2014 Automation.com Advertising Specifications

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1 7700 Equitable Drive, Suite 103 P.O. Box Eden Prairie, MN Automation.com Advertising Specifications PLEASE SUBMIT CREATIVE SPECS one week prior to run date to Attn: Stephanie Sexton Advertising Item Creative Specs Home Page Featured Product Your product will now click through to a unique page within Automation.com, which offers a lead generation mechanism for readers to request more information about your product. Reader will enter their first name, last name, company, and address before viewing your product spec sheet or pdf document. All leads captured will be sent to you in your monthly report. Headline: Maximum of 30 characters (for home page) Preview text: Maximum of 120 characters (for home page) 200x200 pixel image of product (for home page & landing page) Full product description: Up to 300 words (for landing page) (for Go to supplier s website hyperlink on landing page) Product spec sheet or PDF document about product or company Max. size of 5MB (for user to view after completing the request form for more information) Top Leaderboard Bottom Leaderboard Boombox 300 x 250 (px) Spotlight Home Page Only 300x250 (px) Boombox Banner Text links (up to 3) Featured news item, such as an article, with headline, preview text, link and photo (up to 3) Skyscraper 160 x 600 px banner File formats accepted: GIF, JPG, SWF, PNG, JS or HTML (File Size: 40K or less) TechieTainment Home Page Only (Logo converts to banner upon question submission) 150 x 40 px logo File Size: 40K or less. Formats: GIF, JPG or PNG 150 x 150 (px) banner Top Button

2 2 Button I Button II Button III Portal Top Leaderboard File Size: 40Kor less. File formats accepted: GIF, Animated Portal Bottom Leaderboard File Size: 40Kor less. File formats accepted: GIF, Animated Portal Boombox 300 x 250 (px) Portal Skyscraper 160 x 600 px banner File formats accepted: GIF, JPG, SWF, PNG, JS or HTML (File Size: 40K or less) Portal Top Button Portal Button I Portal Button II Portal Button III

3 3 Premier I Sponsor Premier II Sponsor Position I Sponsor Position II Sponsor Upper Product Sponsor Lower Product Sponsor Premier I Sponsor Premier II Sponsor Position I Sponsor

4 4 Position II Sponsor Upper Product Sponsor Lower Product Sponsor Standard Product Spotlight e-newsletter Space 150 x 150 px (72 dpi) image Formats: GIF, JPG, PNG Product or video title: 50 characters Preview text for e-newsletter: 150 characters 250 x 250 px image for landing page Landing page product or video description text: 500 words max Product spec sheet (.pdf) - optional Enhanced Product Spotlight e-newsletter Space 200 x 200 px (72 dpi) image Formats: GIF, JPG, PNG Product or video title: 50 characters Preview text for e-newsletter: 150 characters 250 x 250 px image for landing page Landing page product or video description text: 500 words max Product spec sheet (.pdf) - optional White Paper Alert Automation.com will include your white paper in a custom White Paper Alert e-message sent to subscriber list Automation.com creates a lead-generation form which requires readers to provide contact information before viewing the paper Receive monthly lead reports Active promotion of your white paper in applicable areas on the web site, and in e-newsletters. White Paper in PDF format 120x120 px image or logo Formats: GIF, JPG, PNG (File Size: 40K or less) Company Portal Organized one-stop location for all company assets and content on Automation.com Branding with company logo Premium content lead generation mechanism Client access to log-in and update Preferred placement on all directory search results Guaranteed publication of NEW product releases To set up a Company Portal on Automation.com, click here and follow instructions.

5 5 Custom e-message (List Rental) Automation.com will send a provided message to a specified segment of our subscribers who have opted to receive advertisements from product/service suppliers. Distribution list can be segmented by geography, job title, company type and industry. Please provide a message as an HTML attached file. Be sure the HTML document contains live and active hyperlinks to desired URLs, linked to advertiser's web site. Any images contained in the HTML file should be hosted (and referenced) on the advertiser's web site. Also send a text only file for those subscribers receiving text-only messages. Provide a subject line. Please provide all the addresses you would like the test message sent to. Multimedia - Videos or Podcasts Preview video image in.jpg,.gif, or.png format 5-6 words for title Please submit video/podcast file. We will host the site on our Youtube channel and embed it on our site page. Most video formats are supported. Podcasts must be in.mp3 format., phone number and address to direct visitors for more information. Optional: word description for video/podcast. Event Podcast Series (Length 10 minutes each) Includes full day of interviews (18-20) to produce four 10-minute audio bits. Includes pre-event strategy to formulate talking points. Includes recruitment of guests for the series. Includes post-production of podcasts. Optional live broadcast at no additional charge (need reliable internet connection). Featured Product Highlight Video (Length - :30-:60) generation. Uses existing graphics/photography/animations to create a short video spot. Production includes scripting, professional narration with in-house talent, 1-2 hours of graphics, and edit/compress to web file. Featured Product Highlight Video (Length - :60-:90) generation. Filmed in-studio. Includes one person on-camera and possible use of existing still photography, animations, and B-roll. Includes one hour of in-studio videotaping, interview with an executive or product manager about your latest product/innovation, scripting, professional narration with in-house talent, 1-3 hours graphics, and editing/compressing to web file. Short Case Study Video (Length - :90) generation. Filmed on-site. Includes either on-camera talent or professional narration and limited new video production (includes B- roll video or other suitable shots). Includes one day of on-site videotaping, interview with an executive or product manager about your latest product/innovation, scripting, professional narration with in-house talent, graphics/editing and compress to web file. Full Case Study Video (Length 2-3 minutes) generation. Filmed on-site. Includes either on-camera talent or professional narration and new video production (includes B-roll video or other suitable shots). Includes two days of on-site videotaping, interviews with 2-3 people (end-users, executives, or product manager) about application (overview of problem, solution and result), scripting, music rights, professional narration, graphics/editing and compress to DVD and web file.

6 6 Pulse by Automation.com e-magazine Page Size: Full Ad Size Landscape: 2560 px wide by 1600 px tall Portrait: 1600 px wide by 2560 px tall File Requirements All fonts must be embedded. Colors must be RGB. Resolution 300 DPI InDesign files only: all links within the source files must be included. Standard Ad Formats PDF, JPG, PNG, TIFF, EPS Interactive Ad Formats Video including WMV, MP3, MP4, Quicktime Imagery/Slideshows including JPG, PNG, TIFF, PSD Audio including WAV, MP3, MP4 Pulse by Automation.com e-magazine Page Size: Half Page Ad Size Landscape: 1280 px wide by 1600 px tall Portrait: 1600 px wide by 1280 px tall File Requirements All fonts must be embedded. Colors must be RGB. Resolution 300 DPI InDesign files only: all links within the source files must be included. Standard Ad Formats PDF, JPG, PNG, TIFF, EPS Interactive Ad Formats Video including WMV, MP3, MP4, Quicktime Imagery/Slideshows including JPG, PNG, TIFF, PSD Audio including WAV, MP3, MP4 e-handbook Final e-book will be a 15-page, non-interactive PDF (with exception of links or addresses). Company to meet with Automation.com and designer, who will create 2-3 designs of e-book cover and 2 inside pages to demonstrate design. Company provides all assets to be used in e-book design: content, photos, graphics, and logos, etc. Once design concept is refined/accepted, including final cover design and page layouts (typography, color and graphic elements), Company will have a chance to review the final product. Price includes meetings and up to two minor revisions; major revisions or new direction will require negotiating an additional fee. Company is responsible for proofreading and copy editing.

Video & Podcast Production Services

Video & Podcast Production Services Automation.com and our production partner are excited to offer video or podcast production and presentation to our audience. An added benefit: the video or podcast you