Overview. PPL.C341 - SQA Unit Code J0A8 04. Develop and test solutions for retail display layouts

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1 Overview This standard is about developing creative solutions for retail display layout designs within the limits of time, budget and any guidelines that must be followed. It involves testing that ideas are realistic, as well as asking for and using the suggestions of decision-makers. This standard is for trained visual merchandising personnel. When you have completed this standard you will be able to demonstrate your understanding of and ability to: PPL.C341 1

2 Performance criteria You must be able to: 1. work out what kind of retail display layout is required and check this with decision-makers 2. gather information from reliable sources about layout design and ideas for retail display layout design 3. evaluate information and ideas about retail display layout design to see how relevant they are for your retail organisation's requirements 4. suggest a wide enough range of retail display layout options so that a creative solution can be decided upon 5. choose and combine dimension, shape, colour, texture, location and focal points to produce creative design solutions 6. evaluate retail display layout options against your retail organisation's design requirements and choose those which offer the most creative solution possible within time and cost limits 7. test the retail display layout solutions that have been selected 8. continue improving the preferred retail display layouts until there is a detailed layout that meets your retail organisation's design requirements and that can be achieved within the agreed time and cost limits 9. check carefully that there is enough space for the preferred retail display layout in the sales area 10. adapt the layout when there is not enough space available for the preferred retail display layout, so that it will fit the space and can still be used as intended and have the desired effect 11. consult decision-makers fully throughout the design development process, clearly acknowledge changes they suggest, and use these when they improve the usefulness and creativity of the design PPL.C341 2

3 Knowledge and understanding You need to know and understand: 1. how to gather and evaluate ideas and information about retail display layout design 2. how to develop, evaluate and modify design options 3. how to develop designs in detail and maintain a creative approach while doing so 4. how to choose and combine scale, shape, colour, texture and focal points to produce creative design solutions 5. how to apply techniques of retail display layout design, including drawing conventions and standards 6. how to test and judge whether designs are practical 7. who the relevant decision-makers are 8. how to consult with decision-makers throughout the design process 9. why retail display layout designs need to be reviewed and solutions that are both creative and suitable suggested 10. what retail display layout design is and its part in effective visual merchandising 11. the nature and processes of creativity and retail display layout design 12. the part played in creative design by dimension, shape, colour, texture and location 13. sources of information about the design requirements and possible retail display layout solutions PPL.C341 3

4 Links to other NOS PPL.C342 Produce guidance for putting retail display layouts together PPL.C341 4

5 Developed by People 1st Version Number 2 Date Approved March 2017 Indicative Review Date Validity Status Originating Organisation Original URN Relevant Occupations Suite Keywords March 2022 Current Original Skillsmart Retail SSR.C341 Retail and commercial enterprise; Retailing and wholesaling; Sales and Customer Services Occupations; Sales Assistants and Retail Cashiers; Merchandiser Retail Retailing; retailers; develops; developing; development; tests; testing; evaluates; evaluating; displays; visual merchandising PPL.C341 5