What s Working Now. October YouTube Optimization

Transcription

1 What s Working Now October 2015 YouTube Optimization

2 Software Updates Today s Content Crowd Force & Bounce Breaker Why use YouTube? Video content strategy Uploading your videos the right way Optimization and SEO Marketing and list building using video Advanced Secret Sauce strategies

3 SOFTWARE UPDATES!

4 Rebuilt from the ground up. It still looks the same, but we ve spent an enormous amount of time and money improving it and adding new functionality! Faster and more effective than ever! New highlights include: The Engage Module Lightening fast and more refined Facebook analysis YouTube view count searches & filters

5 The first new feature is Facebook Engage Quickly find the BEST posts on similar FB pages

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7 The other new feature is View Search in the YouTube module

8 Attention Grabber is LIVE!!!

9 Step 1: Enter Attention Grabber Users of Bounce Breaker have had over 200,000 pop up opens and over 30,000 conversions!

10 Step 2: Add Domain Name Step 3: Click Create New A3en5on Grabber

11 Step 4: Choose Your Settings, Click Submit

12 Step 5: Click How To Add Code

13 Step 6: Download & Install Wordpress Plugin

14 Step 7: Check Installation Is Working

15 A demo video has been added to the members area! More Bounce Breaker Updates Coming VERY Soon!!!

16 YouTube Marketing Strategies

17 Why Use YouTube? 1 billion people are subscribed to YouTube 190 million visitors per month, making it #2 or #3 in the world (depending on the source tracking visitors top 3 are Google, Facebook and Youtube) 6 billion video hours are watched per month You can find a video for ANYTHING, in ANY niche Fantastic way to gain traffic to your website, sales, leads and subscribers Videos can rank on Google search results

18 YouTube SEO & Marketing Tips

19 YouTube Ranking Factors 1. Relevant title, description and tags 2. Watch time and retention rate of videos (how many people watch to the end?) 3. Consistent publishing the more you publish, the better all your videos will rank 4. Video quality HD will outrank lower-quality 5. Number of views, likes ( thumbs up ), social shares and backlinks 6. Transcriptions and closed captioning

20 Your Video Title Use the keyword phrase you wish to rank for 120 characters max use Don t make it sound spammy similar to rules for copywriting, make it catchy, direct and grabs the reader s attention. You will be competing with a list of 19 other videos This title will be shown in YouTube and Google search results

21 Description 5000 characters allowed Add your targeted keyword phrase in the beginning, and a variation in the first sentence Add a quality body of text talking about your video Include links to other videos, your website, your Facebook page, etc The first two lines will show in the YouTube search results

22 Titles & Description To find good title and description formats, study what the top ranking videos do

23 Tags 500 characters allowed Start with your keyword phrase Add descriptive words about your video, as well as similar keywords Add your name, website and subscriber channel tags to all your videos YouTube will also give you suggestions

24 Secret Sauce Tagging Tip: Spy on the top-ranked videos to see what tags they use Go to view source to see the underlying html

25 Secret Sauce Tagging Tip: For how to play the guitar, the top result has these tags (do a search for keywords )

26 Retention Rate Another ranking factor is how far along people watch your video. If it is high, Google will rank it higher. Tips on increasing retention rate: Shorter videos (2-5 minutes) we will discuss when to create longer, 15 min+ videos Each video should answer a specific question Near the beginning, offer the viewer a special tip near the end

27 Be Consistent Think like a t.v. show If you publish a video every Thursday, continue doing so. This will not only grow your subscriber base, but YouTube will notice this and begin ranking all your videos higher. Because your followers will be expecting a new video from you on a certain day, retention rate will also be better.

28 Transcriptions Transcriptions are text files of your video. This is also a ranking factor, not only because you offer something more, but because the text will also be indexed and help you rank. You can write the transcription yourself and save and upload as a plain text (.txt) file, or you can outsource this to a place such as Speechpad or Scribie.com.

29 Video Content Creation

30 Your Content Creation Plan People often visit YouTube to find answers to questions. So, think of what these answers are. If you have a website on learning how to play the guitar, do research on common questions such as: How to play guitar Learn to play guitar

31 Brainstorming How to find these answers? 1. Google Keyword Tool 2. Look of YouTube itself!

32 Google Keyword Tool You can go to the usual Keyword Planner tool in your AdWords account however, this only gives you Google searches Instead, go to Display Planner

33 Display Planner Click your keyword, and filter by video only this will show keyword ideas from YouTube, not Google

34 Keywords From YouTube YouTube itself will give you keyword ideas. Simply begin typing your keyword phrase, and you will see a list of relevant searches

35 Keyword Research (Cont d) Pay attention to these keywords too, because people will likely begin typing in their question, and click on an auto complete keyword phrase making it even more targeted and relevant as a phrase you want to rank for! Other places to find keywords and ideas: Ubersuggest ( Google Trends (

36 Creating Content From your keyword list, pick out questions you have answers to. For instance, if you have a site on learning guitar, you can have videos on: How to learn to play the guitar How to hold a guitar Fingerpicking guitar lesson Guitar chords How to play rhythm guitar etc

37 Creating Content (Cont d) Create short, separate videos, specifically answering all these questions. To save time, do them all at once. Reserve a day or two to do all of them. Then, upload them all to YouTube at once. You can schedule their publication, so if you publish on Thursdays, set every Thursday for the next 10 or 20 weeks to publish a video.

38 In Each Video Have a short intro and an outro, and use the same one in each video. This is for consistent branding, and can be outsourced in Fiverr or Upwork Have one annotation a few seconds after the video starts, with a call to action. Have another annotation near the end of the video. Do not annotate in the middle if people are watching this far, you don t want to break their engagement.

39 Market Your Videos Once a video is published, curate the content on your blog, on Facebook, Twitter, etc, and announce it on your list. Publish a press release on your videos, use CrowdForce and link to your YouTube subscriber channel or individual videos The idea is to gather social shares, Thumbs Up, and backlinks to your videos both to help rank your videos and to increase your YouTube subscriber list

40 Secret Sauce Tip: Suggested videos after your video is finished playing: By creating 10 or more videos, you stand a great chance of blocking any suggested videos from competitors after your video has ended. This is where using branded tags with you name, subscriber channel and website come into play. These tags affect what comes after your video. If you have many videos, the suggested video list will hopefully be all your other videos.

41 Secret Sauce Tip #2: Showing up as a Suggested video : Have your video show up after a high-ranking competitor video! By copying their tags, you can show up after their video is over, especially if they haven t optimized their tags. Be careful with this. Using the tags of competitor brand names, channel name, etc is considered grey-hat, and there could be copyright issues if it is a large brand J

42 Uploading Your Video Click Upload in your YouTube account and add your title, description, and tags also, make sure all your videos are in the same category

43 Secret Sauce : Your Video Thumbnail Though your title and first two lines of your description are vitally important, it is your thumbnail that will likely have visitors clicking your video other that of your competitors! Make sure all your video thumbnails have a common design look and feel we are thinking of consistent branding. To create an eye-popping video thumbnail, choose a section of your video on your computer, pause the screen and do a screenshot

44 Pixlr.com Next, import the screenshot image into an online video editor such as Pixlr.com ( Add effects, text, borders, drawings and much more, all for free

45 Pixlr.com (Cont d) Example final result

46 Once you have your title, description, tags, and custom thumbnail, save your video as a draft and go to Video Manager click edit - Annotations

47 Annotations (Cont d) From here, you can do any enhancements, add a soundtrack, create annotations and add your transcription file. Let s do an annotation:

48 Annotations (Cont d) Scroll to the part in the video where you want to add an annotation, and choose Note you can customize the look, font and where it links to

49 Annotations Best Practices Add an annotation a few seconds after your video starts, and add another one near the end. Have it near the top, so it doesn t get covered by any YouTube advertising To have the annotation link to your website or squeeze page, you will need to verify ownership of your website hl=en

50 Try using Cards Similar to annotations Provide a teaser text + image, title & CTA text Up to 5 cards allowed per video Account needs to be in good standing Find out more here: hl=en-gb

51 Q&A