HK01 Advertising Rate Card (Digital) 䑞デ 湡邍 as of Feb DIGITAL MEDIA

Transcription

1 HK01 Advertising Rate Card (Digital) 䑞デ 湡邍 as of Feb DIGITAL MEDIA

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3 320px/W x 50px/H 468px/W x 60px/H 728px/W x 90px/H 970px/W x 90px/H (for Mobile) (for tablet) (for Desktop 960) (for Desktop 1280) Gross Media Rate (HK$)() Homepage Super Leaderboard 280 per CPM ROS Super Leaderboard 240 per CPM Ad Size 970px/W x 90px/H (for Desktop 1280) 728px/W x 90px/H (for Desktop 960) 468px/W x 60px/H (for tablet) File Format HTML5: 200KB GIF / PNG: Under1MB JPG: Under 200KB by Channel Super Leaderboard 250 per CPM 320px/W x 50px/H (for Mobile) 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) Page / 01

4 300px/W x 250px/H 300px/W x 250px/H 300px/W x 250px/H (for Mobile) (for tablet) (for Desktop 1280 / 960) Gross Media Rate Ad Size File Format (HK$)() Homepage ROS LREC LREC ()* LREC LREC ()* 300px/W x 250px/H HTML5: 200KB GIF / PNG / JPG: Under1MB MP4*: Under 3MB (30cec) MP4: Under 5MB (1min) by Channel LREC LREC ()* 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) * LREC Video just served desktop website. Page / 02

5 responsive (for Mobile) responsive (for tablet) 1280px/W x 720px/H (for Desktop 1280 / 960) Gross Media Rate (HK$)() Ad Size File Format Homepage Slider 12,000 per day (min buy of 2 days) by Channel Slider 10,000 per day (min buy of 2 days) ( 只可呈現贊助內容文章 ) 1280px/W x 720px/H PNG / JPG: Under1MB 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes JPG / PNG. 5. Secured tags ( must be provided for ALL placements Page / 03

6 300px/W x 100px/H 300px/W x 100px/H (for tablet) (for Desktop 1280 / 960) Gross Media Rate Ad Size File Format Homepage ROS Header Banner (NOT applicable for mobile) Header Banner (NOT applicable for mobile) (HK$)() 300px/W x 100px/H (Not Applicable for Mobile) HTML5: 200KB GIF / PNG: Under1MB JPG: Under 200KB by Channel Header Banner (NOT applicable for mobile) 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) Page / 04

7 188px/W x 90px/H 188px/W x 90px/H (for tablet) (for Desktop 1280 / 960) Gross Media Rate Ad Size File Format Homepage ROS Mini Header Banner (NOT applicable for mobile) Mini Header Banner (NOT applicable for mobile) (HK$)() 188px/W x 90px/H (Not Applicable for Mobile) HTML5: 200KB GIF / PNG: Under1MB JPG: Under 200KB by Channel Mini Header Banner (NOT applicable for mobile) 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) Page / 05

8 (for ios) (for Android) Mobile Site Splash AD (frequency cap3 per day) 01 GEME Jumper Gross Media Rate (HK$)() 300 per CPM (min buy $15,000 ) Mobile Phone Ad Size File Format ios (iphone 4 & 4s) ios (iphone 5 & 5s) ios (iphone 6 & 6s) ios (iphone 6Plus & 6sPlus) Android 320px/W x 372px/H (1X) 320px/W x 460px/H (1X) 375px/W x 559px/H (1X) 414px/W x 628px/H (1X) 640px/W x 1136px/H 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) 7. frequency cap: 3 per day HTML5: <200KB GIF / PNG: Under1MB JPG: Under 200KB Page / 06

9 (for ios) (for Android) Gross Media Rate (HK$)() Mobile Phone Ad Size File Format Apps Splash AD (frequency cap3 per day) 300 per CPM (min buy $15,000) ios (iphone4/ 4s) Optional 640pxW x 960pxH HTML5: <200KB ios (iphone5/5s & 6/6s & 6/6s plus & GIF / PNG: Under1MB 640pxW x 1136pxH iphonex ) + Android JPG: Under 200KB 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) 7. frequency cap: 3 per day Page / 07

10 : 5 article appearance : 9 article appearance : 15 article appearance Apps Ad Article Appearance Time Ad Size Gross Media Rate (HK$)() 1 day 1200px/W x 675px/H $15,000 Page / 07

11 (for ios) Gross Media Rate (HK$)() (for Android) Ad Size 300px/W x 250px/H 1X (Must) File Format HTML5: 200KB GIF / PNG / JPG: Under1MB Apps Scroll AD 200 per CPM 600px/W x 500px/H 2X (Optional) MP4: Under 3MB (30cec) (jpg / png / gif/ html5) (min buy $10,000) MP4: Under 5MB (60cec) 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) Page / 08

12 (for ios) (for Android) Double size Banner 1 Double size Banner 2 Double size Banner 3 Apps Apps Double Size Banner1 Double Size Banner2 Gross Media Rate (HK$)() 120 per CPM (min buy $10,000) 100 per CPM (min buy $10,000) Ad Size 300px/W x 100px/H 1X (Must) 600px/W x 200px/H 2X (Optional) File Format HTML5: 200KB GIF / PNG / JPG: Under1MB Apps Double Size Banner3 100 per CPM (min buy $10,000) 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) Page / 09

13 (for ios) (for Android) Gross Media Rate (HK$)() Ad Size File Format Apps Article AD 100 per CPM 300px/W x 250px/H 1X (Must) HTML5: 200KB GIF / PNG / JPG: Under1MB Apps Article AD (mp4) 130 per CPM(30Sec) / 140 per CPM(1min) 600px/W x 500px/H 2X (Optional) MP4: Under 3MB (30cec) MP4: Under 5MB (60cec) 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) Page / 10

14 Gallery AD Click the photo Gallery AD Scroll the photo Scroll the photo : each 5 photo appearance Apps Apps Gallery AD Gallery AD (mp4) Gross Media Rate (HK$) ( ) 120 per CPM (min buy $10,000) Ad Size Scroll the photo : each 5 photo appearance File Format HTML5: 200KB 300px/W x 250px/H 1X (Must) GIF / PNG / JPG: Under1MB 600px/W x 500px/H 2X (Optional) MP4: Under 3MB (30cec) MP4: Under 5MB (60cec) 220 per CPM(30Sec) 260 per CPM(1min) (min buy $10,000) 1. All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 5 working days prior to campaign launch. 4. Supported Ads type includes GIF / JPG / PNG / HTML5 and SWF. 5. Secured tags ( must be provided for ALL placements 6. Max Animation Duration: <= 10sec (GIF / HTML5) Page / 11

15 Facebook Article Post (Desktop) Facebook Article Post (App) Facebook Fan Page No. of Fan Frequency Gross Media Rate* ,317 1 day (3 posts) $35, ,468 1 day (3 posts) $30, ,946 1 day (1 post) $25, ,131 1 day (3 posts) $25, ,424 1 day (3 posts) $25, ,262 1 day (3 posts) $25, ,754 1 day (3 posts) $25, ,969 1 day (3 posts) $25, ,406 1 day (3 posts) $25,000 Kpop 01 56,111 1 day (3 posts) $25,000 Opener 55,938 1 day (1 post) $20, ,565 1 day (3 posts) $20,000 47,517 1 day (3 posts) $20,000 44,849 1 day (3 posts) $20,000 object a 36,285 1 day (3 posts) $20,000 31,910 1 day (1 post) $20, ,952 1 day (3 posts) $20, ,078 1 day (3 posts) $20,000 New Ears Music 27,133 1 day (3 posts) $20,000 Facebook Video Post (Desktop) Facebook Video Post (App) () Opening Graphic size: 1200px X 628px (Default) size Video File size: 1920px X 1080px (Default) GEME 21,513 1 day (3 posts) $15, ,644 1 day (3 posts) $15, ,354 1 day (3 posts) $15,000 Jumper Basketball 10,345 1 day (3 posts) $10, ,519 1 day (3 posts) $10,000 HK Paideia 2,936 1 day (3 posts) $8,000 * Video Post additional cost + 30% as of 17/1/ All Ads must comply with HK01's ad policies and guidelines, where applicable. All creatives are subject to approval by HK All Ads must be secure and SSL compliant. 3. All Ads must be submitted at least 10 working days prior to campaign launch. 4. Supported Opening Graphic type includes GIF / JPG / PNG. 5. Supported Video Format type includes MOV / MP4. 6. Secured tags ( must be provided for ALL placements Page / 12

16 Specifications for SWF file type Source file: All SWF file should be submitted with the source file (fla) for testing and scheduling Flash version: 7, 8 and 9 Frame rate: Up to 18 FPS All text must be converted into image. All flash files must open in a new window. Do not embed any URLs in the Flash file-include linking URLs in an or other document. Loading files from cross domains or external server is not permitted for security reasons. Loading external file is not permitted. The use of Shared Objects is not permitted. Accessing the users microphone or webcam is not permitted. Backup file (GIF / JPG / PNG) is required. LREC ad - Autoplay Video Dimension: 300 x250 / 16:9 3rd Party Serving / Html5 / MP4 Duration of the Video: Max 1min, min 30 sec Max File size: 30 sec < 3MB / 1min < 5MB Supported Models: ios, Android devices Control panel: Must Have include Html5 file Auto play Once Mute Voice First Provide Static Image 300x250 Specifications for HTML5 file type Frame rate: Up to 24 FPS All creative assets should be submitted in a single zip file. The.zip file must include ALL assets and reference code such as JavaScript libraries. There should be only 1 html file at the root of the package that starts the ad. Once the zip file is uncompressed, the ad (html file) must be viewable without a network connection. Recommend to minify/compress codes and images. Minimize file count. Recommended 10 requests. sound restriction for all ad is also applied: Sound restriction: Audio must be encoded at volume less than or equal to -12db Audio effects must be user-initiated on click; audio settings must be set to 'off' by default. Users must have the option to mute all audio in the ad. Audio must end before or simultaneously with the ad. Page / 13

17 Advertisements must conform to the Hong Kong Code of Advertising Practice and must accurately reflect the product and or service being advertised. Advertisements are subject to the publisher's approval and must always be recognizable as such and not resemble editorial matter. All claims made in advertisements must be capable of being supported by appropriate evidence and must be made available to the publisher upon request. The publication of an advertisement by the publisher does not constitute endorsement of the advertiser, its products or services. Space reserved by an advertiser must be paid in full where the advertisement is not published due to an act or omission by the advertiser. This includes advertisement material or copy that arrives after material deadline date. The publisher will not be liable for any loss or damage caused by amendment, error, late publication or non-publication from any cause whatsoever. The publisher will not accept liability for any error on the part of third parties or inaccurate copy instructions. The publisher reserves the right to publish the most appropriate copy should copy instructions not be received by the stipulated time. Artwork must be supplied as an electronic file in Ai or PDF format on a CD or by . Alternatively, secured FTP transfer is available. Details can be supplied on request. Reproduction work, setting or amendments carry an additional charge of HK$1,000 per hour. Minimum studio charge is HK1,000. Payment for all advertisements is due on receipt of booking. Invoices for display advertisements must be settled immediately after the release of issue. Please refer to Point 17 for payment method. By signing the booking form, you commit to the space reserved and agree to the terms and conditions of booking herewith. We regret cancellations cannot be accepted after booking. Space reserved for which no artwork or copy is received by copy deadline date will be charged at the agreed rate as stated on the booking form. If we are asked to repeat an advertisement, we will always use the most recent copy published unless instructed otherwise. Series bookings are subject to a discount. Cancellation of the series at anytime will result in the forfeiture of the discount and may be charged retrospectively on any previous adverts which benefitted from the discount. Neither the publisher nor it's contractors and sub-contractors shall be liable for any consequential loss arising from non-publication of advertisement or from any errors or omissions contained in published copy/advertisement. Material which in the publisher's opinion could be considered blasphemous, obscene or offensive to readers will be censored or omitted from the publication. Where possible you will be advised to supply alternative copy. Point 5 shall apply if new copy is not received by copy deadline date. Please pay by telegraphic transfer or crossed cheque payable to "WeMedia01 (HK) Limited" and send directly to our office located at 11/F., The Octagon, 2-6 Sha Tsui Road, Tsuen Wan, N.T. Page / 14

18 ( ) 516 * Circle K 7-Eleven Circle K 152 Vango ( ) @ ^ Page / 15

19 Horizontal Half Page Full Page 294mmW x 202mmH 294mmW x 412mmH Horizontal Half Page Junior Page 193mmW x 268mmH Quarter Page 143mm x 294mmW x 202mmH 202mmH Size A/ / B/ // // / Front Page Quarter Page 143mmW x 202mmH $78,500 $40,500 Page 3 Full Page 294mmW x 412mmH $89,000 $77,000 Page 5 Full Page 294mmW x 412mmH $78,500 $56,500 Upfront Full Page 294mmW x 412mmH $70,000 $50,000 Full Page 294mmW x 412mmH $65,000 $46,000 ROP Junior Page 193mmW x 268mmH $49,500 $25,200 Horizontal Haif Page 294mmW x 202mmH $32,000 $22,500 Quarter Page 143mmW x 202mmH $23,100 $11,700 specified position 10% loading 10% Page / 16

20 Vertical 1/3page 93mmW x 412mmH Bottom Banner 294mmW x 100mmH Double Spread 611mmW x 412mmH Vertical Stripe 93mmW x 412mmH Size A/ / B/ // / / / ROP 1/3 Vertical Banner 93mmW x 412mmH $30,000 $15,000 Bottom Banner (100mm) 294mmW x 100mmH $13,200 $6,700 BackPage Full Page 294mmW x 412mmH $78,500 $56,500 CentreSpread DoubleSpread 611mmW x 412mmH $158,000 $109,000 Vertical Stripe 93mmW x 412mmH + 93mmW x 412mmH $60,000 $30,600 specified position 10% loading 10% Page / 17

21 Double Spread 635mmW x 510mmH Full Page 317.5mmW x 510mmH Material Paper: 115gsm Kasadaka, broadsheet Size Price (ROP) Price (ADV) Wrapper Center Spread + Back Cover + 635mmW x 510mmH mmW x 510mmH $300,000 $324,000 (Advertorial) Page / 18

22 Guideline for output file material specification WeMedia01 can accept the following software's file for printing, and the file must meet the requirements listed below: 1.File Format: PDF (Digital file) 2.Color Proof (digital proof in ISO 39L Standard with proof control) Digital File Requirement 3.Image resolution: 300 dpi 4.Image format: CMYK/ ISO 39L standard All digital files must convert all fonts to outline PDF format: 1.3 version, PDF/X-1a Registration mark: bleed marks PDF () 2. ISO 39L CMYK/ ISO 39L standard PDF 1.3 version, PDF/X-1a Page / 19

23 /FXTQBQFS ヰ㜡 ,000 Page / 20

24 as of Feb DIGITAL MEDIA END