Stakeholders Forum on Quality of Service and Consumer Experience (Nairobi, Kenya, November 2015)

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1 Stakeholders Forum on Quality of Service and Consumer Experience (Nairobi, Kenya, November 2015) Understanding, Testing and Optimizing the Perceived Video Quality of OTT VoD Streaming Services Christian Schmidmer, Joachim Pomy OPTICOM, Germany

2 What is Different with Adaptive Streaming? TCP (or TCP-like)-> No packet loss Stalling effects (rebuffering) Highly variable coding quality Resolution changes Long sequences Many codecs Many devices Conclusion: Clear need for a new streaming video quality measurement technique

3 Adaptive Streaming Concept Content Encoder IP Network Clients / Player CDN 650 Kbps Cache Cache Cache 1.1 Mbps Cache Cache 3.5 Mbps 650 Kbps 1.1 Mbps 3.5 Mbps HTTP Streaming Server Segment Bitrate Master (Reference) Chunk Files (Transcoded) Player Buffer Received Media Bitstream Video Codec Network Capacity (Re-) buffering Content Quality Media Stream Quality Transmission Quality Presentation Quality

4 PEVQ Structure Reference Degraded Screen Size Alignment Computational Cost Low High Perceptual Model Calculate Indicators per Frame PEVQ-S Database Modelling of Temporal Effects Indicator Combination Indicators ITU-T & EACO Stakeholders Forum on QoS & CE, Nairobi, Kenya, November 2015 MOS

5 PEVQ-S in the Chain ITU-T & EACO Stakeholders Forum on QoS & CE, Nairobi, Kenya, November 2015

6 Supported Services/Platforms Windows Linux Android YouTube Supported Supported Supported Amazon Instant Video Supported Supported* In Progress HLS Supported for proprietary server Supported for proprietary server Supported for proprietary server Videoload Supported Supported Not yet supported

7 PEVQ-S Measurement

8 Benchmarking VoD Streaming Services Are data rates, considerably higher, or at least above the maximum video bit rate, a good enough prospect to achieve good video quality? Stress testing of AIV using PEVQ-S 16 Mbit/s ADSL (copper) 32 Mbit/s ADSL (copper) 150 seconds video containing quality levels up to 1080p at a bit rate of 10 Mbit/s

9 AIV over 16Mbit/s ADSL

10 AIV over 32Mbit/s ADSL

11 Conclusions Clear need for a streaming video quality measurement technique for highly variable bitrates and resolutions as well as longer than 10s streaming sessions Currently, no standardized subjective and objective VQM standard exists for ABR video streaming for the above setting PEVQ-S is proposed to resolve this shortcoming, based on advancing existing standards, while maintaining maximum backward-compatibility and validated accuracy PEVQ-S is suited to evaluate different OTT quality layers: Content, Media Stream, Transmission and Presentation Quality

12 Thank You! More info:

13 Amazon Instant Video (1) Bitrate [Mbit/s] Resolution Framerate Codec x H x H x H x H x H x H x H x H x H x H x H x H.264 ITU-T & EACO Stakeholders Forum on QoS & CE, Nairobi, Kenya, November 2015

14 Netflix (1) Bitrate [Mbit/s] Resolution Framerate Codec x H x H x H x H x H x H x H x H x H x H.264 ITU-T & EACO Stakeholders Forum on QoS & CE, Nairobi, Kenya, November 2015

15 YouTube (1) Bitrate [Mbit/s] Resolution Framerate Codec x H x H x H x H x H x H x VP x VP x VP x VP x VP x VP9 ITU-T & EACO Stakeholders Forum on QoS & CE, Nairobi, Kenya, November 2015

16 Players Involved in OTT QoE Rivalry ITU-T & EACO Stakeholders Forum on QoS & CE, Nairobi, Kenya, November 2015

17 Stakeholders Different Quality Views Stakeholders for OTT QoE and related quality layers

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