I WISH I D THOUGHT OF THAT! EPIC FUNDRAISING EXAMPLES

Transcription

1 I WISH I D THOUGHT OF THAT! EPIC FUNDRAISING EXAMPLES March 26, 2019

2 Rachel Muir, CFRE Founder: Girlstart Featured on: Oprah, CNN, the Today Show What Rachel does: custom training, board retreats, online classes Weaknesses: chips,

3 Today s slides:

4 What Rachel does: Workshops Board retreats Webinars Keynotes Coaching All on fundraising

5 EPIC FUNDRAISING EXAMPLES

6 If this were easy I would not be here.

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8 Eye candy examples from budgets big & small For profit examples for inspiration Bravery & risk 2taking Takeaway Tips & Future of Fundraising Q&A Epic Fundraising Slides:

9 Animal Protective Association of Missouri Statewide nonprofit 2 Million budget Adopt out 3,500/year Goal: Increase senior dog adoptions

10 Idea from board marketing committee

11 Kicked off on National Puppy Day

12 Mostly ran on social

13 1 st person to share it woke up to 8,000 Facebook notifications

14 Selling posters & extended to cats

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16 What did they accomplish & learn? Results Takeaways 30,000 social shares in 10 days Facebook reach soared to 500,000 in 10 days Increase 254% in Facebook page followers Facebook post engagement rating of 84% Don t be afraid to take risks! Creativity goes along way Content makes people care You might get overwhelmed 16

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18 Small but mighty! Examples from small budgets

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20 Facebook.com/RachelMuirFundraising

21 Digital immersive experiences Watch at bit.ly/opsmileexample

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23 Thank you s Consider service hour requirement FRONT BACK for clients

24 Video BombBomb.com

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26 HOW OFTEN DO YOU INVITE FEEDBACK?

27 There s a reason why you can t buy anything without being asked for feedback about the experience. Charlie Hume, Donor

28 @rachelmuir Facebook.com/RachelMuirFundraising

29 For every donor who registers a complaint their retention increases 15 points. Source: Roger Craver, The Agitator

30 A picture is worth 1,000 words

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34 More risktakers

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36 Habitat UK s money back guarantee

37 #LookingForYou Technology enabled

38 Be willing to make fun of yourself

39 Let yourself be vulnerable

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44 Ruby s actual fan mail

45 Ruby s actual fan mail bit.ly/rubyandjack

46 I was terrified when this mailing went out. Not because I didn t like it but because it was so different from anything the organization had done. The Ruby mailing felt really risky. It s good to feel that way a few times a year. It is also a gift to work somewhere that is willing to try new approaches. Kimberley MacKenzie, Ontario Nature

47 Ruby the hummingbird strategy GOALS Tell the story of birds who die crashing into office buildings (and legal action against developers) Inform and involve donors in a serious issue without being too serious. Surprise a mature audience Integrate online + offline RESULTS Raised more than any other spring appeal in past 3 years Praise from volunteers, board members & donors at all levels 20% of monthly donors increased gift Brought in monthly donors like Jack who named org in will (dropped off letter in person)

48 71% of donors feel more engaged when they receive content that s personalized. Abila Donor Loyalty Study,

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51 Steal smart: What can you learn from for profit brands?

52 So what's their secret? Source: Bloomerang

53 Don t leave! unsubscribes

54 unsubscribes -> social

55 Welcome s have 63% higher open rates than other

56 Pique their interest Use emotion Steal smart Know your target audience (stories they want) Personalize Use humor Take risks 7 Takeaway Tips

57 Download at Stewardship

58 Get at

59 Questions?

60 me: Slides: