blogs, etc. Write letters to the Editor.

18 Offline Social Groups Political Party Clubs Social Networks How Do You Build Them? Humanitarian Clubs Rotary, Elks, Moose, VFW, etc. Connect With People You Admire Connect With Friends of Friends Connect With People In Other Groups You Belong To.

19 Advertising on The Internet Facebook Pay Per Click You set how much you want to spend. You decide who you want to target by interests, geographic location. Google AdWords Pay Per Click You set how much you want to spend. You decide who you want to target by words, geographic location. Word costs determine where you will appear.

20 Advertising on The Internet Ad Placement Services Will optimize your website for highest ranking in search engines. Will get your ads placed for you. DS Political uses special targeting that only presents ads to people who will be interested.

21 Campaign Disclaimer Where does it need to appear? Website Every that is not private Social Media pages including events State and Federal Disclaimers are different! State: Political advertisement paid for and approved by (name of candidate), (party affiliation) for (office sought) or Paid by (name of candidate), (party affiliation), for (office sought). Federal: Paid for by (name of Political Committee) Must be in a box. You CANNOT mix the two or make your own! Read the laws!

22 Your Campaign Message Your internet message must be consistent with your campaign s message. If someone says bad things on your page, delete their comment and answer them offline, if at all. Do not start a flame war! Stay on message!!!

23 Thank You for Attending!

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