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1 <?xml version="1.0" encoding="utf-8"?> - <pam:message xmlns=" xmlns:timeinc=" xmlns:dc=" xmlns:dcterms=" TM xmlns:pam=" xmlns:pim=" xmlns:prism=" xmlns:prl=" xmlns:pur=" xmlns:xhtml=" xmlns:xsi=" prism:schemaversion="string" xsi:schemalocation=" <pam:article xml:lang="en-us"> Introducing nextpub <head> <dc:identifier> </dc:identifier> <prism:issueidentifier>243544ee</prism:issueidentifier> <pam:status /> Dianne Kennedy <prism:originplatform prism:platform="print" /> VP, Emerging Technologies <dc:title>who's Hot Who's Not</dc:title> <dc:contributor>edited by RICHARD O'BRIEN</dc:contributor> <dc:contributor>adam DUERSON</dc:contributor> <prism:publicationname>sports <prism:issn> x</prism:issn> <prism:coverdate> </prism:coverdate>
2 The Future of Publishing In many ways, the ipad has made the vision for the future of publishing very real
3 Just the Beginning...
4 So, What s the Solution?
5 Genesis of nextpub April 2010 Joint meetings between IDEAlliance and IDPF Agreement to collaborate nextpub worked closely with IDPF to provide use cases and requirements to support delivery of magazine and display book content to ereaders and tablets
6 Introducing nextpub nextpub is an IDEAlliance initiative nextpub will define recommendations, best practices and specifications that publishers can use to deliver magazines and other rich content across platforms and devices efficiently nextpub serves as the publishing industry technology incubator
7 Charter Members Condè Nast Hearst Magazines Meredith Corporation Reader s Digest Rodale Rogers Time, Inc. Wolters Kluwer U.S. News & World Report
8 Principle #1: Build on Today s Standards
9 Principle #2: Build on PRISM XML The IDEAlliance PRISM Specification was launched in 1999 when XML had just become a W3C Recommendation Even then we could imagine the future that the ipad has made a reality Most Publishers have already invested in PRISM XML
10 Principle #3: Employ Emerging Technologies
11 Principle #4: Seek Broad Industry Collaboration
12 Principle #5: Incubate Solutions for the Future Work alongside the industry's most influential experts Collaborate with technologists from across the publishing industry Brainstorm, test and experiment
13 nextpub ties it all together Employing W3C standards, nextpub takes PRISM and epub to the next level, making the best of both XML
14 nextpub Defines XML source content, based on PRISM, and capable of driving publishing on any platform Robust data about each article Content management Usage Rights Search Aggregate / Monetize Rich article content coding Not just headings and paragraphs Title, teasers, deck, sidebars, captions, credits and more!
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16 Work defining the Transform from nextpub XML to epub 3.0 is under way
17 Moving Forward We are in the early days Experimentation Emerging standards Fast Track for nextpub: The goal of nextpub is to simplify the production of multi-channel content. nextpub will define a foundations that: publishers can use to deliver magazines and other rich content across platforms and devices efficiently and cost effectively technology vendors and service providers can use to develop of a wide variety of competitive new technology solutions that enable publishers to meet this goal.
18 Publishing Industry s Technology Incubator Gain strategic insight by having exclusive access to information that will help you stay informed on technology developments and requirements of the digital publishing community Work alongside the industry's most influential experts Keep others within your organization informed on breaking technology advances Start new initiatives to meet your particular business requirements Influence the development of tools for the next generation of publishing
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20 To Participate Dianne Kennedy
21
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