, and opens up a panel that is a very powerful search tool. For more advanced search information please see this section in Tips & Tricks.

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1 MeTRIXyst Market Tracker: Basic searching and reading of results MeTRIXyst is one of the most powerful real-time inbox intelligence platforms on the market today, and its ease of use returns the market insights you need quickly, without compromising the depth and specificity of the data you are looking for. MeTRIXyst has been marketing [redacted]. By applying complex proprietary algorithms MeTRIXyst is able to make accurate inferences about the habits and engagement of your customer base and that of your competitors. For more information please see this section in Tips & Tricks. Starting a new search in the Market Tracker First, make sure the Market Tracker and Sending Domain are selected in the upper left corner of the MeTRIXyst dashboard. There are three different ways to search on MeTRIXyst, all are in the upper right of the dashboard. This section shows you how to use the most basic, which is the third. The first is the field that reads, Search for , senders and more which auto-populates while you type with hits across the platform. The second is the button with the, and opens up a panel that is a very powerful search tool. For more advanced search information please see this section in Tips & Tricks. The third field will have the domain which is displayed by the graph when the tool opens after login. If you type a brand or company into the field, it will auto-populate with the various domains used by that keyword. The domain with the largest sending volume and

2 number of campaigns will be in the top slot. Simply selecting it will load the data. For this example Macy s was used. Working with the Inbox Placement Graph In reading the selected domain s data, it might be helpful to first go to the Inbox Placement graph. In this example for e.target.com notice that the left vertical axis reads Sending Volume which corresponds to the blue and red bars, while the dotted lines belong to the right vertical axis which displays ISP Inbox Placement. Both axes are over time, the default is 30 days. To change the period of time, click on the third field that displays the current span of time, and notice that there are several presets to choose from. If a particular beginning and ending date is desired or if you want to limit your search between two dates set the beginning date by selecting it from the pop-up calendar panel after clicking on the left date field, and select the end date with the center field. Be sure to hit the Apply button for the changes to take effect.

3 Notice that in doing a roll-over across the graph with your mouse, a small panel automatically pops up with inbox placement statistics for that date. Displayed are the percentages of overall inbox placement and spam designation, and inbox placement for the various providers, such as; Gmail, AOL, Yahoo and Outlook. Use the icon in the top right with three horizontal lines to export these graphs. The graphs can be exported to PNG and JPEG image formats, a PDF document, and an editable SVG vector image. Overall Inbox Placement and Read Rate On the right the cumulative statistics for Overall Inbox Placement, as well as inbox placement by service provider are displayed. Notice the measurement of Overall Read Rate. A Read Rate percentage is broken down by read percentage, read and subsequently deleted percentage and a deleted without being opened percentage. They are calculated and accurate regardless of what kind of device they were viewed on, and are not dependent on view time. For more advanced inbox placement and read rate information please see this section in Tips & Tricks. Other information worth noting is the owner of the domain s physical address and their Service Provider, or ESP. Also, if one of the boxes below the address is clicked on, a new browser window will open and display the creative art and images associated with the campaign. Viewing the statistics and creatives for each campaigns Scrolling down the dashboard, you ll find the list of campaigns that occurred over the time selected for the domain. The information is neatly presented with the date, the s subject line, the campaign s volume, inbox placement, percentage caught in spam filter, and the three read rate percentages discussed prior. For more explanation regarding these headers please see this section in Tips & Tricks.

4 At the top of the list on the left is a search field to drill down to certain words or terms in the subject or body text. Next to the field is the number of campaigns listed. To view the creatives, or HTML art associated with the s, roll over the small image icon on the furthest left column. Clicking on the icon will open the creative in another browser window. To filter out personal messages, check the box on the panel that pops up when the funnel button on the right is clicked. To export the campaign list, use the download button on the far right. The file will be extracted into a CSV file-type which can be used with any spreadsheet program all of the creatives, as JPEGs, for the duration selected, or both. You will be notified and given a link via the dashboard when the export is ready for download. The Sending Volume and Overlap graphs At the top of the graph are two other tabs in addition to the Inbox Placement tab. Sending Volume displays the average volume per day of the week for the period of time.

5 A mouse roll-over of any day will give you the average volume of spam and inbox placement, with the average read rate. In the Overlap graph, all of the domains of the direct competitors of the currently selected domain are graphically displayed, showing their overlap in the marketplace. The overlapping domains are listed across the horizontal axis, and Overlap Percentage is represented by the vertical one. A roll-over shows the degree of overlap by Projected Panel Reach and percentage of Overlap. Notice that in the case of .macys.com, the Overlap Percentage is less than s.kohls.com, but the Macy s circle is larger than the Kohl s one. This is because the Projected Panel Reach is larger by about 5M.

6 Similar data can be read from the Overlap Analysis part of the Market Tracker, but the intelligence is far wider across the market. MeTRIXyst Market Tracker: Tips & Tricks How MeTRIXyst works MeTRIXyst hosts [Section redacted]. What is meant by Read Rate? Read rates are calculated directly from the inbox over a seven day period. The read rates are broken down by a read percentage, deleted after reading percentage and lastly, deleted without being opened percentage. All read rates are able to be collected and calculated regardless of the type of device it was viewed on, or how it was viewed. The time a user spends on the message is irrelevant for the tool to categorize the read rate. There are marginal percentages that are applied in order to ensure the statistical accuracy of the reporting. Other methods of searching Simply typing into the Search for , senders and more field begins the same autopopulation function of the basic search. However, the results returned are not just domains, but useful across the entire platform. Using this field, searches are possible in campaign searches, sending domains, brands and company categories. But by far, the most specific and granular searches are done through the filter panel. Simply enter text into the fields in format of the existing prompts. Possible filter options that can be used singularly or in any combination are: Keyword or phrase with the choice of the subject line, body or both; Sent From this only applies to the sending domain; Sent Between this works the same way as customizing the inbox placement graph; Creative Presence with the choice of either, has creative or no creative;

7 Mobile-Ready Format with the choice of either, mobile-ready or not mobileready; Campaigns with the choice of either, commercial or personalized roundup; ESP simply choose the Service Provider that you are looking for from the list; Header Key a technical term for a tag s value unique to the sender s service contained within the s header code, which helps differentiate between campaigns, announcements, offers, newsletters, etc; Header Value as with above, a technical term for the unique value of the header key, which, for example, can identify an entire campaign of personalized s, or an mass with a large reach; Received Using (MTA) refers to the technical infrastructure, such as SMTP servers, that send out the bulk s for the ESPs How to customize the chart Just below the Inbox Placement graph there is a bar that contains the variables Inbox, Spam, Gmail, Yahoo, Outlook and AOL. Each one of these variables can be clicked on and off, to isolate the particular data of interest. In the example below, just the inbox placement of Yahoo and Outlook are compared.

8 How to customize time period This was reviewed in the How To section, but the images below show in better detail the preset times menu and the calendar pane. To change the period of time, click on the third field that displays the current span of time, and notice that there are several presets to choose from. If a particular beginning

9 and ending date is desired or if you want to limit your search between two dates set the beginning date by selecting it from the pop-up calendar panel after clicking on the left date field, and select the end date with the center field. Be sure to hit the Apply button for the changes to take effect. What's the difference between inbox placement and sending volume Sending Volume refers to the estimated number of s sent to panelists multiplied by MeTRIXyst s calculator, with a ±20% variance. Inbox Placement is calculated from how many messages made it to the panel s inboxes as opposed to their spam folders. The difference between Domain, Brand and Company views In the Market Tracker, the Sending Domain view only shows data from a single domain, while the Brand Tracker displays all of the data for all of the domains connected to a particular brand. Notice in the example below, that the performance for five domains in the Target brand are displayed. Much of the data displayed is merely aggregated and can be viewed and customized like the Sending Domain data.

10 For an even wider view, there s the Company Tracker, which displays the performance for an entire company, including all of its brands and domains. Using Target again, notice that the brands Cooking.com, DermStore, and Chef s Catalog are included with Target. It s also important to notice that these two trackers make it easy to jump into competitors domains for comparison and contrast, and SWOT analysis. By using the competitors links on the right of the dashboard, it s quick to find and analyze the data you need.

11 Campaign List filters, hiding customization and data downloads This was covered in the How To section: At the top of the list on the left is a search field to drill down to certain words or terms. As a term is entered, a button appears next to the Filter button which will clear to search. Next to the search field is the number of campaigns listed. To view the creatives, or HTML art associated with the s, roll over the small image icon on the furthest left column. Clicking on the icon will open the creative in another browser window. To filter out personal messages, check the box on the panel that pops up when the funnel button on the right is clicked. To export the campaign list, use the download button on the far right. The file will be extracted into a CSV file-type which can be used with any spreadsheet program all of the creatives, as JPEGs, for the duration selected, or both. You will be notified and given a link via the dashboard when the export is ready for download. Campaign list explaining headers Volume: refers to the estimated number of s sent to panelists multiplied by MeTRIXyst s calculator, with a ±20% variance; Inbox: calculated from how many messages made it to the panel s inboxes as opposed to their spam folders; Spam: calculated percentage of volume that winds up in users spam folders; Read: percentage of messages found to have been read and retained in inbox this is not device specific or time dependent; Read & Deleted: percentage of messages deleted after being read; Deleted: percentage of messages deleted but not read.