Content. Learning Outcomes

Transcription

1 Steve Jobs WRITING

2 Content Steve Jobs has changed the way many of us communicate with one another. From Macs to iphones, he has created a user-friendly system that is used worldwide. This text will give you some insight on Steve Jobs his inventions. Learning Outcomes Learn new vocabulary related to technology and communication. Practice reading comprehension and writing. Gain useful information about Steve Jobs and his world of innovations. 1

3 Steve Jobs Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic and design-driven pioneer of the personal computer revolution. As the new CEO of the company, Jobs oversaw the development of the imac, itunes, ipod, iphone, and ipad, and on the services side, the company's Apple Retail Stores, itunes Store and the App Store. 2

4 Jobs's design aesthetic was influenced by the modernist architectural style of Joseph Eichler and the industrial designs of Braun's Dieter Rams. His design sense was also greatly influenced by the Buddhism which he experienced in India while on his sevenmonth spiritual journey. The Macintosh was introduced in January The computer had no "Mac" name on the front, but rather just the Apple logo. Apple cofounder and former Apple engineer Steve Wozniak said that the Macintosh failed under Steve Jobs, and that it wasn't until Jobs left that it became a success. 3

5 In 1985, Jobs started a company that built workstation computers. The NeXT Computer was introduced in 1988 at a lavish launch event. Tim Berners-Lee created the world's first web browser on the NeXT Computer. The NeXT Computer was the basis for today's Macintosh OS X and iphone operating system (ios). Apple imac was introduced in 1998 and its innovative design was directly the result of Jobs's return to Apple. The imac featured some technical innovations, such as having USB ports as the only device inputs. 4

6 The first generation of ipod was released October 23, The major innovation of the ipod was its small size achieved by using a 1.8" hard drive compared to the 2.5" drives common to players at that time. The capacity of the first generation ipod ranged from 5G to 10 Gigabytes. The introduction of the ipod resulted in Apple becoming a major player in the music industry. Also, the ipod's success prepared the way for the itunes music store and the iphone. 5

7 The Apple iphone is a small device with multimedia capabilities and functions as a quad-band touch screen smartphone. The iphone 3G had three key features: support for GPS, 3G data and tri-band UMTS/HSDPA. In June 2009, the iphone 3GS, whose improvements included voice control, a better camera, and a faster processor, was introduced by Phil Schiller. The iphone 4 is thinner, has a five megapixel camera capable of recording video in 720p HD 6

8 Jobs received a number of honors and public recognition for his influence in the technology and music industries. He has been referred to as "legendary", a "futurist" and a "visionary and has been described as "design perfectionist. His death affected many people worldwide, and he will surely be remembered as the "Father of the Digital Revolution." 7

9 1) inventor 2) CEO 3) development 4) engineer 5) innovation 11) device 12) touch screen 13) technology 14) capacity 15) retail store 6) launch 7) release 8) web browser 9) operating system 10) hard drive 8

10 V - verb, N - noun, A - Adjective Aesthetic A Development N Record N Industrial A Influence N Processor N Innovative A Design N Astethics N Develop V developing A record V Industry N industrialise V Influence V influential A Process V Innovation N innovate V Design V 9

11 oversee develop create be influenced by launch improve industrialise pioneer invent introduce 10

12 Students note vocabulary they have further questions about design-driven perfectionist entrepreneur multimedia USB Port marketer design-driven logo visionary honors public recognition feature generation lavish co-founder chairman 11

13 ENG_B2.0703R Review Text 1. design a design 2. record a record 3. launch a launch 4. release a release Please note that there are some tricky words that look and sound exactly the same (except for record). They can be used as either nouns or verbs depending on the context

14 Writing Answer the questions below Who was Steve Jobs? a) Marketer and inventor. b) Musician c) English teacher Where did Jobs get inspiration from? a) From his parents b) From modernist architectural style and buddism c) From Renaissance and shintoism Who created the very first world web browser on NeXT Computer? a) Steven Jobs b) Tim Berners-Lee c) Joseph Eichler 13

15 Writing True or False Macintosh became successful only after Steve Jobs left the company. a) True b) False The first Ipod was rather big using a 2.5 hard drive. a) True b) False Apple became a major player in the music industry after the introduction of the Iphone. a) True b) False 14

16 Writing Complete the sentences Steve Jobs was a co-founder,chairman and CEO of? a) Apple Inc. b) Sony Inc. c)...facebook Jobs s design sense was influenced by Buddhism thanks to? a) his trip to India. b) the monk he met in Japan. c) his mother who was a practicing Buddhist. ipod s success became a platform for? a) Jobs s promotion in the company. b) for the launch of the itunes music store and iphone. c) creation of new company. 15

17 Speaking Open-ended questions Answer in paragraph form 1) Where did Steve Jobs get his inspiration from? 2) What was NeXT Computer used for? 3) What did first ipod look like? 4) What were key feautures of iphone 3G? 5) Why Steve Jobs receive public recognition? 16

18 Speaking True or False 1. Steve Jobs is considered a pioneer of the personal computer revolution. 2. Steve Jobs created the world s first web browser on the NeXT Computer. 3. iphone 4 was thinner in size and had an 8 megapixel camera. 4. The capacity of first ipod was from 5 to 10 Gigabytes. True False 17

19 Speaking Match the following words with their definitions. Look for the answers in the text. iphone ipod NeXT Computer imac Apple Inc. a company with imac,iphone,ipod being its major products. a computer with techniqal innovations such as USB port. a computer which was used for the iphone operating system. is a small device with multimedia capabilities and a touch-screen. 18

20 Speaking Choose the correct interpretation Steve Jobs was a pioneer of personal computer revolution. a) Steve Jobs was the first one to introduce advanced technology in personal computers. b) Steve Jobs was the main engineer who created personal computers. iphone functions as a touch screen smartphone. a) It has a screen sensitive to human touch. b) It has a screen that can talk. 19

21 Speaking Opinion 1) What do you think of Apple Inc.? 2) Do you use iphone or imac? Why? Why not? 3) Why is it necessary to use technology in the 21st century? 4) Are you for or against iphone popularity? 5) Which smartphone operating system do you prefer, Apple or Android? State your reasons. 20

22 Writing Write a summary Steve Jobs as a CEO of Apple Apple main products First Macintosh The use of NeXT Computer ipod introduction Iphone creation and popularity Steve Jobs and his honors. 21

23 Writing Opinion Most people cannot live without smartphones or computers. They even use them when they are on holiday. Do you think technology is getting more powerful nowadays? Do you see it as a positive or negative thing? 22