Industrial PC & Server-Grade IPC. Product Strategy and Opportunity. Mory Lin Product Sales Manager Spain, 16 th Dec., 2011

Transcription

1 Industrial PC & Server-Grade IPC 2012 Product Strategy and Opportunity Mory Lin Product Sales Manager Spain, 16 th Dec., 2011

2 Agenda Market Report Product Strategy Focus Product 2012 Opportunity Sharing Q & A

3 Market Report

4 Machine Builder Market Trend and Opportunities The recent market analysis targeted top 220 Machine-Builders for their future product planning, 27% of the company intended to change the control technology to their machines. The PC technology benefit most strongly from this change willingness. The New Use of the PC technology applies for 77% of the machine-builders changing PC technology. 14% of the machine-builders with changes in the PC technology will continue to use PC technology to improve their design. 9% of the machine-builders changing the PC technology will substitute to other control technologies out of PC. Source of Article: Quest Trend Magazine % of New Use PC Technology break down to below categories: 54% move from Traditional PLC to new PC technology 6% move from Microprocessor Control to new PC technology 6% move from CNC to new PC technology 6% move from traditional control panel to integrated control system 6% will be first time or brand new design

5 Machine Builder Market Trend and Opportunities Machine Automation Worldwide Market is recovering from 2009 lowest point and continue to grow. 25,000 20,000 15,000 10,000 5,000 Production Machinery Automation World Wide Business Outlook* (Millions of US Dollars) Migration of System design Wildly use of in-process check during automated assembly. Automated imaging systems greatly adapted in all area of production process. Increasing focus on the cost of ownership rather than just the price of machine. Opportunities Increasing demand of IPC in Machine builder sector to fulfill the needs of system upgrade Higher performance + lower power consumption system is an popular item customer looking for Long life revision controlled IPC is the best value for total cost of ownership. *Source of Article: ARC Advisory Group

6 Product Strategy

7 Product Strategy Next Generation IPC High Performance Two CPU sockets More PCIex16 slot Low noise system Critical Message Sandy Bridge Complete Platform Solution High-end Server Mainboards and Chassis Innovation of Rackmount and Wallmount IPC Low Power ATOM Slot SBC Solution Compact Size PICMG1.3 IPC system Easy Maintenance, Short & Powerful Remote Management

8 Technology Trend - CPU 45nm Process Technology 32nm Process Technology 22nm Process Technology Penryn Lynnfield Clarkdale Sandy Bridge Ivy Bridge Intel Core Microarchitecture NEW Intel Microarchitecture (Nehalem) Intel Microarchitecture (Nehalem) NEW Intel Microarchitecture (Sandy Bridge) Intel Microarchitecture (Ivy Bridge) TICK 20% UP TOCK TICK 20% UP TOCK TICK PCE-5125 AIMB-780 Intel Core i 1 st 2 Chip Platform DDR3, PCIe Gen2 PCE-5126 AIMB-781 Intel 2nd Core i DDR3, PCIe Gen2, SATA3 PCE-5127 AIMB-782 Intel 3rd Core i DDR3, PCIe Gen3, SATA3, USB3.0 Nov.11 Q2.12 The first Nehalem based Core i3 was Clarkdale-based, with an integrated GPU and two cores. In 2009 new Core i7 models based on the Lynnfield desktop quad-core processor

9 Sandy Bridge Solution NEW Advanced Integrated Graphic-Core Process with High Flexibility on 32 nm Supports Intel AMT 7.0 and IPMI 2.0 Manageability and Security Features

10 Atom Solution NEW

11 Advantech Quiet IPC Solution NEW 35dB Only Quieter than a projector ISO 7779 Industrial Standard Smart Fan Control Auto adjust fan speed No MOQ Best business term

12 Create More Values to IPC NEW

13 Advantech Quiet IPC Solution NEW

14 General Grade IPC NEW Core i7 4 Cores Non ECC Memory PC OS Ready ATX Xeon 4 ~8 cores Server Grade IPC ECC Memory Server OS Ready ATX / EATX

15 NEW Server Features Mainboards ASMB-820 ASMB-920 ASMB-781 PCIex16 PCIex1 PCI PCI-X AIMB-781 TPM IPMI Type-A USB2.0 Triple GbE

16 NEW PICMG1.3 Slot SBC with More PCIe on Backplane

17 More PCIe on Backplane IPC Solution PCE-5B18W-00A1E is a 20-slot form factor backplane Support PICMG1.3 Slot SBC: PCE- 5126WG2-00A1E 4* PCIex8 & 13* PCIex4, total 17* PCIe expansion slots and support next generation PCIe Gen3 bandwidth. (PCIe Gen3 will be supported on PCE-5127WG2, Ivy bridge platform in next year. And PCIe Gen3 can backward compatible with PCIe Gen2 supported by PCE-5126WG2) Schedule: ES sample will be available in early Q2,2012 and MP will be Q2~Q3,2012 Target application: a. Video wall, b. Video surveillance, c. Factory Testing

18 Product Layout NEW

19 PICMG1.3 IPC, Expandable but Compact Marketing Trend of VMS (Vision and Motion System) Compact Machine with Compact IPC High Computing Performance for precise image and motion with real-time OS Add-on card interface Compact System Product Feature Compact embedded IPC Wallmount: IPC-3026 Rackmount: IPC-619S Multi-expansion BP for option PCIe for Vision or Video DSP application PCI for Motion or IO application NEW

20 Half-sized PICMG1.3 BP Profolio NEW = PCE-3026 Slots per segment BP Model name x16*1 + x4*1 x16*1 + x1*4 *(x16*1 + x1*2) PCE-3B03-00A1E 3 slots / 143 x 176 mm PCE-3B06-00A1E 6 slots / 143 x 176 mm x16 + x1*1 + PCI*3 *(PCI*3) PCE-3B06-03A1E 6 slots / 143 x 176 mm *Available Slots to populate add-on card with CPU cooler space

21 PICMG 1.3 CPU Card Half-sized PICMG1.3 BP and Chassis Portfolio NEW IPC-6006SE IPC-6806S IPC-3026 PCE-3B03-00A1E One CPU card slot PCIe slot: One x16; One x4 PCE-3B06-00A1E One CPU card slot PCIe slot: One x16; Three x1 PCE-3B06-03A1E One CPU card slot PCIe slot: One x16 PCI slot: Three 32/33

22 2012 Focus Product 2012 Focus Product

23 2012 Focus Performance 2012 Focus Product (Q67 and G41 chipset) ATX IMB AIMB-781 AIMB-766 AIMB-767 Products Slot SBC PCE-5126 PCE-5124 PCA-6011 PCA-6010 IPC ACP-4320 ACP-4000 IPC-510 IPC Q35 Q45 Q57 Q67 Q77 AIMB-766 PCE-5124 AIMB-780 PCE-5125 AIMB-781 PCE-5126 iserver HPC-7280 HPC-7480 ASMB-310IR ASMB-781 ASMB-820I AIMB-782 PCE-5127 Systems

24 2 nd Generation Core i7 Solution with Q67: System Configurations 6 hot-swap SAS/SATA trays ACP-4360 ACP-4320 ACP-4000 dual SAS/SATA HDD trays IPC-6025 AIMB-781 PCE-5126 ATX Applications Transportation Control Airport Traffic Control Video Editing & Recording Medical Imaging Machine Automation Slot SBC Applications Machine Automation Factory Automation Process Control Measurement control

25 Core 2 Quad with G41 chipset : System Configuration AIMB-767 IPC-510 PAC-6011 IPC-6025 Intel Core 2 Quad Processor Q9400 (6M Cache, 2.66 GHz, 1333 MHz FSB) Economical Solution for Machine Automation / Factory Automation General Industrial PC application

26 Opportunity Sharing

27 Why Imaging Processing Industrial & Commercial Infrastructure Critical Facilities Banking Digital Signage Smart Display Gaming Retail Public Safety Manufacturing Robotics Machine Vision IP Healthcare Education 3G/Edge Government Homeland Security Police & Law Enforcement Video Security Cloud Computing Transportation IP Camera Video Security Storage Cars/Truck Traffic monitoring DVR & NVRs Thin Client Train / Underground Airports Market Segment Application

28 Opportunity in where images are critical to professionals Opportunity 1 (Machine Automation) Opportunity 2 (Digital Video Recording) Opportunity 3 (Medical Imaging) Opportunity 4 (Transportation) Opportunity 5 (Entertainment)

29 Opportunity 1 (MA/FA) Imaging Processing For Vision and Motion Machine Automation

30 Application Story - AOI LED Sorter High CPU performance and memory capacity for inspecting picture from 2D to 3D Robust system design Centralized management with real-time remote monitoring

31 Application Story FA Solar Cell Inspection High performance for high-precision motion and vision demand Compact system for limited space Integrated Advantech s SUSIAccess for remote monitor system health

32 Server-grade IPC for SMT Pick & Place Handler Customer: USA / SMT Pick & Place Machine Builder Background/Application: Customer is designing their next Generation high performance pick and place handler with adjustable test site configuration Require faster IPC to support next generation system Require long life and revision control system Advantech Product Offering 4U Server Grade IPC: Server motherboard: ASMB-920I + Server chassis: HPC A1E How We help Partner to Win: Help to propose system solution and provide full spectrum of product information Provide competitive solution to meet spec and price requirements Dedicated support team to provide co-validation support during development stage Key winning factor: Strict revision control support for all components in the system + long life support BOM management + 3 rd party parts sourcing and management support Dedicated engineering team support Competitive price offering

33 Opportunity 2 (DVR) Imaging Processing For Surveillance Recording Device

34 Case : HPC-7280 Why Surveillance need High Performance and 24x7 Non-stop Application? Large storage capacity, multiple I/O expansion, high reliability and high IO speed data access

35 Opportunity 3 (Medical Imaging) Imaging Processing For CT-Scanner and Ultra Sound Medical Device

36 Case : HPC-7480 Why Medical Image need High Performance and 24x7 Non-stop Application? For x-ray, CT-Scanner, & Ultra Sound, longevity supply and strict revision control.

37 Opportunity 4 (Transportation) Imaging Processing For Transportation Management in Wayside Control Room For Content Broadcast in Big Signage Video Wall For Air Traffic Control in Airport Flight Control Tower

38 Railway Wayside Control Room Fire Alarm System Wayside Control System Passenger Information System Fare Collection System

39 Railway DVR, Control Room, Building Automation AFC - Automatic Fare Collection System CCTV - Closed Circuit Television System FAS Fire Alarm System ISCS Integrated Supervision & Control System BAS Building Automation System PSD - Platform Screen Doors System PIS - Passenger Information System TSS Train Surveillance System Digital Signage ATS - Automatic Train Control System

40 Video wall in Munich Airport Flight information provided on 12-display video wall in Terminal 1 Munich, 22 November 2011 NEC Display Solutions Europe is helping airport passengers get to their flights on time with the installation of a stateof-the-art high-resolution video wall in Munich Airport s Terminal 1. Installed by local partner InoNet, the controlling server, dubbed Mayflower II, gives Munich Airport the ability to control the video wall in any way they choose, including segmenting the displays in any configuration required, giving tremendous flexibility and choice in what information to display and how to present it. Furthermore, in the event of a problem, the IT team is automatically alerted via the controller s built-in alert feature, rather than having to wait for a passenger or staff member to report it.

41 Opportunity 5 (Entertainment) Imaging Processing For Digital Cinema Solution

42 Summary Advantech is one of the worldwide IPC leading brand Innovation on IPC for Quiet System, Intelligent remote management and Powerful Module on EATX mainboard, Compact Halfsize Shoes box. Realize the hot imaging processing opportunity by the new Intel technology of Sandy Bridge Solution with Intel 2 nd Generation Core i7 CPU.

43 Thank You!

44 Contact Mory Lin Mobile:+31 (0) Tel: +31 (0) SKYPE: morylin Product Sales Manager ATX Industrial Motherboard Slot Single Board Computer Industrial Rackmount PC Server Grade IPC ADVANTECH EUROPE BV Ekkersrijt 5708 Science Park, Eindhoven 5692 ER Son, The Netherlands