H.264 DASH HLS. Azure Media Services

Transcription

1 H.264 DASH HLS Azure Media Services

2 Digital media landscape is always changing: The Challenge & The Opportunity Video is the new currency Huge capital investment required

3 Live drives 10X engagement and longer viewing times Live events pull together fractionalized viewers creating big advertising opportunities Producing a live event is unique and formidable technical challenge. You have one shot to get it right!

4 The Content Owner Dilemma: How can I distribute my content widely but still protect, and monetize my content?

5 H.264 Azure Media Services DASH HLS Microsoft s cloud platform enables on demand and live streaming video solutions for consumer and enterprise scenarios. Azure Media Services

6 Azure Media Services Plus a growing ecosystem of value-add third party partner components Scalable components for building custom media workflows in the cloud Cloud Upload Encoding & Storage & Media Intelligence Content Protection Live & On Demand Streaming with integrated CDN Player Clients

7 Wide Adoption Premium video on-demand content, broadcasts & live event streaming, online video platforms for web and mobile, enterprise video management. And more!

8 NBC Sports streams Super Bowl XLIX live on Azure

9 FIFA World Cup 2014 powered by Azure Media Services Image Cruz, Cristian (2014) [Electronic] [World Wide Web from

10 Sochi by the numbers Image from: NBCNews (2014) [Electronic] [World Wide Web

11 Getting content to new audiences NBC Uses cloud to Provision new digital channels and launch new services

12 Over-the-Top Success for VOD " With Microsoft Azure, we instantly have a scalable video encoding platform. We can spin up hundreds of encoding servers when needed and let them go when the job is done. " Jon Robinson Group Head of IT, blinkbox

13 Rapid Time to Market "Three weeks, two engineers, one awesome new site. Now that s the true power of Cloud! " Chris Witmayer, Director of Broadcast, NASCAR

14 Success Story 3132 live games per season 10 of the worlds best leagues NGSN Aims to become the Netflix of sports

15 Integrated Azure Web Sites with Media Services MAGIC WALL site launched just prior to Election Day Coverage, with video clips encoded by Azure Media Services

16 Azure Media Services is not just for the consumer. Internal Video Distribution Marketing & Advertising Video Portals for the Enterprise Digital Post Production Digital Dailies, E-screeners, Outtakes Sharing across multi-national operations Previews, Award Shows, Casting Digital Wholesale Market / Affiliates and Subsidiaries Product Awareness videos Digital Signage in Retail Outlets How To videos for web and mobile Corporate events / town hall meetings Employee and partner training HR, Legal, and Compliance Videos

17 Product branding/product Placement scenarios

18 Medical Training / Live Streaming of Surgeries February 16-17, ,000+ participants worldwide 24 hours of live streaming 19

19 Corporate Video Portal 20

20 Azure Media does Big TV Live Event steaming FIFA World Cup Sochi Winter Olympics Super Bowl XLIX on NBC

21 Key Components for Successful Live Streaming RTMP, Smooth and/or MPEG-TS Ingest Cloud Encoding with Multi-Bitrate transcode Multi-protocol packaging for all devices HLS v3 and v4 MPEG-DASH Microsoft Smooth Streaming, HDS Dynamic Encryption/Hosted License Keys AES 128-bit clear key encryption Microsoft PlayReady Digital Rights Management Ad signaling using SCTE 35 markers

22 Key Components for Successful Live Streaming Elastically Scaling Streaming Servers Direct integration with CDN Instantaneous Live to VOD Transition & DVR features Dynamic Manifest Creation Sub-clipping Tools for Highlight Creation Real-Time Health Data and Telemetry Regional Data Centers Primary/Backup System SLA Guarantees Cross-Device Hosted Players Cloud

23 Media Intelligence and Content Enhancements Introducing Azure Media Indexer Now in English & Spanish! Natural Language Processing technology Catalogue vast content libraries Generate transcripts from multimedia Multiple languages, Keyword Search, Deep linking Used by The Washington Post, NASA/JPL, and many others

24 Announcing: The Azure Media Player Try it at Single Player for all screens and devices HTML / JavaScript / CSS development HTML5 with Fallback to Flash / Silverlight Auto-detect and playback of best format Native libraries for app development

25 Azure Media Services Plus a growing ecosystem of value-add third party partner components Scalable components for building custom media workflows in the cloud Cloud Upload Encoding & Storage & Media Intelligence Content Protection Live & On Demand Streaming with integrated CDN Player Clients

26 H.264 DASH HLS Azure Media Services Agile, scalable, cost-effective Today s devices, anytime, delivered from the cloud Azure Media Services Check us out at

27 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.