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1 2 International Business Park #05-10 Tower One The Strategy Singapore Telephone: (65) Facsimile: (65) NEWS RELEASE: Immediate Sony Unveils Its Latest Array of Innovations at 2015 International CES Promotes superior audiovisual experiences through 4K and High-Resolution Audio as well as new modes of living through life-logging with its expanding and diverse range of SmartWear devices (ASIA PACIFIC, 6 January 2015) Sony Corporation is unveiling its new product lineup scheduled for release in 2015 at the 2015 International Consumer Electronics Show (CES) held in Las Vegas, Nevada beginning on Tuesday, Jan. 6, In line with its philosophy of inspiring and fulfilling the curiosity of people around the world and moving them emotionally, Sony s booth will feature new products and prototypes highlighting Sony s 4K Ultra High-Definition technology, High-Resolution Audio ( Hi-Res ), and SmartWear. Sony is taking the 4K visual and shooting experience to a whole new level with a wide range of 4K compatible products. A total of 11 new 4K BRAVIA LCD TVs will be brought to market across three series, boasting even more breathtaking picture quality than before with Sony s own innovative 4K Processor X1. This new line of BRAVIA sets includes the world s thinnest 1 series of TVs (approximately 4.9 mm at their thinnest point) as well as the world s first series with Hi-Res compatible speakers 2. 1 For LCD TVs 20 inches or larger. As of the time of publication. 2 As of the time of publication.

2 In addition, Sony is equipping a wide range of 4K and Full HD sets with Google s latest Android operating system to make cross-functionality between TV and mobile richer than ever. Furthermore, Sony s One-Flick Entertainment interface provides a unique user experience with intuitive flick-operation via touchpad remote to access a library of content just a flick away. The combination of these two provides consumers with a whole new way of interacting with their TVs and accessing content, services, and apps. Sony is also bringing a whole new level of 4K technology to its digital imaging line, starting with its new Action Cam model capable of shooting 4K video a new wearable style of capturing footage as crisp, clear, and real as the moment itself. Sony will also showcase its newest 4K Handycam camcorder around 30 per cent smaller and 20 per cent lighter than the current model 3 and equipped with Sony s proprietary Balanced Optical SteadyShot technology. In the realm of audio, Sony s wide range of new Hi-Res compatible products offers superior listening from inside the home to on-the-go. Sony is introducing a total of ten new devices 4, including a Hi-Res compatible top-of-the-line Walkman, headphones, wireless speakers, home theater systems, and multi-channel integrated amplifiers. With Sony s newly developed LDAC codec technology, which enables the transmission of approximately three times the amount of audio data as is currently possible with existing technologies 5, users can now listen to higher quality music wirelessly over Bluetooth than ever before. Sony s exhibit will also feature the power of SongPal Link, a new functionality available in Sony s new products that enables simultaneous audio playback through multiple connected devices 6. A demonstration of this at CES will transport attendees to a new musical space that transcends the physical confines of the venue. Sony is also pushing forward with the creation of SmartWear devices that offer new experiences and styles of living. At last year s 2014 International CES exhibition, Sony presented an innovative line of conceptual SmartWear products that log life experiences by recording actions of the user throughout the day. The information stored in the Lifelog app enables the user to identify and improve upon daily patterns, making the SmartWear device a powerful life tool that has the potential to enrich one s life. In 2015, Sony will further strengthen its ties with 3 4 FDR-AX100. In the US market, the target sales region for SEL. 5 SBC (328kbps, 44.1kHz). 6 Hi-Res compatible devices include Wireless Speakers, Home Theater Systems, and Multi-Channel Integrated Amplifiers.

3 fashion and lifestyle brands to deliver new modes of device-wearing that complement the conventional wristband-style. From headsets to eyewear, Sony s SmartWear line will take on a variety of shapes and forms. With a fuller offering of Sony and third-party services and apps, these devices will boast a variety of potential applications, from everyday communication to improved tracking and recording functionality for running, golf, and fitness activities. In advance of the opening of its exhibit at CES, Sony will hold a press conference on Monday, Jan. 5. Sony Corporation President and CEO Kazuo Hirai and Sony Electronics (SEL) President and COO Michael Fasulo will take the stage and unveil the above-mentioned products set for release this year. A live stream of the conference will be available at the following URL: Main Products and Prototypes Being Exhibited 4K Sony is announcing 11 4K BRAVIA LCD TV models across three series that offer a greater visual experience through stunning clarity, a wide color gamut, high luminance, and high contrast than ever before with the adoption of its own, innovative 4K Processor X1. Sony will be exhibiting the X9000C series, featuring a new Floating Style design X9000C Series concept that boasts the world s thinnest 1 build (approximately 4.9 mm at its thinnest point). Sony will also display its X9300C series, the world s first 2 TV sets that support Hi-Res audio, are equipped with Hi-Res compatible speakers, and boast Sony s proprietary DSEE HXTM technology that upscales compressed audio from broadcast TV and other sources to near-hi- Res levels 7. Sony s new products support the 4K compatible H.265/HEVC (High Efficiency Video Coding) and WebM VP9 video compression standards, thereby enabling viewers to enjoy a multitude of 4K platforms. And since YouTube employs the VP9 format worldwide, customers can also view user-generated 4K content, such as videos shot with a 4K Action Cam and uploaded to YouTube, on their new BRAVIA TV sets. 7 Up to the equivalent of 192 khz/24 bit.

4 The FDR-X1000V, the first 4K compatible 8 Action Cam, will support high definition, high bitrate video recording at 4K/30p (100 Mbps). It comes equipped with advanced SteadyShot technology 9 and is the first of its line to feature wind noise reduction. The new Action Cam makes capturing 4K footage as crisp, clear, and real as the moment itself. FDR-X1000V Sony s new FDR-AX33 4K 8 Handycam camcorder is around 30 per cent smaller and 20 per cent lighter than the current model 3 and is the first 4K Handycam to come equipped with Balanced Optical SteadyShot technology capable of suppressing blur during all modes of shooting, from wide-angle to telephoto. With this automatic image stabilisation, high-resolution 4K video recording becomes easier for consumers than ever before. High-Resolution Audio Sony offers superior listening experiences from inside the home to on-the-go with its diverse range of audio devices. Its new products allow users to play higher quality audio wirelessly over Bluetooth than ever before and to, through SongPal Link, simultaneously play music over multiple connected devices 6. The NW-ZX2 Hi-Res compatible Walkman is a new high-end model in the ZX series, following in the success of the Walkman NW-ZX1 flagship model released in the fall of It takes the audio quality of the ZX1 to a higher level, featuring a new rigid chassis design to achieve an even higher-quality sound. The new model features up to 33 hours NW-ZX2 of Hi-Res playback (at 192 khz/24 bit) and ultra-high quality playback over a Bluetooth connection when the device is paired with Sony s new MDR-1ABT Headphones. Sony will continue to expand its Hi-Res compatible lineup of products for the home, including the SRS-X99 and SRS-X88 Wireless Speakers, the HT-ST9, HT-NT3, and HT-XT3 Home Theater Systems, and the STR-DN1060 and STR-DN860 Multi-Channel Integrated Amplifier. These will all support wireless operation via SongPal Link, thereby enabling simultaneous 8 4K: QFHD 3,840 x 2, Only when shooting in HD.

5 playback through multiple connected devices, as well as playback of multiple songs on devices throughout separate rooms. Finally, Sony is also exhibiting a prototype Hi-Res car audio player during CES. SmartWear Among its SmartWear prototypes, Sony will introduce the Smart B-Trainer, an all-in-one, lightweight, headset-style device made for runners and equipped with essential running sensors and music playback capabilities. This device encourages a sustainable running routine, facilitating progress Smart B-Trainer by automatically selecting songs with tempos to match the user s heart rate and offering audio guidance for a variety of training programs. The Sony booth will also feature the first ever public exhibition of the SmartEyeglass Attach! concept model for sports use, an attachable Single Lens Display Module that was announced in December This high-resolution eyewear module leverages Sony s unique OLED technology and can be integrated into the eyewear products of cooperating third parties, enhancing users experiences by providing them with essential information through a highresolution color display. The module is perfectly suited for both indoor and outdoor use, and it joins the SmartEyeglass transparent lens eyewear designed for developers and targeted for release later this fiscal year as early Sony entries into the world of wearable smart devices. Sony will continue to expand its SmartWear line with new concepts and innovative forms to match their functions. Life Space UX At the 2014 International CES, Sony introduced its new Life Space UX concept, reimagining how to experience and make the most of living spaces. Sony is moving forward with the commercialisation of a number of Life Space UX prototypes, following the line s inaugural product the 4K Ultra Short Throw Projector. This projector, when placed at the foot of a wall, transforms the entire wall into a life-size window into another world with an expansive 147 inch image that boasts four times the clarity of Full HD. It was released in the United States in September of last year.

6 A number of other innovative Life Space UX products will be brought to market this year, including the LED Bulb Speaker a bulb-shaped speaker that doubles as a functional light bulb. It blends right into any living space and enlivens it with music via a wireless connection. Also planned for release is the Portable Ultra Short Throw Projector, a compact cube-shaped projector measuring approximately 10 cm per side. It is capable of throwing up to a 50 inch image, allowing the user to watch a Symphonic Light movie wherever the unit is set up, whether on the kitchen table or by the bathtub. Finally, Sony will be exhibiting, for the first time, three models of its Symphonic Light, yet another type of audio-emitting light fixture that can fill a room with crystal clear sound. With these and other unique products, Sony will continue to create and offer rich new modes of living through its expanding vision for Life Space UX. ### About Sony Electronics Asia Pacific Pte. Ltd. Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony s consumer as well as broadcasting and professional products, overseeing Asia, Middle East and Africa regions. For more information on Sony s products and services in Asia Pacific, please visit About Sony Corporation Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$75 billion for the fiscal year ended March 31, Sony Global Web Site: