Monetizing sports entertainment through immersive viewingexperiences. Managing The Business Of Content TM

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1 Monetizing sports entertainment through immersive viewingexperiences Managing The Business Of Content TM

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3 Drive increased monetization of sports through personalized engagement, immersive viewing experiences and device agnostic distribution.

4 Enabling multi-sport, multi-platform experience Serving the needs of Sports Administrators and Broadcasters alike, we offer technology and services to help game development and fans enjoy the sport they love. CLEAR, our cloud-based Media ERP platform with Media Asset Management (MAM) and Business Process Management (BPM) at its core, helps virtualize the multi-sports content supply chain and digitally mediate enterprise workflows for B2B and B2B2C platforms. Whether it is Live sport, production of shows from archive material or support for Studio productions, CLEAR helps manage content operations through various tools including multi-sports Live logger, native integration to Non Linear Editing (NLE) and associated publish robots. PFT and its partner Deltatre enable sporting audiences to become more involved in action online and on the move. Utilizing innovative technologies, statistics, social channels and digital video are seamlessly integrated, changing the way we watch sport forever. Solution Overview Our solution embraces today s multi-sport, multi-platform (smart phones, tablet, ios, Android, WP7) viewing demands. Technology MAM and BPM: Experience best-in-class MAM, ahead of the curve BPM engine and a wide range of media tools to manage recording, sports logging, indexing, editing, publishing, digital media delivery, and archiving. Online & Digital tools: An armory of tools to help build the Direct-to-Consumer Over The Top (OTT) platform for Live multi-sport coverage including DIVA, the world s greatest player plus Forge a specialist sports Content Management System (CMS) and development of custom apps for ios, Android, Roku and Windows devices. Services Digital Production Services: Live Streaming, Packaging with mid-roll, in-stream markers, up to 20 concurrent live streams Digital Media Services: A suite of creative and technical services including Bulk Digitization, Metadata logging and VoD Packaging for a variety of Live distribution requirements Why PFT? Pedigree: Strong expertise in sports genre. Developed world s first taxonomy for Cricket and bulk digitized the sports archive of the world s richest cricket board, BCCI (Board of Control for Cricket in India). Proven: PFT is behind creating, packaging and delivering content files for consumption of Live Sport for starsports.com, bcci.tv, youtube.com and indiatimes.com. We delivered India's first multi-sports, Direct-to-Consumer OTT platform garnering 27 million unique visitors and 210 million page views to date. PFT fulfills over 10 million files annually for Syndication and VoD, over 100,000 hours to YouTube alone and over 10,000 hours of fresh content. It is YouTube Certified for Audience Development and an itunes Qualified Encoding House. Fastest: Hundreds of preset robots to ensure seamless delivery to over 100 digital platforms including Yahoo and YouTube. Quick, scalable tagging and cataloguing, high speed content enrichment, and extending Live, interactive functionality to consumers with data/scores. Scale: CLEAR is powered by PFT s True North the world s largest digital media services cloud which is the 24x7 global content operations hub. PFT also has a fully owned Tier 3 Data Center. Secure and Available: 1SO compliant; % uptime. Highly Available platform instance with multi-site DR option. Adaptable: Workflow templates are fully configurable and customizable to address the specific needs of sports content including integration with partner ecosystems. Certainty: SOC compliant SLA driven Digital Media Services spanning content processing and monetization services for multi-sports. Partnerships: Collaborating with industry leading specialists for player technology, rights management and content tagging.

5 Sports what we do Business Value Compelling business case Experts in Live Sports End-to-end solution provider across digital lifecycle Perfect understanding of Data and Video No upfront Capital Expenditure; Pay-as-you-grow Readiness to deliver worldwide Innovation and Technology Excellence Cloud Playout for TV Anywhere: Revolutionary OTT play-out supporting up to 20 concurrent streams allowing audiences to view their favorite team in action irrespective of whether it is covered on traditional play-out (TV broadcast) or not. Virtualization of content supply chain: Digitally mediate content workflows across the enterprise and supply chain from just about anywhere. Hybrid Cloud: The perfect architecture for sports with events across sites. Mobility for you and the consumer: CLEAR App allows you to collaborate among stakeholders and engage with content like never before. Single multi-sport App for both smartphone and Tablet for ios and Android platform. CAD (Contextual Advertising): the next billion dollar opportunity. Dynamic play listing for secondary element advertising, contextual to the content. Technologically advanced: the best of Cloud, Mobility and Analytics across devices. References iplt20.com PFT s role in the 2010 Indian Premiere League (IPL) T20 tournament was to take IPL to the fans via web and mobile. PFT delivered the IPL FunFeed channel, live match streams and Video on Demand (VoD) packages to IPL s internet channel plus video updates to the mobile internet platform within 45 seconds of the live event. YouTube reported 55.7 million channel views and 31.7 million VoD views. With over 93,000 subscribers, the channel was rated as the #1 Most Subscribed Channel (All Time) India by Youtube. Fans from over 200 countries watched IPL 2010 on YouTube. Furthermore, the mobile internet platform delivered over 25,000 hours of IPL content, downloaded and viewed by fans on their mobile devices.

6 starsports.com PFT in partnership with Deltatre built a B2B2C platform for Star India. This was achieved by integrating PFT s award winning media ERP platform CLEAR with Deltatre s market leading CMS, Forge, and renowned data integrated video application, Diva. Star India s re-launch of its sports portal was a mega success with starsports.com peaking at 100,000 concurrent users in December The sports website attracted over 5.5 mn unique visitors that month and cricket fans spent an average of 19 min per visit during the third one-day international between India and England, the highest ever viewing time spent by users on any sports website worldwide. starsports.com is now all set to boost user engagement and online appeal for its increasing breed of digital consumers by allowing sports fans to watch their favorite teams in action all through the season, thanks to multiple streams enabled by PFT.

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8 About Prime Focus Technologies Prime Focus Technologies (PFT) is the technology arm of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry. CLEAR, our award-winning Hybrid Cloud technology enabled Media ERP platform and digital content services help broadcasters, studios, advertisers, sports bodies, news agencies, the government and service providers drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities. PFT works with major content owners like Bloomberg, Disney, Warner Bros., News Corporation-owned STAR TV, EROS International, SONY Music, Viacom 18, SONY MSM, BCCI (Board of Control for Cricket in India), IPL (Indian Premiere League), ZEE TV, Hindustan Unilever Limited, The Associated Press, A & E TV Network and Schawk! Prime Focus worldwide network of studios and WorldSourcing model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them virtualize business processes around content and manage the business of content better. Prime Focus is listed on the NSE and BSE in India Prime Focus Technologies. All Rights Reserved.