Adobe Stock for Teams Bart Van de Wiele Senior Solution
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1 Adobe Stock for Teams Bart Van de Wiele Senior Solution
2 Agenda 1. What is Adobe Stock? 2. Using Adobe Stock 3. Asset rights management 4. Pricing 5. Adobe Stock and Creative Cloud 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
3 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Stock for enterprise Photos, Vectors, Illustrations, Videos (HD, 4K) Templates + 3D
4 Adobe Stock offerings Stock for Teams/Individuals Available via VIP program or Adobe.com Fixed price for static assets with standard usage rights Everything else is pay-as-you-go formula Target audience: SMB and individuals Stock for Enterprise Enterprise level offering via ETLA Integrates with CCE Negotiated price per asset Access to Premium Content Advanced admin and reporting features 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
5 The Content Explosion 85% 71% 76% Under pressure to create assets and deliver more campaigns, more quickly Creating over 10x the assets today to support increasing channels Personalization increases the need for more assets Content Velocity Source: IDC InfoBrief, Proving the Value of Digital Asset Management 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
6 Why and when would you use Stock assets? Creatives Stock photography: Print materials: flyers, brochures, packaging, annual reports, Symbols, illustrations: logo design, UI, interiors, product design 3D objects: product shoots, realistic environments Video: special FX, company presentations, tv ads, web video Marketeers Corporate presentations: reports, powerpoint presentations Company and store interior design High-end campaigns and packaging Add professionalism to company graphics and brand Reinforces visual messaging 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
7 Why Adobe Stock? 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
8 Why creatives will love Adobe Stock 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
9 What do creatives care about? Finding fresh, diverse, local content Finding the exact image you want, fast from within your design workflow Completing projects as fast as possible Integrated CC workflow Use Stock on mobile and desktop Adobe Stock 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
10 Old Workflow 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
11 New Workflow 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
12 Real Power, Real Productivity 10x Faster With Adobe Stock
13 Why team leaders will love Adobe Stock 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
14 What creative team leaders cares about Organise teams and users Pooled credits Avoiding reimbursing credit card expenses Sharing licensed images across the organization The team spends less time on image search and licensing Adobe Stock 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
15 Adobe Stock Collection 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
16 Adobe Stock Partners 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
17 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
18 Stocksy 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
19 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
20 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
21 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
22 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
23 When Premium content is primarily used The campaign/project or the targeted audience requires stunning images Budgets allow it (a premium image may cost hundreds of dollars) Examples of Microstock images projects - Website - Social media or e -marketing campaign - Flyer or promotional materials - Newsletters - Slideshows - Magazine - Corporate video (training, employee onboarding) - Point of purchase, in-store signage/displays - Digital signage/interactive displays Examples of Premium images projects - Brand campaign - High end annual report - Packaging - Business Cards - Movies - Customer projects (agencies) - High end websites - High end social media or e - marketing campaign Adobe Stock 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
24 Animals Architecture Business Environment Food Drink Graphics Industry Lifestyle Nature People Science Sports Technology Transportation Travel 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
25 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Business
26 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Lifestyle
27 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Food
28 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Fitness
29 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Illustration
30 Which license models are available today? 1. Standard license 2. Enhanced license 3. Extended license Adobe Stock 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
31 Royalty-free images Is the most common type of license. It is not free. It is merely free of royalties, which means customers pay a single price for perpetual usage rights, without needing to pay again for repeated use, but not with unlimited rights Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
32 Microstock Images provided by contributors that are licensed under a royalty-free (RF) license. Customers do not get exclusive rights to use this imagery. Images at very affordable prices, usually licensed through crowd-source model (e.g. Adobe Stock, Fotolia, Shutterstock) 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
33 You don t buy images. You license images Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
34 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 38
35 You don t compare prices. You compare licenses Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
36 Standard license Non-exclusive usage rights. Perpetual usage rights can be used forever No geographic limits Non-sublicensable, Non-transferable Modifying, reproducing, displaying for permitted usages are fine 500,000 print limit No reselling Adobe Stock 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
37 Enhanced license All the Standard rights Removes the print limitation Adobe Stock 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
38 Extended license All the Enhanced rights Allows for commercial activities Adobe Stock 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
39 Examples 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
40 Example 1 I want to use this image on the cover of my new book. I ll be self-publishing copies. Can I buy Adobe Stock? (less than copies) Standard license 2015 Adobe Adobe Systems Incorporated. Stock All Rights Reserved. Adobe Confidential. 44
41 Example 2 I am designing a website and am looking for a really catchy image, can I buy from Adobe Stock? I m designing a Wordpress template which I d like to sell. Extended license 2015 Adobe Adobe Systems Incorporated. Stock All Rights Reserved. Adobe Confidential. 45
42 Example 3 I own a graphic design firm and we produce flyers and logos for our customers. Can I buy Adobe Stock? How about creating a logo? Standard license per client (no logos) 2015 Adobe Adobe Systems Incorporated. Stock All Rights Reserved. Adobe Confidential. 46
43 Example 4 I m a well known fitness blogger and get over hits per month on my website. I use Shutterstock images to illustrate my blog posts. I d like to switch to Adobe Stock, can I use your images on my blog? Standard license Add attribution: Artist Name / ID Number / Adobe Stock 2015 Adobe Adobe Systems Incorporated. Stock All Rights Reserved. Adobe Confidential. 47
44 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Creative Cloud
45 Adobe Stock for Teams Bart Van de Wiele Senior Solution
Adobe Stock for enterprise. Professional asset licensing for all your business needs
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