I X. jessica denheyer. art director, designer & creative

Transcription

1 20 18 I X jessica denheyer art director, designer & creative

2 Jessica denheyer introduction Introduction I m Jessica, a designer born in Cheshire, currently living in Liverpool London Berlin. I make user interfaces, apps and websites with love. I ve had the pleasure of working with some great companies such as Google, Sky, VBB, Microsoft, easyjet, Kia and Disney. I m currently a freelance creative director for a digital agency in Tempelhof. I also love making stuff that s not digital, like hand sewn toys and drawing.

3 HERMANN'S Early concept created in sketch HERMANN S A new restaurant quasi food blog that questions the food system. The Wordpress based CMS meant I couldn t go as organic and brave on the blog wall wires as I d have hoped. After finalising the website brand guidelines, I was able to establish the look and feel for the social pages. Jessica denheyer ui, visual design, digital & social branding, website.

4 Early concept created in sketch Jessica denheyer Estée Lauder Estée Lauder Quite simply, the client wanted an interactive version of an existing print ad, to launch as part of their digital campaign. Built using a HTML tablet ad builder, I was limited to animation transitions and had to settle on a gif animation for the sparkle. ui and ux, ad, build.

5 Early concept created in sketch Jessica denheyer ASDA Valentines ASDA Valentines The Send Your Heart app allows users to record and send their heart beat to loved ones on Valentines Day. ASDA wanted something that would stand out in the crowd, and the vintage hand drawn look fitted perfectly. All illustrations are mine. The app became the second highest trending app after Tidal on Valentine s Day. It s no longer live, but you can see the case study below. art direction, branding, illustration, native app.

6 Early concept created in sketch Jessica denheyer ASDA Easter ASDA Easter As part of a huge teaser campaign for the new chocolate easter hen range (which was such a success all ASDA stores ran out of them), I was responsible for the storyboarding and animation of the hen breaking through the page. This was definitely disruptive ad media at it s finest. storyboard, motion graphics, animation, ad media, visual design.

7 UFS Early concept created in sketch Unilever Food Solutions Unilever needed new digital display guidelines and ad media templates for international use. So I created a suite of PSD templates and a document of digital guidelines and rules of use. storyboarding, digital guidelines, ad media, visual design. Jessica denheyer This particular creative included animated steam rising from the various dishes.

8 Jessica denheyer Jugend Testet Jugend Testet Jugend Testet needed a whole new brand fresh that would appeal more to it s younger audience, and feel cleaner than before. I had to keep in mind that the colour of the website changes from year to year. creative direction, branding, art direction, website.

9 Nationwide Early concept created in sketch Nationwide Building Society Nationwide rebranded in 2016 and needed to refresh their digital media, social channels, and print documentation. My role was to take control of the digital side and to create strict mathematical rules and new layouts for all online ad media and social media. Jessica denheyer visual design, digital & social branding.

10 Early concept created in sketch Jessica denheyer Disney Star Wars Disney Star Wars This was a collaboration between Disney Star Wars and comparethemarket.com (a British insurance comparison website). I reskinned the existing comparethemarket s interface to display Star Wars style graphics and freshly designed iconography ui, visual design, iconography, website.

11 Early concept created in sketch Jessica denheyer TUI Crystal Ski TUI Crystal Ski Crystal Ski wanted to communicate with it s audience the improvements it would be making to its chain. I created a storyboard, bringing new characters in to the brand world, based on their existing graphics. Illustrations were vectorised in Illustrator before final video editing in AfterEffects. I later used the same style for characters needed for the clients online social quiz. Video art direction, storyboarding, illustration, animation. Quiz character design, illustration.

12 Early concept created in sketch Jessica denheyer Kettle Chips Kettle Chips Kettle Chips needed an interactive tablet ad to fit in with their corresponding print campaign. Each poster featured their packs of chips created from various natural materials; glass blown, pottery, oil paint. I wanted the user to sculpt their own creation from the block of clay, before giving it a final coat of paint. creative direction, visual design, ui and ux, ad.

13 Schnappschat Early concept created in sketch Schnappschat As part of an internal and collaborative project at VCCP, we created an app that allowed staff to mix their own drink and then tap to order from the kitchen. My character designs brought life to the project, as we printed off A1 posters and placed them around the agency. Jessica denheyer creative direction, visual design, app, illustration, branding. I created six different characters to fit with the drinks our app offered.

14 Early concept created in sketch Jessica denheyer Gucci Gucci With just a low resolution 60s TV spot as reference, I created an interactive ad that would intrigue users and force them to tap with the stack of gifts. Upon tap, the box would open with it s contents sprawled across the screen. Key items needed to be tappable for the option to purchase. creative direction, visual design, ui and ux, ad.

15 Kia Early concept created in sketch Kia Kia needed three suites of digital ad media to promote the features of their latest Kia cars. This included the Kia Soul Mixx, Sportage, and Sorento. I designed the ads and then built them using an online HTML tool, adding animations and small details later. ad media, design, build. Jessica denheyer This was one of many ads I created for this particular client.

16 Early concept created in sketch Jessica denheyer TK Maxx TK Maxx Ten different illustrations in various fashion styles were needed for an online quiz. The style needed to reference the famous traditional french ink style used by fashion designers. art direction, illustration.

17 Early concept created in sketch Jessica denheyer Starbucks Starbucks To promote the variety of Starbucks frappuccinos, Starbucks needed a suite of digital ad media that would grab user attention and tempt to find their local store. creative direction, storyboard, ad media, design, build.

18 Jessica denheyer Feminista Feminista Feminista had a product and a logo, but needed something more. I came up with a concept for their website launch, and created the visual style and branding for the Coming Soon page as well as the social media. visual design, art direction, digital & social branding. Although my concept for the main website wasn t selected, the branding, and video storyboard was used on the website

19 Thanks for watching. Got an exciting project in mind?