Overview of Freescale Medical Solutions
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1 July 2009 Overview of Freescale Medical Solutions Technology for Life Raman Sharma Global Medical Segment Manager
2 Medical is a Top Priority at Freescale FSL Market Theme Market Segment Sub-Segment Net Effect Industrial Factory Automation Home Portable Medical Energy Networking Motor Drives Diagnostics & Therapy Health & Safety Wireless Building Control & HVAC Imaging Consumer EPOS, EFT & Automatic ID Transportation Medical Power & Energy Appliances Test & Measurement Industrial Transportation Military & Civil Aerospace
3 To be a trusted technology partner enabling the development of breakthrough medical systems. Our View of the Medical Market Medical Market Home Portable Medical Imaging Diagnostics & Therapy
4 Trends Driving Medical Electronics Growth Aging population* that is expensive to service via traditional channels Need for reduced hospital visits, more remote/home-based monitoring 5747 US hospitals, 947k beds, $607B hospital expenses** Increasing incidents of cardiovascular, diabetes, & cancer illnesses More home monitoring, self-diagnosis and therapy administration Rising healthcare costs Demand for ways to reduce need for physician use for basic health care needs ( doctor-ina-box ) Growing acceptance of technology in the medical field Reliability and liability concerns persist for deeply invasive products such as pacemakers, respirators, etc. OEMs shoulder burden of regulatory compliance Urgency in increasing quality of healthcare and medical technology Medical expenditures are 2nd-largest portion of US Federal Budget (after defense) Medical technology industry second only to the pharmaceutical industry in R&D expenditures, investing, on average, 11% of sales in R&D*** * By 2030, 26% of the population will be 65 years and older US Census **AHA 2008 *** Bean Murray Institutional Research
5 Healthcare Spending is on the Rise 4% of money spent on healthcare goes towards equipment. In the US, this amounts to $281 per capita per year (2009) growing to $524 in Using the same assumption, in Japan the per capita spend for equipment is $108 (2009). Source: Time Magazine,
6 Access to Healthcare Facilities Must Change in the US Doctors are scarce in rural areas of the US (i.e. a majority of the land) Above statistics help prove why on-demand diagnostic tools are becoming a necessity Portable ultrasound equipment is a good example Source: Time Magazine,
7 2009 Economic Trends Driving Medical Electronics Growth Portable / disposable medical devices continuing to grow despite economic downturn. Latest growth numbers indicate ~9% CAGR from 2009 to Growth attributed to cost containment measures by both providers and purchasers. Capital intensive medical devices (i.e. imaging) affected by macro economic climate as hospitals curtail / delay capital expenditures. Major medical device manufacturers remain stable during economic downturn. Most of the big companies are still committing an average of 10% of their revenues towards R&D. Cash rich and innovative companies to benefit in current economic scenario Both Abbott and Medtronic announced M&A plans for Obama economic stimulus package greatly helping the Healthcare IT market. Expected growth ( ) is ~14%. Major players include Microsoft, Cognizant, IBM, and Intel Major technology trend is to add communication (wired or wireless) to medical devices (HPM / D&T / Imaging)
8 Solutions for Home Portable Medical Pressure sensors MPX2300DT1, MPXV5050G, MPXM2053GS Accelerometers MMA736xL, MMA745xL MPR08x, Prox IP 9S08QE, 9S08LL V1 ColdFire Flexis i.mx Analog IP for a measurement engine 16 bit SAR ADC Differential input mode 14.5 bit accuracy Offset and gain control Hardware average Window compare mode ZigBee MC13224, MC13213 USB, Ethernet integrated into MCU MPC18730, MC13883, Li- Ion/Polymer charger ICs (MC3467x ), Multi-channel PMIC (MC34704)
9 Solutions for Diagnostics & Therapy MPR08x, Prox IP ZigBee MC13224, MC13213 USB, Ethernet integrated into MCU ColdFire, i.mx MPC Pressure sensors MPX2300DT1, MPXV5050G, MPXM2053GS Accelerometers MMA736xL, MMA745xL MPC18730, MC13883, Li- Ion/Polymer charger ICs (MC3467x ), Multi-channel PMIC (MC34704)
10 Solutions for Imaging Pressure sensors MPX2300DT1, MPXV5050G, MPXM2053GS Accelerometers MMA736xL, MMA745xL MPR08x, Prox IP ZigBee MC13224, MC13213 USB, Ethernet integrated into MCU ColdFire, i.mx MPC MPC18730, MC13883, Li- Ion/Polymer charger ICs (MC3467x ), Multi-channel PMIC (MC34704)
11 BU Freescale Product Home Portable Sensors Freescale Market Segments Diagnostics & Therapy Imaging Pressure N/A Accelerometers Proximity MCU Analog MCU / Flexis N/A i.mx / Power Power Management Battery Chargers N/A N/A DSP N/A N/A RF Wireless High power N/A
12 Analog MCZ34670 Litonya MC3467x DSC8/5 MC34704A/B Modena MC34726/7 ULP Boost SMAROS nm Vin of 320mV 90% conversion efficiency Suitable for 100mW to 1W apps Roadmap for Medical Batt. Charger PMIC Iso Pwr DC-DC conv. Sensors MPX5050D / ZigBee stand alone transceivers Prox IP MMA745xL MMA7660 PPR083 MPXY8300 Pressure Inertial Proximity RF MC13202 MC13213 MC13224 MC13225 MCU MPU i.mx31 i.mx27 MCF5272 MCF532x MCF5227x MPC5121E S08LC MCF51JM MCF5225 S08LL/LH i.mx35 i.mx25 Existing Time i.mx23 i.mx38 S08 i.mx52 ColdFire MCF51LM i.mx Power S08LM MCF51QE S08QE S08QG S08JM S08JS Diabetes Care Pulse Oximetry Telemonitoring Blood Pressure Monitoring 2009
13 Specific Core Requirements Medical MCU/MPU Products Low: Segment LCD support, ultra low power, connectivity, precision analog, on-chip memory, DMA, multiplier, isolated voltage planes Mid: Graphical LCD support, low power modes, connectivity, DMA, multiplier, isolated voltage planes High: Graphical LCD support, high MIPS, connectivity, external memory, MMU, multiplier Sub-Segment / Application Low Mid High Home Portable Medical Diagnostics & Therapy Recommended Core: S08 ColdFire ColdFire Recommended Parts: RS08KA, S08LL, S08QE, S080JM, S08AC 51JM, 51QE, 51AC, MCF5225x MCF5225x Recommended Core: ColdFire i.mx Power Recommended Parts: MCF5221x, MCF5225x, MCF5227x i.mx25, i.mx31 MPC5121e, MPC8377, MPC8641, MPC8536 Imaging Recommended Core: ColdFire Power Power Recommended Parts: MCF5445x MPC83xx, MPC85xx MPC512x, MPC8610, MSC8122, MSC8144
14 Pressure Sensor Solutions Matrix for Medical Applications Freescale Sensors Differentiators Invasive & non-invasive blood pressure monitor Fetal heart rate monitor Sleep apnea Inhalers & ventilators MPX2300DT1, MPX2301DT1, MPXM2053GS, MP3V5050 MPXV4006G, MP3V5004, MPXV7002 MPXC2011DT1, MPXC2012DT1, MPX12GP, MPX5700GP, MP3H6115 High quality, high volume production, biocompatibility, technical support Low cost, high sensitivity, amplified, multiple porting options, technical support Small form factor, high sensitivity, low cost, high volume production, technical support Hospital beds MPX2010DP, MPX5010DP Robust packaging, high sensitivity, fully amplified, technical support Wound management MPXV2053GVP, MPXV5100G Small package height, multiple porting options, technical support Devices Description Package MPX10, MPX12, MPX53 Uncompensated sensor series from 10-50kPa SOP/Unibody MPXM2000 series Compensated sensor series available from kPa MPX4000&5000 series MPX5700/5999 Integrated Pressure sensor series available from 4-500kPa Integrated high pressure sensors 700 & 1000kPa respectively MPAK/Unibody SSOP/SOP/ Unibody MPXH6115 series Integrated pressure sensors for altimeter, barometer, MAP/BAP apps SOP & SSOP
15 Enablement for Medical Title Document Demo Reference Design SW 3rd Party Solution Web Link Freescale Medical Brochure Pressure Sensors for Health Care Applications click 50V RF LDMOS White Paper AN3500 Blood Pressure Monitor Using Flexis QE128 click High-end Blood Pressure Monitor QE, wireless comm, USB, OLED, cap sensing, MRAM Low-end Blood Pressure Monitor & Glucometer LL16, JS for USB communication Low cost ECG & Heart Rate Monitor DRM101 Blood Pressure Monitor Design Reference Manual Devices Supported: MC9S08QE128 MC9S08JM60 MR2A16A MPR083 MC13202 click Continua USB Compliant USB SW Stack Sensor Toolbox (Inertial, Pressure, Proximity) TBD Monebo/FSL ECG-on-a-chip click
16 Satellites V1, S08, accel, prox, pressure, ZigBee, Bluetooth, USB Gateway i.mx, touch screen, ZigBee, USB, Ethernet Telehealth Demo Concept Medical services network processors Graphics Audio / Video Wired / wireless connectivity Touch U/I Medical Database (eg. Microsoft HealthVault, Google Health, IBM) Terminal / PC to access medical data via the web
17 Freescale s Value to the Medical Market Standard products that can help solve key customer problems for medical systems Maximize battery life ultra low power 8bit & 32bit MCUs Reliable readings fast & accurate on-chip ADCs Integration memory, LCD ctrl, analog Communication I/F USB, ZigBee, Commitment to the market with products and solutions that have characteristics important to the medical segment: Longevity Track record Quality Breath of products with a strong medical applications focus Mix & match IP allowing specific medical solutions Medical technology ecosystem of tools, applications & systems, and partnerships Medical Center of Excellence Reduce product development cost and improve time-to-market and time-in-market Key partnerships with Continua Medical advisory board Design partner program
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19 Q&A Thank you for attending this presentation. We ll now take a few moments for the audience s questions and then we ll begin the question and answer session.
20
Microcontroller Solutions
17 June 2008 Microcontroller Solutions Paul Grimme Senior Vice President and General Manager Financial Overview Freescale 2007 Revenue: $5.7 Billion 2007 Market Share Rankings RF, Analog, and Sensor $1,048
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