Wireless EPABX. Enabling evolution in fixed telephony solutions for scalable and cost effective enterprise communication.

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1 Wireless EPABX Enabling evolution in fixed telephony solutions for scalable and cost effective enterprise communication March 2017

2 Omkar Malage Senior Research Analyst Digital Transformation

3 Connectivity to remote locations? Cost issues? Delivery timelines? Flexibility issues? Hardware maintenance overheads/ Installation challenges? Additional investment concerns

4 Agenda Introduction to Wireless EPABX GSM EPABX Architecture Advantages of Wireless EPABX for Enterprises Trends in India driving Wireless EPABX Adoption Key consideration points while selecting a solution provider Difference between traditional EPABX and Wireless EPABX Wireless EPABX: Circumvents traditional wire-line telephony challenges Case Study & Key Takeaways/Conclusion

5 ?? What is Wireless EPABX?????????? Wireless EPABX is a unique offering that eliminates delays caused due to wireline feasibility checks and permissions. It is a portable, zero capital expenditure solution that requires only a monthly rental without compromising on the quality benefits of a wire-line connection. It is ideally suited for project locations and remote offices. EPABX stands for electronic private automatic branch exchange. It is also known as PABX (private automatic branch exchange). The EPABX system is an impressive business solution to meet the office needs of internal communication. Value added services like built-in CRM to enable maintenance of call records and computertelephony integration. Automatic routing of predefined incoming numbers to designated extensions

6 GSM EPABX architecture GSM Network Diagram BTS (Base transceiver station) Last Mile is wireless connectivity Trunk input >> GSM SIMs in GSM Trunk Cards GSM SIMs Wireless EPABX is a unique solution that uses GSM SIM Cards as trunk inputs in the device and connects wirelessly to the nearest feasible BTS. The rest of the setup remains as is, only the last mile becomes a wireless connection. This eliminates the CAPEX involved in deploying a wired cable to connect the PBX to your extensions. It basically provides mobile features with a wire-line setup reducing overall call rates and enabling faster time to market. It is a TDM based setup and data is blocked.

7 Advantages of Wireless EPABX Quick connectivity and deployment of non-feasible wireline sites Zero CAPEX, pay monthly rental and usage charges only Enjoy business continuity due to last mile wireless deployment, so no business loss A substitute for non-feasible PRI connectivity Save on Capex with free EPABX bundling Economical GSM voice calling plans

8 Trends in India driving Wireless EPABX adoption Stand up, Start up initiative Proliferation of manufacturing hubs across the country due to enhanced FDI activities Proliferation of cost sensitive Small and Medium Enterprises Deployment of high speed networks with wireless connectivity on the rise

9 Difference between traditional PBX and Wireless EPABX Last mile is wired Last mile is wireless Traditional PBX High CAPEX Setup takes time Permission hassles Zero CAPEX Quick to Setup Easy to deploy with no permission hassles Wireless EPABX Scalability is cumbersome Scalability is easier; meets exact needs

10 Ideal solution for SME (Small Business) CHALLENGES FOR SME Managing too many technologies and devices Wireless EPABX technology is easier to deploy and operate Connectivity with remote offices Eliminates feasibility and CAPEX associated with wired connectivity in remote locations Minimise telephony costs Wireless EPABX provides a solution to fit your exact needs with no additional expenses Ensuring business continuity GSM EPABX ensures high level of business continuity due to last mile wireless deployment

11 What are the challenges you are facing for deploying wireline connectivity in your branch offices? POLL QUESTION 1

12 Answer to questions like Can I expand my branch My branch has an I want to avoid giving I want to setup my office I have just setup a Start- at remote locations with employee size of just 10- mobile phones to my quickly and get it up, Can I avail facilities no hassles of wireline 12 employees, can I employees in the running immediately to of a wireline service at a feasibility checks and avoiding investing in 30 remote branch offices to stay ahead of my monthly fixed rental permissions? PRI channels and pay avoid misuse and competition in the with zero CAPEX only for what I use? protect corporate data? market? involved? Enhanced business expansion & reach Better optimisation and Return on Investments Assured security and avoid misuse Reduced lead time, faster GTM and provides competitive edge

13 Wireless EPABX: Circumvents traditional wireline telephony challenges Deployment can happen within 2 to 3 days Customised solution to fit your exact needs just pay for what you use Easy to setup and deploy by just inserting SIMs in trunk slots Easy recovery due to wireless last mile Delivery Timeline Solution fitment and viability Feasibility and maintenance Ensuring business continuity through DR

14 Key considerations while selecting a solution provider Vendor experience Reliability Support capabilities Quality of Service and features Training

15 Do you find Wireless EPABX solution to be a relevant answer for business challenges at your Enterprises? POLL QUESTION 2

16 Case Study : BFSI Wireless EPABX deployment in around 170 branch offices of India s leading Micro Finance Organisation Problem The company had close to about 400 branches mainly in the Tier 2 and Tier 3 locations. They had a budget constraint of per month for a wireline setup. The company was looking for a cost effective OPEX based solution with a plug and play setup enabling them quick connectivity and faster time to market. Solution Wireless EPABX perfectly fit their requirement as it is a zero CAPEX solution. Easy to deploy and operate; with no overheads of seeking RoW permission from the local bodies to lay the copper cables. Deployment to around 110 branches was done with-in 2-3 days in each branch enabling them to go live faster. 8 extns were provided to each branch with 4 SIM inputs with bundled EPABX by the vendor at a fixed flat monthly rental which was with in the budget of the enterprises. Result The deployed solution being zero Capex provided better RoI to the organisation with a much higher uptime. Enabled the branches to go live with their wireline setup much faster by eliminating the delays caused due to wireline feasibility checks and permissions. Provided branches with all the benefits and features of a wireline setup of call forwarding, transferring, IVR etc. at an economical price points of 40 paise local and 60 paise for STD. Due to its success, the company wants to replicate this setup in another 60 branches.

17 What will you need for the journey? You will need a guide : An experienced vendor Feasible site and registered office Internal cabling of desk phones Power connectivity (Back-up)

18 Key takeaway Key takeaway Wireless EPABX Wireless EPABX is a unique solution, perfectly suited for SMEs with capital constraints and branches in remote locations. Provides a mobile experience on a fixed connectivity setup and functionalities. Zero Capex and a cost effective solution. No installation or drilling is required, aids in business expansion to remote locations. Connectivity ensuring business continuity. Easy setup enables faster time to market providing competitive advantage to enterprises. Perfect fit solution for enterprises branches with a channel requirement of 8-16 extensions, this enhances optimisation.

19 Questions?

20 Tata Docomo service portfolio Enterprise Connectivity Mobility Solutions IoT Solutions Marketing Solutions Enterprise Collaboration ILL Sales Application Fleet Tracking Toll Services Conferencing MPLS VPN Leased Line L2 Multi Cast Voice Solutions International Bridging Services (IBS) Service Application Collection Application Research Application Mobile Device Management (MDM) School Bus Tracking Asset Tracking Workforce Tracking Automated Meter Reading (AMR) Call Register Services (CRS) Hosted IVR Short Messaging Services (SMS) Business Application Managed Security IDC Services CDN Mobile Photon

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