ON24 Webinar Platform for. Media and Publishing

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Beatrice Walton
6 years ago
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1 ON24 Webinar Platform for Media and Publishing

2 As B2B media/publishing marketers, you use webinars to promote your titles, services and publications, sometimes hundreds every year. Your sponsors rely on these webinars to generate demand, it s absolutely critical that you generate high-volume, high-quality leads. Do you think you are using webinars to the full potential? WHY DON T TRADITIONAL WEBINARS DELIVER? ON24 has a pretty good idea about what s wrong. Old school webinar applications are composed of layers of functionality, with little concern for how it all works together or whether it integrates with popular marketing and sales applications. According to market research firm SiriusDecisions, webinars are a primary marketing tool to help drive the buying cycle. 1 Why? That s a great question. Most traditional online conference calls are really presentations dressed up as webinars. However, the limitations are: + + Downloads or plug-ins required to attend, that wastes time and may even be restricted by corporate IT departments, thereby shutting out prospects + + Technological glitches, which reflects poorly on your company + + And worst of all: Sales follow-up is impeded by up to two days due to delays in receiving analytics and inability to integrate with CRM, Salesforce, and Marketing Platforms. The analytics are very basic, limiting insight into attendee behavior, engagement and readiness to buy. 2

THE ON24 WEBINAR MARKETING PLATFORM A MEDIA MARKETER S DREAM COME TRUE Wait till your team takes ON24 Webcast Elite for a test drive: it s like a magic carpet ride for B2B media/publishing marketers

3 THE ON24 WEBINAR MARKETING PLATFORM A MEDIA MARKETER S DREAM COME TRUE Wait till your team takes ON24 Webcast Elite for a test drive: it s like a magic carpet ride for B2B media/publishing marketers and their sponsors. ON24 Elite is the only webinar solution purpose-built as a marketing platform and the most powerful, scalable, feature-rich, and intelligent multi-media solution available. ANY TOPIC, ANY AUDIENCE, ANYTIME Whether the topic of your sponsored webinar is educational or entertaining, with ON24 Elite, you can choreograph an event that will keep attendees engaged with animations, videos, speakers, polls, interactive sessions and more. And keep sponsors happy with the quality of leads you deliver on time, every time. Anyone on your team can effortlessly create, customize, and deliver media-rich, fully branded webinars, events, videos, and learning environments on time and on budget, all from one unified platform. It s that simple. Check this out: + + Ease of use Intuitive and effortless for presenters and attendees. + + Easy access ON24 offers a gorgeous HTML5 console for easy access and viewing across browsers from any device. No plug-ins or downloads required. + + The ultimate interactive experience Convert prospects into leads and drive revenue with lively Q&A sessions, surveys, polls, social connectors and more. Create multi-media events that mesmerize with on-camera presenters, streaming industry updates, and video clips. 3

4 + + Company branding Sell your sponsor s brand with corporate colors, logos, images, and top-line messaging, so every event contributes to a visual brand recall. + + Syndicate your content Double and triple your sponsor s ROI by publishing, repurposing and syndicating their content across the Internet. They ll love it. + + Robust, real-time intelligence and integrations Industry-leading analytics calculate engagement scores to better qualify leads, and integrate directly with marketing automation and CRM systems for faster follow-up by your sponsor s team. Secure reporting links make it easy for sponsors to access data on their schedule. To get the most out of your webinars, we offer three kinds: live webinars, simulive webinars, and on-demand webinars. Plus, you can take advantage of ON24 s Content Gateways to easily publish all your completed live and on-demand events to other webpages and to social media sites, extending the life of your content and the reach of your webinars. In addition, you can easily create, edit, and repurpose webinar, video, and PDF content into shorter segments. This allows your team to scale programs and tailor content for outreach to specific target audiences. ACCELERATE YOUR SPONSOR S LEAD ROI Every client expects high-quality leads from your webinar. The lead quality can be assessed with detailed analytics and reports that provide insights into the engagement levels and behavior of each audience member. These behavioral analytics tell your sponsors which attendees are the most engaged and interested in your offerings, so their account teams can immediately follow-up with the warmest leads. Additional analytics provide valuable performance benchmarks and instant insight into how your webinars stack up against others in your industry, identifying areas of strength and/or opportunities for improvement. 4

So, all you need to do is to make ON24 Webcast Elite the lead engine for your sponsored

5 TRY UNLIMITED PUBLISHING/ MEDIA MARKETING We honestly can t think of much you can t do with ON24 Webcast Elite. So, all you need to do is to make ON24 Webcast Elite the lead engine for your sponsored marketing webinar programs. Connect with us. ON24 has the best webcasting technology for marketers. - The Forrester Wave Enterprise Video Platforms and Webcasting 5

6 ABOUT ON24, INC. ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. It s award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities. Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit ON24.com. ON24, INC. 795 FOLSOM ST., FLOOR 3, SAN FRANCISCO, CA ON24.COM 2017 ON24, Inc. For more information on the benefits of the ON24 virtual environment, contact us at or visit

GETTING STARTED GUIDE

GETTING STARTED GUIDE ON24 SOLUTIONS AND PRODUCT CATALOG Delivering innovative solutions for engaging and high-impact webinars and digital experiences Table of Contents WEBINARS OVERVIEW ON24 Webcast Elite...2