Website Report for colourways.com.au

Transcription

1 Website Report for colourways.com.au This report grades your website based on the strength of various factors such as On Page Optimization, Off Page Links, and more. The overall Grade is on a A+ to F- scale, with most major, industry leading websites in the A range. Improving your grade will generally make your website perform better for users and rank better in search engines. There are recommendations for improving your website at the bottom of the report. Feel free to reach out to us if you d like us to help with improving your website s! colourways.com.au's Result C Your page could be better You have 20 improvements recommended C- A+ B- E+ A- Usability Performance Security Results Your could be better C- optimisation is important to ensure you are driving traffic to your site via search engines. We recommend on page optimisations, targetted content and a backlinking strategy to improve performance. HTML HEADER Title Tag You have a Title Tag of optimal length (between 10 and 70 characters). Colourways Length : 10

2 Meta Description Tag Your page appears to be missing a Meta Description Tag. Meta Description is important for search engines to understand the content of your page, and is often shown as the text blurb in Search Results. BODY CONTENT Header Tags Your website is not making effective use of Header Tags. HTML Header Tags are an important way of signaling to search engines the important content topics of your page, and subsequently keywords it should rank for. Header Tag Frequency H1 0 H2 0 H3 0 H4 0 H5 0 H6 0 Keyword Consistency Your website s main keywords are not distributed well across the important HTML Tags of your website. Your page content should be focused around particular keywords you would like to rank for. Ideally these keywords should also be distributed across Tags such as the Title, Meta and Header Tags.

3 Keyword Title Meta Description Tag Headings Tags Page Frequency colourways 5 forecast 4 all 3 edition 3 imagery 3 results 2 program 2 workshop 2 thank 1 future 1 Amount of Content Your page has a low volume of Text Content which Search Engines can interpret as 'thin content' which could limit it/'s ranking ability. Additionally it has been well researched that in general, higher Text Content volumes are related to better ranking ability. Word Count: 145 Image Alt Attributes You have images on your page that are missing ALT Attributes. We found 3 images on your page and 2 of them are missing the attribute. LINKS Number of Backlinks You have a reasonably strong level of backlink activity to this page. 30 External Backlinks 52 All Backlinks 22 Moz Domain Authority On Page Link Structure We found 29 total links. 24% of your links are external links and are sending authority to other sites. 3% of your links are nofollow links, meaning authority is not being passed to those destination pages.

4 Broken Links We have found 2 Broken Link(s) on your page. Broken links are confusing to users and can reduce traffic and ranking ability of pages. Friendly URLs Your page links appear friendly (easily human or Search Engine readable). OTHER Robots.txt Your website appears to have a robots.txt file. XML Sitemaps We have not detected or been able to retrieve a XML Sitemaps file successfully. A Sitemap includes a list of your pages that are available for crawling, as well as other useful information for Search Engines such as last update times and priority of pages. Sitemaps are recommended to ensure that Search Engines can intelligently crawl all of your pages. Analytics We could not detect an analytics tool installed on this page. Web analytics tools like Google Analytics assist you in measuring, and ultimately improving traffic to your page. Usability Your Usability is very good! A+ The Usability of your website across desktop and mobile devices is important to maximise user time on page. Search Engines use this as a ranking signal, and websites with better Usability factors generally convert higher.

5 Device Rendering This check visually demonstrates how your website renders on different devices. It is important that your website is optimized for mobile and tablet experiences as today, the majority of web traffic comes from these sources. Use of Mobile Viewports Your page specifies a viewport matching the device's size, which allows it to render appropriately across devices. Flash used? No Flash content has been detected on this page. iframes used? There are no iframes detected on this page. Favicon Your page has specified a Favicon. Legible Font Sizes The text on your page appears to be legible across devices. Tap Target Sizing The links and buttons on your page appear to be appropriately sized for a user to easily tap on a touchscreen.

6 Performance Results Your Performance is good B- Your performance is OK but could probably use some tuning. Page load speed and performance is important to ensure a positive user experience. Focus on keeping page and image size down and optimising other recommended factors. Page Speed Info Your Page request's Server Response Time is reasonably low which is good for load speed and user experience. Server Response All Page Content Loaded All Page Scripts Complete Page Size Info Your page's File Size is reasonably low which is good for page load speed and user experience. Total Page Size Page Size Breakdown Number of Resources This check displays the total number of files that need to be retrieved from web servers to load your web page. As a general rule, having more files to retrieve increases your page load time. It is a good idea to minimize file requests by removing unnecessary files or consolidating files like styles and scripts where possible. 25 Total 3 Number of 11 Number of 5 Number of 3 Number of 3 Other Objects HTML JS CSS Images Resources Pages Resources Resources

7 Javascript Errors Your page is not reporting any Javascript Errors. GZIP Compression Your website is using GZIP Compression. Optimize Images Your page appears to include images which are poorly optimized. Properly formatting and compressing images can have a significant impact on page load performance. Minification Some of your Javascript or CSS Files do not appear to be minified. W3C Validity Your page does not appear to be W3C Compliant. W3C compliance ensures the use of modern standards and improves the likelihood of your website rendering appropriately in future browser versions. Errors: 1 Warnings: 22 Deprecated HTML No Deprecated HTML tags have been found within your page. Inline Styles Your page appears to be using Inline Styles. Inline Styles are an older coding practice and discouraged in favour of using CSS Stylesheets, due to their ability to degrade page load performance and unnecessarily complicate HTML code. Results Your needs improvement E+ Activity is important for brand awareness and repeat visitors. It looks like your social exposure is low. We recommend ensuring that all your social profiles are connected and running social campaigns to generate awareness.

8 Facebook Page Connected Your page has a link to a Facebook Page. Facebook Page Activity Your level of Facebook Page activity is low. 0 Page Likes 0 Talking About Twitter Connected No associated Twitter Profile found as a link on your page. Google+ Connected No associated Google+ Profile found linked on your page. Instagram Connected No associated Instagram Profile found linked on your page Youtube Connected No associated Youtube Channel found linked on your page. LinkedIn Connected No associated LinkedIn Profile found linked on your page. Shares You have a reasonably weak level of Sharing of this page. sharing is an effective way to drive traffic and build brand awareness. null Facebook 0 Google+ 4 LinkedIn 0 Pinterest 3 Stumbleupon

9 Security Results Your Security is very good! A- Security is important to ensure your site doesn't get compromised and experience data loss or downtime. Based on our high level checks it looks like your security profile is good. SSL Enabled Your website has SSL enabled. HTTPS redirect Your page does not redirect to a HTTPS (SSL Secure) version. Malware Check Your website has been flagged as safe by popular malware scanners Critical Software Up To Date No outdated software versions were identified on your server. Privacy No Addresses has been found in plain text on this page.

10 Technology Results Technology List Software or coding libraries have been identified on your page. Technology Version Font Awesome Google Font API Twitter Emoji (Twemoji) WordPress jquery Server IP Address DNS Servers eva.ns.cloudflare.com fred.ns.cloudflare.com Web server cloudflare-nginx Charset text/html; charset=utf-8 Recommendations Include a Meta Description Tag High Priority Use your main keywords across the important HTML Tags Medium Priority Encourage Page Sharing Medium Priority

11 Implement an XML Sitemaps File Medium Priority Make greater use of Header Tags Medium Priority Fix identified Broken Links Medium Priority Security Implement a redirect to HTTPS on your website Performance Ensure your page is W3C Compliant Performance Optimize your images to reduce their file size Increase Page Text Content Increase engagement on your Facebook page Add ALT Attributes to all images Performance Minify your CSS and JS Files Implement an Analytics tracking tool Create and link your Twitter Profile Create and link an associated Google+ Profile Performance Remove Inline Styles Create and link associated Instagram Profile Create and link an associated Youtube Channel Create and link an associated LinkedIn Profile