INFORMED DELIVERY DEVELOPER WEB TOOLS AND INFORMED DELIVERY TOOL KIT

Transcription

1 National Postal Forum Informed Delivery National Postal Forum INFORMED DELIVERY DEVELOPER WEB TOOLS AND INFORMED DELIVERY TOOL KIT May 23, 207 Informed Delivery

2 WHAT IS THE WEB TOOLS PROGRAM? Web Tools program s a suite of Application Programming Interfaces (APIs) that allows customer systems to connect to, and integrate with, USPS mailing and shipping systems Your Company WEB TOOLS #include <iostream.h> main() { cout << Hello World! ; return 0; } ACTIVITIES Mailing Shipping Data Retrieval Updates 3 WHAT CAN WEB TOOLS DO? The Web Tools program offers a suite of APIs that allows customers to: Enable USPS products and services on ecommerce websites or within shipping fulfillment processes and systems Manage usps.com and other internal USPS applications and systems The goal of the Web Tools program is to provide a common interface to facilitate access to USPS services 4 2

3 WHY USE WEB TOOLS? Web Tools offers mailers a variety of benefits, which include: Faster Implementation Automatic Compliance Lower Cost of Ownership Maintenance and Updates 5 This is why 70,000 customers rely on Web Tools for USPS integration! WEB TOOLS BY THE NUMBERS Web Tools capabilities are well-developed, and as a result, many customers are using the platform. $757M 70K 5% 200M+ annual revenue supported through label creation 85% number of users API Service Usage Track and Confirm 56% Address Validation 4% Price Calculators 3% Service Standards 2% Internal 35% number of request calls on Web Tools busiest day 6 3

4 PROGRAM ACCOMPLISHMENTS Redelivery and Delivery Instructions APIs evs API enhancements: Shipping Partner Event File, ZPL label images, Priority Mail Cubic New APIs and Enhancements evs API monthly label volume grew by 35% in FY6 (Oct 205 Sep 206) January, Spring, and August Price Changes Global Trade Compliance for APO/FPO/DPO and PTFAS 7 The Postal Service plans to move forward and continue this success. TYPES OF WEB TOOLS Two versions of Web Tools exist: Web Tools I and Web Tools II. Each have their own benefits. Web Tools I Functions: Enables mailing and shipping in customer systems and ecommerce web sites without using any PII Capabilities: Pricing, address verification, service standards, tracking, labeling Web Tools II Functions: Allows and enables customer control of shipments and data Capabilities: Delivery instructions, package intercepts, and more to come (e.g., Informed Delivery control re-direct button) 8 4

5 SHIPPING TOOLS Web Tools allows mailers to enhance their shipping strategies with the following tools: 2 3 Address Validation Verify Correct Addressing Standardize Addressing Service Standards Identify available products Determine time in transit Print a Label Create a shipping label Include domestic and international information 4 5 Price Calculator Look up a price Rate shop Track a Package Determine package status Integrate USPS Tracking into your website 9 WEB TOOLS USE CASES 0 5

6 USE CASE: ADDING TRACKING Get USPS Tracking data from Web Tools Allow customer to set delivery instructions Drive upsell opportunities Your package is scheduled to arrive: Thursday May 25, 207. What would you like to do next? Add a delivery Instruction Add a service plan Shop more Cancel order Monitor your website Redirect a package Improve your customer s experience BENEFITS Increase stickiness Take advantage of tracking upsell opportunities USE CASE: MARKETPLACE SHIPPING Congratulations on your sale! How would you like to ship your widget? Priority Mail Express (-day) $n.nn Priority Mail (2-days) $n.nn Retail Ground (3-days) $n.nn Here s your shipping label. 2 2 Benefits Receive available products and prices upon calling Web Tools Choose which products to offer your seller Receive a label when you call Web Tools Receive the tracking number to share with the receiver 2 6

7 USE CASE: DISTRIBUTION SYSTEMS Connect Web Tools to your Warehouse Management System to quickly add USPS as a carrier. Web Tools WMS Price and rate shop BENEFITS Determine service standards Print labels 3 USE CASE: SHIPPING FROM STORES Stores Inventory Web Tools Web Tools OMS or DOM Order system calls inventory system to find items in stock Order system calls Web Tools to find service standards and cost Web Tools serves the order to the best store Store calls Web Tools for a label and a pickup 4 7

8 UPCOMING PROJECTS The Postal Service plans to enhance its Web Tools offerings with: API Management Implementing an API management tool to improve API performance and developer user experience Innovation Collaboration Leveraging partnerships to develop new APIs to be provided to ecommerce businesses, improving the overall shipping experience for business owners and their customers Web Tools 2.0 Providing authentication and end-to-end secure connection to Web Tools users enabling a more secure, more streamlined future payment process 5 COMING SOON: INFORMED DELIVERY WEB TOOLS 6 8

9 WHAT IS INFORMED DELIVERY? Informed Delivery is a new feature offered by USPS that provides users with digital previews of their household mail arriving soon. Mailpiece Image: Users receive s with grayscale images of the exterior, address side of incoming letter-sized mailpieces Representative Image: Mailers can replace the grayscale image with a representative full color image For Flats: Without a Representative image a user will see this: Ride-along Image: Mailers can include color images and interactive content that accompanies the scanned image or Representative image 7 This feature allows users to interact with their mail in new, exciting ways. INFORMED DELIVERY CAMPAIGN ELEMENTS Well Designed Mailpiece: Informed Delivery campaigns always start with a well designed mailpiece Customized Content: Mailer provides color supplemental content and/or color Representative image Interactive Content: Mailer provides custom URL for clickable supplemental content Designated Dates: Mailer provides start and end dates for the campaign Mailer Identification (MID): Mailer uses the MID on the mailpiece or the MID and serial number sequence 8 Campaigns offer mailers an unprecedented opportunity to engage their target audience and expand their reach. 9

10 INFORMED DELIVERY & WEB TOOLS The Postal Service plans to incorporate Informed Delivery into its Web Tools offerings. Informed Delivery Campaigns Mailers will be able to create and submit Informed Delivery campaigns Web Tools Portal Mailers will be able to download campaign data, including: Density and Statistics Open Rates Click-Throughs 9 HOW DO I REGISTER? The onboarding process has never been easier! Just follow the steps below: Access Go to the website Click the Register Now button Complete the online form Check for your Web Tools username Access the Web Tools APIs For more information contact the Web Tools team at webtools@usps.gov 20 Now, you can sign up and begin making live API calls to Web Tools in minutes. 0

11 INFORMED DELIVERY Want to learn more about Informed Delivery? Reach out through the channels listed below! Website for consumers: informeddelivery.usps.com Website for mailers: usps.com/informeddeliverycampaigns Visit Our Booth at NPF Questions?