Website Audit & Report August 21 st, 2018 FOR intrigueme.ca

Transcription

1 Website Audit & Report August 21 st, 2018 FOR vs

2 General - Backend What Content Management System is being used? Wix WordPress Your Content Management System (CMS) is the platform that you use to run your website. We recommend using a platform like WordPress that balances performance, user-friendliness, and customizability. Your website is using Wix as its CMS. This platform has problems with limited customizability and funtionality. Many users of the platform report limitations when trying to update and maintain their websites, as well as having limited options for design tools. We recommend rebuilding your site using the WordPress platform to solve these concerns. General - Backend Is Google Analytics installed? Google Analytics is a free analytics and management tool that allows you to track the results of your marketing. Over 70% of the top 1 million sites on the web (by traffic) use Analytics. You re doing a great job. Analytics is installed. 1

3 User Interface / User Experience (UI/UX) UI/UX - Page Speed How long does the homepage take to load? 4.5 seonds 1.5 seconds What s the average time for service pages to load? 4.5 seonds 1.5 seconds Website pages should load in less than 3 seconds (2 seconds for ecommerce websites). A 1 second delay in page response can result in a 7% reduction in conversions. The aim should be to get all pages loading as quickly as possible. This is particularly important for your homepage as this is often the first page users will view. We recommend reducing your page load time. Page Load time is affected by many things and solutions for improving page speed can include the following: - Improve hosting services - Reduce image size - Minify CSS/JavaScript files - Delete unused scripts 2

4 UI/UX - Page Speed How many images are over 100kb? 6 images Ranging from 200KB to 4MB 77 images Ranging from 200KB to 9MB Images should be under 100kb wherever possible and always under 300kb. We recommend optimizing the image files on your site. Many images on your site can be compressed to be much smaller without losing quality. Taking up less room on your server will help to deliver pages to users at higher speeds. UI/UX - Contact Form Does the form stand out on the page? Is it easy to find? Does not stand out on the page. Have to scroll down below fold on contact page to find it. Does not stand out on the page. Have to scroll down below fold on contact page to find it. 44% of website visitors will leave a company s website if there s no contact information or phone number. Forms should stand out on a page as a clear way for the user to contact you. Your website has a form, but it does not stand out clearly on the page. We recommend moving the form higher up on the page and customizing the style with CSS to draw more attention to it. 3

5 UI/UX - Contact Form How many fields does the form have? Are they all necessary? 5 fields, all fields are necessary for basic lead capture. 14 fields, there are too many fields. Reducing the number of form fields to 10 or under increases conversions by 120%. The latest best practice data indicates that forms with 4-10 fields perform the best, if the fields are relevant to the user. You re doing a great job. Your form is in line with best practices in the industry. UI/UX - Contact Form Does the contact form appear to submit? Indicating that their form has been successfully submitted should always be made clear to the user. You re doing a great job. Your form submits properly without error. 4

6 UI/UX - Contact Form Does your contact form go to a thank you page? An optimized thank you page is an ideal indicator to inform users that their form submission has been successfully received. It will also provide helpful options for tracking leads through your website and can lead to increased conversions. Your form does not redirect to a thank you page. We recommend adding a thank you page to your website and ensuring the form redirects there upon completion. This will allow opportunites for tracking conversions through your website, as well as create a better user experience for your customers. UI/UX - Contact Form Does the contact form send an auto response to the user? Sending an auto response to the user s after they submit a form entry will reassure them that you have received their submission. It also adds a nice personal touch. You re doing a great job. Your form sends an to users upon completion of the form. 5

7 UI/UX - Mobile UX Is the website mobile responsive? 60% of users will not recommend a business that has a badly designed mobile website. It s vital that your website is mobile responsive/mobile friendly. Although your website is technically mobile responsive, some work could be done to improve the design and stucturing of content on smaller screens. A web developer can do this by writing responsive CSS targeting specific screen sizes. UI/UX - Mobile UX Are key elements displaying on mobile? (Call-to-actions, forms, etc.) In order to engage users and enable conversions, your website must have forms and CTAs (call-to-actions) that are mobile responsive. You re doing a great job. No key elements are hidden for smaller screens. 6

8 UI/UX - Mobile UX Are buttons and links large enough for all users? When designing your website for mobile, you want to consider the thumb zone and ensure that CTA (call-toaction) buttons and links are large enough for users. General best practice sizes are 48x48px with 8px margin minimum. Your website is not mobile optimized for links and buttons. We recommend adjusting the design in order to boost user engagement and conversion. UI/UX - General UX Do all external links on the site open in a new tab? External links that open in a new window can reduce bounce rates compared with external links opening in the same tab/window. While external links may be helpful to the user, you don t want to overwrite your webpage with an external page and risk losing your user. It s important to keep users on your website. You re doing a great job. External links on your site open in a new window. 7

9 UI/UX - General UX Are the phone numbers clickable? 88% of visitors are more likely to contact your business if you provide a click-to-call button on your website. If phone numbers aren t clickable, you risk losing a customer. Your website has phone numbers that are not clickable and do not dial straight from a click. We recommend optimizing phone numbers to be mobile-friendly (AKA click-to-dial) to encourage engagement. SEO - General SEO Is an SSL set up properly? SSL is a type of encryption that enables the safe transfer of information (i.e. credit card info). If your website has an SSL certificate, it will display as If it does not have SSL, Google may flag your website as not secure, and this can reduce traffic to your site. You re doing a great job. You have an SSL certficate properly setup for your site. 8

10 SEO - Search Visibility Are title tags in-line with SEO best practices? Title tags are what users see when they look for your website on Google. Properly optimized title tags will rank better and achieve better Click Through Rates (CTRs). Your title tags are not properly optimized. We recommend that you optimize your title tags with relevant keywords to improve your site s performance. SEO - Search Visibility Are meta descriptions in-line with SEO best practices? Meta descriptions are what users see when they look for your website on Google. Properly optimized meta descriptions will lead to better Click Through Rates (CTRs). You re doing a great job. Your meta descriptions are within best practice guidelines. 9

11 SEO - Rankings Is the site indexed on Google? It s important to ensure that your site s robots.tst is properly configured during setup. Improper setup may mean that your site is not indexed by Google and won t rank for any keywords. You re doing a great job. Your website is being properly indexed. SEO - Rankings Does the site rank on Google for industry keywords? Lower than competition Higher than you Many websites are only optimized for the business name and don t show up for relevant industry keywords. You want to make sure that you have keywords in the proper places to get your site ranking. Your website is showing up in search for certain industry keywords, but you are further down the page than your competition. Many aspects contribute to your site s ranking on search engines. A possible reason for your lower ranking could be that your competition has a lot more pages and written content on their website, so there is much more opportunity to add keywords. They also have a stronger backlink profile (see next section). 10

12 SEO - Backlinks Referring Domains 1 10 The number of referring domains (AKA websites) is a key indicator of your website s domain authority and trustworthiness. Backlinks are an extremely important Google ranking factor. You have a low number of referring domains. We recommend that you try to earn backlinks from high-quality websites to improve this score. SEO - Backlinks Total Backlinks 2 40 Your website s number of total backlinks is another indicator of your website s domain authority and trustworthiness. You have a low number of total backlinks. We recommend that you try to earn backlinks from high-quality websites to improve this score. 11

13 Recommendation Summary Your website is using Wix as its CMS. This platform has problems with limited customizability and funtionality. Many users of the platform report limitations when trying to update and maintain their websites, as well as having limited options for design tools. We recommend rebuilding your site using the WordPress platform to solve these concerns. We recommend reducing your page load time. Page Load time is affected by many things and solutions for improving page speed can include the following: - Improve hosting services - Reduce image size - Minify CSS/JavaScript files - Delete unused scripts We recommend optimizing the image files on your site. Many images on your site can be compressed to be much smaller without losing quality. Taking up less room on your server will help to deliver pages to users at higher speeds. Your website has a form, but it does not stand out clearly on the page. We recommend moving the form higher up on the page and customizing the style with CSS to draw more attention to it. Your form does not redirect to a thank you page. We recommend adding a thank you page to your website and ensuring the form redirects there upon completion. This will allow opportunites for tracking conversions through your website, as well as create a better user experience for your customers. Although your website is technically mobile responsive, some work could be done to improve the design and stucturing of content on smaller screens. A web developer can do this by writing responsive CSS targeting specific screen sizes. Your website is not mobile optimized for links and buttons. We recommend adjusting the design in order to boost user engagement and conversion. Your website has phone numbers that are not clickable and do not dial straight from a click. We recommend optimizing phone numbers to be mobile-friendly (AKA click-to-dial) to encourage engagement. Your title tags are not properly optimized. We recommend that you optimize your title tags with relevant keywords to improve your site s performance. Your website is showing up in search for certain industry keywords, but you are further down the page than your competition. Many aspects contribute to your site s ranking on search engines. A possible reason for your lower ranking could be that your competition has a lot more pages and written content on their website, so there is much more opportunity to add keywords. They also have a stronger backlink profile (see next section). You have a low number of referring domains. We recommend that you try to earn backlinks from high-quality websites to improve this score. You have a low number of total backlinks. We recommend that you try to earn backlinks from high-quality websites to improve this score. 12

14 Need someone to help you implement the recommendations from this audit? Contact Intrigue today! (519) Stefan Wiesen 13