CDX-GS500R- PRODUCT INFORMATION DOCUMENT

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1 CDX-GS500R- PRODUCT INFORMATION DOCUMENT Product announce date: August 13, 2012 Product on shelf date: October 15, 2012 MODELS (FAMILY) CDX-GT270MP CDX-GT470UM CDX-GT57UP CDX-GT570UP CDX-GT575UP CDX-GS500R CDX-GT710HD ALTERNATE NAME(S) CDX-GS500R Receiver with App Remote control CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS App Remote Receiver w/pandora control SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. Step up features 1 App Remote for popular iphone 8 application control 2 Rear USB in for ipod 3, iphone 3 & other USB devices 2 3 Pandora internet radio app control for iphone Volt front, rear and sub preamp outputs 5 3 year warranty 6 Dynamic Color Illuminator TM with Sound Synchronization 7 SiriusXM Satellite radio connector ready 5 8 Intuitive Quick-BrowZer and ZAPPIN search features 9 CD and MP3/WMA/AAC music file playback 1 with DM+ 10 Advanced Sound Engine with EQ7 & HPF/LPF crossovers 11 Automatic Level Optimizer balances levels between tracks 12 Detachable faceplate with LCD display & front aux input 13 Hi-power 52 watt x 4 Dynamic Reality Amp 14 Digital Clarity Tuner with Radio Data System (RDS) 15 Convenient wireless remote (RM-X211) 16 Steering wheel remote control input ready 7 REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION. FOR INTERNAL USE ONLY! TARGET Car audio enthusiasts who want iphone connectivity and a INFORMATION: high-end car audio system. (TARGET AUDIENCE) MAJOR COMPETITORS: (WHAT IS CURRENTLY IN MARKET?) Pioneer, Kenwood, Alpine

COMPETITIVE FEATURES: (WHAT ARE THE SONY SPECIFIC FEATURES) LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE- UP) GS series (Specialty channel exclusive), App Remote, 3 year warranty, 3 preamp,

IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON OR RICH MEDIA THUMBNAILS; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA.

2 COMPETITIVE FEATURES: (WHAT ARE THE SONY SPECIFIC FEATURES) LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE- UP) GS series (Specialty channel exclusive), App Remote, 3 year warranty, 3 preamp, 5V output App Remote, Rear USB, 3 year warranty, 3 preamp, 5V output KEY FEATURE COPY CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON OR RICH MEDIA THUMBNAILS; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA. FEATURE (35 CHARACTER MAX) MARKETING DESCRIPTION / LONG BULLETS (350 CHARACTERS MAX) IMAGE FILE NAME Feature Headline/Name Feature Description Image and file name 1 Easy access to select iphone 4 apps 8 2 Versatile rear USB 1-wire input cable Sony s exclusive App Remote feature combines music and select iphone apps 8 into a single source list that can be safely displayed and controlled directly from your receiver. Application content is displayed on your iphone while audio content plays through your speakers. Connect, control and charge your Walkman, ipod 3, iphone 3, Android 6, Blackberry 6, or other compatible USB device 2 while accessing your digital music files using the rear mounted, 1.5 meter long USB input cable. You File: App-Remote_iPhone4_wired.jpg File: CDX-GS500R_rear USB input.jpg

3 Pandora Internet Radio Control 4 4 5V RCA outputs for system expansion can also view metadata like song title and artist

Pandora is the leading internet radio service, giving people music they love anytime, anywhere, through personalized radio

When you re ready to expand your system, the CDX-GS500R delivers a robust 5 volts to front, rear and subwoofer RCA pre-amp

The adjustable subwoofer level control also lets you dial in the bass when you re ready to pump it up.

3 3 Pandora Internet Radio Control 4 4 5V RCA outputs for system expansion can also view metadata like song title and artist on the front display. Pandora is the leading internet radio service, giving people music they love anytime, anywhere, through personalized radio stations. The CDX-GS500R provides complete access to your Pandora account using your iphone 4. When you re ready to expand your system, the CDX-GS500R delivers a robust 5 volts to front, rear and subwoofer RCA pre-amp outputs for external amplifiers. The adjustable subwoofer level control also lets you dial in the bass when you re ready to pump it up. 5 3 year warranty The Sony CDX- GS500R is backed by a 3 year factory warranty. iphone_4_pandora.jpg RCA out_3 pair.jpg File: 3-year warranty badge_gry-wht.jpg 6 Variable Color Illumination Match your radio s illumination to complement your existing vehicle lighting components with the Dynamic Color Illuminator. With selectable Sound Dynamic Color illuminator_pid image.jpg

7 SiriusXM Satellite radio ready 5 8 Intuitive music search features 9 Plays CDs and popular digital files 1 Synchronization,

The on-board SiriusXM connector 5 simplifies satellite radio installation by eliminating compatibility issues and providing

Jump Mode allows you to fast forward through a category in 10% increments while the ZAPPIN feature can play a 6, 9, or 30 second

Hear digital music files in their original vibrancy with DM+ (Digital Music Plus), a Sony codec enhancer that reproduces

4 7 SiriusXM Satellite radio ready 5 8 Intuitive music search features 9 Plays CDs and popular digital files 1 Synchronization, the timing of the color change is synchronized with the audio source. The on-board SiriusXM connector 5 simplifies satellite radio installation by eliminating compatibility issues and providing direct connection to the new platform of tuners. Use Quick- BrowZer to find music by artist, album, genre, song or playlist. Jump Mode allows you to fast forward through a category in 10% increments while the ZAPPIN feature can play a 6, 9, or 30 second intro clip to help you find a specific song. Multi-format playback lets you play your MP3, WMA, or AAC songs 1. Hear digital music files in their original vibrancy with DM+ (Digital Music Plus), a Sony codec enhancer that reproduces detailed frequencies from compressed audio files. SiriusXM_XV200_ant_top.jpg File: Intuitive search features.jpg File: CD-MP3-WMA-AAC playback disc.jpg 10 Custom sound The Advanced File: EQ-spectrum-analyzer_lo-res.jpg

settings with EQ7 11 Smooth playback transitions 12 Convenient control panel design 13 Powerful in-dash amplification Sound Engine

and Dynamic Loudness volume leveler to deliver an impressive listening experience.

from CD or external USB devices. Front auxiliary input lets you connect almost any portable audio device to your car's sound system.

5 settings with EQ7 11 Smooth playback transitions 12 Convenient control panel design 13 Powerful in-dash amplification Sound Engine uses EQ7 equalizer, adjustable LPF/HPF crossovers, Listener Position calibration, DM+ advanced sound restoration, Rear Bass Enhancer, and Dynamic Loudness volume leveler to deliver an impressive listening experience. Automatic Level Optimizer analyzes each tracks playback levels and adjusts output level to optimize transitions between tracks and sources. The easy-to-read single line LCD display shows source information, clock, station ID and track data when playing back digital files from CD or external USB devices. Front auxiliary input lets you connect almost any portable audio device to your car's sound system. The internal Dynamic Reality Amp delivers 52 watts x 4 to your interior speakers, allowing you to crank up the volume while maintaining low distortion, low noise levels and smooth frequency File: Automatic Level Optimizer simulation graph.jpg File: CDX-GS500R_display_front-aux_wire.jpg File: Dynamic Reality Amp_IC_52x4.jpg

The RDS feature displays broadcast information when listening to compatible AM/FM stations. Control your receiver while keeping your eyes on the road with the included wireless card remote (RM-X211).

6 14 15 The immaculate reception Convenient wireless remote included response. Your music isn t just louder, its clearer too. The Digital Clarity Tuner delivers industry leading signal to noise ratios, lower interference, better multipath rejection and better stereo separation. The RDS feature displays broadcast information when listening to compatible AM/FM stations. Control your receiver while keeping your eyes on the road with the included wireless card remote (RM-X211). File: Digital Clarity Tuner_IC.jpg File: RMX-211.jpg 16 Steering wheel control ready input 7 This receiver is compatible with aftermarket remote control adapters 7 designed to utilize the vehicles existing, primary radio controls directly from the steering wheel. The 1/8 rear panel mounted remote input jack allows for simple connectivity. Wired remote control input_rear with hand.jpg ADDITIONAL RESOURCES: Product App prioritization SONY RELATED TECHNOLOGY LOGOS:

App Remote Front auxiliary input Rear USB input MP3 file

playback Digital Music Plus Quick-BrowZer ZAPPIN EQ7

volt pre-amp outputs Digital Clarity Tuner Radio Data

7 App Remote Front auxiliary input Rear USB input MP3 file playback 3 year warranty WMA file playback AAC file playback Digital Music Plus Quick-BrowZer ZAPPIN EQ7 Advanced Sound Engine Hi-Power Lo-pass/Hi-pass filters 5 volt pre-amp outputs Digital Clarity Tuner Radio Data Systems Dynamic Color Illuminator PARTNER LOGOS: Android phone playback (TBD) Pandora

8 SiriusXM Made for ipod / iphone ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. PRODUCT HEADLINE (SUGGGEST CHARACTERS FOR SONY STORE ONLINE/OFFLINE, CRM ACTIVITY.) Play iphone audio apps on your stereo 10 words (12) 25 words (25) 50 words (53) Control select iphone 4 apps 8 with App Remote and customize the display color. Safely control select apps 8 from your iphone 4 using the App Remote feature. View app information directly on the phone s screen and customize the display color. The App Remote feature provides safe control of select apps 8 from your iphone 4. Stream Pandora internet radio from your iphone 4, playback your digital music files 1 from CD or using the USB 1-wire input 2. Experience great sound quality thanks to the Advanced Sound Engine and customize the receiver s display color to match your mood. RETAIL EXPERIENCE BULLETS (20-35 CHARACTERS MAX)-UTILIZED ON TILES AND TAGS FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS) 1 Control popular iphone 4 apps 8 2 Convenient rear USB connectivity 2 3 Pandora control for iphone Volt front, rear & sub RCA output 5 3 year warranty POSITIONING:. CONSUMER FACING COPY TO BE FILLED OUT WHEN TEAMS IDENTIFY NEEDS. DI AND HD TEAMS UTILIZE THESE FIELDS BUT OTHER GROUPS DO NOT NEED TO FILL OUT IF NOT UTILIZED. CATEGORY HEADLINE CATEGORY MESSAGE SONY CAMPAIGN MANTRA CONSUMER FACING COPY. make.believe make.believe (make-dot-believe): Anything you can imagine, you can make real. CAMPAIGN MESSAGE

9 LEGAL AND FOOTNOTES FOOTNOTES 1. Not all files may playback due to file variations. Copyright protected ACC-LC files not supported. 2. Not all USB devices are compatible. Consult for complete details. 3. Works with ipod touch (1st 4th generations), ipod nano (1st 6th generations), ipod classic, ipod with video and iphone, 3G, 3GS, 4 and 4S. 4. Works with iphone 3G, 3GS, 4 and 4S via USB port. 5. Requires tuner and subscription, sold separately. 6. Compatible with Android or Blackberry smartphones supporting Mass Storage Class (MSC) devices, users required to manually select MSC/USB connection in smartphone menu for proper functionality. 7. Compatibility varies as not all vehicles are compatible; please consult with each interface manufacturer for details. 8. Requires download of free Sony App Remote app for iphone from the App Store. Users must link compatible apps to the App Remote application on their phone in order to play the audio signal on the Sony receiver Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TRADEMARKS Sony, ZAPPIN, SensMe, Walkman, Quick-BrowZer, Dynamic Color Illuminator and their respective logos are trademarks of Sony. ipod, ipod classic, ipod nano, ipod mini, and iphone are trademarks of Apple Inc. PANDORA, the PANDORA logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc., used with permission. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.

CDX-GT710HD - PRODUCT INFORMATION DOCUMENT

CDX-GT710HD - PRODUCT INFORMATION DOCUMENT Product announce date: August 15, 2012 Product on shelf date: November 15, 2012 MODELS (FAMILY) CDX-GT270MP CDX-GT470UM CDX-GT57UP CDX-GT570UP CDX-GT575UP CDX-GT710HD