Landing Page Training

Transcription

1 Landing Page Training Created by Justin Peach - YourReikiPractice.com

2 A Perfect Landing Page The following elements are included:

3 A Perfect Landing Page The following elements are included:

4 A Perfect Landing Page The following elements are included: Headline

5 A Perfect Landing Page The following elements are included: Headline Information needed to take action

6 A Perfect Landing Page The following elements are included: Headline Information needed to take action CTA - Call to Action

7 A Perfect Landing Page The following elements are included: Headline Information needed to take action CTA - Call to Action

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10 1. PAGE HEADLINES AND AD COPY

11 1. PAGE HEADLINES AND AD COPY Ideally your headline should stop people in their tracks. The landing page headline and advertisement wording should compliment each other. People don t read as much as we would like them to. In fact we scan, people need to understand clearly whats on offer and if it s relevant to them.

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14 2. SECONDARY HEADLINE

15 2. SECONDARY HEADLINE Here the headline can be expressed in terms of a feature or benefit.

16 2. SECONDARY HEADLINE Here the headline can be expressed in terms of a feature or benefit. 3. BENEFIT ORIENTED COPY

17 2. SECONDARY HEADLINE Here the headline can be expressed in terms of a feature or benefit. 3. BENEFIT ORIENTED COPY Your visitors need to understand what s in it for them. It s not the product or service that s attractive - its what they get from it. Present benefits as a list of 3 or 5 concise bullet point. (Uneven numbers get more attention). Always double and triple check your copy to make sure there are no mistakes, and have someone else read it through.

18 2. SECONDARY HEADLINE Here the headline can be expressed in terms of a feature or benefit. 3. BENEFIT ORIENTED COPY Your visitors need to understand what s in it for them. It s not the product or service that s attractive - its what they get from it. Present benefits as a list of 3 or 5 concise bullet point. (Uneven numbers get more attention). Always double and triple check your copy to make sure there are no mistakes, and have someone else read it through. 4. TAKING ADVANTAGE OF TRUST INDICATORS For an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and 3rd party trust and security certification (Better Business Bureau, VeriSign, etc.).

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21 5. USE A STRONG CALL-TO-ACTION

22 5. USE A STRONG CALL-TO-ACTION After a visitor reads the landing page headline, it is crucial that they know what to do next. Visitor need to be told what step to take next.

23 5. USE A STRONG CALL-TO-ACTION After a visitor reads the landing page headline, it is crucial that they know what to do next. Visitor need to be told what step to take next. 6. BUTTONS & CALL-TO-ACTIONS SHOULD STAND OUT

24 5. USE A STRONG CALL-TO-ACTION After a visitor reads the landing page headline, it is crucial that they know what to do next. Visitor need to be told what step to take next. 6. BUTTONS & CALL-TO-ACTIONS SHOULD STAND OUT A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. Nonetheless, the button should be big, bright, and above where a user would have to scroll to it.

25 5. USE A STRONG CALL-TO-ACTION After a visitor reads the landing page headline, it is crucial that they know what to do next. Visitor need to be told what step to take next. 6. BUTTONS & CALL-TO-ACTIONS SHOULD STAND OUT A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. Nonetheless, the button should be big, bright, and above where a user would have to scroll to it. 7. DO YOU NEED LINKS?

26 5. USE A STRONG CALL-TO-ACTION After a visitor reads the landing page headline, it is crucial that they know what to do next. Visitor need to be told what step to take next. 6. BUTTONS & CALL-TO-ACTIONS SHOULD STAND OUT A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. Nonetheless, the button should be big, bright, and above where a user would have to scroll to it. 7. DO YOU NEED LINKS? Ask your self if you need others links on your landing page. Every link which is not your call to action is really a potential leak and can lead to the loss of a visitor. Bear in mind though that should you have a Facebook or Google ad which points directly to a landing page you need to adhere to the rules of the advertiser as to what kind of information you have on your page. They will want to see links to a Privacy Policy, address information etc - so you will need to do your research if this applies to you.

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29 8. RELEVANT IMAGE OR VIDEO

30 8. RELEVANT IMAGE OR VIDEO The image should represent what it is your are selling. Where possible include pictures of people enjoying the product or service you are providing. For example someone getting a Reiki treatment or people taking part in a Reiki course.

31 8. RELEVANT IMAGE OR VIDEO The image should represent what it is your are selling. Where possible include pictures of people enjoying the product or service you are providing. For example someone getting a Reiki treatment or people taking part in a Reiki course. 9. KEEP THE MOST IMPORTANT INFORMATION ABOVE THE FOLD

32 8. RELEVANT IMAGE OR VIDEO The image should represent what it is your are selling. Where possible include pictures of people enjoying the product or service you are providing. For example someone getting a Reiki treatment or people taking part in a Reiki course. 9. KEEP THE MOST IMPORTANT INFORMATION ABOVE THE FOLD Make sure people don t have to hunt around for important information or the call to action or the buy button. You have their attention so make sure you retain it.

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34 How to How can you get people to sign up for your lead magnet?

35 How to How can you get people to sign up for your lead magnet? Either you embed a signup form on your site or you create a dedicated landing page where your website visitors can request your lead magnet.

36 How to How can you get people to sign up for your lead magnet? Either you embed a signup form on your site or you create a dedicated landing page where your website visitors can request your lead magnet. This doesn t have to be difficult. Lets look at some of the most loved solutions currently out there.

37 Resources Mailchimp is a great provider solution. Create forms to allow visitors to access your lead magnet. I have worked with Mailchimp for years an can recommend this platform. Features: Free level Embed forms Connects with many platforms Ready to go templates

38 Resources Active Campaign is a slightly more advanced provider. Similar to Mailchimp but it also allows some pretty nifty marketing automation features like moving a client to a specific segment when they take a designated action, this can come in very useful. Features: Marketing automation Embed forms Easy to use autoresponders

39 Resources Unbounce is a complete hosted landing page solution. Allowing you to quickly create a landing page. You can put lead magnet on your site with a prominent image and a button on your site an point it to the url you get from Unbounce. You could also embed a mini landing page into your site. Features: Fully hosted 80+ templates A/B split testing built in 1 month free trial

40 Resources Leadpages is also a complete hosted landing page solution. Although I haven t used this platform it is very popular. Like Unbounce it will also allow you to quickly create a landing page. You could also embed a mini landing page into your site. Features: Fully hosted 80+ templates

41 Resources PopUp Domination is a Wordpress plugin If you are a Wordpress user you will need to use a plugin to allow people to sign. This one does that and more as it offers different types of pop-ups to grab your visitors attention. (Don t worry you can have your pop-ups configured so they show up in a civilized manor not just screaming for attention). Features: Multiple themes Different pop-up types (Also works on non-wordpress sites)

42 Resources Gravity Forms is another much used Wordpress plugin This plugin is a mainstay for Wordpress users. Is a bit pricey with as your will need to buy a new license each year if you want updates and continuing support. But it s very stable and connects well to pretty much every platform out there. Features: Very stable Easy from builder

43 Resources Thrive Leads is a new Wordpress plugin. Now although you will need Wordpress to use Thrive, I think this is possibly the best lead building system out there and I recently switched over to Thrive for lead collection as it allows you to easily create sign up forms for your lead magnets. You can have lightboxes or vertical ribbons, opt in forms and more. A/B testing and easy to connect to all providers. Features: Too many to list

44 Resources Reiki Sites done for Reiki website. I am going to admit to being a little biased here. This is the platform that we created and I think it s the pick of the bunch. Not just a way to create a lead magnet but a whole ready to go Reiki website. It s got Thrive leads build in (Gold level) so you can easily create lead magnets but it features a whole host of great tools like a complete appointments manager, an event manger and a visual webpage builder. Features: Done for you Reiki site Thrive Leads built in Appointments Manager Events Manager Much more...

45 Landing Page Training Next steps? Pick one you like the look of and get to work. You can always change systems or platforms later. The most important thing is you be collecting potential customers and you will be learning Good luck! Created by Justin Peach - YourReikiPractice.com