xceptional Digital Experiences hat s Coming in vnext. ebsphere User Group igital Experience Stream 25 th March 2014

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1 xceptional Digital Experiences hat s Coming in vnext. ebsphere User Group igital Experience Stream 25 th March 2014

2 lease Note IBM s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 014 International Business Machines Corporation 2

3 road set of products, simple story Deliver exceptional experience Feed back, optimize Target customers as individuals Understand what works and why 014 International Business Machines Corporation 3

Analytics Process Mobile 2014 International Business

4 Applying the Digital Experience Framework Navigation Theme / Branding Targeted Content Search Content Analytics Process Mobile 2014 International Business Machines Corporation Social Composition of many things 4

5 pplying the Digital Experience Framework Navigation Search Theme / Branding Content Targeted Content Composition of Analytics Mobile many things Process Social 014 International Business Machines Corporation 5

6 e Robust, Integrated Platform Built For Flexibility Integrated Speed time to market with a core platform Open Leverage & extend existing data sources through robust integration capabilities Instrumented Support evidence-based decision making through analytics Contextual Increase customer satisfaction by with experiences tailored to a user's location, attributes, preferences, device, behaviors. Flexible adapt to handle the latest advancements + technology changes Our vision is to help you realize the of the possible for engaging your constituents on the web 014 International Business Machines Corporation 6

0.1 e editing of web content e visual content targeting o-site wizard

Manager Support New Digital Experience Rich Media Edition Offerings n

Edition n IBM Customer Experience Suite Rich Media Edition IBM Forms

5 n Survey/Polls for IBM Connections n Integration with WebSphere Portal

application patterns n X86 and Power platforms 2013 IBM Connections 4.

tinuous ery IBM Connections Content Manager Entitlement Government Site

7 eview the 2013 Release Highlights ital Experience Offerings V e editing of web content e visual content targeting o-site wizard tive/responsive Web gn (RWD) al Media Publishing al Rendering Install Manager Support New Digital Experience Rich Media Edition Offerings n Embedded Digital Asset Management n IBM Web Content Manager Rich Media Edition n IBM Customer Experience Suite Rich Media Edition IBM Forms Experience Builder V8.5 n Survey/Polls for IBM Connections n Integration with WebSphere Portal Digital Experien on Power / AIX PureApplication System n Private Cloud application patterns n X86 and Power platforms 2013 IBM Connections 4.5 Portlets IBM Web Content Manager support for IBM WebSphere Commerce tinuous ery IBM Connections Content Manager Entitlement Government Site Template Content Template Catalog 4 Site Builder 4.1 IBM Marketing Center Content Spot Support IBM Interact Content Spot Support IBM Unica NetInsight Integration IBM Smarter Commerce Integrations 014 International Business Machines Corporation 7

8 nvergence e Digital Experience Platform requires features rmally associated with traditional portals and CM systems 've been working to integrate the technologies d processes around WebSphere Portal and M WCM for a number of releases While they can still be licensed and used independently, they are tightly integrated technically is integration is key to enabling the business drive and manage the web experience life cle. 014 International Business Machines Corporation 8

9 int of Strategy plan to continue to enable more and more wer in the hands of the web site owners is allows more to be done as needed and ependently mplates and the corresponding automation mework, enables the IT team to build the key rts to enable the business to quickly act and ct. So IT continues to provide appropriate implementation direction. ojects and approvals further provides propriate levels of checks and balances. 014 International Business Machines Corporation 9

10 Mobile Direction Por Be Mobile is Now Part of Everything We Do in Portal and WCM Portal, WCM, Tooling, etc.. Just multi-channel by default Responsive and Adaptive We integrate with and leverage the IBM Mobile stack We plan to continue to improve our integration and support to Better leverage the theme optimization framework with Worklight Introduce Portal's concept of Device Classes within Worklight Allow serving certain resources only to Worklight apps vs plain browser apps Make it easier to support a model where the entire site or parts of the site are pre-loaded within a Worklight application (including appropriate updating) International Business Machines Corporation 1

language variations Stored and managed in WCM (including support for

11 anity URLs Por Be Vanity URLs are planned to allow business users to specify user-friendly and short marketing URLs to specific pages and can include language variations Stored and managed in WCM (including support for Syndication) URL Mappings will be deprecated 014 International Business Machines Corporation 11

roject Templates Project Templates are planned to allow you to pre-define who has access to the project (vs specific items in the project) Por Be the

12 roject Templates Project Templates are planned to allow you to pre-define who has access to the project (vs specific items in the project) Por Be the list of reviewers/approvers for the project. the workflow actions for entry into the project approval step 014 International Business Machines Corporation 1

13 CM Content Security onsistency with Portal Security concepts Reviewer and Draft creator are being introduced to the entire Portal system and also supports inheritance. This will replace the "Approver" role in WCM. WCM will expose "Propagation" of access rights control Por Be ttribute Based Security (already shipped on Catalog for V ) Content Authors can classify WCM Content based on attributes Access Control decisions involve this classification Content visible for users only with matching attributes (E.g. geography, organization, role,..) Matching logic in custom plug point within PAC via Public API Result Simple usage for Content Author Combinations hard to cover with groups Flexible matching logic 014 International Business Machines Corporation 1

ew EditLive! Capabilities IBM WCM Customers on V8.0.

14 ew EditLive! Capabilities IBM WCM Customers on V and beyond have entitlement to the Enterprise addition of EditLive New features with this entitlement l Embed Social Media more easily l HTML5 Support l Commenting l Mobile Preview PN 014 International Business Machines Corporation 1

ebradar Entitlement IBM WCM Customers on V8.0.

reporting, current offering provides minimal reporting capabilities Por Be l Enables quantitative

15 ebradar Entitlement IBM WCM Customers on V and beyond will also be entitled to WebRadar WebRadar provides content production analytics and reporting, current offering provides minimal reporting capabilities Por Be l Enables quantitative based management and optimization of the authoring process for maximizing and accelerating content production 014 International Business Machines Corporation 1

16 ebradar Reporting what can it be used for? Identifying abandoned content Finding Expired Content Locating content stuck in workflow Monitoring content before it s published Reassigning content ownership Running Content Reports Providing Metrics to Management DEMO 014 International Business Machines Corporation 1

17 omplex Reporting 014 International Business Machines Corporation 1

18 ubscribe to reports by 014 International Business Machines Corporation 1

19 ublic Reports 014 International Business Machines Corporation 1

20 hart Examples 014 International Business Machines Corporation 2

21 hart Examples 014 International Business Machines Corporation 2

22 ulti-edit 014 International Business Machines Corporation 2

23 et the Expiry date 014 International Business Machines Corporation 2

24 ross Version Syndication NO V8 Content migration is now much simpler Content creation can continue as normal on the old system, while the new system is being installed/migrated. Syndication is then simply used to keep the migrated system synchronized with the older system removing the need for a post migration data update. When ready, traffic is simply switched to the new system. There are no special configuration steps required Syndication between releases is supported on these versions: From Web Content Manager version with CF26 or higher. To Web Content Manager version with CF09 or higher. 014 International Business Machines Corporation 2

yndication Por Be Quality, Scalability and Performance Enhancements for Syndication Serviceability Version Catalog

if we have communication errors we will retry at intervals If an error is caused by another error.

25 yndication Por Be Quality, Scalability and Performance Enhancements for Syndication Serviceability Version Catalog Comparison ReST Service, which customers may use, for example to generate a Syndication Reconciliation report. Improved error handling based on root cause analysis Many transitory errors will be automatically handled (e.g. if we have communication errors we will retry at intervals If an error is caused by another error. The root cause is highlighted Syndication status for each item within the authoring UI. Allows authors to track the syndication status of their items to better understand if/when their item has made it way into production 014 International Business Machines Corporation 2

26 ich Media Edition NO V8 Digital Asset Manager (DAM) capabilities to differentiate and manage digital brand consistently across channels Seamlessly incorporate rich media assets into web and mobile web experiences Maximize impact of rich media with centralized management, search and comprehensive editing support for images, video and more Unleash the creative production process with collaborative features for designers, agencies and all creative professionals ditional support in WebSphere Portal v8001 CF9 added for: DB2 support, support of all portal LDAPs, UI improvements and Install improvements 014 International Business Machines Corporation 2

Por Be eaming Media Demo Delivers professional quality video to audiences on any device using the digital channel Automatically detects device and bandwidth and uses best rendition for highest

27 Por Be eaming Media Demo Delivers professional quality video to audiences on any device using the digital channel Automatically detects device and bandwidth and uses best rendition for highest quality playback Customizes viewer experience by styling player with WYSIWYG point and click capabilities for branding Broadens audience reach with Content Delivery Network (CDN) integration for fast and secure delivery across the globe 014 International Business Machines Corporation 2

ontent Targeting nhanced inline targeting while

segments. E.g. create rule that only shows portlet

28 ontent Targeting nhanced inline targeting while editing a page Por Be Hide portlet for certain user segments. E.g. create rule that only shows portlet to mobile users Negate user segments in targeting rule. E.g. create rule that shows smaller image to mobile users 014 International Business Machines Corporation 2

29 ontent Targeting based on external Marketing ools NO V8 tegration with IBM Interact and IBM Marketing Center Place holder portlets are dropped on the page like any other content. The spot is configured by the user in terms they understand, but that also reflect the core concepts of each Marketing Service 014 International Business Machines Corporation 2

linked content items directly from CMC Supports preview of linked content items during commerce store preview Provides

30 M Web Content Manager for WebSphere ommerce NO V8 Enables the store owner to leverage content items stored in IBM WCM Allows Commerce Management Center (CMC) users to link content items into the commerce store Allows CMC users to edit previously linked content items directly from CMC Supports preview of linked content items during commerce store preview Provides support to publish linked content items for proper store front production site rendering 014 International Business Machines Corporation 3

31 CM Social Rendering (v ) Make it easy to render links to and information about data stored in IBM Connections (aka Social data ) using WCM designs Site Designers have full control over visual appearance of social data on the web site Those lists can be added to the toolbar and page editors can drag those lists to pages Page editors can define queries to select social content on the page Easily select just the right data based on tags, community,..and more. NO V8 Page editors can pick the design for generating the visual appearance of the result lists Branding and layout changes are as simple as changing a presentation template. 014 International Business Machines Corporation 3

eamless integration of IBM Connections into CM Por Be Allow users to discuss web content items: The

32 eamless integration of IBM Connections into CM Por Be Allow users to discuss web content items: The discussion itself is hosted on a remote IBM Connections server Display of social information from IBM Connections via Social Rendering techniques Posting of new information (e.g. replies) from WCM to IBM Connections Automatic linking between WCM content items and discussion topics in IBM Connections Visual appearance can be fully controlled using WCM design components Out of the box presentation templates include responsive design patterns supporting tablets and smart phones 014 International Business Machines Corporation 3

33 CM rendering of discussions in IBM Connections Por Be WCM generated Details view Click a forum topic Post a top level reply Reply to a reply 014 International Business Machines Corporation 3

34 CM rendering of discussions in IBM Connections on obile Por Be Social List on mobile Topic Details on mobile Details view on your mobile Post reply using your mobile 014 International Business Machines Corporation 3

35 igital Data Connector (DDC): Approach Por Be Use IBM Web Content Manager (WCM) design components to render data being served from external systems Provide a public plug-point to allow integration of all kinds of data Use WCM content items to describe what data to include and what design component to use to render the data Support dynamic context overwrites of source and filter attributes using public render parameters Make it easy integrate remote XML data: No custom coding Instead, use DDC list rendering profiles to transform external data into lists that can be rendered using WCM presentation templates 014 International Business Machines Corporation 3

36 tegrating remote XML Data without coding Por Be Markup Portal Page WebSphere Portal Generic Bean List Data Structure Web Content Viewer Portlet WCM Presentation Template DDC XML Plugin 014 International Business Machines Corporation 3

37 ital Data Connector Demo Benefits WCM Designers have full control over list presentation Resulting Lists can fit nicely into the visual design of customer site No coding skills required for consuming & rendering external data Clean separation of concerns: Page Editor uses inline editing to: customize list definitions (i.e. what data to select, how to filter, h to sort) and to associate the appropriate styling by selecting it from a list of available list designs crea by the Site Designers Site Designers create the look and feel (markup a CSS styling) for the lists List presentations and designs support workflow, projec preview, versioning, syndication Generic and shared caching and data retrieval infrastructure 014 International Business Machines Corporation 3

everage Scripting Skills and Enable exploitation f key

off requiring only the skills they already have.

capabilities A sample script portlet Might be dojo or

38 everage Scripting Skills and Enable exploitation f key portlet and portal concepts NO V8 Start the programmer off requiring only the skills they already have. Progressively disclose to them additional Portal/Portlet capabilities A sample script portlet Might be dojo or jquery or anything 014 International Business Machines Corporation 3

39 ipt Portlet Demo 014 International Business Machines Corporation 3

Por Be w Toolbar Toolbar Easily accessible shelf at the top of the page Offers View mode and Edit mode Allows Drag and Drop of content elements to the main view area Clearly isolated from the main

40 Por Be w Toolbar Toolbar Easily accessible shelf at the top of the page Offers View mode and Edit mode Allows Drag and Drop of content elements to the main view area Clearly isolated from the main view area Implemented within a iframe with it s own brandeable lightweight theme that supports Responsive Web Design The individual tabs of the Toolbar are provide and rendered as portal pages wirth standard portlets Main view area The actual page incl. applications and customizable theme Includes theme components (e.g. navigation) View mode and edit mode (inline editing cont Authoring system + rendering system 014 International Business Machines Corporation 4

ighter and Better New Tagging and Rating UI Por Be New Dojo-less tagging and rating UI which is lightweight Fully functional inline widgets offering

41 ighter and Better New Tagging and Rating UI Por Be New Dojo-less tagging and rating UI which is lightweight Fully functional inline widgets offering full CRUD operations Highly customizable WCM components Existing dojo based widgets are deprecated 014 International Business Machines Corporation 4

42 ngage Online SocialBiz User Group socialbizug.org Join the epicenter of Notes and Collaboration user groups Follow us on LinkedIn Participate in the IBM Social Business group on LinkedIn: Facebook Like IBM Social Business on Facebook Social Business Insights blog ibm.com/blogs/socialbusiness Read and engage with our bloggers Latest! - WebSphere Portal vnext Beta Access the latest Digital Experience software 014 International Business Machines Corporation 4

44 cknowledgements and Disclaimers ilability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have ffect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without anty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation ended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use M software. ustomer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other lts. pyright IBM Corporation All rights reserved. S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. M, the IBM logo, ibm.com, and WebSphere are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademark ms are marked on their first occurrence in this information with a trademark symbol ( or ), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was blished. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at Copyright and trademark information at w.ibm.com/legal/copytrade.shtml obe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. va and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. crosoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. IX is a registered trademark of The Open Group in the United States and other countries. ux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. l references to Open Financial Network refer to a fictitious company and are used for illustration purposes only. l references to Your City refer to a fictitious government and are used for illustration purposes only. r company, product, or service names may be trademarks or service marks of others. 014 International Business Machines Corporation 4

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