Targeted marketing across the customer lifecycle for maximum ROI

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Targeted marketing across the customer lifecycle for maximum ROI AccuData Integrated Marketing is one of the most established marketing data companies in the United States.

1 Targeted marketing across the customer lifecycle for maximum ROI AccuData Integrated Marketing is one of the most established marketing data companies in the United States. Our strategic data partnerships, powerful technologies, and unparalleled service drive success with businesses who rely on AccuData to meet their data-driven marketing needs. Headquartered in Fort Myers, Florida, we service over 5,000 clients across the U.S. from printers and marketing companies, to some of the nation s most beloved brands. Our Specialized Industry Knowledge Supports: Agencies Printers and Mailers Restaurants Cable and Telecom Our Data-Driven Products and Services Include: Healthcare Education Insurance and others Data Resources Targeted resident/occupant, B2C, B2B, specialty, and response databases for marketing across multiple channels Marketing Analytics Essential tools to gain key customer insights for optimal segmenting and targeting Database Management Flexible and scalable database solutions for managing multichannel customer data Benefits 1 Integrated direct marketing solutions across the customer lifecycle 2 Specialized industry knowledge and expertise to help you increase marketing ROI 3 Direct marketing solutions for B2C and B2B needs from databases and lists to advanced marketing analytics Digital Solutions Tools to reach a connected audience including and online display advertising

2 Capabilities Overview Data Solutions Single-Source Data - Access more than 400 data sources from industry leaders such as Acxiom, Compact, Experian, Epsilon, KBM, and D&B. Multi-Source Data - Receive incremental data for prospecting and data enhancement through our proprietary waterfall process. Best-in-Class Data Hygiene - Lower campaign costs, while enhancing deliverability and performance with a variety of USPS certified data hygiene and address quality products. Custom Data Processing - Our data experts provide custom lists, data processing, highly accurate merge/ purge, and unique match routines such as spatial analysis or a variety of other processes based on your requirements. ecommerce Solutions AccuLeads - 24/7 online access to the industry s most robust and reliable data hub featuring 16 of the nation s leading compiled databases. Data On Demand - Expand online revenue with a customized solution that allows customers to buy data directly from your website. Marketing Analytics AccuModel SnapShot - Available through AccuLeads, this automated profiling tool helps you find prospects just like your best customers. AccuModel Response - Also available through AccuLeads, this automated predictive model allows you to compare two datasets to find prospects most probable to respond or make purchases. AccuModel Predict- This full service predictive model uses advanced statistical modeling techniques to gain precise information about the probability of your prospects to respond or make purchases. AccuModel Custom - This highly advanced, highly customized model determines the true lifetime value of a customer, including probability to respond and purchase products. Digital Marketing Prospecting - Reach a new audience that has been exclusively targeted for your message using detailed demographic, psycographic, and/or lifestyle attributes. The effectiveness of delivery will be measured via detailed tracking reports. Append with Welcome Message - Identify addresses for your current customers using a specialized matching process and confirm their desire to receive communications with an opt-in permission . Reverse Append - Optimize your marketing file for multichannel campaigns with the addition of contact names and postal addresses. AccuValid - Ensure the best opportunity for inbox deliverability, while helping to protect your IP and domain reputation. AccuValid determines which addresses are best to to based on a list of validation and deliverability checks. Deployment with AimConnect - Utilize AccuData s new deployment technology to deliver your message/offer into the hands of your current customers. Campaigns execute quickly and complete reporting provides intelligence for future testing/ optimization. Marketing Technology AccuBase - Get a 360 view of your customers and prospects along with real-time access and control over your data, on demand Summerlin Commons Blvd., Suite 200 Fort Myers, Florida 33907

3 AccuData Products and Services Dataset Overview With access to an unparalleled number of industry-leading data partners, AccuData is positioned to provide you with an optimum blend of independent and objective recommendations coupled with outstanding customer service. We listen to your needs and provide guidance to help you optimize your campaign direct mail, telemarketing, or . From data sourcing to our full suite of integrated direct marketing solutions, AccuData delivers a closed-loop marketing approach that ensures your success. Data Options on AccuLeads Acxiom Consumer Compact Consumer Epsilon Consumer Experian Consumer KBM Consumer Compact Resident Infogroup Business Acxiom Real Property Acxiom Premover Acxiom New Borrower Acxiom New Homeowner Acxiom New Mover Avrick Direct New Mover Avrick Direct Premover HomeData New Homeowner HomeData New Neighbor Connects Vehicle Data Auto Year, Make, and Model Black Book Appends Kelley Blue Book Appends Fleet Vehicles Budget/Purchase Predictor Ownership Propensity Auto Insurance Expiration Auto MSRP Vehicle Purchase Date Motorcycle Owners Boat Owners Resident/Occupant Data Carrier Route Saturation Residential Addresses Business Addresses Mapping Postal Presorts Consumer Data Buying Activities Canadian Consumers Children by Age/Gender College Planning Date of Birth/Age Dieting Concerns Dwelling Type Early Adapters/Technology Savvy Education Environmentally Friendly Ethnicity Family Relationships Health and Wellness Home Schooling Families Household Composition Language Preference Mortgage Attributes Occupation Pet Owners Pilots/Aircraft Owners Presence of Credit Property Characteristics Registered Voters/Political Party Religion Students/College Students Ultra Affluent Veterans Young Adults/Senior Adults Lifestyles/Consumer Interests Contributors/Donors Collectors Hobbies Reading Healthy Living Hunting and Fishing Licenses Sports Life Event Data Teen Driver in Household College Graduate Newly Engaged/Newly Married Pre and Post-Natal Recently Divorced Recently Retired Financial Data Income Discretionary Spend Net Worth Income Producing Assets Investments Bankruptcies, Tax Liens, and Judgments Modeled Credit Data Consumer Segmentation Systems PRIZM P$YCLE PersonicX ConneXions Digital Neighborhoods Living Well Database Generations SM MindBase Mosaic Niches Senior Adults Adult/Assisted Living Prospects Hearing Aid Prospects Medicare Prospects Senior Adults Present in the Household Senior Parents with Adult Children

4 AccuData Products and Services Ailment Data Ailments and Medical Conditions Diabetics Medications/Prescriptions Vision Hotlines New Connects New Movers New Homeowners New Borrowers New Businesses Response Data Magazine Subscribers Catalog Shoppers Online Purchasers Donors by Cause/Organization Donors by Dollar Amount Businesses and Industries Agriculture/Farmers Line of Business Top Executives Job Functions/Titles Clubs and Organizations Minority-Owned Women-Owned School Personnel Colleges and Universities Churches Hospitals Medical Offices Local Government State Licensed Professionals Accountants/CPA s Insurance Agents Realtors Stock Brokers Teachers Medical Professionals Chiropractors Dentists Dental Hygienists Dieticians and Nutritionists Doctors by Specialty Nurses Occupational Therapists Optometrists Paramedics Pharmacists Physical Therapists Psychologists Veterinarians Office Managers Energy, Telecommunications, and Utilities Solutions Homeowners Property Attributes Cable/Satellite Subscribers Commercial Property Owners Square Footage Modeling and Analytics SnapShot by AccuData TM Predictive Modeling Customer Segmentation Data on Demand AccuDataPipe ListChoice Store Front with the option of Web-to-Print integration or a stand-alone site Data Enhancement Demographic Append Business Data Append Phone Append Reverse Phone Append Geocoding Data Hygiene NCOA Link CASS DSF 2 DPV LACS Link Bankruptcy Suppression Deceased Suppression Prison Suppression Underage Suppression Do Not Mail Compliance DNC Compliance DMA Suppression Data Processing Services File Cleansing/Standardization File Conversion File Reformatting Name and Address Parsing Casing Merge/Purge Deduplication Prioritization Suppression Services Digital Marketing Solutions Retention Deployment with AimConnect Consumer Prospecting Business Prospecting AccuValid Verification Append with Welcome Message Deployment Reverse Append Match and Deploy Reactivate Creative Services Summerlin Commons Blvd., Suite 200 Fort Myers, Florida 33907

cculeads Get instant access to consumer and business records through the industry s most robust online data resource Benefits With AccuLeads, the 24/7 online data resource, you have access to

5 cculeads Get instant access to consumer and business records through the industry s most robust online data resource Benefits With AccuLeads, the 24/7 online data resource, you have access to millions of records in seconds. The largest collection of national marketing databases available anywhere Log in anytime, anywhere without losing your place Upload files for suppression Suppress previous counts and orders to avoid duplication View data definitions for quick explanations Leverage our sophisticated visual mapping solution, with both street and aerial views, landmarks, radius by distance or drive time, and more - all without installing software Plan your list online, anytime, or let our industry-leading data experts do it for you Solutions for a Range of Marketing Needs AccuLeads offers data selections to address virtually every marketing channel and campaign objective. Our team can help improve your saturation mailings or identify specific targets for special offers. Whether your channel includes direct mail or telemarketing leads, AccuLeads is a powerful website that can help you target more qualified buyers and enhance your marketing return on investment. 1 Get free, unlimited counts and 24/7 access to consumer and business records in one convenient location 2 Use the latest mapping technology for highly customized geographical targeting 3 Access a variety of online solutions including descriptive and predictive modeling and data appends

6 AccuLeads The Most B2C and B2B Data Available in a Single Online Location Whether you are looking for local businesses, national consumers, or a more specialized segment, it s all available on AccuLeads. From new borrowers and new movers, to demographics and lifestyle data, you simply can t find a richer, more convenient data resource. Select from these premier resources: 15 Nationally Recognized Databases 1 Resident/Occupant Database 1 Business Database 5 Consumer Databases 8 Specialty Databases Hundreds of Selects Available Sophisticated Mapping Technology Client File Suppression Previous Order Suppression AccuModel Snapshot automated profiling solution to find prospects that look like your best customers AccuModel Response automated predictive model that helps you target new prospects that are likely to respond or make a purchase Automated B2C Data Append capabilities to enhance your customer file through the addition of demographic elements AccuLeads provides an optimum blend of online functionality with quality data options and efficient service. It also makes your count and order experience easier and more productive. Use AccuLeads today to improve targeting through new data sources while you streamline the count, order, and payment process on demand. And, best of all, you decide how much or how little help you need. Visit to start building your lists Summerlin Commons Blvd., Suite 200 Fort Myers, Florida 33907

SourcePLUS Breathe new life into your direct mail campaigns with a solution designed to end list fatigue Have your marketing campaigns started to plateau even after you ve tested your strategies,

7 SourcePLUS Breathe new life into your direct mail campaigns with a solution designed to end list fatigue Have your marketing campaigns started to plateau even after you ve tested your strategies, creative, content, and even re-examined your target audience? Your programs may be suffering from list fatigue. Improve your direct marketing campaigns with AccuData s proprietary multi-sourced list selection technology, SourcePLUS. SourcePLUS allows you to access not only the highest quality data, but also the most data assets available through a single provider. By leveraging multiple consumer and business databases that are compiled from a number of different sources, we offer a broad range of demographic, firmagraphic, and geographic selection capabilities. If your campaigns need to be refreshed, SourcePLUS can help increase your access to unique records that can widen your prospect universe and breathe new life into your campaigns. Find Unique Records that Help Improve Campaign Performance SourcePLUS also features powerful merge/purge capabilities, enabling us to provide records that are unique to each data source. Incremental lift boosts your reach, and because of our scale, we can price the records at the most competitive rates available. SourcePLUS for B2C and B2B Marketing AccuData provides specialty, multi-source solutions for every market segment, including: Benefits 1 Experience incremental lift of up to 20% over single source lists 2 Access multiple data sources to costeffectively increase your B2C and B2B prospect universe 3 Includes NCOALINK processing to ensure accuracy as well as Move Update compliance 53 million B2B records 347 million B2C records 10-20% lift over the original source data 20%+ match rate on data enhancement over single source data

Data On Demand Build additional revenue by offering prospect data within your web-to-print workflow Differentiate your organization in the marketplace with AccuData s easy-toimplement, customizable

8 Data On Demand Build additional revenue by offering prospect data within your web-to-print workflow Differentiate your organization in the marketplace with AccuData s easy-toimplement, customizable data technologies that enable online data purchasing options for your clientele. With Data On Demand (DOD), your customers will gain instant access to the nation s industry-leading data sources as a seemless transaction on your e-commerce site. Benefits 1 Determining if you are a candidate for Data On Demand is simple do you desire to enhance the customer experience through the addition of new products and services while increasing your online revenue generation? DOD is ideal for a variety of companies whose clients and/or members would benefit from comprehensive mailing lists, for example: Printers Print on Demand Companies Direct Mailers Dealer/Agent Networks Franchise Companies and Operators Marketing Agencies Data On Demand Options Tailor AccuData s flexible Data On Demand solutions to your specific needs including how you want your customers to use your website for list fulfillment. Three solutions are available, and can be implemented in as little as 14 days from contract approval: AccuDataPipe, List Choice Stand-Alone Storefront, and List Choice Integrated Storefront. Own a data sales site customized with your brand specifications 2 Integrate into your existing e-commerce solution or host through AccuData 3 Create an additional revenue stream that complements your current print offerings

9 Data On Demand AccuDataPipe Consider AccuDataPipe if you have an existing e-commerce solution in place. An AccuDataPipe solution: Fully integrates your existing e-commerce, registration, and overall functionality with our trusted data partnerships Seamlessly passes count and order details to and from your site via an API as your customers create transactions online Offers a wide variety of industry-leading resident/occupant, consumer, specialty, and business databases available for different types of clients and campaigns Uses advanced geo-selection capabilities to identify specific trade areas and detailed demographics/ firmagraphics for audience targeting and selection List Choice Stand-Alone Storefront Prefer a stand-alone solution that does not rely on existing e-commerce? Consider a List Choice Stand-Alone Storefront: Applies your brand on top of our data partnerships, e-commerce, registration, and overall functionality Manages the customer experience by branding the site with your logo, color scheme, and by determining what databases you want to make available Offers numerous database selections choose one of each of our industry-leading resident/occupant, consumer, and business databases; also available are hotline lists such as New Movers and New Homeowners Uses advanced geo-selection capabilities to identify specific trade areas and detailed demographics/ firmagraphics for audience targeting and selection List Choice Integrated Storefronts Looking to integrate a storefront into an existing software or workflow for print on demand? List Choice Integrated provides the same benefits of the Stand-Alone site, with the added feature of eliminating multiple e-commerce transactions for your customers. Your clients begin the purchase in a print on demand environment, and can easily opt to add prospect data then move through the punch-out for list purchasing Summerlin Commons Blvd., Suite 200 Fort Myers, Florida 33907

Gain new insight into customer demographics and behaviors with marketing analytics From demographic profiles to highly advanced, custom data modeling, AccuData offers four distinct solutions you can

Each offering is fully supported by the AccuData team who will help you interpret the results and apply the intelligence, while increasing your campaign effectiveness and marketing return on

AccuModel Response Also available through AccuLeads, this automated predictive model allows you to compare two datasets to find prospects with probability to respond or make purchases.

10 Gain new insight into customer demographics and behaviors with marketing analytics From demographic profiles to highly advanced, custom data modeling, AccuData offers four distinct solutions you can access based upon your specific needs. Each offering is fully supported by the AccuData team who will help you interpret the results and apply the intelligence, while increasing your campaign effectiveness and marketing return on investment. AccuModel SnapShot Available through AccuLeads, this automated profiling tool helps you find prospects just like your best customers. AccuModel Response Also available through AccuLeads, this automated predictive model allows you to compare two datasets to find prospects with probability to respond or make purchases. AccuModel Predict This full service predictive model uses advanced statistical modeling techniques to gain precise information about the probability of your prospects to respond or make purchases. AccuModel Custom This highly advanced, highly customized model determines the true lifetime value of a customer, including probability to respond and purchase products. Benefits 1 Profile your best customers and prospects based on key activities and behaviors 2 Increase the effectiveness of your direct marketing campaigns 3 Access step-by-step consultation from your AccuData team of experts

11 Marketing Reach your audience immediately and see real-time results Maximize reach and response by creating a multi-channel campaign that includes . Whether coupled with a direct mail effort or used as a sole communications vehicle, marketing offers a cost-efficient way to reach both current and prospective customers. With AccuData s Marketing Solutions, campaigns are executed quickly and results are immediate. Prospect with Greater Accuracy Utilize AccuData s extensive collection of B2C and B2B data to access a broad spectrum of highly responsive target audiences for prospect campaigns. Select from hundreds of attributes including: Geographic Area Interests and Hobbies Transactional Data Demographics Behavioral Data B2B Firmagraphics Build Awareness, Increase Loyalty Use this engagement channel to reinvigorate client communications, build brand awareness, and reinforce your value proposition. You can further enhance the opportunity by providing personalized, relevant communications that leverage offline data, such as purchase history, offer interests, and more. Ensure CAN-SPAM Compliance and Industry Best Practices Be assured that your campaign will be handled with care by the industry s leading experts. We assist you in understanding industry best practices in design, copy, and deployment while working with only confirmed opt-in addresses from a very select list of partner companies. You ll have access to a universe of more than 150 million permission-based B2C addresses and more than 15 million B2B addresses. Benefits 1 See within minutes who is opening and responding to your message or offer 2 Apply industry best practices while complying with the latest regulations 3 Employ testing strategies to ensure all aspects of your campaign are optimized

12 Marketing Product Options Prospecting Reach a new audience that has been exclusively targeted for your message using detailed demographic, firmagraphic, and/or lifestyle attributes. The effectiveness of delivery will be measured via detailed tracking reports. Append with Welcome Message Deployment Identify addresses for your current customers using a specialized matching process and confirm their desire to receive communications with an opt-in permission . Reverse Append Optimize your marketing file for multi-channel campaigns with the addition of contact names and postal addresses; demographic, firmagraphic, and lifestyle data can be added for an additional fee. Validation with AccuValid Ensure the best opportunity for inbox deliverability, while helping to protect your IP and domain reputation. AccuValid determines which addresses are best to to based on a list of validation and deliverability checks. Deployment with AimConnect Utilize AccuData s leading deployment technology, AimConnect, to deliver your message/offer into the hands of your current customers. Deployments execute quickly and complete reporting provides intelligence for future testing and optimization. Reactivate Refresh older or undeliverable addresses with new information matched to the consumer. Reactivate can also be used to suppress new s against your existing opt-out database. Campaign Enhancements A variety of additional services may be available to enhance the appearance and/or performance of your campaign. Please inquire for availability. Creative Design Services Image Hosting Compliance Check SPAM Check HTML Conversion Personalization (PURLs) Rendering Reports Customer File Suppression Opt-Out Suppression A/B Splits Real-Time Tracking Summerlin Commons Blvd., Suite 200 Fort Myers, Florida 33907

Email Marketing Services Reach your audience immediately and see real-time results with managed email services At a Glance Below is an overview of our creative Whether part of a multi-channel effort

13 Marketing Services Reach your audience immediately and see real-time results with managed services At a Glance Below is an overview of our creative Whether part of a multi-channel effort or used as a sole communications channel, marketing offers a cost-effective way to reach customers. If you re looking to leverage this channel, but don t have the technology or resources to do so, we can help. With managed deployment services, we do the work for you. Our marketing experts work as an extension of your team from start to finish ensuring your campaign is deployed successfully and achieves maximum results. Creative Services Creative Design We work with your brand managers and agency partners to develop creative for B2C and B2B marketing, as well as channels/ tactics that are needed to support click-through (e.g., promotional landing pages, registration forms, etc.). Mobile Optimization We develop creative that s optimized for viewing on mobile devices, as well as other viewing scenarios, such as Outlook or webmail, to help ensure your looks its best. services. Our typical rate is $150 per hour. True estimates are determined on a per-project basis and calculated to the nearest half hour. Creative Services Creative Design Mobile Optimization Deployment Services Deliverability Services Scheduling Services Supporting Services A/B Split Testing Campaign Consultation Creative Optimization HTML Conversion Image Preparation List Preparation Personalization Real-Time Tracking Rendering Reports

AccuData s Presenters

AccuData s Presenters Nate Petel SVP, Sales and Service Erika Serrano, MBA Product Manager, Email Marketing Solutions Today We ll Uncover: The purchasing power of email How email marketing becomes an extension