Slim ODD Solutions for Today s Thin Computing. Portable Storage, Gaming and Entertainment all in an External Optical Drive

Transcription

1 Slim ODD Solutions for Today s Thin Computing Portable Storage, Gaming and Entertainment all in an External Optical Drive

2 2010 External ODD Forecast External ODD Market will robustly grow in 2010 Market Size : 09 5M (28%) 10 7M (40%) New demand from Net book(4.3m) & Ultra thin PC(1.9M) + Existing demand(0.8m) < M units > '05 '06 '07 '08 '09 ' New Slim Existing Slim Existing HH

3 New Product Introduction: External DVD Samsung Ships Slim External DVD Writer for Laptop and Netbook Markets

4 MINIMIZE COST, MAXIMIZE SATISFACTION 3 Key Concepts Design 1. Attractive Design & Colors Match with Net book & Ultra thin PC Compact, Sleek, Various Colors Cost Functionality 2. Cost Competitiveness No Bridge board, Core material inhouse source Cost down due to Technology Solution

5 Key feature Design Innovation THINnovation in dimension/weight/function Embossing Samsung logo 2010 IF Design Award Winner Slim and luxurious metallic line Color variation for perfect match with netbook Stylish & round type edge

6 Key Feature Slim and Compact design Compact & Slim design Depth reduced by 20mm Height reduced by 2mm 20% reduced size (25% reduced weight) Soft touch open/close tray

7 SES084D Specification Supported Media Speed General Specification Media Read Write Drive Type External type CDROM 24X CAV Interface USB 2.0 CDR 24X CAV 24X PCAV Loading Type Drawer type CDRW 24X CAV 24X ZCAV Dimension ( W X H X D ) 146X17X137 mm DVDROM 8X CAV Weight 270g DVDRAM 5X PCAV 5X PCAV Basic drive DVD +R/R DVD +RW/ RW 8X CAV 8X CAV 8X ZCLV 6X ZCLV 8X ZCLV 6X ZCLV Accessory 1 port USB Cable Paper Setup guide Application S/W CD (Dolby Trial 30 days) DVD +R/ R DL 8X CAV 8X ZCLV 6X ZCLV Eject button type Easy to open by Soft touch Remark New External Slim Design USB Bus power (Max Speed supportable by 1 port use) Paint : 1k spray base & derive Soft Feel or 2k.

8 10Q4 10Q3 10Q Bluray Forecast 2010 Bluray Forecast 09Q4 10Q1

9 New Product Introduction: Bluray Drive Samsung Launches New Bluray Drive Combo with the World s Fastest 12X Read Performance

10 LESS ENERGY, MORE SPEED 3 Key Concepts Faster speed 1. EcoFriendly Low Power Consumption Low Noise Light & Smaller in Design Ecofriendly 2. Faster Speed World s Fastest BDROM 12X read Fast lead in Design 3. Sleek Design Mirror front door Blue light LED

11 Key Features Faster speed s fastest, 12X BD READ World s fastest Fast Fast Dual layer jumping algorithm (Patent owned by Samsung) B Company BD Drive 512 A Company BD Drive 711 Samsung BDROM/DVD Writer 350 Average Access Time

12 Key Features Read/ Write Speed SHB123A Competitor CDROM 48X 48X R E A D CDR DVDROM DVD+/RW DVDRAM 40X(48X) 16X 12X 12X 48X 16X 10X 5X W/W 1 st BD Read 12X Speed BDROM 12X 10X BDRE DL 6X 4.8X W R I T E CDR DVDR DVD+RW DVDRAM 48X 16X 8X 12X 48X 16X 8X 5X Not only for BD Read Speed, but also equal or Higher Performance for all of media. In DVDRAM, DVD+/R DL case, 2 times more faster than competitor. DVD+/R DL 8X 4X

13 Key Features Faster Lead in SHB123A Competitor Average 17%, Max 37% Faster than previous model BDROM BDROM DL BDR BDR DL BDRE BDRE DL

14 Key Features EcoFriendly: Low Power Consumption R E A D CDROM 40X DVDROM 16X DVDRAM 2X BDRE DL 8X SHB123A 9.69W 11.54W 3.69W 7.19W Competitor 10.72W 13.69W 4.93W 9.42W Gap(%) 10.6 % 18.7 % 33.8 % 30.9 % Lower power consumption ( Average 25% lower ) W R I T E BDROM 8X CDR 40X DVDR 16X DVD+RW 8X DVDRAM 5X 7.21W 9.86W 11.44W 7.03W 5.35W 8.65W 13.50W 12.83W 11.19W 7.22W 20.0 % 36.9 % 12.1 % 59.2 % 34.9 % With lower power consumption, SAMSUNG BDROM/DVD Writer attributes to improve power efficiency and conserve the green environment Standby 0.98W 1.03W 4.8 % Sleep 0.81W 1.01W 19.8 %

15 Key Features EcoFriendly: Low Acoustic Noise Aerodynamic Frame Design for low acoustic noise : Samsung s specially adopted aerodynamic frame design to reduce noise. Prevents pressure concentration in specific area for minimal airborne noise. A. Sealing the Front Area B. Sealing the Side Walls and Others C. Bezel & Door s dual shape for Optimize gap B B A C B B

16 Key Features EcoFriendly: Low Acoustic Noise (Continued) Aerodynamic Frame Design for low acoustic noise : Samsung s specially adopted aerodynamic frame design reduces acoustic noise. Prevents pressure concentration in specific area for minimal airborne noise. A. Apply the 0.6t Top cover and bead shape B. Strengthened frame to allow escape from the resonance frequency banding [A] [B]

17 Key Features Sleek Design Mirror front door <Side View> Blue light LED <Front View>

18 SHB123A Specification Supported Media Speed General Specification Media Read Write Drive Type Internal type CDROM 48X CAV Interface Serial ATA CDR 40X CAV 48X PCAV Loading Type Tray loading CDRW 40X CAV 24X ZCLV BD Access time 210ms DVDROM 16X CAV Dimension ( W X H X D ) 148 mm x 42mm x 170mm DVDRAM 12X PCAV 12X PCAV Buffer memory 2MB DVD +R/R 16X CAV 16X CAV BURF Method SuperLink DVD +RW/ RW 12X CAV 8X ZCLV/ 6x ZCLV Weight 750g DVD +R/ R DL 12X CAV 8x ZCLV/ 8x ZCLV Application S/W Cyberlink S/W BDR 8X CAV BDRE BDROM BDR DL 8X CAV 12X CAV 8X CAV Remark AVCHD, (AVCREC) Support Supports Format 4 in DVDR DL, CSSMR, VCPS, DVDRW 1x Support (Multi Logo) BDHybrid 6X CAV

19 Closing thoughts Leading in industrial design More powerful component technology in slimmer packages Portable Storage, Gaming and Entertainment all in an external optical drive Samsung Optical Disc Drives are built for Consumers who need next Generation, Thinnovative Consumer Electronics Questions?