IPSOS / REUTERS POLL DATA Prepared by Ipsos Public Affairs

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1 Ipsos Poll Conducted for Reuters Streaming Services These are findings from an Ipsos poll conducted June 8-26, 2017 on behalf Thomson Reuters. For the survey, a sample of roughly 4,453 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample for this study was randomly drawn from Ipsos s online panel (see link below for more info on Access Panels and Recruitment ), partner online panel sources, and river sampling (see link below for more info on the Ipsos Ampario Overview sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2013 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 1.7 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=4,453, DEFF=1.5, adjusted Confidence Interval=3.2). For more information about conducting research intended for public release or Ipsos online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us. TM1240Y17_1 - Which of the following do you have in your home... Cable or satellite television service? TM1240Y17_2 - Which of the following do you have in your home... DVR or TiVo? TM1240Y17_3 - Which of the following do you have in your home... A tablet? TM1240Y17_4 - Which of the following do you have in your home... Laptop computer? TM1240Y17_5 - Which of the following do you have in your home... Streaming media player (ex Apple TV, Roku, etc)? Total No 28% Yes 72% No 60% Yes 40% No 37% Yes 63% No 24% Yes 76% No 66% Yes 34% No 57%

2 TM1240Y17_6 - Which of the following do you have in your home... Smart TV? TM1240Y17_7 - Which of the following do you have in your home... None of these? TM113Y13_1 - Use the following service to watch video content...amazon Prime TM113Y13_2 - Use the following service to watch video content...hulu TM113Y13_3 - Use the following service to watch video content...netflix TM113Y13_7 - Use the following service to watch video content...cable streaming service (ability to watch TV online via your cable provider) TM113Y13_8 - Use the following service to watch video content...hbo GO/ HBO Now TM113Y13_5 - Use the following service to watch video content...aereo TM113Y13_6 - Use the following service to watch video content...none of these TM1241Y17_1 - Which of these options access... Amazon Prime to watch movies and series? TM1241Y17_2 - Which of these options access... Hulu to watch movies and series? Yes 43% No 97% Yes 3% No 68% Yes 32% No 78% Yes 22% No 42% Yes 58% No 66% Yes 34% No 84% Yes 16% No 99% Yes 1% No 74% Yes 26% Paid subscription I personally pay for 74% 17% 5% Free trial 3% Other 2% Total 1722 Paid subscription I personally pay for 59% 21% 9%

3 Free trial 7% Other 4% Total 1173 TM1241Y17_3 - Which of these options access... Netflix to watch movies and series? TM1241Y17_7 - Which of these options access... Cable streaming service (ability to watch TV online via your cable provider) to watch movies and series? TM1241Y17_8 - Which of these options access... HBO GO/ HBO Now to watch movies and series? Paid subscription I personally pay for 64% 23% 10% Free trial 2% Other 1% Total 2932 Paid subscription I personally pay for 66% 21% 3% Free trial 4% Other 6% Total 1586 Paid subscription I personally pay for 59% 23% 7% Free trial 6% Other 4% Total 843 TM1241Y17_5 - Which of these options access... Aereo to watch movies and series? TM1242Y17_1 - You mentioned that you to access... Amazon Prime. Which of the Paid subscription I personally pay for 40% 25% 13% Free trial 7% Other 15% Total 39 46% hold 54% of someone outside my hold Total 106

4 TM1242Y17_2 - You mentioned that you to access... Hulu. Which of the TM1242Y17_3 - You mentioned that you to access... Netflix. Which of the TM1242Y17_7 - You mentioned that you to access... Cable streaming service (ability to watch TV online via your cable provider). Which of the TM1242Y17_8 - You mentioned that you to access... HBO GO/ HBO Now. Which of the TM1242Y17_5 - You mentioned that you to access... Aereo. Which of the TM1243Y17_1_1 - Has this situation ever applied to you for... Online streaming services - I have shared passwords from my account with others so that they could get access? TM1243Y17_1_2 - Has this situation ever applied to you for... Online streaming services - I have borrowed passwords from others so that I could get access? 34% hold 66% of someone outside my hold Total % hold 76% of someone outside my hold Total % hold 58% of someone outside my hold Total % hold 54% of someone outside my hold Total 97 32% hold 68% of someone outside my hold Total 9 No 80% Yes 20% No 87% Yes 13%

5 TM1243Y17_1_3 - Has this situation ever applied to you for... Online streaming services - Neither, I haven't shared passwords so others could get access/i haven't borrowed passwords so I could get access? TM1243Y17_2_1 - Has this situation ever applied to you for... Streaming services through cable or satellite TV - I have shared passwords from my account with others so that they could get access? TM1243Y17_2_2 - Has this situation ever applied to you for... Streaming services through cable or satellite TV - I have borrowed passwords from others so that I could get access? TM1243Y17_2_3 - Has this situation ever applied to you for... Streaming services through cable or satellite TV - Neither, I haven't shared passwords so others could get access/i haven't borrowed passwords so I could get access? TM113Y13_1 - TM113Y13_3 - Services used to watch video content TM113Y13_7 - Use the following service to watch video content...cable streaming service (ability to watch TV online via your cable provider) TM113Y13 - Services used to watch video content TM1241Y17 - Best description of how you personally access online video service(s) to watch movies and series No 29% Yes 71% No 89% Yes 11% No 92% Yes 8% No 18% Yes 82% Prime, Hulu, Netflix Users 67% Prime, Hulu, Netflix Non-Users 33% Cable Streamers 34% Non Cable Streamers 66% Video Streamer Universe 74% Non Video Streamer Universe 26% Access online video service(s) by using an account/log-in information that 12% belongs to someone outside your Don't access online video service(s) by using an account/log-in information that 88% belongs to someone outside your Total 3557 Streamers of Amazon Prime OR Hulu OR Netflix - Use an account/log-in information that belongs to someone outside your for Amazon Prime OR Hulu OR Netflix Streamers of Amazon Prime OR Hulu OR Netflix - Use an account/log-in information that belongs to someone outside your for Amazon Prime OR Hulu OR Netflix 11%

6 Streamers of Amazon Prime OR Hulu OR Netflix - DOES NOT Use an account/login information that belongs to someone 89% outside your for Amazon Prime OR Hulu OR Netflix Total 3276

7 How to Calculate Bayesian Credibility Intervals The calculation of credibility intervals assumes that Y has a binomial distribution conditioned on the parameter θ\, i.e., Y θ~bin(n,θ), where n is the size of our sample. In this setting, Y counts the number of yes, or 1, observed in the sample, so that the sample mean (y ) is a natural estimate of the true population proportion θ. This model is often called the likelihood function, and it is a standard concept in both the Bayesian and the Classical framework. The Bayesian 1 statistics combines both the prior distribution and the likelihood function to create a posterior distribution. The posterior distribution represents our opinion about which are the plausible values for θ adjusted after observing the sample data. In reality, the posterior distribution is one s knowledge base updated using the latest survey information. For the prior and likelihood functions specified here, the posterior distribution is also a beta distribution (π(θ/y)~β(y+a,n-y+b)), but with updated hyper-parameters. Our credibility interval for θ is based on this posterior distribution. As mentioned above, these intervals represent our belief about which are the most plausible values for θ given our updated knowledge base. There are different ways to calculate these intervals based on π(θ/y). Since we want only one measure of precision for all variables in the survey, analogous to what is done within the Classical framework, we will compute the largest possible credibility interval for any observed sample. The worst case occurs when we assume that a=1 and b=1 and y=n/2. Using a simple approximation of the posterior by the normal distribution, the 95% credibility interval is given by, approximately: For this poll, the Bayesian Credibility Interval was adjusted using standard weighting design effect 1+L=1.3 to account for complex weighting 2 Examples of credibility intervals for different base sizes are below. Ipsos does not publish data for base sizes (sample sizes) below 100. Sample size Credibility intervals 2, , ,