STR-DH130 PRODUCT INFORMATION DOCUMENT

Transcription

1 STR-DH130 PRODUCT INFORMATION DOCUMENT MODELS (FAMILY-IN STEP UP ORDER) STRDH130 STR-DH520 STR-DH720 STR-DH830 STR-DN1030 STR-DN2030 ALTERNATE NAME(S) Sony Hi-Fi Receiver Sony STR-DH130 Stereo Receiver CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Sony 2-channel Hi-Fi Receiver ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. PRODUCT HEADLINE Enhance your atmosphere. 10 Words Everything sounds better with Sony sound. 25 Words Give your family the joy of Sony sound to complement their entertainment. Connect 5 sources to this 2-channel receiver and experience 270 watts of crystal-clear audio. It's the perfect way to enhance movies and music. 50 Words Turn up the volume and treat your family and friends to high-quality Sony audio. It's truly like a concert in your living room as 270 watts of pristine audio dazzle your eardrums. Versatile connectivity for your TV, Blu-ray Disc or DVD player, gaming system and more (up to 5 audio sources supported) completes the package. SHORT BULLETS/ FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH 1 2 Channel 270W Hi-Fi Receiver (135W x 8 ohms 1kHz 0.05% THD) 2 5 audio inputs 3 Connection for Smartphones 4 Auto Standby 5 FM/AM tuner 6 Headphone output STR-DH130 Page 1

2 RETAIL EXPERIENCE BULLETS (55 CHARACTERS MAX) UTILIZED ON TILES AND TAGS FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS) watts of clear Sony sound 2. 5 audio inputs for versatile connectivity 3. Mini-plug input for portable music players HOW TO SELL (FILLED OUT BY TRAINING TEAM UNDER G. SHILLING DIRECTION)- KEY SELLING POINTS FOR TRAINERS TO QUICKLY AND EASILY DESCRIBE HERO BENEFITS KEY FEATURE COPY CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. CAN BE HERO OF ASSOCIATED TECH FEATURE OR TECH ICON; DO NOT PUT LIFESTYLE S IN FEATURE AREA FEATURE HEADLINE (35 CHARACTERS) Stereo receiver with 270 watts of total power FEATURE DESCRIPTION (250 CHARACTERS) Powerful Hi-Fi performance (135W x 8ohm, 1kHz. THD 0.05%; 8phm, 1kHz, THD 1% ) 5 Audio inputs/2 audio outputs Enough analog audio inputs to enhance the sound from your home theater products. Connection for smartphone or portable music players Auto Standby A stereo mini-plug supports all smartphones and portable music players, enabling you to connect and listen to all your portable music and devices right in your living room. This energy saving features enables the receiver to set to automatically switch to standby mode if it is not in use or no audio signal is sent to it for 30 min. STR-DH130 Page 2

3 FEATURE HEADLINE (35 CHARACTERS) FEATURE DESCRIPTION (250 CHARACTERS) 5. FM/AM Tuner Program your favorite local stations with 30 presets available for both FM and AM stations. POSITIONING: CATEGORY HEADLINE CATEGORY MESSAGE SONY CAMPAIGN MANTRA make.believe make.believe (make-dot-believe): Anything you can imagine, you can make real. CAMPAIGN MESSAGE IMPORTANT PRODUCT INFORMATION REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION. FOR INTERNAL USE ONLY TARGET INFORMATION: (WHO IS THIS PRODUCT FOR?) MAJOR COMPETITORS: (WHAT IS CURRENTLY IN MARKET?) COMPETITIVE FEATURES: (WHAT ARE THE SONY UNIQUE FEATURES/ TECHNOLOGIES) The STR-DH130 offers great performance and flexibility in a simplified product. Offering 5 audio inputs, a connection for a smartphone for music playback and enveloping sound. This is a basic stereo receiver for 2-channel music playback. This receiver does not support surround sound or video switching. The Receiver has several proprietary audio performance features that enhance the music experience. Denon Yamaha Pioneer Onkyo Insignia (Best Buy house brand) Marantz Sherwood Companies highlighted in Yellow are Primary competitors Great sound STR-DH130 Page 3

4 LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE-UP) Entry of core hi-fi line ADDITIONAL RESOURCES: SONY LOGOS LOGOS: STR-DH130 Page 4

5 LEGAL AND FOOTNOTES MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES COPYRIGHT 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TRADEMARK 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary. FOOTNOTES: no footnotes for this basic model. STR-DH130 Page 5