Unit 7: Desktop Publishing (LEVEL 3)

Transcription

1 (LEVEL 3) Learning outcomes By completing this unit candidates will develop a thorough knowledge and understanding of planning, drafting, developing and creating a technically complex DTP publication to meet a given design brief and the different needs of a target audience. Candidates will produce evidence to meet the unit assessment objectives in order to show that they understand how to: research and plan a publication to match a design brief and target audience create and apply a template and style sheet to a publication research and source text and images to use in the final documents select and use advanced tools in desktop publishing software to create a set of documents prepare documents for distribution and save in suitable file formats produce an evaluation report and document describing the remaining stages of producing multiple copies of the publication using commercial printing processes. It is anticipated that a candidate will require 60 guided learning hours to complete this unit. Assessment objectives 1 Research and plan a set of documents to meet a given client brief 2 Create page layouts for each document Knowledge, understanding and skills Research a range of professionally produced publications from different organisations with different end users materials (text/graphics) to be included in the publication to match the given design brief from the client Planning to include purpose of documents target audience elements required in the documents eg logos, colour scheme, specific fonts sketches of layouts for each document visual signposts eg artwork, titles, frames, boxes, borders selection of the most appropriate software Create a template, which can be used for different documents, to match client brief, and consider corporate image. To include, as necessary: font face, size, emphasis, alignment and leading colour schemes character, line and paragraph spacing (continued overleaf) OCR Level 3 Nationals in ICT 1

2 Assessment objectives 2 cont. Create page layouts for each document 3 Develop the documents Knowledge, understanding and skills indents and tabs bullets page size and margin setup columns grids paragraph styles graphics eg lines Create documents, using the designs created in A01 and templates created in A02, by: following page sketches layering text and images Text: supplied by client using a text editor to amend the text before importing into the publishing software composed by desktop publisher imported into DTP package written directly into document linking text formatting, spacing, embellishment, styles, text wrap/flow, text orientation, alignment, dropped and raised capitals Images: supplied by client imported into DTP package from clipart, scanner and digital camera created/edited/manipulated by desktop publisher drawing tools to create complex shapes eg 2D/3D shapes positioning add images as watermarks group/ungroup objects Copyfit publications: bleed over the edge of the page consider white space using hyphenation effectively amend leading/kerning consider widows/orphans Produce publications: annotated drafts automating tasks eg creating tables/tables of contents/index automatically, bullets 2 OCR Level 3 Nationals in ICT

3 Assessment objectives 4 Prepare publication for distribution and save in suitable file formats 5 Produce an evaluation report and document describing the remaining stages of producing multiple copies of the publication using commercial printing processes Knowledge, understanding and skills Follow standard stages for producing a commercial document: proof read text and layout, proof reading symbols embed fonts colour of print (black and white or colour) print colour separations crop marks Camera Ready Copy (CRC) prepare for mailing (mailmerge) save in appropriate file formats considering compression, resolution, colour depth, file size and image quality save files efficiently and effectively for intended use Evaluate the publication in terms of: colour meeting the design brief accessibility legislative constraints text/image fitting the brief Produce proof copies with a covering document: finish, paper quality binding Assessment This unit is centre assessed and externally moderated. In order to achieve this unit, candidates must produce a portfolio of evidence showing that they have met all of the assessment objectives. Portfolios of work must be produced independently. They will need to be made available, together with witness statements and any other supporting documentation, to the OCR Visiting Moderator when required. Centres must confirm to OCR that the evidence produced by candidates is authentic. An OCR Centre Authentication Form is provided in the Centre Handbook and includes a declaration for assessors to sign. It is a requirement of the QCA Common Criteria for all Qualifications that proof of authentication is received. OCR Level 3 Nationals in ICT 3

4 Guidance on assessment and evidence requirements For this unit candidates are being assessed on their DTP skills and are required to use DTP software. It is not acceptable to use Word Processing software. Candidates will be expected to plan, draft, develop and then produce a range of documents eg newsletter, flyer, brochure, for a given scenario. The candidates should be provided with a scenario and a design brief from a client which covers one organisation so that corporate image and consistent house style can be considered by the candidate. The candidate must use the results of their review to plan their publication. For Assessment Objective 1, candidates need to make clear the purpose of each of their documents and the intended target audience. Candidates must produce design sketch plans, for each document, which includes evidence that the candidate has researched and evaluated different elements from a range of professionally produced publications from a range of different organisations. The design sketches can be hand-drawn or created on a computer but must be detailed enough to match the final publication. The design sketches must also consider house style, layout, corporate image and the content of the pages. The publications should include a variety of graphics some of which the candidate will need to create themselves. Candidates must evidence their research by stating their sources in a bibliography of their report in Assessment Objective 6. For Assessment Objective 2, candidates will need to create and customise templates. The templates must meet the design brief and must be saved appropriately. Screenshot evidence must be produced to show that the publication has been saved as a template. Candidates must indicate the elements that they have included in their template eg the margins,, grids, styles used. The styles could be headings, sub-headings, body text, footnotes, bullets, captions, headers/footers, tables, lists. For Assessment Objective 3, candidates need to create a the documents based on their design sketch plans in Assessment Objective 1. The candidate will need to collect elements to be included in the publication all elements do not have to be created by the candidate. The candidate can amend any of the text files in a text editor and manipulate the graphics in a graphic editing package. Candidates will also need to include at least one automated task. This assessment objective also includes the manipulation of images. Candidates will create complex shapes which are then used where appropriate within the document. They will combine objects to create more complex shapes. The term layering means to alter the order of overlapping objects, whilst grouping implies combining one or more objects together. All candidates will need to layer at least one graphic and text frame by overlaying a text frame over an image. For Assessment Objective 4, candidates are required to review the accuracy of their work and make changes as necessary. They must then print out one draft copy and proof read this, add any proof reading correction signs and make amendments as required. A final proof copy will then be printed. Higher level candidates will need to produce an additional final proof will need to be printed showing colour separations and crop marks. Candidates will need to show evidence of saving the publication in a suitable format. For Assessment Objective 5, candidates are required to produce a written report describing the final production stage using commercial printing process. The report will also include an evaluation of the finished publication in terms of; use of colour, meeting the design brief, what accessibility options, legislative constraints, sourced text and images meet the design brief, how fit 4 OCR Level 3 Nationals in ICT

5 for purpose is the publication. The report will also outline the stages between producing a proof copy and the final printing of the publication by a commercial printer. Assignments may be provided by the centre or produced by the candidate. These assignments must relate to one business context and provide the opportunity for all the assessment objectives to be met in full. Signposting to Key Skills The unit contains opportunities for developing the Key Skill, and possibly for generating portfolio evidence, if teaching and learning is focused on that aim. Assessing staff will need to check each candidate s evidence against the specifications to ensure all evidence requirements have been met. Additional evidence may also be required. Key Skill reference Key Skill reference Key Skill reference C3.1a N3.1 ICT3.1 C3.1b N3.2 ICT3.2 C3.2 N3.3 ICT3.3 C3.3 Mapping to National Occupational Standards Occupational Standards (e-skills UK) IT Users IT Users IT Users IT Users IT Professional Contact Centres Telecommunications IT Professional Contact Centres Telecommunications IT User (for export to other sectors) IT User (for export to other sectors) IT User (for export to other sectors) Title Artwork and imaging software Make selective use of IT Operate a computer Specialist or bespoke software Develop personal and organisational effectiveness Interpersonal and written Communication General uses of IT Purposes for using IT Use IT software Resources This section provides suggestions of suitable resources. The list is neither prescriptive nor exhaustive, and candidates should be encouraged to gather information from a variety of sources. Some suggested resources are intended for Tutor use. The resources in this section were correct at the time of production. OCR Level 3 Nationals in ICT 5

6 Websites URL: Practical advice for desktop publishing projects URL: A guide to desktop publishing URL: A comprehensive desktop publishing resource URL: Provides a compilation of tutorial and lesson pages relating to DTP, Prepass and HTML etc 6 OCR Level 3 Nationals in ICT

7 Grading Assessment Objective AO1 Research and plan a set of documents to meet a given client brief. Pass Merit Distinction Candidates carry out limited research on only one organisation to collate different publications. Candidates provide limited evidence linking their research to the design sketches. They produce a basic plan which includes: a statement of purpose for the documents, a description of the target audience, sketches which indicate where text and images will be placed and identification of software to be used. Candidates carry out independent research from a range of sources, which they identify, to collate different publications. Candidates provide evidence linking their research to the design sketches. They produce a plan which includes: details of the purpose of the documents, a description of the target audience, detailed sketches which indicate where text and images will be placed and identification of software to be used. The sketch plans meet the requirements of the client brief. Candidates carry out independent research from a wide range of sources which they identify and includes three different organisations to collate different publications. Candidates provide clear evidence linking their research to the designs. They produce a comprehensive plan to meet fully the requirements of the brief which includes: details of the purpose of the documents, a description of the target audience and detailed sketches. The sketches indicate where text, images and visual signposts will be placed. They identify the software to be used. OCR Level 3 Nationals in ICT 7

8 Assessment Objective AO2 Create page layouts for each document AO3 Develop the documents Pass Merit Distinction Candidates create templates for each document. The templates will include, as a minimum, at least one aspect from each of the following: font (face, size, emphasis, alignment or leading) character, line or paragraph spacing indents or tabs bullets The templates may not be fit for purpose. Candidates produce a basic set of documents using a desktop publishing package. Candidates demonstrate the use of a limited range of facilities to incorporate text; they import text and write text directly into the documents but some is not placed appropriately. Candidates demonstrate the use of a limited range of facilities to produce at least three complex shapes. The shapes are not always accurate. There is some limited evidence of layering and manipulation. They import graphics but some is not placed appropriately. Candidates demonstrate that they have considered white space. Candidates create templates for each document. The templates will include, as a minimum, the full range of each of the following: font (face, size, emphasis, alignment or leading) character, line or paragraph spacing indents or tabs bullets The templates will mostly be fit for purpose. Candidates produce a set of documents using a desktop publishing package. The overall quality of the documents is good. Candidates demonstrate the use of a range of facilities to incorporate text; they import text and write text directly into the documents. All the text is placed appropriately. They demonstrate effective use of styles and text wrap/flow. Candidates demonstrate the use of a range of facilities, which include layering, grouping and manipulation, to produce accurate and complex drawings. Lines and borders are included in the completed documents. Candidates create templates for each document. The templates will include, as a minimum, the full range of each of the following: font (face, size, emphasis, alignment or leading) colour schemes character, line and paragraph spacing indents or tabs bullets grids or columns The templates will be fit for purpose. Candidates produce a set of documents using a desktop publishing package. The overall quality of the document is near to business standard and fully meets the client brief. Candidates demonstrate the use of a range of facilities to incorporate text; they import text and write text directly into the documents. Text is linked, as appropriate, and formatted effectively. They demonstrate effective use of styles, embellishments, text wrap/flow and spacing. 8 OCR Level 3 Nationals in ICT

9 Assessment Objective AO4 Prepare publication for distribution and save in suitable file formats AO5 Produce an evaluation report and document describing the remaining stages of producing multiple copies of the publication using commercial printing processes Pass Merit Distinction Candidates automate one task which may not work effectively. The final proofs contain several errors. One of each document will be printed as a draft and a CRC. The draft copies will show limited annotations and corrections. The publications may not be saved in a suitable format. A brief report is produced which shows limited detail of the final stages of producing multiple copies using commercial printing processes. The evaluation report is brief and covers colour and meeting the design brief. Candidates demonstrate that they have considered white space and widows/orphans. Candidates automate one task which will work effectively. The final proofs contain minor errors. One of each document will be printed as a draft and CRC. The draft copies will show annotations and corrections. The final publications show crop marks. The publications are saved in a suitable format. A detailed report is produced which shows details of the final stages of producing multiple copies using commercial printing processes. The evaluation report is detailed and covers colour, meeting the design brief and what accessibility options have been considered. Candidates demonstrate the use of a range of facilities, which include layering, grouping and manipulation, to create drawings which clearly suit the needs of the brief and the intended audience. Watermarks, lines and borders are included in the completed documents. Candidates will automate at least two tasks which will work effectively. The final proofs are mostly free from errors. One of each document will be printed as a draft and CRC. The draft copies will show annotations and corrections. Proof reading symbols are used on the draft copies. The final publications will show both crop marks and colour separations. The publications are saved in a suitable format. A fully detailed report is produced which shows details of all the stages of producing multiple copies using commercial printing processes. The evaluation report is thoroughly detailed and covers colour, meeting the design brief, accessibility options and legislative constraints. OCR Level 3 Nationals in ICT 9