Shavitz Law Group Summary

Transcription

1 Shavitz Law Group Summary The Shavitz Law Group website was analyzed and then compared to the following: o o o o o Bober Law Kopelowitz Ostrow (KO) Nelson, Bisconti & McClain (NBM) Epstein Becker Green (EPG) Simmons Hanly Conroy (SHC) The first 3 are local smaller firms and the last 2 are major national firms. All stress employment or class action specialties. Most of them advertise both. Traffic metrics rank Shavitz Law at 13 million on Alexa. This is the second worst of the group. NBM law has a 30+ million score. Bober has a surprisingly good score for such a small firm at 5 million. The two national firms have relatively low scores for their size at about 600k. Shavitz Law only has 5 major sites linking into it. This is very low, even for a smaller firm. The big firms have The local competitors also have low numbers. This is an opportunity. SHC is the only firm that spends a significant amount on paid search engine ads. Google AdWords can be a powerful tool for any firm. This space looks empty and this is another opportunity for growth. Shavitz Law has a sparse number of keywords and web content. This can hurt SEO. Competitors have much more on their sites which helps SEO. The most popular sites linking in among competition are FindLaw, Constant Contact and PR News Wire. Shavitz Law needs more sites linking in. Also consider adding more web content. Adding relevant keywords to each page including attorney bios helps get the right people to the site.

2 The title of Shavitz Law page makes it appear odd in search engines since it is very long. This also hurts SEO and doesn t get the message across. Consider changing the main title of the page since Google punishes sites that use long titles. Whoever is managing the site can do this. Other than the long title, the rest of the organic search view looks great. Good reviews, good extensions and no rogue pages jumping in the list. The rest of the competitions search engine views are all decent. SHC uses AdWords so they jump up to the top of the page twice. Shavitz Law has a blank Facebook page and few followers on other pages. Social media can drive lots of views and help SEO. The other smaller firms aren t doing much better on social and look to have little invested in it. SHC appears to invest quite a bit in social with 13,000 Facebook followers. Social is an area that can improve your web page, especially if the firm is getting into publications. Consider updating the Super Lawyers badges on the Gregg Shavitz bio page. After looking through some individual attorneys at competition firms, I noticed most do not have an individual attorney micro site or any individual social pages. This is another opportunity. Th usability of the Shavitz Law site is very solid. The mobile site looks good as well. Both sites make it easy to contact the firm. Some image files on the page appear to be large. Slow loading times hurts SEO. Consider making the files smaller. The page could be updated. It is using some older tech like inline styles that hurt load times. It also is not W3C compliant which hurts SEO since the page won t load properly on all browsers.

3 Shavitz Law Traffic Statistics

4

5 Competition Analysis Firms: 1. Shavitz Law 2. Bober Law 3. Kopelowitz Ostrow (KO Law) 4. Epstein Becker Green 5. Simmons Hanly Conroy 6. Nelson, Bisconti & McClain

6

7 14.3% simmonsfirm.com Pa i d Keyword SOV 98.2% 1.8% I Created: Maren Share of Voice (SOV) Organic Keywords 78.8% ebglaw.com Paid Keywords 98.2% simmonsfirm.com Sites Organic Keyword sov Sites ebglaw.com s i mmonsf i rm.com kolawyers.com boberlaw.com shavitzlaw.com nbmlawyers.com 78.8% 14.3% 3.2% 2.3% 1.4% 0.1% simmonsfirm.com boberlaw.com shavitzlaw.com kolawyers.com ebglaw.com nbmlawyers.com

8 I Created: Maren Average Competition Organic Paid 1 nbmlawyers.com 67 1 simmonsf i rm.com 2 shavitzlaw.com so 2 boberlaw.com 3 boberlaw.com 48 3 shavitzlaw.com 4 kolawyers.com 48 4 kolawyers.com 5 simmonsfirm.com 43 5 ebglaw.com 6 ebglaw.com 41 6 nbmlawyers.com

9 I Created: Maren Average Popularity Organic Paid 1 kolawyers.com 16 1 simmonsf i rm.com 2 shavitzlaw.com 12 2 boberlaw.com 3 simmonsfirm.com 12 3 shavitzlaw.com 4 ebglaw.com 11 4 kolawyers.com 5 boberlaw.com 10 5 ebglaw.com 6 nbmlawyers.com 9 6 nbmlawyers.com

10 I Created: Maren Number of Keywords Organic Keywords Paid Keywords 1 ebglaw.com 1,213 1 simmonsf i rm.com 2 simmonsfirm.com boberlaw.com kolawyers.co m 36 - boberlaw.com 34 4 shavitzlaw.com shavitzlaw.com kolawyers.com ebglaw.com 6 nbmlawyers.com 1 6 nbmlawyers.com

11 Sites Linking In

12 SEO Appearance

13 Shavitz Law Group

14 Bober Law

15 KO Law

16 Epstein Becker & Green

17 Simmons Hanley Conroy

18 Nelson, Bisconti & McClain

19 Social Media Shavitz Law Group Blank Facebook page 69 Followers on LinkedIN. Profile picture needs an update since it is blurry. 93 Followers on Twitter Bober Law No Facebook profile No LinkedIn No Twitter Kopelowitz Ostrow 1 Facebook like 124 Followers on LinkedIn No Twitter Epstein Becker Green 290 Facebook likes 2,757 Followers on LinkedIn 3,041 Followers on Twitter Simmons Hanly Conroy 13,881 Facebook likes 473 Followers on LinkedIn 1,651 Followers on Twitter Nelson, Bisconti & McClain 235 Facebook likes 2 Followers on LinkedIn 296 Followers on Twitter

20 Individual Attorney Profiles Gregg Shavitz Firm site is number one on Google when this name is typed in No individual microsite Super Lawyers badge on bio doesn t match badge directly below that is firm site wide No major social media activity Peter Bober- Bober Law No individual microsite. Current firm page is dated. No badges. No major social media activity Douglas Blankman- KO Law No badges. No Individual microsite. No social activity. He comes up first on Google when this name is searched He uses Lawyers.com and Avvo extensively Steven R. Blackburn- Epstein Becker & Green Firm member. Practice areas are class action and employment. No badges. No microsite. No social activity. Not much comes up other than his bio when his name is typed in 1 Major publication appearance Thomas I. Sheridan III- Simmons Hanley Conroy Class action specialist from New York Very extensive bio No individual microsite. No social activity. Grandfather was a senator. Darren McClain- NBM Law Has own microsite. Uses Google AdWords. Some small social activity No badges

21 Website Report for This report grades your website on the strength of a range of important factors such as on-page SEO optimization, off-page backlinks, social, performance, security and more. The overall grade is on a A+ to F- scale, with most major industry leading websites in the A range. Improving a website's grade is recommended to ensure a better website experience for your users and improved ranking and visibility by search engines. Result C+ Your page could be better You have 19 Improvements Recommended C+ A C+ E- C+ SEO Usability Performance Social Security SEO Results Your SEO could be better C+ Your page has some level of optimization but could be improved further. SEO optimization is important to ensure you can maximize ranking potential and drive traffic to your website from search engines. You should ensure your page fulfils common recommended improvements outlined here before moving onto more advanced SEO strategies. HTML HEADER Title Tag You have a title tag, but ideally it should be shortened to between 10 and 70 characters (including spaces).

22 Shavitz Law Group Overtime, Wrongful Termination, & Labor LawThe Shavitz Law Group Length : 88 Meta Description Tag Your page has a meta description of optimal length (between 70 and 320 characters). Shavitz Law Group is recognized nationally and has recovered more than $200 million in damages and unpaid wages for tens of thousands of employees. Length : 147 BODY CONTENT Header Tags Your page is making good use of header tags. HTML header tags are an important way of signaling to search engines the important content topics of your page, and subsequently the keywords it should rank for. Header Tag Frequency H1 6 H2 10 H3 1 H4 0 H5 0 H6 0 Keyword Consistency Your page's main keywords are not distributed well across the important HTML tags. Your page content should be focused around particular keywords you would like to rank for. Ideally these keywords should also be distributed across tags such as the title, meta and header tags.

23 Keyword Title Meta Description Tag Headings Tags Page Frequency overtime 12 unpaid 8 pay 7 free 6 consultation 6 employees 5 collective 5 wrongful 5 termination 5 representing 5 Amount of Content Your page has a low volume of text content which search engines can interpret as 'thin content'. It has been well researched that higher text content volumes are related to better ranking ability in general. Word Count: 363 Image Alt Attributes You have images on your page that are missing ALT attributes. We found 11 images on your page and 5 of them are missing the attribute. LINKS Number of Backlinks You have a strong level of backlink activity to this page. 28 External Backlinks 147 All Backlinks 22 Moz Domain Authority On-Page Link Structure We found 57 total links. 12% of your links are external links and are sending authority to other sites. 0% of your links are nofollow links, meaning authority is not being passed to those destination pages.

24 Broken Links We have found 1 broken link(s) on your page. Broken links are confusing to users and can reduce traffic and ranking ability of pages. Friendly URLs Some of your link URLs do not appear friendly to humans or search engines. We would recommend making links as readable as possible by reducing length, file names, code strings and special characters. OTHER Robots.txt Your website appears to have a robots.txt file. XML Sitemaps Your website appears to have an XML sitemap. Analytics Your page is using an analytics tool. Google Analytics Usability Your usability is very good! A Your page is highly usable across devices. Usability is important to maximize your available audience and minimize user bounce rates (which can indirectly affect your search engine rankings).

25 Device Rendering This check visually demonstrates how your page renders on different devices. It is important that your page is optimized for mobile and tablet experiences as today the majority of web traffic comes from these sources. Use of Mobile Viewports Your page specifies a viewport matching the device's size, allowing it to render appropriately across devices. Flash Used? No Flash content has been identified on your page. iframes Used? There are no iframes detected on your page. Favicon Your page has specified a favicon. Legible Font Sizes The text on your page appears to be legible across devices. Tap Target Sizing Some of the links or buttons on your page may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

26 Performance Results Your performance could be better C+ Your page's performance has some issues and room for improvement. Performance is important to ensure a good user experience, and reduced bounce rates (which can also indirectly affect your search engine rankings). We recommend addressing the highlighted factors below. Page Speed Info Your page's server response time is OK but, we would recommend optimizations to improve user experience. There are a variety of technical factors such as the web server engine and routing rules that can impact server responsiveness. Server Response All Page Content Loaded All Page Scripts Complete Page Size Info Your page's file size is acceptable though could be improved. We recommend minimizing file size as much as possible to optimize load speed. Total Page Size Page Size Breakdown

27 Number of Resources This check displays the total number of files that need to be retrieved from web servers to load your page. As a general rule, having more files to retrieve increases the number of server requests and can subsequently increase page load time. It is a good idea to removing unnecessary files or consolidate files like styles and scripts where possible. 60 Total Objects 1 Number of 13 Number of JS 16 Number of 28 Number of 2 Other HTML Pages Resources CSS Images Resources Resources JavaScript Errors Your page is not reporting any JavaScript errors. GZIP Compression Your website is using GZIP compression. Optimize Images Your page appears to include images which are poorly optimized. Properly formatting and compressing images can have a significant impact on page load performance. Minification All your JavaScript and CSS files appear to be minified. W3C Validity Your page does not appear to be W3C compliant. W3C compliance ensures the use of modern standards and improves the likelihood of your page rendering appropriately in future browser versions. Errors: 15 Warnings: 24 Deprecated HTML No deprecated HTML tags have been found within your page. Inline Styles Your page appears to be using inline styles. Inline styles are an older coding practice and discouraged in favor of using CSS style sheets, due to their ability to degrade page load performance and unnecessarily complicate HTML Code.

28 Social Results Your social needs improvement E- You appear to have a weak social presence or level of social activity (or we may just not be able to see your profiles!). Social activity is important for customer communication, brand awareness and as a marketing channel to bring visitors to your website. We recommend that you list all of your profiles on your page for visibility, and begin to build a following on those networks. Facebook Connected No associated Facebook Page found as a link on your page. Twitter Connected Your page has a link to a Twitter profile. Twitter Activity You have a low level of followers on Twitter. 93 Followers Google+ Connected No associated Google+ profile found linked on your page. Instagram Connected No associated Instagram profile found linked on your page Youtube Connected No associated Youtube channel found linked on your page. LinkedIn Connected No associated LinkedIn profile found linked on your page. Social Shares You have a low level of Social Sharing of this page. Social Sharing is an effective way to drive traffic and build brand awareness. 33 Facebook 0 LinkedIn 0 Pinterest 0 Stumbleupon

29 Security Results Your security could be better C+ We recommend addressing the highlighted security items. Security is important to ensure your website protects user data, doesn't become compromised or experience downtime or data loss. SSL Enabled We are unable to identify an SSL encrypted (HTTPS) version of your website. SSL helps to secure the transfer of information on your page and is used as a ranking signal by search engines. HTTPS Redirect Your page does not redirect to a HTTPS (SSL secure) version. Malware Check Your website has been flagged as safe by popular malware scanners Critical Software Up To Date No outdated software versions were identified on your server. Privacy No addresses have been found in plain text on your page.

30 Technology Results Technology List These software or coding libraries have been identified on your page. Technology Version Google Analytics Google Font API Gravity Forms Twitter Emoji (Twemoji) WordPress Yoast SEO jquery Server IP Address DNS Servers ns54.domaincontrol.com ns53.domaincontrol.com Web Server Charset text/html; charset=utf-8 Recommendations SEO Reduce length of title tag (to between 10 and 70 characters). Low Priority

31 SEO Use your main keywords across the important HTML tags Medium Priority Social Encourage Page Social Sharing Medium Priority Social Create and link your Facebook Page Medium Priority SEO Fix identified broken links Medium Priority SEO Update URLs to be more human and Search Engine readable Low Priority Security Enable SSL on your website Low Priority Security Implement a redirect to HTTPS on your website Low Priority Performance Optimize your images to reduce their file size Low Priority Performance Ensure your page is W3C compliant Low Priority SEO Increase Page text content Low Priority Social Grow your Twitter following Low Priority Social Create and link an associated Google+ profile Low Priority SEO Add ALT attributes to all images Low Priority Mobile & UI Improve the size of tap targets Low Priority Social Create and link associated Instagram profile Low Priority Social Create and link an associated Youtube channel Low Priority Social Create and link an associated LinkedIn profile Low Priority Performance Remove inline styles Low Priority