USING EYE TRACKING TO ANALYZE USER INTEREST IN TOURISM WEBSITE: A CASE STUDY
|
|
- Madlyn Dorsey
- 5 years ago
- Views:
Transcription
1 USING EYE TRACKING TO ANALYZE USER INTEREST IN TOURISM WEBSITE: A CASE STUDY 1 FELISIA NOVITA SARI, 2 PAULUS INSAP SANTOSA 1,2 Department of Electrical Engineering, Universitas Gadjah Mada, Yogyakarta, Indonesia 1 felisianovitasari58@gmail.com, 2 insap@ugm.ac.id Abstract- visitigjogja.com is an official tourism website that s built by Yogyakarta Regional Tourism Department. This website was built with the goal of becoming a tool for travelers to know about tourism places at Yogyakarta. But, visitingjogja.com has the lower rank than similar tourism website. This study is conducted to know about user interest of visitingjogja.com web page. User interest will be known by analyzing user eye movement. Eye movement will record with The Eye Tribe eye tracker. This study got the result that user has more interest on image than text. Index Terms- visitingjogja.com, Yogyakarta, eye movement, user interest I. INTRODUCTION Until 2014, data from Daerah Istimewa Yogyakarta Provincial Tourism Department show that the number of local tourists and foreign tourists reaches up to 10 million people each year. But actually, this data does not come from all of the tourist places in the province of D.I. Yogyakarta. The distribution of tourist visitors in the province of D.I. Yogyakarta is uneven. The tourist arrivals recorded only in certain tourists destinations in some district which are already more famous[1]. The quality of infrastructure in tourist places is the major factors that affect the number of tourist in the province of D.I. Yogyakarta. The better quality of each district infrastructure, the higher number of visitors at that place. Actually, it also can be a factor to increase the amount of local revenue. In addition to the above factors, the promotion of tourist places is also an important factor to increase the number of visitors in province of D.I. Yogyakarta. Actually, the Tourism Department in the province of D.I. Yogyakarta has built a website that used to promote tourist places in Yogyakarta. That website address is visitingjogja.com. This website contains information about all of the tourist places at D.I. Yogyakarta and related link on the others Yogyakarta Tourism Department websites. So, we can call that this website is an official website that owned by Yogyakarta Tourism Department. However, based on ranking with other similar websites such as yogyes.com, visitingjogja.com has a lower ranking. Visitingjogja.com has a low number of visitors as the official tourism website. The number of visitors at tourist places has relation with the quality of tourist places at D.I. Yogyakarta. There are correlations between qualities of tourism website with the number of visitors. It can be seen in other provinces that have more active website turned out to have more visitors than the provinces that have more passive website[2]. There are many factors that can make the website success and make a goal. The level of interest, ease and comfortable become a major factor in building a website. The user experience can be used to measure the acceptance of a website[3]. Usability testing is an invaluable tool for evaluating the effectiveness and ease of use of websites[4]. There is wide variation among academic and industry implementations of usability evaluation techniques. We must choose the technique based on our research condition. Some techniques are very informal providing little more than nominal or qualitative data, and others are methodologically very rigorous, involving hundreds of participants and highly controlled administration protocols[5]. In the last 15 years, eye movements analysis has become more and more diffused in the field of human-computer interaction and usability research[6]. Eye movement is a tool that can help us to know about user interest. There are many studies that have conducted eye-tracking to know user interest at their product. The other studies want to know how about the usability of their product. Bojko used eye tracking to compare the old design with proposed design of web page[7]. Zambarbieri used eye tracking to know user eye movement while reading online newspaper[6]. Almeida used eye tracking to know user behavior on Home Page Layout of their website[8]. Difficulties of eye tracking study are how to relate the result with usability problem. But Ehmke has identified web usability problems from eye tracking data. The study is conducted by collect information from others writers. From the study, eye tracking data can give us knowledge about usability problems if we can make a right relation between both of them[9]. There is a fact that the human eyes never lie. This is the main reason for eye tracking to become a trend in the field of usability testing[10]. By using eye tracking in conducting usability testing, we can collect data about user interest and we can know the weakness of our website. This research will use eye tracking to analyze user interest in visitingjogja.com user interface. From the result, we can know that the user has more interest in text or images. This result can give a new knowledge 1
2 about user interest in visitingjogja.com and can give us a new knowledge for redesigning of this website. II. METHOD Eye Movement Recording Eye movements were recorded by using TheEyeTribe eye tracker. This eye tracker generates raw gaze-point location data at the camera field rate of 60 Hz. During the experiments, subjects were expected to be able to sit with a straight, comfortable, and did not change the position until the experiment is completed. The subject distance with stimulus screen is between 45cm 60cm and the subject distance with TheEyeTribe tracker is 30cm-45cm[11]. Area of Interest (AOI) are identified within each page. AOIs are defined by grouping the web page into some area that has the same type. The metrics that computed for each AOI are the number of fixations and total gaze duration[6]. Experimental Objects Home Page AOIs This page is the first page of visitingjogja.com. This page is started with a header that contains the website logo, navigation menu, and search menu. At the bottom of this page is divided into several columns which are grouped into several AOI. That AOIs identified for analysis are shown in Figure 1: i. Top Area ii. Lead iii. Right Column iv. Right Column Gallery v. Headline News vi. Tempat wisata vii. Kontak Tourists Places Page AOI This page displays a list of tourist places that have selected type of user selected. On the website visitingjogja.com, the types of tourist places are grouped into cultural tours, city tours, culinary tours, etc. However, the structure of the pages are same. This page begins with the header that contains website logo, navigation menu, and search menu. Then at the bottom of website followed by content that divided into multiple columns. That AOIs identified for analysis are shown in Figure 2: Figure 1. Best sitting position while using TheEyeTribe[11] Ogama Software will be used to store the data and do an analysis. During the experiment with TheEyeTribe eye tracker, Ogama will record the eye coordinate and store it into the database. Experimental Protocol This study will use the D.I. Yogyakarta official tourism website as a research object. The URL address that will be used is and determined to be a case study 1. This study will be using 20 participants that based on Nielsen theory, that said the minimum participant of eye tracking usability study is 6 (gaze replays method) [12]. Data Analysis After the data were recorded by Ogama Software then i. Top Area ii. List iii. Right Column iv. Right Column1 v. Right Column Gallery vi. Kontak Detail of Tourists Places Page AOI This page displays detail of tourist place. This page will show the image and text about the places that user selected. The AOIs identified for analysis are shown in Figure 3: i. Top Area ii. Lead Area iii. Paragraphs iv. Gallery v. Maps vi. Right Column vii. Right Column Gallery viii. Bottom ix. Kontak 2
3 Figure 1. AOI from Home Page Figure 2. AOI from Tourist Places Page 3
4 that the subject has an interest in Lead area with an average of fixation durations is 3857ms and the percentage reached 61%. The representation by using heat map method can be seen in Figure 4. This result gives knowledge that user interest at this page is on Lead area. Lead area get a big number because has a large image that can attract users. Graph 1. Graph the average duration of fixation of each area at Home Page Tourist Places Page AOIs From the grouping at Figure 2, found that the subject has interest at List area that has average of fixations is 46556ms and the percentage reached 95%. The representation by using heat map method can be seen in Figure 5. This result gives knowledge that user interest at this page is on List area. List area is actually the main area of this page. Graph 2. Graph the average duration of fixation of each area at Tourist Places Page III. RESULT Figure 3. AOI from Detail of Tourist Places Home Page AOIs AOI has been determined by grouping of results that have been shown in Figure 1. From the result, found Detail of Tourist Places Page From the grouping at Figure 3, found that the subject has interest at Lead area that has average of fixations is 15159ms and the percentage reached 31%. The representation by using heat map method can be seen in Figure 6. This result gives knowledge that user interest at this page is on Lead area. Lead area is the main area of this page. Lead area contains some images of the place. The second area is Paragraph area. This area contains the story about the place. 4
5 Graph 3. Graph the average duration of fixation of each area at Detail of Tourist Places Page Figure 4. Attention Map of Home Page (Cropped) Figure 5. Attention Map of Tourist Places Page 5
6 interest with image than text. It can be seen at Detail of Tourist Places page. Attention map at this page shows that user has long fixation at an image of the place. Home Page representation give knowledge that the new design must contain interest image about tourist places. User interests show that image of Home Page attracts user to 95% of another area. Tourism website should have more image about the places than text. Some user still interests about the story of the places but the visualization will give more interest than just a text. This information can be used by the developer to do redesign about this website. Actually, there are others eye tracking method that can be used to analyze the web page. Bojko using eye tracking to compare old design and proposed design[7]. This study is a small part of author research that talk about redesigning visitingjogja.com. From this study, author gets the knowledge about user interest at each of this web page. REFERENCES Figure 6. Attention Map of Detail of Tourist Places Page CONCLUSION [1] D. P. DIY, Statistik Kepariwisataan Provinsi DIY 2014, [2] A. Murthando and M. Shibab, Analisis Situs E-tourism Indonesia: Studi terhadap persebaran geografis, Pengklasifikasian Situs serta Pemanfaatan Fungsi dan Fitur, J. Inf. Syst., vol. 7, no. 1, pp , [3] J. Grafika, N. Kampus, U. G. M. Yogyakarta, and A. Tenggara, EVALUASI KINERJA WEBSITE PARIWISATA DIKAITKAN DENGAN JUMLAH PENGUNJUNG ( STUDI KASUS : WEBSITE RESMI PARIWISATA INDONESIA, MALAYSIA, pp. 6 8, [4] B. Battleson, A. Booth, and J. Weintrop, Usability testing of an academic library Web site: a case study, J. Acad. Librariansh., vol. 27, no. 3, pp , [5] J. H. Goldberg, O. Corporation, A. M. Wichansky, and O. Corporation, Eye Tracking in Usability Evaluation, no. DECEMBER, [6] D. Zambarbieri, E. Carniglia, and C. Robino, Eye Tracking Analysis in Reading Online Newspapers, J. Eye Mov. Res., vol. 2, no. 4, pp. 1 8, [7] A. Bojko, Using eye tracking to compare web page designs: A case study, J. Usability Stud., [8] S. Almeida, Ó. Mealha, A. Veloso, and A. Luís, Empirical Study of User Behavior on Home Page Layouts: SAPO Portal Case Study, Proc. Interacção th Natl. Conf. Human-Computer Interact., pp , [9] C. Ehmke and S. Wilson, Identifying web usability problems from eye-tracking data, Hci 2007, pp , [10] D. Bruneau, M. A. Sasse, and J. Mccarthy, The Eyes Never Lie : The Use of Eye Tracking Data in HCI Research University College London. [11] K. Ooms, Accuracy and precision of fixation locations recorded with the low-cost Eye Tribe tracker in different experimental set- ups, vol. 8, no. 1, pp. 1 20, [12] N. N. Group, How to Conduct Eyetracking Studies. Tourism website developer must know about what is user interest. This study found that user has more 6
Eye Tracking Analysis in Reading Online Newspapers
Journal of Eye Movement Research 2(4):7, 1-8 Eye Tracking Analysis in Reading Online Newspapers Daniela Zambarbieri University of Pavia Elena Carniglia University of Pavia Carlo Robino University of Pavia
More informationUsability Testing on Flight Searching Website Using Heuristic Evaluation Rianto, Ridi Ferdiana
Information Systems International Conference (ISICO), 2 4 December 2013 Usability Testing on Flight Searching Website Using Heuristic Evaluation Rianto, Ridi Ferdiana Rianto, Ridi Ferdiana Department of
More informationONLINE CONSUMER CHARACTERISTICS AND BEHAVIOR: INDONESIA TOURIST IN USING INTERNET FOR SEARCHING ONLINE ROOM RESERVATIONS
THESIS ONLINE CONSUMER CHARACTERISTICS AND BEHAVIOR: INDONESIA TOURIST IN USING INTERNET FOR SEARCHING ONLINE ROOM RESERVATIONS Compiled METHAWAT PHUTORNPUKDEE No. Mhs.: 10500419/PS/MM MASTER STUDY PROGRAM
More informationImproving Government Websites and Surveys with Usability Testing
Improving Government Websites and Surveys with Usability Testing a comparison of methodologies Jen Romano Bergstrom & Jon Strohl FCSM Washington, DC About this talk 1. Assessing the user experience is
More informationTobii Pro Lab Release Notes
Tobii Pro Lab Release Notes Release notes 1.89 2018-05-23 IMPORTANT NOTICE! Projects created or opened in this version will not be possible to open in older versions than 1.89 of Tobii Pro Lab Panels for
More informationTourism Council of Bhutan. Destination Website Manual.
Tourism Council of Bhutan Destination Website Manual www.bhutan.travel [LEVERAGING destination website www.bhutan.travel to promote] We have created sections for different tourism stakeholders to create
More informationCity, University of London Institutional Repository
City Research Online City, University of London Institutional Repository Citation: Ehmke, C. & Wilson, S. (2007). Identifying Web Usability Problems from Eyetracking Data. Paper presented at the British
More informationIntroduction to eye tracking. Judith Garman Northern User Experience April 2008
Introduction to eye tracking Judith Garman Judith_Garman@hotmail.com Northern User Experience April 2008 What is eye tracking? Infrared cameras in an eye tracking device pick up the reflections from the
More informationAn Analysis Study on How Female College Students View the Web Search Results Using Eye Tracking Methodology
Proceedings of the 2 nd International Conference on Human-Computer Interaction Prague, Czech Republic, August 14-15, 2014 Paper No. 93 An Analysis Study on How Female College Students View the Web Search
More informationExamining the Order Effect of Website Navigation Menus With Eye Tracking
Vol. 6, Issue 1, November 2010, pp. 39-47 Examining the Order Effect of Website Navigation Menus With Eye Tracking Alex J DeWitt PhD Senior consultant OTOinsights 3-8 Carburton Street London W1W 5AJ UK
More informationA USABILITY EVALUATION OF A 3D MAP DISPLAY FOR PEDESTRIAN NAVIGATION
September 29 th, 2018 A USABILITY EVALUATION OF A 3D MAP DISPLAY FOR PEDESTRIAN NAVIGATION Key words: Pedestrian Navigation, LOD 1, 3D, 2D, Usability Department of Geodetic Engineering, Universitas Gadjah
More informationGeographic Information System Route Travel Planning using Google Maps API
Geographic Information System Route Travel Planning using Google Maps API Made Sudarma Arsa Suyadnya Angga Prayuda Department of Electrical and Computer System Engineering, Udayana University Bukit Jimbaran
More informationEyetracking Study: Kent State University Library. Janie Ralston
Eyetracking Study: Kent State University Library Janie Ralston Ralston 2 Executive Summary Eyetracking web usability studies allow designers to see where the hot spots are and what information or graphics
More informationUsability Evaluation of Cell Phones for Early Adolescent Users
Yassierli*, Melati Gilang Industrial Management Research Division, Faculty of Industrial Technology, Bandung Institute of Technology Jl. Ganesa 10 Bandung 40134 Indonesia ABSTRACT:. The increasing number
More informationMOBILE POSITIONING DATA: A NEW DATA SOURCE FOR MEASURING Population Mobility
MOBILE POSITIONING DATA: A NEW DATA SOURCE FOR MEASURING Population Mobility Edi Setiawan Population and Labor Mobility Statistics Division BPS-Statististics Indonesia BIG DATA Feasibility on using For
More informationStudy on Usability of Agricultural Product Web Page Layout Based on Eye Tracker
Study on Usability of Agricultural Product Web Page Layout Based on Eye Tracker Liu lulu National languages Information Technology Research Institute Lanzhou city, Gansu Province, China He Xiangzhen Key
More informationHOMEPAGE USABILITY: MULTIPLE CASE STUDIES OF TOP 5 IPTA S HOMEPAGE IN MALAYSIA Ahmad Khairul Azizi Ahmad 1 UniversitiTeknologi MARA 1
HOMEPAGE USABILITY: MULTIPLE CASE STUDIES OF TOP 5 IPTA S HOMEPAGE IN MALAYSIA Ahmad Khairul Azizi Ahmad 1 UniversitiTeknologi MARA 1 khairulazizi@perak.uitm.edu.my Anwar Fikri Abdullah 2 UniversitiTeknologi
More informationUSER EXPERIENCE ASSESSMENT TO IMPROVE USER INTERFACE QUALITY ON DEVELOPMENT OF ONLINE FOOD ORDERING SYSTEM
USER EXPERIENCE ASSESSMENT TO IMPROVE USER INTERFACE QUALITY ON DEVELOPMENT OF ONLINE FOOD ORDERING SYSTEM 1 HANIF AL FATTA, 2 BAYU MUKTI 1 Information Technology Department, Universitas AMIKOM Yogyakarta,
More informationMobile based Text Image Translation System for Smart Tourism. Saw Zay Maung Maung UCSY, Myanmar. 23 November 2017, Brunei
Mobile based Text Image Translation System for Smart Tourism Saw Zay Maung Maung UCSY, Myanmar. 23 November 2017, Brunei 1 Smart Tourism Tourism is cultural and economic phenomenon which entails the movement
More information@Taylor. Usability. Evaluation. for In-Vehicle Systems. Harvey. Catherine. Neville A.Stanton. CRC Press. Francis Group
Usability Evaluation for In-Vehicle Systems Catherine Harvey Neville A.Stanton @Taylor & CRC Press Francis Group Boca Raton London NewYork CRC Press is an imprint of the Taylor & Francis Croup, an informa
More information2018 China International Consumer Electronics Show (SINOCES) Invitation
2018 China International Consumer Electronics Show (SINOCES) Invitation I. Introduction China International Consumer (SINOCES) is a state-level consumer electronics show endorsed by the State Council,
More informationExperimental Evaluation of Effectiveness of E-Government Websites
Experimental Evaluation of Effectiveness of E-Government Websites A. Basit Darem 1, Dr. Suresha 2 1 Research Scholar, DoS in Computer Science, University of Mysore 2 Associate Professor, DoS in Computer
More informationEngineering Faculty, University of Gadjah Mada, Jl. Grafika no.2, Yogyakarta, Indonesia
Advanced Engineering Forum Online: 2013-12-30 ISSN: 2234-991X, Vol. 10, pp 190-195 doi:10.4028/www.scientific.net/aef.10.190 2013 Trans Tech Publications, Switzerland USABILITY STUDY OF SELF-SERVICE SYSTEM
More informationThe Relationship between Usability and User Experience on User Interface Design of Smart Grid Mobile Applications
The Relationship between Usability and User Experience on User Interface Design of Smart Grid Mobile Applications Edi Susilo 1, F. Danang Wijaya 2, Rudy Hartanto 3 1 Student, Department of Electrical Engineering
More informationWeb Site Usability Evaluation: An Exploratory Study on the Web Site of Directorate General of Higher Education Imam Azhari, Agus Harjoko
Information Systems International Conference (ISICO), 2 4 December 2013 Web Site Usability Evaluation: An Exploratory Study on the Web Site of Directorate General of Higher Education Imam Azhari, Agus
More informationThe Effects of Semantic Grouping on Visual Search
To appear as Work-in-Progress at CHI 2008, April 5-10, 2008, Florence, Italy The Effects of Semantic Grouping on Visual Search Figure 1. A semantically cohesive group from an experimental layout. Nuts
More informationA Close Look at the Phenomenon: An Eye Tracking Study on the Usability of the Profile Pages in Social Networking Sites
A Close Look at the Phenomenon: An Eye Tracking Study on the Usability of the Profile Pages in Social Networking Sites Assist. Prof. Kerem RIZVANOĞLU, Galatasaray University, Faculty of Communication,
More informationA/B Testing Overview
A/B Testing Overview A/B Testing (also known as Split testing) defines a way to compare two versions of an application or a web page that enables you to determine which one performs better. It is one of
More informationParticipatory Sensing for Public Transportation Information Service
GRD Journals Global Research and Development Journal for Engineering International Conference on Innovations in Engineering and Technology (ICIET) - 2016 July 2016 e-issn: 2455-5703 Participatory Sensing
More informationFederal Plain Language Guidelines
Federal Plain Language Guidelines March 2011 Revision 1, May 2011 Table of Contents Introduction... i Revision 1 Changes... ii Table of Contents... iii I. Think about your audience... 1 a. Identify and
More informationDigital GPS Based Audio Guide that Brings the Past to Life
GUIDE@HAND: Digital GPS Based Audio Guide that Brings the Past to Life Zsolt László Márkus, Balázs Wagner The Computer and Automation Research Institute, Hungarian Academy of Sciences H-1111 Budapest,
More informationDesign and User Evaluation of Augmented-Reality Interfaces Topic Usability Evaluation Methods. Payel Bandyopadhyay MSc Student University of Helsinki
Design and User Evaluation of Augmented-Reality Interfaces Topic Usability Evaluation Methods Payel Bandyopadhyay MSc Student University of Helsinki Outline Introduction Lab based usability testing Procedure
More informationImproving Stack Overflow Tag Prediction Using Eye Tracking Alina Lazar Youngstown State University Bonita Sharif, Youngstown State University
Improving Stack Overflow Tag Prediction Using Eye Tracking Alina Lazar, Youngstown State University Bonita Sharif, Youngstown State University Jenna Wise, Youngstown State University Alyssa Pawluk, Youngstown
More informationDevelopment of a guidance system for tourism by using archived data
Journal of Global Tourism Research, Volume 3, Number 1, 2018 Development of a guidance system for tourism by using archived data Original Article Mari Endo (Faculty of Information Design and Sociology,
More informationFOSTERING THE WAY OF SAINT JAMES THROUGH PERSONALIZED AND GEOLOCATED TV CHANNELS
FOSTERING THE WAY OF SAINT JAMES THROUGH PERSONALIZED AND GEOLOCATED TV CHANNELS by Sonia Mª. Valladares Rodríguez, Jose M. Fernández Iglesias, and Luis E. AnidoRifón Department of Telematics Engineering,
More informationHCI and Design SPRING 2016
HCI and Design SPRING 2016 Before we start Project midway reports and presentations due in class on Thursday April 7 th 2- minute presentation (practice to make sure of the timing!) I WILL cut you off!
More informationTobii Technology AB. Accuracy and precision Test report. TX300 fw RC Bright Light Illumination Mode
Tobii Technology AB Accuracy and precision Test report TX300 fw 1.1.1 RC Bright Light Illumination Mode Date: 2013--17 Methodology version: 2.1.7 Software version: 3.0.0.553 1. Introduction This document
More informationDevelopment of Time-Dependent Queuing Models. in Non-Stationary Condition
The 11th Asia Pacific Industrial Engineering and Management Systems Conference Development of Time-Dependent Queuing Models in Non-Stationary Condition Nur Aini Masruroh 1, Subagyo 2, Aulia Syarifah Hidayatullah
More informationOUTLINE BATANGAS PROVINCE AT A GLANCE BATANGAS PROVINCIAL LIBRARY KOHA INTEGRATION USABILITY ASSESSMENT FUTURE PLANS
OUTLINE BATANGAS PROVINCE AT A GLANCE BATANGAS PROVINCIAL LIBRARY KOHA INTEGRATION USABILITY ASSESSMENT FUTURE PLANS BATANGAS PROVINCE LOCATION: BOUNDED ON THE NORTH BY THE PROVINCE OF CAVITE, ON THE NORTHEAST
More informationGuidelines for Creating a Member Profile on the IGLTA Website
Guidelines for Creating a Member Profile on the IGLTA Website IGLTA members can create a business profile on the IGLTA website to inform travelers and other industry professionals about the products and
More informationThe Observation of Bahasa Indonesia Official Computer Terms Implementation in Scientific Publication
Journal of Physics: Conference Series PAPER OPEN ACCESS The Observation of Bahasa Indonesia Official Computer Terms Implementation in Scientific Publication To cite this article: D Gunawan et al 2018 J.
More informationUsability Analysis of Online Bank Login Interface Based on Eye Tracking Experiment
Sensors & Transducers 2014 by IFSA Publishing, S. L. http://www.sensorsportal.com Usability Analysis of Online Bank Login Interface Based on Eye Tracking Experiment Xiaofang YUAN, Mingyan GUO, Fang REN,
More informationDesign and Implementation a Virtualization Platform for Providing Smart Tourism Services
Design and Implementation a Virtualization Platform for Providing Smart Tourism Services Nam Don Kim, Jungho Moon, Tae Yun Chung Abstract This paper proposes an Internet of Things (IoT) based virtualization
More informationBrief Contents. PART 1 The Basics 1. PART 2 AP Style 35. PART 3 Punctuation and Usage 133
Brief Contents Preface xvii PART 1 The Basics 1 1. The Role of the Copy Editor 3 2. Editing Content 11 3. Copy Editing for Print and Online 19 4. Legal, Ethical and Inclusive-Language Concerns for Copy
More informationEye Tracking Meets the Process of Process Modeling: a Visual Analytic Approach
Eye Tracking Meets the Process of Process Modeling: a Visual Analytic Approach A. Burattin 1, M. Kaiser 1, M. Neurauter 1, and B. Weber 1,2 1 University of Innsbruck, Austria 2 Technical University of
More informationHow Big Data is Changing User Engagement
Strata Barcelona November 2014 How Big Data is Changing User Engagement Mounia Lalmas Yahoo Labs London mounia@acm.org This talk User engagement Definitions Characteristics Metrics Case studies: Absence
More informationPreliminary Evidence for Top-down and Bottom-up Processes in Web Search Navigation
Preliminary Evidence for Top-down and Bottom-up Processes in Web Search Navigation Shu-Chieh Wu San Jose State University NASA Ames Research Center Moffett Field, CA 94035 USA scwu@mail.arc.nasa.gov Craig
More informationInvestment Opportunities in Japan. June 1, 2016 Kazuya Nakajo Director General Invest Japan Department Japan External Trade Organization (JETRO)
Investment Opportunities in Japan June 1, 2016 Kazuya Nakajo Director General Invest Japan Department Japan External Trade Organization (JETRO) 2 1. Why invest in Japan now? 1. Why invest in Japan now?
More informationCosine Similarity Measurement for Indonesian Publication Recommender System
Journal of Telematics and Informatics (JTI) Vol.5, No.2, September 2017, pp. 56~61 ISSN: 2303-3703 56 Cosine Similarity Measurement for Indonesian Publication Recommender System Darso, Imam Much Ibnu Subroto,
More informationExperimental Humanities II. Eye-Tracking Methodology
Experimental Humanities II Eye-Tracking Methodology Course outline 22.3. Introduction to Eye-Tracking + Lab 1 (DEMO & stimuli creation) 29.3. Setup and Calibration for Quality Data Collection + Lab 2 (Calibration
More informationEvaluation and Design Issues of Nordic DC Metadata Creation Tool
Evaluation and Design Issues of Nordic DC Metadata Creation Tool Preben Hansen SICS Swedish Institute of computer Science Box 1264, SE-164 29 Kista, Sweden preben@sics.se Abstract This paper presents results
More informationComparison of eye tracking devices used on printed images
Comparison of eye tracking devices used on printed images Barbora Komínková ab, Marius Pedersen b, Jon Y. Hardeberg b, Marie Kaplanová a a University of Pardubice, 532 6 Pardubice, Czech Republic; b Gjøvik
More informationComparison Analysis of Time Series Data Algorithm Complexity for Forecasting of Dengue Fever Occurrences
Volume 6, No. 7, September-October 2015 International Journal of Advanced Research in Computer Science TECHNICAL NOTE Available Online at www.ijarcs.info Comparison Analysis of Time Series Data Algorithm
More informationUsability Testing of Wiki s
Research Journal of Computer and Information Technology Sciences ISSN 2320 6527 Usability Testing of Wiki s Mafaza Sajid and Sarah Mansoor Department of Computer Science and Information Technology, Jinnah
More informationA Heuristic Evaluation of Ohiosci.org
A Heuristic Evaluation of Ohiosci.org Executive Summary Site evaluated: Goal: Method: The Ohio Academy of Science http://www.ohiosci.org/ The goal of this heuristic evaluation is to test the overall usability
More informationiinview Research First Click Analysis & Other User Metrics
iinview Research First Click Analysis & Other User Metrics July 2014 research iinview Research 2 Testing Methodology Task Based A/B Testing and Subjective Questionnaires The purpose of this test is to
More informationTobii Technology AB. Accuracy and precision Test report. X2-30 fw Date: Methodology/Software version: 2.1.7
Tobii Technology AB Accuracy and precision Test report X2-30 fw 1.0.1 Date: 2013-05-28 Methodology/Software version: 2.1.7 1. Introduction This document provides an overview of tests in terms of accuracy
More informationWEB PAGE ARCHITECTURE
The goals of webpage architecture: 1. Bring order to many types of information: text, images, links, navigation. 2. Create movement through the page. 3. Provide centers of visual interest that serve as
More informationCriteria B Developing Ideas
INTERACTIVE TOURISM INFORMATION ON INDONESIA SCRATCH Criteria B Developing Ideas DESIGN SPECIFICATION As mentioned in the design brief, my creation will be called JTI, which stands for Journey to Indonesia.
More informationTerms of Reference for Development of Visit Bhutan 2015 Year Web Portal
Terms of Reference for Development of Visit Bhutan 2015 Year Web Portal This document describes the requirements for the development of Visit Bhutan 2015 Year web portal for Tourism Council of Bhutan.
More informationInvestigating the Differences in Web Browsing Behaviour of Chinese and European Users Using Mouse Tracking
Investigating the Differences in Web Browsing Behaviour of Chinese and European Users Using Mouse Tracking Lee Griffiths and Zhongming Chen The School of Computing, Science and Engineering, University
More informationGaze, Eye Tracking and Mouse Tracking. Human Computer Interaction Topic 1 - Design and Evaluation Student: Susan Möller Ferreira
Gaze, Eye Tracking and Mouse Tracking Human Computer Interaction Topic 1 - Design and Evaluation Student: Susan Möller Ferreira Eye Tracking and Mouse Tracking Both techniques can be use to identify users
More informationVisual Search Behaviour amongst Arabic, English and Chinese Search Engine Users
Visual Search Behaviour amongst Arabic, English and Chinese Search Engine Users Mohammad Alsaffar, Lyn Pemberton, Karina Rodriguez Echavarria University of Brighton, UK Email: M.Alsaffar@brighton.ac.uk
More informationBudapest, 7-9 February Prof. Márton Lengyel Heller Farkas College of Economics and Tourism, Budapest
International Conference on Destination Management Budapest, 7-9 February 2007 Destination Management Conceptual Framework and the case of Hungary Prof. Márton Lengyel Heller Farkas College of Economics
More informationUsability Testing: A tutorial and Case Study from the NASA Goddard Space Flight Center Library
Usability Testing: A tutorial and Case Study from the NASA Goddard Space Flight Center Library Andrea Japzon Drexel University Zimmerman Associates, Inc. Managing Electronic Resources Denver, Colorado
More informationA Pilot Study Using Tobii Studio to Recreate the Burke et al. (2004) Banner Ad Study
A Pilot Study Using Tobii Studio 1.3.22 to Recreate the Burke et al. (2004) Banner Ad Study Kyle Vessey and Anthony J. Hornof September 1, 2009 University of Oregon Department of Computer and Information
More informationBeGaze 2.4 Manual Version 2.4
BeGaze 2.4 Manual February 2010 BeGaze 2.4 I Table of Contents Part I Introduction 2 Part II How to Read this Document 4 Part III Important Notice 6 Part IV Overview 8 1 Features... and Benefits 8 2 General...
More informationUNIVERSITY OF BOLTON WEB PUBLISHER GUIDE JUNE 2016 / VERSION 1.0
UNIVERSITY OF BOLTON WEB PUBLISHER GUIDE WWW.BOLTON.AC.UK/DIA JUNE 2016 / VERSION 1.0 This guide is for staff who have responsibility for webpages on the university website. All Web Publishers must adhere
More informationGRADY NEWSOURCE KATE DEVLIN, LEAH MOSS, ANDREA SKELLIE & ASHLEY PANTER
GRADY NEWSOURCE KATE DEVLIN, LEAH MOSS, ANDREA SKELLIE & ASHLEY PANTER INTRODUCTION TO THE STUDY THE CLIENT GRADY NEWSOURCE Grady Newsource is a student production of the Grady College of Journalism &
More informationCARED Safety Confirmation System Training Module. Prepared by: UGM-OU RESPECT Satellite Office Date: 22 October 2015
CARED Safety Confirmation System Training Module Prepared by: UGM-OU RESPECT Satellite Office Date: 22 October 2015 Table of Contents Introduction... 3 Who are we?... 3 Our Programs and Experience... 3
More informationAllegany County, MD Request for website: Responsive website redesign and CMS rebuild. ADDENDUM TWO 11/9/2017
Allegany County, MD Request for website: Responsive website redesign and CMS rebuild. ADDENDUM TWO 11/9/2017 These questions and answers are hereby incorporated into and are considered to be an integral
More informationTopics for today. Quantitative data Instrumentation and logging Quantitative surveys AB testing Activity
HCI and Design Topics for today Quantitative data Instrumentation and logging Quantitative surveys AB testing Activity Quantitative vs. Qualitative 1. Explanation through numbers 2. Objective 3. Deductive
More informationEEG Based Detection of Area of Interest in a Web Page
EEG Based Detection of Area of Interest in a Web Page Divya Bansal, Joy Bose, Ankit Kumar Web Solutions Samsung R&D Institute India- Bangalore Bangalore, India divya.bansal@snapdeal.com, {joy.bose, ankit2.kumar}@samsung.com
More informationCognitive Walkthrough Evaluation Yale University School of Art
www.campusconnections.us Cognitive Walkthrough Evaluation Yale University School of Art Allison Hall LIS 644 - Usability Theory & Practice Pratt SILS 1 Executive Summary Yale University is one of the most
More informationThe Best of Eyetrack III: What We Saw When We Looked Through Their Eyes By Steve Outing and Laura Ruel Eyetrack III project managers
1 of 9 1/30/2006 1:35 PM MORE ABOUT EYETRACKING Welcome to Eyetrack III Eyetrack history FAQ How people read The Eyetrack III team Eyetrack is not a solution How accurate is eyetracking? Discussion forums
More informationThe Distributor s Content Management Guide for subzero-wolf.com
The Distributor s Content Management Guide for subzero-wolf.com Dear Distributor Partner Portal users, Please use this guide help you find your way around and assist you in editing Showroom detail page
More informationA Response Analysis of Mobile Augmented Reality Application for Tourism Objects
International Journal of Electrical and Computer Engineering (IJECE) Vol. 7, No. 6, December 2017, pp. 3500~3506 ISSN: 2088-8708, DOI: 10.11591/ijece.v7i6.pp3500-3506 3500 A Response Analysis of Mobile
More informationTobii Pro Lab Product Description
Tobii Pro Lab Product Description 1 Introduction 1.1 Overview This document describes the features and functionality of Tobii Pro Lab. It is a powerful, versatile, and comprehensive software to support
More informationCreating a Presence in Search Engine Results
Creating a Presence in Search Engine Results Melissa Rekos EVP, Digital Services Search Engine Marketing Paid placement (PPC: ranked by max CPC and relevance) Organic placement (SEO: ranked by relevance)
More informationApplication Marketing Strategy Search Engine Optimization (SEO)
IOP Conference Series: Materials Science and Engineering PAPER OPEN ACCESS Application Marketing Strategy Search Engine Optimization (SEO) To cite this article: M S Iskandar and D Komara 2018 IOP Conf.
More informationG U I D E T O S E O O N - P A G E E L E M E N T S F O R B U S I N E S S W E B S I T E S
G U I D E T O S E O O N - P A G E E L E M E N T S F O R B U S I N E S S W E B S I T E S 1. Target Audience Establish your website s target audience. Don t attempt to have your website content appeal to
More informationCHAPTER III RESEARCH METHODOLOGY
CHAPTER III RESEARCH METHODOLOGY This chapter will discuss the methodology of the research and the research procedure in order to answer the research question stated in Chapter I. This chapter consists
More informationNew technology, new products. Smart Systems
New technology, new products Smart Systems SMART TOURIST GUIDE BEYOND THE TOURIST EXPERIENCE THE FUTURE HAS ARRIVED Now when tourists visit a city, they can enjoy a better experience with Smart Tourist
More informationUX Consulting: A Look into the Design and Usability Center at Bentley
UX Consulting: A Look into the Design and Usability Center at Bentley walbert@bentley.edu 781.891.2500 www.bentley.edu/usability Agenda Who we are What we do A few things we have done recently UX consulting
More informationWP4 EVALUATING USABILITY ASSESSMENT METHODS FOR WEB BASED CULTURAL HERITAGE APPLICATIONS
WP4 EVALUATING USABILITY ASSESSMENT METHODS FOR WEB BASED CULTURAL HERITAGE APPLICATIONS Davide Bolchini (2), Nicoletta Di Blas (1), Franca Garzotto (1), Paolo Paolini (1), Elisa Rubegni(2) HOC-LAB Politecnico
More informationAnalyzing traffic source impact on returning visitors ratio in information provider website
IOP Conference Series: Materials Science and Engineering PAPER OPEN ACCESS Analyzing traffic source impact on returning visitors ratio in information provider website To cite this article: A Prasetio et
More informationStudy on Indoor and Outdoor environment for Mobile Ad Hoc Network: Random Way point Mobility Model and Manhattan Mobility Model
Study on and Outdoor for Mobile Ad Hoc Network: Random Way point Mobility Model and Manhattan Mobility Model Ibrahim khider,prof.wangfurong.prof.yinweihua,sacko Ibrahim khider, Communication Software and
More informationOptimizing Libraries Content Findability Using Simple Object Access Protocol (SOAP) With Multi- Tier Architecture
IOP Conference Series: Materials Science and Engineering PAPER OPEN ACCESS Optimizing Libraries Content Findability Using Simple Object Access Protocol (SOAP) With Multi- Tier Architecture To cite this
More informationBuilding Websites People Can Actually Use
Building Websites People Can Actually Use Your Presenter: Joel Baglien VP Consulting Services, High Monkey Consulting MARCH 13, 2013 Introduction Welcome & thanks to Kentico for hosting the Webinar Please
More informationReal Time Eye Movement Identification Protocol
Real Time Identification Protocol Do Hyong Koh Department of Computer Science Texas State University-San Marcos San Marcos, TX 78666 USA dk1132@txstate.edu Sandeep Munikrishne Gowda Department of Computer
More informationCHAPTER IV CONCLUSION AND RECOMMENDATION. A. Conclusion. Based on the discussion on the previous chapter, the conclusions are
CHAPTER IV CONCLUSION AND RECOMMENDATION A. Conclusion Based on the discussion on the previous chapter, the conclusions are drawn as follows: 1. Steps of Making Book and Compact Disc The result of book
More informationEye Tracking as Interface for Parametric Design
Eye Tracking as Interface for Parametric Design Henrik Ekeus Queen Mary University of London Media and Arts Technology School of Electronic Engineering and Computer Science hekeus@eecs.qmul.ac.uk Peter
More informationTHE IMPACT OF DMO WEBSITES A Look to the Future. March 2017
THE IMPACT OF DMO WEBSITES A Look to the Future March 2017 Percent of American Leisure Travelers who use DMO Websites to Plan Travel 36.2% Use of DMO Websites 2009 2017 60% 50% 40% 30% 20% 26.7% 33.9%
More informationSelf-distribution & Google How to get product visibility & sold How Google is dominating the touristic sector. Thomas Yung
Self-distribution & Google How to get product visibility & sold How Google is dominating the touristic sector Thomas Yung thomas@artiref.com Tourist Product Distribution M1 THRL ITBS - ESTHUA April, 12th
More informationQuality Analysis of Library Information System Using Webqual toward User Satisfaction
JURNAL INFOTEL Informatics - Telecommunication - Electronics Website Jurnal : http://ejournal.st3telkom.ac.id/index.php/infotel ISSN : 2085-3688; e-issn : 2460-0997 Quality Analysis of Library Information
More informationANIMATION AS EFFECTIVE TOOL FOR IMPROVING SERVICES IN THE HOTEL
Summary for the graduate diploma on the topic: ANIMATION AS EFFECTIVE TOOL FOR IMPROVING SERVICES IN THE HOTEL (on the example of the hotel "Pontos Plaza" of Essentuki) Author: REZNIK OLGA VALERYEVNA Supervisor:
More informationUsability Tests Descriptions
Assignment 3b: Usability Check-In (Neat) Yoanna Dosouto, Siddhartha Gorti, Andrew Tat & Doaa Alsharif Usability Tests Descriptions Our first participant was a female student recruited at the HCDE lounge.
More informationUsability Testing of Multilingual Educational Websites
Usability Testing of Multilingual Educational Websites Manal M. Elobaid, Afifa Lodhi, Abdul Raouf Khan Department of Computer Sciences, King Faisal University, 31982, Alhassa, Saudi Arabia manalobaid@yahoo.com;
More informationTHE IMPACT OF DMO WEBSITES. March 2017
THE IMPACT OF DMO WEBSITES March 2017 Percent of American Leisure Travelers who use DMO Websites to Plan Travel 33.0% Use of DMO Websites 2009 2018 40% 36.4% 33.9% 33.9% 33.8% 31.2% 26.7% 28.2% 28.4% 32.9%
More informationcontents Take Action! writing a plan page 21 making money page 66 usability testing page 129 improving site speed page 218 increasing traffic page 266
contents Introduction 2 Take Action! writing a plan page 21 making money page 66 usability testing page 129 improving site speed page 218 increasing traffic page 266 improving search rank page 309 I Planning
More information