Digital Experience Overview and WCM What's New

Transcription

1 Digital Experience Overview and WCM What's New IBM Digital Experience Version 8.5 Web Content Management IBM Ecosystem Development 2014 IBM Corporation

2 Please Note IBM s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 2 2

3 IBM's Exceptional Digital Experience Mission: Helping You to... Enable your customers, citizens, employees and partners to help themselves and be happy about it Enables you to better recruit, reach, engage, support, retain those same groups Across Multiple Channels Social, mobile, web... In a consistent, scalable, and personalized manner 3

4 A Web Site Framework... Search Navigation Content Theme / Branding Targeted Content Composition of many things Analytics Mobile Process Social 4

5 Digital ^ Experience Strategy IBM's Exceptional Web One Robust, Integrated Platform Built For Flexibility Integrated Speed time to market with a core platform Open Leverage & extend existing data sources through robust integration capabilities Instrumented Support evidence-based decision making through analytics Contextual Increase customer satisfaction by with experiences tailored to a user's location, attributes, preferences, device, behaviors. Flexible adapt to handle the latest advancements + technology changes LOB Friendly enable LOB to manage the digital experience life cycle day to day. Social & UCC Mobile Integration Content, Rich Media Mgt Marketing Management Portal Commerce Cloud Analytics & Optimization Personalization & Targeting Our vision is to help you realize the art of the possible for engaging your users through a digital experience. 5

6 What a Digital Experience is all about... Componentized Web Sites Broaden the Capabilities Social & UCC Integration Single Sign On Contextual ized s d r a d k Stan ing Bric Build Aggregation Role based Single Stack, based on WAS Mobile Marketing Management Commerce Integration Content, Rich Media Mgt Portal Cloud Unified Portal & Web Content Management Analytics & Optimization Personalization & Targeting 6

7 It used to be that the IT team would build and manage the digital experience, but optimizing the experience requires the ability to try things, measure the results and try other things. A few years ago, it was all IT driven Now, the business want to control, fine tune and manage the digital experience. IBM Digital Experience helps our customers manage this separation of concerns where the IT team builds services, applications and processes, and the business assembles them into digital experiences and fine tunes them day to day to optimize their business results. 7

8 IBM Exceptional Digital Experience Release Highlights New Digital Experience Rich Media Edition Offerings Digital Experience Offerings V Embedded Digital Asset Management IBM Web Content Manager Rich Media Edition IBM Customer Experience Suite Rich Media Edition Digital Experience on Power / AIX PureApplication System In-line editing of web content In-line visual content targeting Micro-Site wizard Adaptive/Responsive Web Design (RWD) Social Media Publishing Social Rendering IBM Install Manager Support Private Cloud application patterns X86 and Power platforms IBM Forms Experience Builder V8.5 Survey/Polls for IBM Connections Integration with WebSphere Portal 2013 IBM Connections 4.5 Portlets Continuous Stream Delivery IBM Web Content Manager support for IBM WebSphere Commerce IBM Connections Content Manager Entitlement Government Site Template IBM Marketing Center Content Spot Support IBM Interact Content Spot Support Content Template Catalog 4 Site Builder 4.1 IBM Smarter Commerce Integrations IBM Unica NetInsight Integration 8

9 So Where Does Portal and WCM fit in to Mobile? WebSphere Portal and IBM WCM have always been in the web site framework business, not the application business. A typical government site might provide their citizens access to 140 different services provided by 25 semi-independent government agencies. This is no more likely to become a single mobile app than it was a single WAS EAR file. In particular, we are in the multi-channel Digital Experience business So we are in the mobile web site business, not the mobile web application business. And have been since our first release when we were part of IBM's Pervasive Computing division And so we have a lot of existing support that we aren't going to cover today. Because we integrate content, applications and services from a variety of places, our focus is on HTML based mobile support. Responsive and Adaptive Web Design 9

10 Create content and apps for your web site and they are automatically available to all your devices in a first class way Click on the phone number and dial 10

11 Mobile is Now Part of Everything We Do in Portal and WCM Portal, WCM, Tooling, etc.. Just multi-channel by default Responsive and Adaptive We integrate with and leverage the IBM Mobile stack (Worklight, tools, etc) 11

12 Mobile Directions Mobile is Now Part of Everything We Do in Portal and WCM Portal, WCM, Tooling, etc.. Just multi-channel by default Responsive and Adaptive We integrate with and leverage the IBM Mobile stack (Worklight, tools, etc) With V8.5 we continue to improve our integration and support Better leverage the theme optimization framework with Worklight Introduce Portal's concept of Device Classes within Worklight Allow serving individual Worklight resources to different devices such as ios, Android in a high performing fashion. Allow serving certain resources only to Worklight apps vs plain browser apps Ability to co-deploy Worklight and Portal on the same WAS Make it easier to support a model where the entire site or parts of the site are pre-loaded within a Worklight application (including appropriate updating). 12

13 Portal and WCM Convergence The Digital Experience Platform requires features normally associated with traditional portals and with traditional WCM systems We've been working to integrate the technologies and processes around WebSphere Portal and IBM WCM for a number of releases While they can still be licensed and used independently, they are tightly integrated technically This integration is key to enabling the business to drive and manage the digital experience life cycle. With V8.5 we continue to enable more and more power in the hands of the digital experience owners Powerful tools to assemble pages and content 13

14 WCM Enhancements Rich Media Edition Enhancements Integration with Brightcove for streaming content, CDN support and device specific renditions Rich text editor (EditLive) enhancements with new entittlements Vanity URLs New templates in CTC Attribute based security for content Project templates WebRadar Entitlement Cross version syndication and other syndication enhancements Translation partnership with Clay Tablet 14

15 Personalization and EMM Enhancements Active Site Analytics IBM Marketing Center and Interact portlets WCM - Commerce integration Introduction of negate in personalization rules 15

16 Social Integration and Other Content too Social Rendering enhancements more integration of social into the context of the digitial experience Additional CRUD capabilities within this WCM managed integration Extension of Social Rendering Pattern to Generic Content patterns Introduction of Digital Data Connector 16

17 Enable Customers to Leverage Scripting Skills And enable exploitation of key portlet and portal concepts Start the programmer off requiring only the skills they already have. Progressively disclose to them additional Portal/Portlet capabilities Rapid integration of popular script frameworks, Social Business Toolkit and public and private web services. 17

18 Web Experience Factory V8.5 Updates to platform versions Portal 8.5, Eclipse/RAD, Dojo, Install, Java Mac IDE support WAS Liberty (replacing WAS CE for OOTB developer test server) New productivity builders and Designer usability enhancements Plus rolling in features from Multichannel Feature Packs and wiki postings: Responsive/multichannel UI Worklight builders Client-side application support Device class (CC/PP) profile handler 18

19 RAD Support for V8.next Support for jquery in addition to dojo Worklight and RAD integration makes it even easier to build hybrid portlets that access native device capabilties Mac Support Maven support for portlet projects IBM archetype for portlet project based on Maven Maven capabilities for existing portlet project Maven deployment artifacts to deploy to WebSphere Portal Tools to integrate portal jars with pom.xml Continue to provide prescriptive best practices papers and examples 19

20 Theme Improvements Usability & Consumability Simplification of JSP files New EL Beans to support an easier theme programming model Serviceability Provide more useful information when a theme error happens along the way Provide tool to analyze theme opt components such as modules and profiles Schema validate modules and profiles to find errors quicker and up front Deployment and Getting Started Theme PAA. Plan to publish this before Portal Next to showcase how easy themes can be deployed and how it can be used for staging to production Reduced Dojo consumption Most out-of-the Box content and features do not require Dojo and are based on a lightweight theme profile Customers are no longer required to load Dojo libray in order to benefit from features like tagging and rating, search,... Tool Bar Isolation Enable better isolation of system libraries and customers theme libraries Make it much easier to add to and control the tool bar 20

21 Available on V8.0 too Search Quality Improvement Web page with title, metadata and body text Web page with title, metadata and body text Description Description Keywords Keywords = 'content' Any matches in content contribute equally to Rank score Added 'weights' (boost factors) to specific fields If the search keywords are found in close proximity that will then result in an additional boost for that document previously now New: search service configuration parameter: Va r : Va l ue : boostingsettings { " ph r a s e Bo o s t " : { " Ena b l e d " : " t r ue " }, " f i e l dbo o s t " : [ { " f i e l d " : " t i t l e ", { " f i e l d " : " k e ywo r d s ", " b o o s t " : 2. 0 } ] } " b o o s t " : 3. 0 }, { " f i e l d" : " d e s c r i pt i o n", " b o o s t " : 3. 0 }, 21

22 Liberty Support and Portal x Toleration of WAS 8.5 Portal and WCM x tolerating WAS 8.5 full profile Planned to be delivered via a fixpack plus a CF JSR 286 and WSRP on Liberty profile JSR286 Container and WSRP Producer can be used as OSGI Bundles with the lightweight Liberty Profile Consumes the JAX-WS webservice stack (rather than legacy JAX-RPC) Enable Portlet developers to use RAD tooling w/ WAS Liberty 22

23 HTTP Outbound Integration... Single Reverse Proxy Improved admin UI no need to edit files and hope it all works Consistent across all outbound connections WAB SFP (SS Mode) SFP (CS Mode) Custom Portlet HTTP Outbound Integration: API, Servlet Configuration: WAB Manager UI Owner: WAB team Ajax Proxy team Features: Sun Java engine, Trust generation, Trust Association, SPNEGO, Plug-in support, User Impersonation, HTTPS Tunneling Services: WAB Manager UI as Connection Manager Host + Policy = Application Connections as a PortletService Connection Picker Component 23