EIGHT ACADEMY PROFESSIONAL DIPLOMA FOR DIGITAL MARKETING

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1 EIGHT ACADEMY PROFESSIONAL DIPLOMA FOR DIGITAL MARKETING

2 The global standard in digital marketing training Eight, in partnership with the Digital Marketing Institute, delivers the only accredited digital marketing qualification that is designed, taught and validated by the digital industry covering topics such as digital marketing, social media, digital selling, search and mobile.

3 About Digital Marketing Institute Eight is an official Education Partner of Digital Marketing Institute. The Digital Marketing Institute is the global certification standard in digital marketing and selling. More than 20,000 graduates, in 42 countries have completed their programs. The Institute is the largest digital education standard in the world. Industry Advisory Council, representing the world's largest and most influential digital brands, validates all Digital Marketing Institute course content

4 Certified Digital Marketing Courses The only accredited digital marketing qualification designed, taught and validated by the digital industry.

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6 Certification The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). The Industry Advisory Council, representing the world s largest and most influential digital brands, validates all Digital Marketing Institute certification standards, syllabus, curriculum and assessment tools. By providing expert review and recommendations on a regular basis, the Council ensures that Digital Marketing Institute Certified Professionals have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

7 Assessment The assessment is based on a formal computer-based examination that will measure individuals knowledge and digital marketing proficiency following completion of the course. The duration of the exam is 180 minutes. A range of different question formats are used including Text based Multiple Choice; Image-based Multiple Choice, Matching and Hot Spot questions. Our computer-based examinations are delivered through the Pearson VUE test center network which comprises over 5,200 centers in 180 countries. The use of Pearson VUE to deliver our exams increases the value of the international certification offered by the Digital Marketing Institute and provides students with a quality, consistent examination experience, no matter where they are in the world.

8 Meet our trainer We collaborate with industry leaders to deliver a broad range of training programs and workshops. Here is one of our certified training experts Freya Jones Paid search and performance specialist based out of Dubai. She has years of experience in SEM, analytics delivering hands-on training modules.

9 Our previous Courses Our instructor presenting the course to the participants and the Co-Founder of Eight Creative Technology handing over the Attendance certificates to the students who took part in the Course.

10 Companies of the Participants Our Participants who appeared for the Course were all from different sectors, below are the few of the companies from where the participants came from:

11 Professional Diploma in Digital Marketing Whether you're a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you. The Professional Diploma in Digital Marketing is our cornerstone certification and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to , PPC and SEO.

12 Course Outline Digital Marketing Foundations Website Optimization Content Marketing Social Media Marketing SEO PAID Search This module will enable you to conduct digital research, set business objectives for a digital marketing campaign and to prepare the foundations for developing a targeted a digital marketing strategy. This module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals. This module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-oriented, data-driven way - informed by business objectives, aligned with the buyer journey and your overall marketing strategy. This module enables you to apply social media concepts and best practices to both organic and paid marketing activities on key platforms in order to run successful campaigns that yield ROI and meet business objectives. This module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today s fiercely competitive online marketplace and ensure the best possible ROI. This module will enable you to develop the knowledge and skills to implement and manage paid search campaigns. You will learn how to create Google AdWords campaigns, manage budgets, and report on their performance. Display & Video Advertising Marketing This module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy. You will learn how to setup and manage Display & Video campaigns, create Display & Video ads. This module will teach you the fundamentals of marketing and how to strategize your delivery plan to test, optimize and report on the performance of your marketing campaign. Analytics This module will teach you the basic concepts of using analytics in digital marketing. From initial set-up to understanding reports, you will learn how to analyze statistics to gain an understanding of the behavior of visitors and the performance of your website and campaigns. Digital Strategy This module uses the PROPEL planning model to teach you, in a step-by-step fashion, how to design complex, long-term digital marketing strategies that service both marketing and commercial objectives. You can download the full course outline here.

13 Schedule & Pricing The Professional Diploma in Digital Marketing is available to study in two different formats - full time and part time. Full Time Program Part Time Program The full time Professional Diploma in Digital Marketing is an intensive course covering the entire course syllabus in just five days. The full time format is ideal for those seeking an intense overview of digital marketing in a concentrated timeframe. The Professional Diploma in Digital Marketing is available with part time schedule. This is ideal for working professional not able to attend the full time program. Sun- Thu, 9AM-6PM with 1 hour lunch break and coffee breaks Five Saturdays, 9AM-6PM with 1 hour lunch break and coffee breaks AED 11,890*

14 Course Materials In addition to the in-class learning experience, students will have access to a detailed course handbook and complementary video materials for all modules. More than 65 tutorial videos for all course modules 44 pages of detailed course information in the student handbook

15 Venue Our offices are equipped with latest technology, comfortable seating and spacious workshop facility. WE RE HERE! Park Rotana Office Complex, Office 1006 (Location map) Abu Dhabi, UAE Phone : contact@eighthub.com

16 THANK YOU Any questions? Get in touch with us at