SCHOOL OF JOURNALISM AND MASS MEDIA

Transcription

1 School of Journalism and Mass Media 1 SCHOOL OF JOURNALISM AND MASS MEDIA R. Kenton Bird, Director (347 Admin. Bldg ; phone 208/ ). Faculty: Justin Barnes, Denise Bennett, R. Kenton Bird, H. Patricia Hart, Susan Hinz, Bill Loftus, Russell Meeuf, Glenn Mosley, Shawn O Neal, Michael Park, Vicki Rishling, Julie Scott, Steven A. Smith, Mark Secrist, Rebecca Tallent. The University of Idaho School of Journalism and Mass Media combines hands-on professional programs with a liberal arts approach to the study of the mass media. It offers bachelor s degrees in four areas: journalism; broadcasting and digital media; advertising; and public relations. The curriculum is based on a premise that journalists, broadcasters, public relations professionals and advertising executives should be broadly educated. Accordingly, students must take at least 75 of the 120 credits needed for graduation outside the School. Students with degrees from the School of Journalism and Mass Media pursue careers with advertising agencies, radio and television stations and networks, film and video production companies, cable and satellite operations, newspapers and other print and online media, public relations firms, and as media specialists in non-profit agencies, private corporations and within the government. Graduates also pursue advanced degrees. The School of Journalism and Mass Media provides theoretical and professional preparation in mass media fields and functions as an academic unit of the College of Letters, Arts, and Social Sciences to provide media courses to students in other fields of study and university general education core courses. The school offers B.A. and B.S. degrees in Advertising; Broadcasting and Digital Media; Journalism; and Public Relations. All of the programs provide students with preparation for careers and graduate study. Students seeking the B.A. degree are required to have a demonstrable proficiency in a foreign language and those seeking the B.S. degree must complete an 18 credit minor or area of emphasis in a subject area outside those taught by the School of Journalism and Mass Media. Students in the School of Journalism and Mass Media are strongly encouraged to enhance their academic experience by working at the independent student media groups on campus, including the Argonaut newspaper, the Blot magazine, and KUOI-FM. Students are also strongly encouraged to pursue internships at professional media organizations throughout the region. The School of Journalism and Mass Media also helps to provide information and culture to Idaho and the region through its affiliation with Northwest Public Radio and Idaho Public Television, which have operations located at the Radio-TV Center. Courses See the course description section for courses in Journalism and Mass Media (JAMM). Journalism and Mass Media Undergraduate Curricular Requirements A minimum cumulative university grade-point average of 2.50 is required of students in order to graduate with a degree from the School of Journalism and Mass Media. A student who graduates with a major in the School of Journalism and Mass Media must complete a minimum of 120 credits of which a maximum of 12 credits can come from experiential courses (Practicum in Tutoring -- JAMM 497, Internship -- JAMM 498, Directed Study -- JAMM 499). Students can receive no more than 6 credit hours for internship (JAMM 498) experience; students can repeat JAMM 498 one time. Students must obtain approval from the School of Journalism and Mass Media to apply internship credit toward a degree from the school. Majors cannot apply more than 45 hours of courses in Journalism and Mass Media toward the 120-credit degree requirement and are required to take no fewer than 60 hours in the liberal arts and sciences. Majors may count no more than 8 hours of courses in Physical Education activity courses (PEB 106, PEB 107 and PEB 108) toward the 120 credits required for the degree. Candidates for the B.S. degree are required to complete a second major, an academic minor or area of emphasis of at least 18 credits outside the School of Journalism and Mass Media. The emphasis area must be approved by the student s academic advisor. JAMM 100 and JAMM 121 must be completed with a grade of C or better before a major may enroll in any other Journalism and Mass Media courses. All students must complete a minimum of 58 credits before enrolling in any upper-division course (numbered 300 or above) offered by the school. No more than 18 credits of journalism and mass media courses from other institutions may be applied to a degree from the School of Journalism and Mass Media. A student may not double major in the School of Journalism and Mass Media. Courses required in all majors in the School of Journalism and Mass Media: Comm 101 Fundamentals of Public Speaking (2 cr) Two of the following courses: JAMM 339 Crime and the Media (3 cr) JAMM 340 Cultural Diversity and the Media (3 cr) JAMM 378 American Television Genres (3 cr) JAMM 379 Hollywood Portrayals of Journalists (3 cr) JAMM 440 Critical Issues in Mass Media (3 cr) JAMM 443 Media Management and Economics (3 cr) JAMM 444 Mass Media and Public Opinion (3 cr) JAMM 445 History of Mass Media (3 cr) JAMM 465 Political Advertising (3 cr) JAMM 477 Documentary Film (3 cr) JAMM 490 Global Media (3 cr) Six credits of electives in Journalism and Mass Media (three of which must be upper division credits) Students in the School are required to complete 15 credit hours within one of the four majors: Advertising; Broadcasting and Digital Media; Journalism; and Public Relations: Advertising (B.A. OR B.S. *) JAMM 265 Principles of Advertising (3 cr) JAMM 361 Advertising Creativity (3 cr) JAMM 364 Advertising Media Planning (3 cr) JAMM 466 Advertising Campaign Strategy (3 cr) JAMM 468 The Advertising Agency (3 cr) (Advertising majors are encouraged to apply for the Advertising Competition Team, JAMM 469.) Broadcasting and Digital Media (B.A. OR B.S. *) JAMM 275 Introduction to Broadcasting and Digital Media Production (4 cr) Courses selected from the following (12 cr): JAMM 323 Broadcast Sports Reporting (3 cr, max 6) JAMM 370 Digital Audio Production (3 cr) JAMM 374 Digital Media Field Production (3 cr) JAMM 375 Broadcast Television and Studio Program Production (3 cr)

2 2 School of Journalism and Mass Media JAMM 378 American Television Genres (3 cr) JAMM 420 Public Radio Journalism (3 cr) JAMM 422 Advanced Broadcast News (3 cr) JAMM 475 Advanced Digital Media Production (3 cr) JAMM 477 Documentary Film (3 cr) JAMM 478 Broadcast/Cable/Web Programming (3 cr) Journalism (B.A. OR B.S. *) JAMM 225 Reporting I (3 cr) One of the following (3 cr): JAMM 327 Reporting II (3 cr) Nine credits from this list: JAMM 324 News Editing and Production (3 cr) JAMM 325 Publications Editing (3 cr) JAMM 420 Public Radio Journalism (3 cr) JAMM 422 Advanced Broadcast News (3 cr) JAMM 425 Feature Article Writing (3 cr) JAMM 426 Narrative Journalism (3 cr) JAMM 428 Environmental Journalism (3 cr) (Journalism majors are encouraged to pursue their studies across media, including print, broadcast and online journalism.) Public Relations (B.A. OR B.S. *) JAMM 225 Reporting I (3 cr) JAMM 252 Introduction to Public Relations (3 cr) JAMM 350 Public Relations Writing and Production (3 cr) JAMM 452 JAMM 458 Public Relations Campaign Design (3 cr) Public Relations Case Studies and Issues Management (3 cr) Journalism and Mass Media Academic Minor Requirements Advertising Minor JAMM 265 Principles of Advertising (3 cr) JAMM 361 Advertising Creativity (3 cr) At least two of the following (6 cr): JAMM 364 Advertising Media Planning (3 cr) JAMM 444 Mass Media and Public Opinion (3 cr) JAMM 465 Political Advertising (3 cr) JAMM 468 The Advertising Agency (3 cr) Broadcasting and Digital Media Minor JAMM 100 JAMM 121 JAMM 275 Media and Society (3 cr) Media Writing (3 cr) Introduction to Broadcasting and Digital Media Production (4 cr) Three broadcasting or digital media courses to meet specific career goals (8-9 cr) Journalism Minor JAMM 100 JAMM 121 JAMM 225 JAMM 341 Media and Society (3 cr) Media Writing (3 cr) Reporting I (3 cr) Mass Media Ethics (3 cr) One journalism-related courses to meet specific career goals (3 cr) Public Relations Minor JAMM 252 Introduction to Public Relations (3 cr) Two public relations-related courses to meet specific career goals (6 cr)

3 College Requirements for the B.A. and B.S. Degrees 3 COLLEGE REQUIREMENTS FOR THE B.A. AND B.S. DEGREES Objectives. The College requirements for the B.A. and B.S. degrees are designed to ensure a broad, liberal education through the attainment of the following objectives: (1) proficiency in written and spoken English; (2) appreciation of great literature, music, and art; (3) knowledge of human development, the growth of social and economic institutions, and an understanding of the rights and responsibilities of the individual citizen; (4) perspective of American culture in the world at large; (5) sense of historical perspective; (6) acquaintance with moral, ethical, and aesthetic values; (7) familiarity with scientific thought and method; (8) ability to use and interpret basic mathematical concepts; (9) understanding of ecology; and (10) a continuing attitude of intellectual curiosity. Requirements for the B.A. Degree: Humanities. 6 credits (two courses) in addition to the minimum university-wide general education requirement in humanities/social sciences. Social Sciences. 3 credits (one course) in addition to the minimum university-wide general education requirement in humanities/social sciences. Foreign/Second Language credits (zero-four courses), i.e., competence in one foreign/second language equivalent to that gained by the completion of four semesters of college courses (through the intermediate level). This requirement may be satisfied by the completion of either of the following options: (1) 16 credits or four high-school units in one foreign/second language, or (2) 12 credits in one foreign/second language, and one three-credit course in literature translated from the same language. The 12 credits may be satisfied by three high-school units in one foreign/second language. A student may use coursework in American Sign Language offered at other institutions to fulfill this requirement. The coursework must be equivalent to that required at UI to fulfill this requirement. Requirements for the B.S. Degree: Humanities. 3 credits (one course) in addition to the minimum university-wide general education requirement in humanities/social sciences. Social Sciences. 3 credits (one course) in addition to the minimum university-wide general education requirement in humanities/social sciences. Natural Sciences, Mathematics, and Statistics. 6 credits (two courses) in addition to the minimum university-wide general education requirement in natural sciences/math. For the B.S. degree, the student may substitute the successful completion of an academic minor or area of emphasis of at least 18 credits approved by the department in which the student is majoring. Progress in Satisfying These Requirements. Students who wish to graduate by the end of four years of college work should take a program that results in substantial progress toward the fulfillment of the preceding requirements by the end of the sophomore year. In particular, students seeking the B.A. degree should take courses in fulfillment of the foreignlanguage requirement as early as possible. If they cannot do this during the first semester, they should immediately take a course that can be used in partial fulfillment of the science-mathematics requirement.

4 4 Journalism and Mass Media Courses JOURNALISM AND MASS MEDIA COURSES R. Kenton Bird, Director, School of Journalism and Mass Media (347 Admin. Bldg ; phone 208/ ). Note: See School of Journalism and Mass Media requirements for eligibility requirements for registration in upper-division courses. Prerequisite: JAMM 100 and JAMM 121 must be completed with a grade of C or better before enrolling in any other Journalism and Mass Media courses. Overview of mass communication: history and structure of media organizations; the political, economic and social context of media; legal and ethical considerations; media literacy; cultural approaches to mass communication research. Basic principles of writing for print, broadcast and online media; skills in identifying and evaluating credible information. Two 2-hr lec-labs a wk. Recommended Preparation: Ability to type. Prereq: Engl 102 and JAMM 100 with a JAMM 201 Practicum (1 cr, max 3) Graded P/F. JAMM 225 Reporting I (3 cr) Writing news for print, broadcast and online media. Introduction to newsroom structures and processes, news judgment and decision making. Two 2-hr lectures/labs a wk. Prereq: JAMM 121 JAMM 252 Introduction to Public Relations (3 cr) Overview of issues and methods used by public relations practitioners, including strategies, practices and basic products produced. Multiple writing assignments address basic skills needed for successful PR activities. Prereq: JAMM 100 and JAMM 121 JAMM 265 Principles of Advertising (3 cr) Overview of the role of advertising in American society. Explores the socioeconomic growth and impact of advertising on U.S. consumer culture. Writing assignments include critiques of advertisements and analyses of their intended effects. Prereq: JAMM 100 and JAMM 121 JAMM 275 Introduction to Broadcasting and Digital Media Production (4 cr) Principles of digital audio and video production and writing; concentration on skills such as writing, producing, directing, sound recording and mixing, lighting, camera work, and editing for narrative and non-narrative storytelling. Work with digital and high-definition equipment for field and studio production. Hands-on experience, criticism and revision are emphasized. Two 75-minute lectures and one 2-hr lab per week. Prereq: JAMM 100 and JAMM 121; or Permission JAMM 299 Directed Study (cr arr) News reporting for radio, television and the Internet, emphasizing writing, editing, producing, and on-air performance skills; analysis of broadcast news practices. Recommended preparation: JAMM 275. ; and JAMM 225 or Permission JAMM 323 Broadcast Sports Reporting (3 cr, max 6) Sports reporting for television, radio and the Internet; emphasizes writing, editing, producing, camera work and on-air performance skills. Focus on interviews, team coverage, game highlights. Recommended Preparation: JAMM 322. (Fall only) ; and JAMM 225, and JAMM 275; or Permission JAMM 324 News Editing and Production (3 cr) News selection, evaluation, editing, display, pagination and design for print and online media. Two 2-hr lectures/labs a wk. (Spring only) ; and JAMM 225 or Permission JAMM 325 Publications Editing (3 cr) Introduction to the development, management, editing, design and distribution of print and Web publications; focuses on periodicals, such as magazines and student-originated projects. JAMM 327 Reporting II (3 cr) Interviewing, database research, access to public records and meetings, and development of in-depth news story structure. Includes coverage of government, politics and other public issues. Recommended Preparation: PolS 275. ; and JAMM 225 or Permission JAMM 339 Crime and the Media (3 cr) See Soc 339. JAMM 340 Cultural Diversity and the Media (3 cr) An examination of media studies scholarship related to aging, class, disabilities, gender, race and sexual orientation. A critical examination of ethical issues confronting journalists and other media practitioners. Includes moral analysis, argument and decisionmaking by media organizations. Case studies drawn from journalism, broadcasting, advertising, public relations and digital media. JAMM 350 Public Relations Writing and Production (3 cr) Public relations writing, publication and design processes for print, broadcast and online media. Two 2-hr lectures/labs a wk. ; and JAMM 225 and JAMM 252 JAMM 351 Alumni Newsletter Production (1-3 cr) Concept development, interviewing, writing and editing for the School of Journalism and Mass Media s twice-yearly newsletter for students, alumni and other audiences; emphasis on multi-media content, including photographs, audio and video. ; and JAMM 350 or Permission JAMM 361 Advertising Creativity (3 cr) Advertising creative process in print, broadcast and online media, including copywriting and production processes and techniques. Recommended preparation: Art 110. ; and JAMM 265 JAMM 364 Advertising Media Planning (3 cr) Advertising media planning for broadcast, print and online media; includes interpretation of ratings and market data, media strategies and concepts, and specific buying process in each advertising medium. ; and JAMM 265 JAMM 370 Digital Audio Production (3 cr) Audio production principles and techniques, with an emphasis on sound design, writing and announcing skills; digital technologies for radio, television, Internet, and music recording. JAMM 374 Digital Media Field Production (3 cr) Single-camera field production techniques and aesthetics. Students will write, produce, direct and revise video projects. Includes pre-production planning, aesthetics and post-production realizations. ; and JAMM 275

5 Journalism and Mass Media Courses 5 JAMM 375 Broadcast Television and Studio Program Production (3 cr) Development and breakdown of broadcast television and series proposals. Live studio production of news and television magazine formatted programming aired on cable channel UITV- 8. Studio/field production, writing, producing, directing, and editing of story feature packages primarily on digital based equipment. Perform all aspects of studio operation and techniques. ; and JAMM 275 JAMM 378 American Television Genres (3 cr) Historic development of dominant television genres, discussion of characteristics unique to each genre; examination of the cultural context of television programming. JAMM 379 Hollywood Portrayals of Journalists (3 cr) Addresses the evolving relationship between the American people and their media. It examines the conflicting images of journalists in movies and television and discusses the influence of these images on the American public s perception of news gatherers in the 20th and 21st centuries. JAMM 400 (s) Seminar (cr arr) JAMM 403 (s) Workshop (cr arr) May be graded P/F. ; and Permission JAMM 404 (s) Special Topics (cr arr) JAMM 405 Professional Development for Secondary Teachers (1-3 cr) Exposure to current developments in mass media, including technology, law and ethics; supervised experience in writing, editing, publication design, video production and Internet publication; work with high school, college students and professional journalists in a workshop setting. (Summer only) JAMM 420 Public Radio Journalism (3 cr) History and development of news in public radio style; writing and production of news documentaries, features, and enterprise stories; use of advanced audio production techniques in story telling. Recommended Preparation: JAMM 322 and JAMM 370. ; and JAMM 225 JAMM 422 Advanced Broadcast News (3 cr) Advanced news reporting for radio, television and the Internet, emphasizing writing, editing, producing, and on-air performance skills; analysis of broadcast news judgments and decision making. ; and JAMM 322 JAMM 425 Feature Article Writing (3 cr) Strategies and approaches for writing and producing human-interest stories for print and online media; introduction to a variety of featurewriting styles, including columns, reviews, and arts and culture coverage. Topics vary. ; and JAMM 225 or Permission JAMM 426 Narrative Journalism (3 cr) Tradition and conceptual foundations of narrative journalism, with emphasis on structure, storytelling, style and narrative voice. Students will be expected to write or produce several enterprise stories suitable for publication or broadcast. ; and JAMM 225 or Permission JAMM 428 Environmental Journalism (3 cr) Reporting on natural resources issues and the environment. Recommended Preparation: JAMM 225. JAMM 440 Critical Issues in Mass Media (3 cr) Examination of critical approaches to mass media, including interdisciplinary interpretations of media forms and content. Addresses how new media technologies are changing how media users acquire, distribute and use information. Analyzes media impact on American culture from a variety of critical perspectives. JAMM 443 Media Management and Economics (3 cr) Management principles as they apply to mass media; emphasis on personnel management, budgeting, programming, sales, marketing and promotion, legal constraints, new technologies, and strategic planning; study of media ownership. JAMM 444 Mass Media and Public Opinion (3 cr) Role of media in the formation of public opinion; overview of survey methodology and interpretation. JAMM 445 History of Mass Media (3 cr) Develops core historical understanding of significant social, political, economic, and technological developments in the mass media. Focuses primarily on developments and trends in the United States between 1900 and the present. Topics include the media as independent witnesses to human events, the role of audiences, contributions made by underrepresented groups and the importance of a free press to democracy. An examination of the legal framework governing the gathering, preparation, and dissemination of information, advertising and entertainment in the United States and globally. Topics include First Amendment, defamation, invasion of privacy, intellectual property, copyright, access to governmental proceedings and records, and regulation of broadcasting, satellite, and cable television. ; and Senior standing and a major in the School of Journalism and Mass Media. JAMM 452 Public Relations Campaign Design (3 cr) Examination of public relations programs; practice in developing and executing campaigns with emphasis on problem/issue identification, design of campaign elements, presentations skills and equipment. ; and JAMM 350 JAMM 456 Nonprofit Fundraising (3 cr) See Comm 456. JAMM 458 Public Relations Case Studies and Issues Management (3 cr) Basic research techniques used by the public relations practitioners, including philosophy and ethics of research, content analysis, focus groups and surveys. Analysis of public relations case studies and reasons for their success or failure. ; and JAMM 252 JAMM 462 Creative Thinking for Mass Media (3 cr) This course is designed to help students develop and apply a variety of conceptual and creative skills to mass media challenges; it provides techniques to develop, evaluate and implement strategies to define and resolve existing or emerging problems in a rapidly changing media environment. ; and Permission JAMM 465 Political Advertising (3 cr) Using presidential and congressional campaigns as the foundation, this course will examine how political organizations and politicians use marketing, advertising and public relations principles, strategies and media and tactics to reinforce, change or justify public perceptions to gain pub-

6 6 Journalism and Mass Media Courses lic support, votes, money or credibility. Recommended preparation: JAMM 265. JAMM 466 Advertising Campaign Strategy (3 cr) Advanced advertising strategies in creative approaches and media usage; current ad campaigns and development of a complete advertising campaign for a client. ; and JAMM 265, JAMM 361 and JAMM 364 JAMM 468 The Advertising Agency (3 cr) Functioning of an advertising agency, including management, accounting, creative and media buying systems, government regulation, account management, and creative strategies in the marketplace. Field trips. Recommended Preparation: JAMM 466. JAMM 469 Advertising Competition Team (3 cr, max 6) This course provides students with an opportunity to participate in the annual National Student Advertising Competition (NSAC) sponsored by the American Advertising Federation, as well as other student competitions in advertising or integrated marketing communication. ; and Junior/Senior standing and Permission JAMM 472 Photojournalism (1 cr) In a workshop environment, students learn techniques for creating documentary still images and gain experience shooting and editing digitally. Criticism, revision, troubleshooting and journalistic ethics are emphasized. ; and Instructor Permission JAMM 473 Lighting for Digital Media Production (1 cr) In a workshop environment, students learn various lighting styles and techniques through hands-on experience, practical application and analysis. Students will create digital media images with natural and artificial light sources. Criticism, revision, problem solving and troubleshooting are emphasized. ; and JAMM 275 and Instructor Permission JAMM 474 Video Editing (1 cr) Exploration of post-production processes, roles, aesthetics, and techniques. Students learn to effectively manipulate video and audio into creative and cohesive works. ; and JAMM 275 and Instructor Permission JAMM 475 Advanced Digital Media Production (3 cr) Advanced production and content development for short narrative cinema. Emphasis on schedule adherence and aesthetic realization. Projects will screen publicly at the annual student digital media festival. ; and either JAMM 275 and JAMM 374; or JAMM 275 and JAMM 375; or Permission JAMM 477 Documentary Film (3 cr) Same as Engl 477. An examination of the historical development of nonfiction film and television. Study of documentary style and form, a consideration of social issues raised by documentary and a survey of significant practitioners and theorists of documentary film and television. Recommended preparation: Engl 230. JAMM 478 Broadcast/Cable/Web Programming (3 cr) Program development, theory, and scheduling, with emphasis on the regulations and strategies involved in radio, television, cable, and web programming at both the national and local levels. JAMM 490 Global Media (3 cr) Technologies and concepts of international media; models of international content flow; cross-cultural mass media. JAMM 497 Practicum in Teaching (1-3 cr, max 3) Supervised experience in assisting in teaching of JAMM courses. ; and Upper-class standing and permission of instructor JAMM 498 (s) Internship (0-3 cr, max 6) Supervised experience in professional media outlet, non-profit organization, government agency, or educational institution. Graded P/F. ; and Junior Standing; and JAMM 225, JAMM 252, JAMM 265, or JAMM 275; or Permission of Instructor JAMM 499 (s) Directed Study (cr arr., max 6)

7 Index 7 INDEX A Advertising (B.A. OR B.S. *) 1 Advertising Minor 2 B Broadcasting and Digital Media (B.A. OR B.S. *) 1 Broadcasting and Digital Media Minor 2 C College Requirements for the B.A. and B.S. Degrees 3 J Journalism (B.A. OR B.S. *) 2 Journalism and Mass Media Academic Minor Requirements 2 Journalism and Mass Media Courses 4 Journalism and Mass Media Undergraduate Curricular Requirements 1 Journalism Minor 2 P Public Relations (B.A. OR B.S. *) 2 Public Relations Minor 2 R Requirements for the B.A. Degree: 3 Requirements for the B.S. Degree: 3 S SCHOOL OF JOURNALISM AND MASS MEDIA 1