TRENDS IN ACADEMIC LIBRARY WEB DESIGN

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1 TRENDS IN ACADEMIC LIBRARY WEB DESIGN ASERL LIBRARIES David Comeaux Web Development Librarian Louisiana State University

2 PURPOSE OF STUDY BIG PICTURE VIEW OF LARGE SET OF LIBRARY WEBSITES ANSWER TO PERENNIAL QUESTION WHAT DO OTHER LIBRARIES DO? INFORM DESIGN DECISION-MAKING IDENTIFY PARTNERSHIP OPPORTUNITIES WITH PEER LIBRARIES DISTINGUISH TRENDS, AND DESIGN PRINCIPLES THAT STAND TEST OF TIME FIND AND DISCUSS COMMONALITIES IN DESIGN

3 METHODOLOGY - WHY 37 LIBRARY SITES, ALL MEMBERS OF THE ASSOCIATION OF SOUTHEASTERN RESEARCH LIBRARIES (ASERL) LARGE ENOUGH, BUT NOT TOO LARGE SAMPLE MIX OF MEDIUM AND LARGE PUBLIC LIBRARIES PLUS PRESTIGIOUS PRIVATES

4 METHODOLOGY - HOW SITES WERE VISITED IN FALL 2015 INFORMATION TRACKED IN A SPREADSHEET INTERNET ARCHIVE USED TO VIEW SITES IN FALL 2012

5 RESEARCH QUESTIONS R1. WHAT ARE THE PRINCIPAL DESIGN PATTERNS FOR WEBSITE NAVIGATION? HOW MUCH HAVE THEY CHANGED SINCE 2012? WHERE LOCATED MEGA FOOTER R2. WHAT TERMS ARE USED MOST FREQUENTLY FOR MAIN NAVIGATION LABELS, AND TO WHAT EXTENT ARE COMMON LABELS USED ACROSS WEBSITES?

6 RESEARCH QUESTIONS R3. DO THE WEBSITES USE AN OPEN SOURCE CONTENT MANAGEMENT SYSTEM? IF SO, WHICH? R4. HOW MANY WEBSITES HAVE A RESPONSIVE DESIGN? R5. WHEN WAS EACH WEBSITE MOST RECENTLY REDESIGNED?

7 RESEARCH QUESTIONS R6. HOW MANY WEBSITES INCORPORATE A WEB-SCALE DISCOVERY SERVICE, AND WHICH WEB-SCALE DISCOVERY SYSTEMS ARE USED? R7. HOW ARE SEARCH OPTIONS PRESENTED ON THE HOME PAGE? TABBED OR SINGLE SEARCH BOX LABELS RESULTS STANDARD OR CUSTOM

8 WHAT ARE THE PRINCIPAL DESIGN PATTERNS FOR WEBSITE NAVIGATION? HOW MUCH HAVE THEY CHANGED SINCE 2012? 2012 Horizontal Top with Dropdown Links % Horizontal Top without Dropdown Links % Vertical Left % Combo %

9 WHAT ARE THE PRINCIPAL DESIGN PATTERNS FOR WEBSITE NAVIGATION? HOW MUCH HAVE THEY CHANGED SINCE 2012? 2015 Horizontal Top with Dropdown Links % Horizontal Top without Dropdown Links % Vertical Left %

10 MAIN NAVIGATION MEGA FOOTER : - A LENGTHY LIST OF LINKS THAT OFTEN PARALLEL, BUT SOMETIMES AUGMENT THE MAIN NAVIGATION EXAMPLES: UNIVERSITY OF MISSISSIPPI UNIVERSITY OF CENTRAL FLORIDA OFTEN ASSOCIATED WITH NO DROPDOWN 7 OF THE 10 NO DROPDOWN MENUS HAVE MEGA FOOTERS

11 MAIN NAVIGATION LABELS Term Usage Frequency Term Usage Frequency About 34 Services 25 Research 20 Collections 17 Help 16 Find 11 About 30 Services 27 Collections 21 Research 21 Help 10 Find 10

12 MAIN NAVIGATION LABELS Term Usage Frequency Term Usage Frequency Search 9 Hours 9 Account 8 Ask 8 Course 7 Find 11 Search 8 Account 5 Ask 6 Hours 5 Using 5 Find 10

13 OPEN SOURCE CMS USE A CONTENT MANAGEMENT SYSTEM (CMS) IS A SOFTWARE APPLICATION OR SET OF RELATED PROGRAMS THAT ARE USED TO CREATE AND MANAGE DIGITAL CONTENT. CMSES ARE TYPICALLY USED FOR ENTERPRISE CONTENT MANAGEMENT(ECM) AND WEB CONTENT MANAGEMENT (WCM).... A WCM FACILITATES COLLABORATIVE AUTHORING FOR WEBSITES. JUN 1, 2016 WHAT IS CONTENT MANAGEMENT SYSTEM (CMS)? - DEFINITION FROM WHATIS... SEARCHCONTENTMANAGEMENT.TECHTARGET.COM/DEFINITION/CONTENT-MANAGEMENT-SYSTEM- CMS

14 OPEN SOURCE CMS USE ADVANTAGES DECENTRALIZED ACCESS TO CONTENT UPDATES CONSISTENT DESIGN ADMINISTRATORS CAN CONTROL PERMISSIONS MODULAR COMPLEX DEVELOPMENT MADE EASY LARGE USER COMMUNITIES RESPONSIVE ACCESSIBLE* * Comeaux, Dave, and Axel Schmetzke "Accessibility of Academic Library Web Sites in North America: Current Status and Trends ( )." Library Hi Tech 31, (accessed June 21, 2016).

15 OPEN SOURCE CMS USE Drupal Sites: 2015 Wordpress Sites: 2015 Drupal 6 10 WordPress 2 8 Plone 1 1 Total 9 19 Florida State LSU NCSU UNC-Charlotte William & Mary Duke Florida International George Mason Tulane Ole Miss Georgia State U of Alabama University of South Florida University of Tennessee Knoxville University of Virginia Central Florida Miami UNC-Chapel Hill

16 RESPONSIVE DESIGN RESPONSIVE DESIGN IS AN APPROACH TO WEB PAGE CREATION THAT MAKES USE OF FLEXIBLE LAYOUTS, FLEXIBLE IMAGES AND CASCADING STYLE SHEET MEDIA QUERIES. THE GOAL OF RESPONSIVE DESIGN IS TO BUILD WEB PAGES THAT DETECT THE VISITOR'S SCREEN SIZE AND ORIENTATION AND CHANGE THE LAYOUT ACCORDINGLY. WHAT IS RESPONSIVE DESIGN? - DEFINITION FROM WHATIS.COM

17 RESPONSIVE DESIGN Responsive Sites % 32.43% 62.16% 72.97% Mashable: Why 2013 Is the Year of Responsive Web Design

18 REDESIGN DETERMINING WHAT SITES WERE REDESIGNED WAS TRICKY SOME WERE EASY SOME WERE NOT AESTHETICS, NAVIGATION, LAYOUT

19 REDESIGN Redesign % 8.11% 5.41% 24.32% 29.73% 24.32%

20 REDESIGN TO RESPONSIVE DESIGN Redesign Responsive

21 WEB SCALE DISCOVERY WEB-SCALE DISCOVERY SERVICES TOOLS THAT SEARCH SEAMLESSLY ACROSS A WIDE RANGE OF LOCAL AND REMOTE CONTENT AND PROVIDE RELEVANCE-RANKED RESULTS HAVE THE AMBITIOUS GOAL OF PROVIDING A SINGLE POINT OF ENTRY INTO A LIBRARY'S COLLECTIONS. WEB-SCALE DISCOVERY SERVICES AMERICAN LIBRARIES MAGAZINE

22 WEB SCALE DISCOVERY Summon % Summon % EDS % EDS % None % Primo % Primo % Worldcat % Worldcat % Encore 2 5.4% Encore 2 5.4% None 2 2.7%

23 CUSTOM WDS APPS TWO OF THE LIBRARIES STUDIED HAVE DEVELOPED CUSTOM SOLUTIONS USING BLACKLIGHT, AN OPEN-SOURCE DISCOVERY SYSTEM. THE UNIVERSITY OF VIRGINIA S VIRGO SYSTEM IS POWERED BY BLACKLIGHT, BUT SERVES UP ARTICLES FROM A SUMMON CENTRAL INDEX. JOHNS HOPKINS UNIVERSITY HAS DEVELOPED A CUSTOM APPLICATION THAT ALSO USES BLACKLIGHT FOR A SEARCH INTERFACE, BUT ADDITIONALLY LEVERAGES ANOTHER OPEN- SOURCE SOFTWARE SYSTEM CALLED UMLAUT TO RETRIEVE LINKS TO ARTICLES WITHOUT SUBSCRIBING TO A COMMERCIAL SERVICE.

24 SEARCH DESIGN Tabbed % Tabbed % Single % Single Multiple 1 2.7% Multiple % 1 2.7%

25 SEARCH DESIGN ALL OF THE WEBSITES STUDIED HAVE A SEARCH INTERFACE ON THE HOME PAGE FOR FINDING LIBRARY MATERIALS IN 2012, ONLY NINE SITES HAD A SINGLE SEARCH BOX, WHILE IN 2015 THIRTEEN DID. EIGHT SITES MOVED FROM A TABBED DESIGN TO A SINGLE SEARCH DESIGN, WHILE FOUR MOVED FROM A SINGLE SEARCH TO A TABBED DESIGN SO DESPITE A TREND TOWARDS A SINGLE SEARCH INTERFACE, THERE IS STILL MARKED FLUIDITY IN DESIGN APPROACHES IN THIS GROUP OF WEBSITES.

26 TABBED SEARCH LABELS Term Use Count Databases 15 Search* 14 Catalog 13 Articles 11 Books^ 10 * Search was used most commonly in a phrase such as Quick Search (n=4), or One Search (n=3) to connote the WSDS; it was also used in the phrase Site Search (n=3) to indicate a search of the website itself, not an external system. ^ Books was often used in phrases such Books & More, Books & Media, and Books+ Guides 8 E-Journals 8

27 SEARCH RESULTS STANDARD CUSTOM BENTO TABBED

28 SEARCH RESULTS

29 SEARCH RESULTS

30 SEARCH RESULTS

31 SEARCH RESULTS

32 SEARCH RESULTS

33 WEB DESIGN TEMPLATE 2015 About Research Services Collections Help Search i m a g e Hours News Events

34 HOME PAGE GALLERY

35 HOME PAGE GALLERY

36 HOME PAGE GALLERY

37 HOME PAGE GALLERY

38 HOME PAGE GALLERY

39 HOME PAGE GALLERY

40 HOME PAGE GALLERY

41 HOME PAGE GALLERY SINGLE SEARCH

42 HOME PAGE GALLERY SINGLE SEARCH

43 HOME PAGE GALLERY SINGLE SEARCH

44 REDESIGNS SINCE 2015

45 REDESIGNS SINCE 2015

46 REDESIGNS SINCE 2015

47 REDESIGNS SINCE 2015

48 REDESIGNS SINCE 2015

49 REDESIGNS SINCE 2015

50 REDESIGNS SINCE 2015

51 REDESIGNS SINCE 2015

52 REDESIGNS SINCE 2015

53 REDESIGNS SINCE 2015

54 NEXT STEPS MORE IN-DEPTH STUDY OF SEARCH DESIGN REPEAT IN 2018 OTHER SITE ELEMENTS (SLIDESHOW, NEWS, ETC. ANYONE INTERESTED IN PARTNERING WITH ME, PLEASE CONTACT ME:

55 DISCUSSION

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