BACKSTAGE PASS TO MARKETING ONLINE
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- Norma Cameron
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1 BACKSTAGE PASS TO MARKETING ONLINE
2 Be a WEB DESIGN ROCKSTAR
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8 WHY?
9 MAKE MONEY GET FAMOUS SAY SOMETHING
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12 Offer Something of VALUE
13 SITE DESIGN Easy to Read Easy to Navigate Easy to Find Consistent layout and design Quick to download
14 PURPOSE
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16 FOR THE FANS
17 How Making $90k in 48 Hours Changed my Life
18 Right message Right Market Right Time
19 CREATE VALUE BE TRANSPARENT BE THE BRAND
20 POWER OF STORIES
21 WHAT IS YOUR
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23 WANT TO vs HOW TO
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25 VISION
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27 FACE YOUR FEARS
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29 ACTION Just Do It
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31 PERSISTENCE
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33 STEP 1 : AUDIENCE Who is your site for? What are the 4 questions they'll have in their heads that, if answered, will mean they're going to call, buy, or take a desired action
34 Find the Hungry Fish And Feed Them KEYWORDS Sell what is already selling Research your competition
35 Squeeze Page
36 WHAT IS VEO VISITOR EXPERIENCED OPTIMIZATION Visit Duration Visit Depth Visitor Usability Visitor Behavior Conversion Repeat Visitors
37 VEO creates SEO WHEN YOU GIVE YOUR VISITOR WHAT THEY WANT - YOU PLEASE GOOGLE TOO What visitors care about is solving their problems. 1. They want/need information 2. They want/need to make a purchase 3. They want/need to be entertained 4. They want/need to be part of a community
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39 Social Proof
40 STEP 2: ARCHITECTURE Setting the Stage - Plan Your Blueprint Create the site map Don t be afraid of technology
41 SECRET TOOLS
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43 What the heck is cpanel?
44 Marketers Dream Platform fastcreative.ca
45 X Basic No No s Frames Unusable Back Buttons - the lifeline of the user Long Download Times Fancy Menu Options - DHTML (test on browsers) Complex URLs Orphaned Pages Non-Standard Link Colors Pages unclear as to their Purpose "Splash" Pages - Flash, Java Pages with No URL - script driven Misleading Bookmarks or Favorites - Long Meta tags Linking to Non-HTML Pages - ie: PDF's Making it Hard to Contact the Site Owner
46 STEP 3: DESIGN Go Shopping Images, Icons,Fonts, Menus, Gradients, Badges Copy, Flow, Buttons, Model the best
47 Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity. E DESIGN
48 Design Guidelines * Determining Homepage Content * Communicating Information About Your Company * Content Writing * Revealing Content Through Examples * Archives and Accessing Past Content * Links * Navigation * Search * Tools and Task Shortcuts * Graphics and Animation * Graphic Design * UI Widgets * Window Titles * URLs * News and Press Releases * Popup Windows and Staging Pages * Advertising * Welcomes * Technical Problems and Handling Emergencies * Credits * Page Reload and Refresh * Customization * Gathering Customer Data * Fostering Community * Dates and Times * Displaying Numbers * Download Time * Basic Page Layout * Page Width * Liquid Versus Frozen Layout * Page Length * Logo * Search * Navigation * Footer Navigation * Site Map * Routing Pages * Splash Pages * Frequent Features * Sign In * About Us * Contact Info * Privacy Policy * Job Openings * Help * Graphics and Multimedia * Pictures * ALT Text * Music * Animation * Advertising * Typography * Body Text and Background Colors * Link Formatting
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50 Logos gone wrong
51 Logos gone wrong
52 Logos gone wrong
53 Heat Map
54 SWIPE FILES Keep screenshots of web sites you like
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59 STEP 4: CODE Choose your hosting and platform Outsource, Easywebpublisher, Dreamweaver, Wordpress, Drupal, Joomla, Fastcreative.ca
60 DO IT YOURSELF OUTSOURCE HYBRID
61 My secret training tool
62 Browser Editors They re FREE!
63 Dreamweaver Adobe GoLive Flash Image Ready Fireworks
64 HYBRID - Marketers Dream Platform fastcreative.ca
65 STEP 5: CONTENT Bring the text, audio, video, blog Products, Affiliate Products, Articles from directories, istockphotos, podcasts, RSS feeds
66 GOOD CONTENT is KING Write it Outsource it Co-op with Vendors Article Directories RSS Feeds Transcriptions Dictation Software
67
68 STEP 6: TEST Live Rehearsal Check Your Search Log! Validated and compliant Ecommerce funnel flows Browser compatible Broken links, no orphans, Alt text, title tags, meta descriptions
69 BEFORE
70 AFTER
71 Right message Right Market Right Time = $$$$$
72 STEP 7: PROMOTION Get out on the Road! Advertise, Get Inbound Links, Write Articles, Post to Blogs, Joint Ventures, YouTube Videos, Podcasts, Web Social Media, Phone People
73 TRAFFIC Start Your Fan Club Affiliate Program Reprinting other people s content Submitting Articles to Directories & Ezines Search Engine Optimization SEO optimized Press Releases Offering Free Quality Content Posting on forums, blogs and social networks Call webmasters for one-way Incoming links Co-registrations and co-op ads
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75 Secret ROCKSTAR Formula
76 The Starts Here
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86 -how
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88 Site Candy for Visitors and Spiders How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors?
89 WEB 2.0 GRAPHICS
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92 ATTENTION! Google wants your website in their database
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94 Webmaster Tools
95 Simple HTML to paste
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98 Widgets
99 Design Trick good designers create; great designers steal Everything s been heard before - but not everyone was listening
100 Select a Web Page Size
101 Find 5 Favorite Site Layouts
102 Screen Grab Cool Areas
103 Add Your Logo
104 Pick photo from istockphoto.com
105 Screen Grab from 2nd Site
106 Assemble Comp
107 Adjust Colour
108 Post for PSD to HTML rentacoder.com fastcreativenetwork.com/psd2html
109 Resources
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111 Now YOU are a WEB DESIGN ROCKSTAR
112 TAKIN CARE OF BUSINESS
113
114 Be Happy 1. Free your heart from hatred. 2. Free your mind from worries. 3. Live simply. 4. Give more. 5. Expect less. Work like you do not need the money. Love like you have never been hurt. Dance like nobody is watching. Sing like nobody is listening. Live like it is Heaven on Earth. In the spirit of Lifelong Learning,
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