Alamak. DVC FOUNDATION FOCUSES FUNDING EFFORTS FOR DIABLO VALLEY COMMUNITY COLLEGE

Transcription

1 Alamak. Presentation DVC FOUNDATION FOCUSES FUNDING EFFORTS FOR DIABLO VALLEY COMMUNITY COLLEGE REDESIGN - RESPONSIVE - KENTICO CMS - SEO - COPYWRITING - HOSTING - MAINTENANCE

2 About DVC. Established in 1975, the DVC Founda:on is an incorporated, non- profit 501(c)3 organiza:on overseen by an independent, community- based board of directors. The members of this 100% giving board are ac:vely engaged in the fundraising and the fiscal stewardship of our founda:on. The Diablo Valley College (DVC) Founda:ons mission is to develop rela:onships and resources for the college that ensure excellence for our ins:tu:on, leading to a quality educa:onal experience for our students.

3 Business Objectives Improve brand image Support donor development Increase visibility and site visitors Increase leads and online donors Reduce marketing campaign costs Provide transparency Implement easy to use CMS Services Provided SEO Website redesign Writing Content Hosting/maintenance Website development on Kentico CMS Responsive Development Online payment gateway using Authorize.NET Our Mission DVC s original website consisted of very limited content 1-2 pages. Moonstone was hired to redesign the look and feel into a new design that would evoke emo:on from the audience; wri:ng content for the en:re website - turning the 1-2 pages into a full website of 20 pages (with 4 SEO targeted pages); and develop on a plaxorm that was easy to update and maintain

4 Before DVC really didn t have much online presence. They had very little content that was buried within the Diablo Valley College website with an out of date design.

5 From our first meeting I knew Moonstone was going to be an important partner for the DVC Foundation. They were easy to work with, organized and helped move our project from start to finish as scheduled. Not only did they help us develop a streamlined modern look, but it was easy to navigate as well. Additionally, I was impressed with their knowledge of content development and layout. It allowed me send them material that they would craft into powerful images and words. We now have a website we are proud of and refer donors to regularly." Moonstone designed a professional and emotional website that uses all proprietary imagery and captures the personality of the college and the students. The site not only is full of information about the foundation and how to donate but it also shows how many students lives have been impacted by the DVC Foundation through success stories and letters of gratitude from scholarship recipients. Our Re-Design Gregg, Development Officer, Diablo Valley College Foundation

6 Responsive Responsive web design is not only about adjustable screens and automatically resizable images, but rather about a whole new approach to web design - you build one site that is has the ability to adapt to all devices. The adaptable page views improves usability and readability on smaller devices.

7 Kentico CMS. We developed the DVC website on the Ken:co CMS. Ken:co has a user friendly interface that makes it easy for DVC to keep the site updated. We created mul:ple structured content blocks in different layouts that can be used as building blocks on pages to make each page unique yet uniformed.

8 Our Project Goals & Accomplishments DVC now has a website they are proud of. The design is professional and modern. The proprietary images on the site shows the personality of the college. The content is informa:ve, tells you about the founda:on, and tells the stories of the students and impact the founda:on has made in so many of their lives. The new site has been a huge success. We have sta:s:cs showing that the new site has increased page views by 780% and unique page views by 677%.