fresh fresh fresh 2015 MEDIA KIT The InnovaTIon Issue Innovate the Plate Meet the Innovators Who Are Reinventing the Industry

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1 fresh JULY 2014 Innovate the Plate Meet the Innovators Who Are Reinventing the Industry fresh Game Changers Meet 12 Women Leaders Who Are Transforming The Industry Nitza Kardish, CEO Trendlines AgTech-Mofet Freshii s Green Wrap April fresh The InnovaTIon Issue INSIDE: Technology-Driven Solutions and How They Are Reshaping the Industry s Future fresh July 2014 Edition 2015 MEDIA KIT october 2014

technology and drive the industry forward. Engaging Content.

business best practices, consumer trends, game-changing advances in science and technology, and more. Concise Format.

2 fresh delivers. PMA s fresh magazine connects brands to the global produce and floral industry s most influential audience leaders who make decisions, shape business strategy, push technology and drive the industry forward. Engaging Content. fresh magazine covers what impacts and influences the global fresh produce and floral industry, and the PMA community: innovative people and companies, hot topics, business best practices, consumer trends, game-changing advances in science and technology, and more. Concise Format. Our short-form articles offer business ideas that stick. Refreshingly relevant, concise and easily-digestible, fresh magazine is a quick read that gives you full perspective. Industry Perspective. fresh connects you to inspiration not only from our industry but from other industries as well. And the exclusive stories and interviews we feature reflect the perspectives from our member community around the world. Shelf Life. Readers can access articles from current and past issues online, 24/7/365. 2

3 Engaged Audience & Global Reach. Delivering Your Message. With four engaging issues per year, fresh mails to nearly 5,000 fresh produce and floral professionals, and is delivered digitally to more than 19,000 individuals including 95 of the top 225 retailers and more than 3,000 PMA member companies representing all segments of the global supply chain. Features that Matter to Growing Your Business. fresh magazine will continue to offer the latest in produce and floral that helps to keep you informed and inspired about the ever changing produce and floral landscape. Dedicated sections that reflect the industry voices on: Floral Science & technology Global expansion Industry talent Highlights from industry gatherings like Fresh Summit, Foodservice and more. 3

2015 fresh Editorial Calendar January 26 Talent as a Competitive Advantage Highlights include: Lessons from CPG companies attracting talent Tech entrepreneurs changing the face of produce Industry

4 2015 fresh Editorial Calendar January 26 Talent as a Competitive Advantage Highlights include: Lessons from CPG companies attracting talent Tech entrepreneurs changing the face of produce Industry talent survey wrap up Opportunities with the growth of floral Fresh Summit wrap up and what s next for the industry What FSMA means for you July 1 What Industry Leaders Are Talking About Now Highlights include: The outlook on produce consumption Sneak peak at Foodservice Conference 2015 Lessons from the retail community Review of Fresh Connections: Australia-New Zealand The future of food safety Highlights from Women s Fresh Perspectives Conference Lessons from eat brighter! April 6 Technology Placing You Ahead of the Game Highlights include: Disruptive technologies changing the industry, including: Food safety & detection Data science Big data Agriculture resources like water and energy A conversation with industry game changers Women leaders changing the face of technology Highlights from Executive Leadership Symposium September 25 Top Produce Trends Highlights include: Fresh Summit preview & new products highlights Top trends to watch: a look ahead at the markets, ideas and opportunities for 2015 Foodservice in review Fresh Connections updates in Brazil and Southern Africa Highlights from High Performance Management Conference 4

Publication Date January 26 (Digital Only) Ad Space Close January 5 Materials Due January 7 Editorial Features Talent as a Competitive Advantage Special Advertising Sections Impact Award Winners

Technology PMA Foundation Women s Fresh Perspectives Conference Connections: The Netherlands APAS Show: Brazil (PMA Booth) CPS Symposium Connections: Mexico Connections: A-NZ PMA Tech Knowledge July

Foodservice Conference New Products PMA Foodservice Conference & Expo Connections: Southern Africa Asia Fruit Logistica: Hong Kong (PMA Booth) Connections: Brazil High Performance Management

5 Publication Date January 26 (Digital Only) Ad Space Close January 5 Materials Due January 7 Editorial Features Talent as a Competitive Advantage Special Advertising Sections Impact Award Winners Floral Marketer of the Year Bonus Distribution N/A Other Events April 6 Ad Space Close March 9 Materials Due March 11 Disruptive Technologies Changing the Industry Women Leaders Changing the Face of Technology PMA Foundation Women s Fresh Perspectives Conference Connections: The Netherlands APAS Show: Brazil (PMA Booth) CPS Symposium Connections: Mexico Connections: A-NZ PMA Tech Knowledge July 1 Ad Space Close June 3 Materials Due June 5 Foodservice Conference Preview Lessons from eat brighter! Foodservice Conference New Products PMA Foodservice Conference & Expo Connections: Southern Africa Asia Fruit Logistica: Hong Kong (PMA Booth) Connections: Brazil High Performance Management Conference September 25 Ad Space Close September 4 Materials Due September 8 Fresh Summit Preview Top Trends to Watch in Produce Fresh Summit New Products Summit Convention & Expo PMA Fruittrade Latin America PMA Booth/ Center at Fresh Summit All dates & topics are subject to change without notice. Check pma.com for updates. 5

6 2015 Rate Card Advertising Print Advertising Frequency 1x 2x (10%) 3x (25%) 2-Page Spread $7,000 Full Page Inside Cover (Opposite Contents) $4,300 $3,870 $3,225 Inside Back Cover (Opposite Last Word/By the Numbers) $4,300 $3,870 $3,225 Three-Quarter Page Back Cover $4,500 $4,050 $3,375 Full Page (Opposite Letter from Editor) $4,000 $3,600 $3,000 Full Page (Opposite Masthead) $4,000 $3,600 $3,000 Full Page Interior $3,700 $3,330 $2,775 Half Page Interior (Horizontal) $2,500 $2,250 $1,875 Advertising fresh Digital Version (January only) 2-Page Spread $3,600 Half Page Interior $1,100 Full Page Inside Cover (Front) $2,150 Three-Quarter Page Cover $2,300 Full Page Inside Cover (Back) $2,150 Floral Half Page $750 Full Page Interior $1,900 Floral Full Page $1,300 2-Page Spread Bleed: x Trim: 17 x 10 Safety: x 9.5 Gutter:.5 gutter safety Full Page Bleed: 8.75 x Trim: 8.5 x 10 Safety: 8 x 9.5 Three-quarter Page Bleed: 8.75 x 7.75 Trim: 8.5 x 7.5 Safety: 8 x 7.25 Half Page Bleed: 8.75 x 525 Trim: 8.5 x 5 Safety: 8 x 4.75 Additional Options Inserts and special options: Inserts, gatefolds, magazine wraps, cover tip ons? Please contact PMA s Business Development Team we can work with you to tailor a special opportunity for visibility. More Added Value for You. Special Discounts: 10% New PMA Member Discount: For new PMA members, a cost-effective way to launch or promote your brand. 10% New Exhibitor Discount: For new exhibitors of PMA events, a cost-effective way to increase visibility for your brand and promote your products or services. 6 10% Gold Circle Discount: For PMA Gold Circle contributors, in recognition of your strong support of critical food safety research, training and outreach. 25% Floral Discount: For members of the floral industry 10% Agency Discount: For advertising agencies

Get a fresh Start in 2015 Reserve Your fresh Advertising Today! For more information, or to place an ad, contact: Robyn Florio, PMA Business Development +1 (302) 607-2152 rflorio@pma.

7 Get a fresh Start in 2015 Reserve Your fresh Advertising Today! For more information, or to place an ad, contact: Robyn Florio, PMA Business Development +1 (302) rflorio@pma.com Leading Brands Advertise with PMA RockTenn California Avocado Commission Rainier Fruit Company Heat and Control, Inc. Sunkist Growers, Inc. The Rose Solution LLC Eriez Manufacturing The Volm Companies Wayne T. Fellows, Inc. Westland Orchids & Produce Inc. Mann Packing Company Sabert Corporation Houweling s Tomatoes Citi Bank Product Protector, LLC Well-Pict 7

What advertisers and readers are saying about fresh PMA s fresh magazine s concise format is a great vehicle for Rainier Fruit Company to communicate with industry decision makers.

8 What advertisers and readers are saying about fresh PMA s fresh magazine s concise format is a great vehicle for Rainier Fruit Company to communicate with industry decision makers. Suzanne Wolters, Director of Marketing, Rainier Fruit Company fresh Magazine is a cost-effective way to reach the global fresh produce community. Gina Nucci, Director of Healthy Culinary Innovation, Mann Packing Company Advertising in fresh magazine has been a great investment for us. It lets us get our message out to our customers and the PMA community, not only at the annual shows and events, but all year round. Jim Grabowski, Well Pict Berries 8

Innovation born in San Diego

Innovation born in San Diego If there is one lens through which our city looks awe-inspiring, it s this one. We can t wait to tell these stories of discovery, invention, science, and technology and the