Day 4 Workshop Key Activities Key Resources

Transcription

1 Day 4 Workshop

2 Value Proposition

3 Customer Segments

4 Distribution Channels

5 Customer Relationships

6 Revenue Streams

7 Key Partners

8 Cost Structure

9 Key

10 Key Activities

11 The Business Model Canvas

12 Your Top 5 Key Activities 1. Customer Relationships 2. Establish key partners 3. Validate Hypotheses 4. Build Prototype 5. Hire the Talent needed

13 Your Top 5 Key 1.Engineers 2.Suppliers 3.UX Designers 4.Business Development/Sales and Marketing 5.Funding

14 The Story of the ipod First Generation

15 Open The Pod Bay Doors, Hal.

16 Rapid Prototyping

17 Software Design

18 The ipod First Generation Product Lifecycle

19 Key Activities: The journey: how are we getting there and when Define a timeline with milestones for the development of: the value proposition, distribution channels, customer relationships, revenue streams 2001 ipod Hardware/Design People = Apple Brand Manufacturing Hardware Content and Revenue Agreements Marketing 2003 ipod & itunes Communications Technology (Bluetooth, Wi- Fi) Content and Revenue Agreements Servers (to host database of songs) itunes Software Marketing 2008 iphone & Appstore Cloud Hosting: Which services? Build our own? itunes Integration with Appstore Payments Technology Marketing Recommendations Engine

20 Grouping Milestones by Activities Timeline/Grouping Value Proposition Customer Relationships Channel Revenue Streams By Nov Storage, Design, and UI Elements Finalized Design Engineers should improve user experience of portable players Exclusive rights to disk drives and processors purchased, agreements with Apple suppliers in Japan finalized - By Jan Hardware Design completed Improvements to music player design finalized - IP/Content Agreements process with patent lawyers begins By April 2001 Hardware and software compatibility tested itunes and Mac integration with ipod tested - IP/Content Agreements process with patent lawyers finalized By June 2001 Final prototype of ipod built, tested with focus groups Marketing and promotions of ipod begin, tested with focus groups Manufacturing of ipods begins acc. to demand projections Payments technology and pricing models finalized By Aug Final testing of all elements with user experience group Product evangelism at Early Adopter conferences Integration into itunes customer, Mac customer routines Intermediary fees and sales projections By Oct Apple store releases ipod

21 Key : What are the most important assets required to make the business model work? One Value Proposition of ipod: Portal Digital Player with internal storage capacity Storage Capacity of 5 GB Flash Memory USB

22 List each individual resource required to achieve milestone Storage Capacity of 5 GB Suppliers: Toshiba Disk Drive IP Lawyers: Exclusive rights to disk drive Hardware Engineers: Joe Rubinstein, Tony Fadell and Michael Dhuey Software Engineers: Compatibility between Mac and ipod/itunes Manufacturing: ARM Processor

23 Integrating with milestones Resource: Toshiba Disk Drive Hardware Design Deadline: December 16, 2000 Exclusive IP Rights Deadline: January 15, 2001 Hiring People Deadline: January 31, 2001 Compatibility between Mac and ipod/itunes Deadline: May 31, 2001 Directly Responsible Individual (DRI): Jonathan Ive Success metrics: At least 5 GB of storage in initial model size, hardware compatibility with Mac DRI: Jon Rubinstein Success Metrics: Purchase and sign exclusive rights for Apple (talk to Apple suppliers) DRI: Steve Jobs Success Metrics: Team of Hardware, Design, Software Engineers interviewed and assembled DRI: Tony Fadell Success Metrics: QA and User Testing Cycles completed, Performance Benchmarking complete

24 Gantt Charts are actually useful

25 We use another convenient tool called Asana

26 Conclusion Define your key milestones and resources, at a big picture and minute level, in order to execute on time!

27 Demo Day!