Surviving Live Stream Catastrophes. Tim Akimoff Oregon Department of Fish and Wildlife

Transcription

1 Surviving Live Stream Catastrophes Tim Akimoff Oregon Department of Fish and Wildlife

2 What we re going to cover today What is live streaming and why should I do it? Live Stream fails and what we can learn from them Increasing your odds of success Working with a host or interviewee Handling comments Staying nimble

3 Trivia: When was the first-ever live, stream event in history?

4 My live stream setup today

5 What you need to live stream Camera Streaming Platform Audience

6 Why live stream? Immediacy Live streams allow you to capture the moment Exclusive Live streams allow you to take people places they might not normally go Limitless It costs a $1,000 a minute to make professional videos. Live streams are free or low cost Renewable Information is always changing. Live streams can be made again and again and again Put people in touch with decision makers

7 Taking People to New Places

8 Our First Live Stream Reached Half a Million People

9 Live Stream + Live Audience

10 The Birds and the Bees of Live Streaming Always do a pre-check of your location What s the topography like? Planes, trains and automobiles = bad audio Good audio can make a bad live stream tolerable Who are you sharing bandwidth with? What s your backdrop look like? Are you planning to move around? Does your signal get weaker or stronger if you move around? Are you legal? Private land vs public land

11 The Birds and the Bees of Live Streaming Address issues as they come up Allow yourself some wiggle room for error Prepare your host or interviewee in advance Bring a backup: Devices, batteries, charging cables and mounting options Build a contingency plan in case of weather or noise issues Relax: It makes everyone else more relaxed Go with the flow of conversation and engagement

12 Working with a Host Crikey, mate! A good host or subject-level expert is priceless Draw on their energy and go at their pace Communicate effectively through hand signals or directly if you ve established that method Give them feedback throughout the live stream If they make a mistake, make the correction while live streaming Read names in the comments so they can respond directly to those people Make sure to have your host reiterate where you are and what you are talking about for new audience members joining mid stream Repeat often: Who am I? Where are we? And What are we talking about today?

13 Working with an Interviewee Camera-shy interviewees can make great live streams if they re well prepared and you take the lead Do your homework and know their topic almost as well as they do Stay on topic and pre-discuss comments that they may not feel comfortable answering Create a relaxed atmosphere and don t create a lot of rules or specific things they need to remember Give them lots of encouragement and support during the live stream Spend time talking to them before going live so they can become comfortable with you

14 Education or a Cesspool of Negativity? Build your comment strategy before you go live and stick to your guns Have someone in the office research questions as they come in and answer them Tell your audience which questions you ll be answering and delete comments that are off topic Don t surprise your host or your interviewee with questions they are not prepared for Stop and answer questions frequently rather than waiting until the end of a live stream Read the first name of your commenter or question asker If you don t know the answer, tell your audience you ll get back to them in the comments after the stream has ended

15 Stay Nimble and Think on Your Feet Improvising means being very aware of your surroundings If you prepared well, you now have options to change it up if need be You need to be able to keep an eye and ear on the live stream while processing information about your surroundings Don t be afraid to talk to your audience and let them know about changing positions or stopping and starting again Keep it casual and don t create unreasonable expectations

16 In the Rearview Always do a pre-check of the place where you are going to be live streaming Good audio will save bad video Stay flexible and build in options to change directions Always show up early and spend time with your host or interviewee Relax, be curious and have fun

17 Questions? Tim Akimoff Oregon Department of Fish and wildlife Twitter.com/timakimoff Instagram.com/timakimoff Facebook.com/timakimoff