Marketing Cloud Scripting Languages

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1 Marketing Cloud Scripting Languages Salesforce, Winter Letzte Aktualisierung:

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3 INHALT Marketing Cloud Scripting Languages AMPscript Guide Template Language Server-Side JavaScript Verzeichnis

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5 Marketing Cloud Scripting Languages Personalize landing pages, create applications, construct cross-channel templates and layouts, and work with messaging functions. AMPscript AMPscript is a scripting language that you can embed within HTML s, text s, landing pages, SMS messages, and push notifications from MobilePush. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis. The Marketing Cloud application handles all AMPscript calls at the end of the send. Guide Template Language Guide Template Language (Guide or GTL) provides a declarative syntax used for creating personalized, dynamic, data-driven messages. Construct templates for use across channels and layouts. Guide Template Language leverages the widely adopted Handlebars and Mustache template languages and provides additional functionality. Guide Template Language simplifies how users interact with content and data and helps them quickly build personalized Journey messages. Typical users include designers, developers, and technical marketers involving sophisticated content use cases. Server-Side JavaScript Marketing Cloud application uses JavaScript code processed by Marketing Cloud servers. Instead of using the browser to render the JavaScript on the client-side computer, Marketing Cloud executes the JavaScript on the server when rendering. Use Core server-side JavaScript functions to personalize landing pages and create applications to run on Marketing Cloud. Use Platform server-side JavaScript functions to work with messages, landing pages, and applications. AMPscript AMPscript is a scripting language that you can embed within HTML s, text s, landing pages, SMS messages, and push notifications from MobilePush. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis. The Marketing Cloud application handles all AMPscript calls at the end of the send. Review developer information for AMPscript. Guide Template Language Guide Template Language (Guide or GTL) provides a declarative syntax used for creating personalized, dynamic, data-driven messages. Construct templates for use across channels and layouts. Guide Template Language leverages the widely adopted Handlebars and Mustache template languages and provides additional functionality. Guide Template Language simplifies how users interact with content and data and helps them quickly build personalized Journey messages. Typical users include designers, developers, and technical marketers involving sophisticated content use cases. Review developer information for Guide Template Language. 1

6 Marketing Cloud Scripting Languages Server-Side JavaScript Server-Side JavaScript Marketing Cloud application uses JavaScript code processed by Marketing Cloud servers. Instead of using the browser to render the JavaScript on the client-side computer, Marketing Cloud executes the JavaScript on the server when rendering. Use Core server-side JavaScript functions to personalize landing pages and create applications to run on Marketing Cloud. Use Platform server-side JavaScript functions to work with messages, landing pages, and applications. Review developer information for server-side JavaScript. 2

7 VERZEICHNIS M Marketing Cloud AMPscript 1 Marketing Cloud (Fortsetzung) Guide Template Language 1 Server-Side JavaScript 2 3