THE USAGE OF VS.

Transcription

1 THE USAGE OF VS. THE USAGE OF SOCIAL MEDIA

2 TABLE OF CONTENTS: Definition of and social media:. 1 History of and social media: The position of and social media in the middle east region: Is it (the ) still a mainstream:. 6 Did social media took place?:..7-8 The link between and social media: The difference between and social media :..10 Conclusion:.. 11 List of references :. 14

3 MARKETING is directly a commercial message, to a group of people using . In its broadest sense, every sent to a potential or current customer could be considered marketing. SOCIAL MEDIA MARKETING programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. // Page 1

4 History of Electronic mail, most commonly referred to as or e- mail since 1993 is a method of exchanging digital messages from an author to one or more recipients. is much older than the Internet. It was never invented; it evolved from very simple beginnings. Early was just a small advance on what we know these days as a file directory - it just put a message in another user's directory in a spot where they could see it when they logged in. Simple as that. Just like leaving a note on someone's desk. Over the past 42 years, has evolved into one of the most cost effective forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behavior in a way that was never previously possible. // Page 2

5 History of social media The first recognizable social media site, was created in It enabled users to upload aprofile and make fi friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that s still popular today. Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. At these Web sites, individuals and groups create and exchange content and engage in person-to-person conversations. // Page 3

6 Estimated number of middle east social media users are growing as we will see later on in details. As for now, in 2014, the total worldwide internet users are 3.7% from middle east, 40.2 % of the total middle east population has internet access, 88% of the middle east s online population uses social networking on daily basis. in 2014 // Page 4

7 marketing users in the middle east: Estimated number of middle east users are growing as we can see in the below picture, the proof that marketing isn t dead. // Page 5

8 , is it a mainstream? Business has obvious benefits. Entrepreneurs that invest their energy in small business will greatly benefit from using abusinessaccount for their services. This is the key to getting the business recognized as a serious entity. It is good for business owners to get services that provide a professional name. This makes the business card look more professional. This also makes the website look a lot more profession. // Page 6

9 Reasons Marketing tops Social Media Marketing for B2B Social media is great, and you should use it in your marketing if that makes sense for Your business. But you should not put it ahead of marketing. Because all other things being equal, marketing still tops social media marketing. Here are the reasons why: 1- SIMPLE NUMBERS: has nearly three times as many user accounts as Facebook and Twitter combined 2- IS THE MOST PERSONAL MEDIUM: business-minded people do not go to Facebook for private, 1-on-1 conversations. But business people open Gmail or Outlook or whatever, and bang out an . // Page 7

10 3- IS THE MOST BUSINESSY MEDIUM: Yes, some businesses do use Facebook or Twitter or Google Plus for communicating with various people. But when it comes to building business relationships and communicating with partners and clients, the most serious, grown-up medium is GETS WAY MORE ATTENTION PER CUSTOMER THAN ANYTHING ELSE: Very simply, you re more likely to get face time with your prospects if you use . This isn t necessarily because your customers spend more time with than on Facebook or searching Google or whatever although they might. 5- IS A TRANSACTIONAL MEDIUM: What I mean by this is simply that customers already expect to get offers by , and to buy things through . So they not only have a high tolerance for offers, but they re actually more likely to be in a buying frame of mind. // Page 8

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12 vs. social media When you want to build either of these lists think about what you can do to improve on these 5 factors below. Whether it s how you write for your campaigns or your social media efforts take the time to ask what would make people want to see this in their inbox or what would make someone come and find this information. It could affect what you write or how you position your next campaign. // Page 10

13 Conclusion Social media is more than a buzzword. It s now a lifestyle decision for a lot of companies. It s worth noting that people tend to be members of multiple social media websites simultaneously. The address remains the unique identifier online; you use it to log into almost everything, so it would take a lot for it to become obsolete. I hope I ve managed to convince you that is still a powerful part of your social media arsenal. // Page 11

14 EBOOK SPONSORED BY GRAPHICMAIL MIDDLE EAST GraphicMail is an International cloud based E-Marketing platform, tailor-made according to Middle East region requirements, that allows users to publish multimedia messages ( , SMS & Social Media Posts) from one platform, with one of the highest delivery rate, and best prices (starting USD 8.95 per month). TRY IT FOR FREE: hi il // Page 12

15 Right Service Offices: Beirut - Dubai Jordan Website: beirut@rightservice.net Also you can find us on: Facebook.com/rightservice Twitter.com/rightservice Instagram.com/rightservice Youtube.com/RightService Linkedin.com/right_service // Page 13

16 List of references: tmedi nd o i l medi / o i l net o html // Page 14