Press Release Sony Unveils Digital SLR Cameras α350 and α300 with Up to 14.2-Megapixel Resolution Hong Kong, February 1, 2008 α350 α300 α350 α300

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1 Press Release Sony Unveils Digital SLR Cameras α350 and α300 with Up to 14.2-Megapixel Resolution New D-SLR cameras feature Quick AF Live View and 2.7 two-way tilt LCD for freestyle shooting Hong Kong, February 1, 2008 Sony Corporation of Hong Kong Limited further expanded the α Digital Single-lens Reflex (D-SLR) camera range with two brand new models α350 and α300. Thanks to the two high performance features incorporated in the α Digital SLR camera range for the first time Quick AF Live View and 2.7-inch two-way tilt LCD monitor, the α350 and α300 promise razor-shape responsiveness and a freestyle shooting experience. Like every camera on the α range, the α350 and α300 are beautifully styled, brilliantly simple to use, and embody powerful Sony digital imaging technologies and creative features. The α350 and α300 boast an impressive 14.2-megapixel and 10.2-megapixel CCD Sensor respectively. Together with the BIONZ Image Processing Engine and ISO3200 with high ISO noise reduction feature, the α350 and α300 empower users to shoot and enjoy extraordinary images with refined detail and vibrant colors. The α350 and α300 open up a world of exciting new picture opportunities for those who want to enjoy the benefits of Digital Single-lens Reflex cameras, said Mr. Koichi Tsunematsu, Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong Limited. We are proud to present the new α D-SLR cameras with the Quick AF Live View and 2.7-inch two-way tilt LCD monitor, allowing users to shoot high quality pictures with speedy response and freestyle. Users will be amazed at how easy it is to maximize every moment as they see it. Quick AF Live View, Large 2.7-inch Variable LCD Screen, 1200-Zone Metering and Smart Teleconverter Unique to Sony, Quick AF Live View technology fuses the convenience of live image previews with Through-The-Lens (TTL) phase-detection autofocusing the latter being a key capability prized by D-SLR users. Sony s innovative Pentamirror Tilt Mechanism uses a tilting mirror to direct the light path to a dedicated live view sensor. The switch-over between optical viewfinder mode and Quick AF Live View mode is done via a simple push of a switch at the top of the camera. The result is fast and responsive TTL phase-detection autofocusing in live view mode that is not interrupted by mirror operation. Combined with the advanced center-cross 9-point autofocus sensor system, the α350 and α300 deliver fast, accurate autofocusing performance in both live view and optical viewfinder shooting modes. Also, the increased predictive focusing accuracy makes shooting moving subjects easier. Both models also feature a large 2.7-inch, variable angle Clear Photo LCD screen with a high 230,400-dot resolution. With a 130-degree upward and 40-degree downward tilt, the variable angle screen allows for a wider range of shooting angles, giving photographers greater 1

2 freedom and comfort when composing images. The impact of exposure and white balance adjustments can also be conveniently previewed in live view mode. When shooting in live view mode, an advanced 1200-zone metering system uses the dedicated live view image sensor to evaluate light levels and color distribution to achieve optimum image exposure. In addition, the Smart Teleconverter function applies zoom scaling on images with no reduction in image quality, achieving an equivalent of 1.4x or 2x magnification with a push of a button. Best-in-class picture quality with BIONZ Image Processing Engine The α350 features an effective 14.2-megapixel APS-C size (23.5mm x 15.7mm) CCD sensor while the α300 incorporates an effective 10.2-megapixel APS-C size (23.6mm x 15.8mm) CCD sensor. The high-resolution CCD Sensor conducts dual noise reduction right on the sensor itself. Then, the BIONZ Image Processing Engine further refines clean, noise-free digital signals. BIONZ has been optimized to process data-rich picture information at high speeds, and to reduce picture noise in the RAW data stage before final image compression and encoding. The results are high-resolution, detailed images with rich tonal reproduction. To ensure best performance, the CCD Sensor is equipped with an anti-dust charge protection coating on low pass filter to reduce the attraction of dust particles for clear pictures. The CCD Sensor s wide dynamic range is also enhanced by Sony s Dynamic Range Optimizer that adjusts exposure and contrast for beautiful backlit shots. With the Dynamic Range Optimizer users can obtain richer shadow and highlight detail in backlit situations. Its bracketing function can record images captured at three different optimization levels for bestshot selection. Low light shooting made easy High ISO3200 sensitivity further reduces image blur and increases shooting opportunity in low-lit environments. The Super SteadyShot image stabilization system featured in the α body reduces the effects of camera shake, allowing you to capture atmospheric shots without flash. An image-sensor shift mechanism provides the best anti-vibration protection inside the camera body to offer a blur-free shooting experience with all lenses. This unique feature also prevents image data loss from hand and camera vibration, maintaining clear and sharp images. When the Live View mode is on, Super SteadyShot scale and camera-shake warning will be indicated on the LCD. Versatile features and more The α350 and α300 are designed with an array of versatile and easy-to-operate features, such as 3:2 or 16:9 image size and RAW image quality mode for flexible picture creation. There are nine white balance modes, nine focus points and different exposure modes to facilitate shooting. The new percentage battery remaining indicator guarantees no good shots will be missed. Moreover, the optional vertical grip VG-B30AM allows easy shooting both horizontally and vertically. It can hold two InfoLithium NP-FM500H batteries for shooting up to 1,460 photos. The camera will automatically switch to the second battery when the first one runs out. Last but not least, even the shutter sound adds a delightful touch. 2

3 Optional Flash HVL-F42AM Optimized for use with the α350 and α300, Sony is also launching a new lightweight compact flash HVL-F42AM. This flash offers a large output guide number of 42 (105mm, ISO100) and can cover distance of up to 10.5m. It also possesses built-in advanced intelligent features like Auto WB Adjustment with color temperature info, and Auto Zoom Control optimised for image sensor size. Adding to the power of the HVL-F42AM is directional freedom in flash illumination. It offers bouncing angles of 90 upward, left or right, as well as a 24mm (16mm with wide panel) to 105mm auto zooming. The user-friendly interface of the HVL- F42AM Flash incorporates intuitive buttons for checking and changing settings. Moreover, the flash includes upgraded features like short charging time, doubled flashtube life and ADI metering capability. The α Digital SLR camera α350 offers the choices of body, single lens kit (α350 body and α lens SAL1870) and double lens kit (α350 body and α lenses SAL1870 and SAL55200) from March 2008, while the α300 will be available in single lens kit (α300 and α lens SAL1870) and double lens kit (α300 body and α lenses SAL1870 and SAL55200) from April For customer enquiries, please contact Sony 24-hour customer service hotline at (852) ### About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on 3

4 Specifications sheet of α Digital SLR cameras α350 and α300 Model DSLR-α350 DSLR-α300 System Camera Digital SLR camera with built-in flash and inter-changeable lenses Lens Compaitability Sony α lens, Minolta and Konica Minolta MAXXUM / DYNAX Image Sensor CCD Sensor Size 23.5 x 15.7 mm (APS-C type) with 23.6 x 15.8 mm (APS-C type) RGB primary color filters with RGB primary color filters Effective Pixels Approx megapixels Approx megapixels Total Pixels Approx megapixels Approx megapixels Anti-Dust Function Charge protection coating on low pass filter and image-sensor shift mechanism ISO Sensitivity Range AUTO, 100 to 3200 (in 1-step increments, Recommended Exposure Index) AD Conversion 12-bit Recording Image Format JPEG (DCF2.0, Exif 2.21, DPOF), RAW (Sony ARW 2.0 format), Image Size Image Quality Media Noise Reduction Color Space Other Features White Balance Bracketing Auto Focus System Sensor No. of Focus Point Sensitivity Range Aspect Ratio: 3:2 L: 4592 x 3056 (14M) M: 3408 x 2272 (7.7M) S: 2288 x 1520 (3.5M) Aspect Ratio: 16:9 L: 4592 x 2576 (12M) M: 3408 x 1920 (6.5M) S: 2288 x 1280 (2.9M) RAW + JPEG Aspect Ratio: 3:2 L: 3872 x 2592 (10M) M: 2896 x 1936 (5.6M) S: 1920 x 1280 (2.5M) Aspect Ratio: 16:9 L: 3872 x 2176 (8.4M) M: 2896 x 1632 (4.7M) S: 1920 x 1088 (2.1M) RAW, RAW + JPEG, Fine, Standard CompactFlash ( I, II), Microdrive *Separately sold "Memory Stick Duo Adapter for CompactFlash Slot AD-MSCF1" is necessary to use Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo Long Exposure NR: On/Off selectable, available at shutter speeds longer than 1 sec. High ISO NR: On/Off selectable, available at ISO1600 or higher srgb, Adobe RGB Creative Style D-Range Optimizer (Off, Standard, Advanced) Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, Color Temperature / Color filter, Custom 3 frames, H/L level selectable TTL phase detection system CCD line sensors 9 points 0EV to 18EV (ISO100) 4

5 Focus Focus Area Features Auto Exposure System Sensor Light Sensitivity Metering Range AF/MF selectable. AF modes: Single-shot AF, Automatic AF, Continuous AF Wide, Spot, Local (9 local areas selectable) Predictive control, Focus lock TTL metering 40-segment honeycomb-pattern SPC EV2 to 20 (EV4 to 20 in Spot metering mode) (at ISO100 equivalent with F1.4 lens) Multi-segment, Center-weighted, Spot AUTO, Program AUTO, Aperture priority, Shutter priority, Manual, Scene Selection (Portrait, Landscape, Macro, Sports, Sunset, Night / Night portrait) Exposure Setting Exposure Compensation ±2EV (in 0.3-step increments) Bracketing 3 continuous or single exposures selectable, in 0.3/0.7 EV increments Viewfinder Fixed eye-level system, penta-dach-mirror Coverage 95% Magnification 0.74x (with 50mm lens at infinity, -1m -1 ) Diopter Adjustment -3.0 to +1.0 m -1 Approx. 20.8mm from the eyepiece lens, Eye-Point Approx. 16.7mm from the eyepiece frame Focusing Screen Spherical Acute Matte LCD Monitor 2.7-inch type, TFT (Clear Photo LCD) Total Number of Dots 230,400 dots Coverage 100% Brightness Adjustment Selectable in 5 steps Live View Pentamirror tilt system Image Sensor Dedicated to live view Metering 1200-zone evaluative metering Sensitivity Range EV2 to 17 (in all metering modes, at ISO100 with F1.4 lens) Coverage 90% Smart Teleconverter 1.4x or 2x selectable Functions Histogram display, real-time image adjustment display (Exposure compensation, white balance, sunset/b&w of Creative Style) Shutter Electronically-controlled, vertical-traverse, focal-plane type Speed Range 1/4000 to 30 sec., Bulb Flash Sync Speed 1/160 sec. Super SteadyShot (Image Stabilization) Image-sensor shift mechanism Indication Super SteadyShot scale and Camera-shake warning (indicated on LCD monitor in live view mode) Compensation Effect Equivalent to approx. 2.5 to 3.5 steps in shutter speeds (varies according to shooting conditions and lens used) 5

6 Built-in Flash Pop-up Guide Number Flash Coverage Control Flash Compensation Flash Bracketing Recycling Time Drive Continuous Shooting Speed No. of Frames Recordable Playback Mode Interface PC Interface Compatible OS Video Output Print Function Compatible standards Power Battery Battery Life External Power Source Others Weight Dimensions (W x H x D) Operating temperature Auto GN12 (in meters at ISO100) 18 mm (focal length printed on the lens body) ADI flash / Pre-flash TTL ±2.0EV (0.3EV steps selectable) Auto (Flash-off), Auto, Fill-flash, Red-eye reduction, Rear sync, Slow sync, High speed sync, Wireless 3 exposures in 0.3/0.7-step increments Approx. 4 sec. Single, Continuous, Self-timer (10 sec./2 sec. delay selectable) Viewfinder: 2.5 fps max. Viewfinder: 3 fps max. Live View mode: 2 fps max. Live View mode: 2 fps max. RAW: 4, RAW+JPEG: 3 images JPEG (L size, Fine): until the memory card is full Single (with or without shooting information, with 4 previous/ following images, RGB histogram & highlight / shadow warning), 4 / 9 / 25 - frame index view, enlarged display mode (Max. zoom - L size: 14x, M size: 11x, S size: 7.2x), Image orientation, Slideshow RAW: 6, RAW+JPEG: 3 images JPEG (L size, Fine): until the memory card is full Single (with or without shooting information, with 4 previous/ following images, RGB histogram & highlight / shadow warning), 4 / 9 / 25 - frame index view, enlarged display mode (Max. zoom - L size: 12x, M size: 9.1x, S size: 6.1x), Image orientation, Slideshow USB2.0 Hi-speed (mass-storage, PTP) Microsoft Windows 2000 Professional / Windows XP*SP2 / Windows Vista, Mac OS X(v10.1.3) or later NTSC / PAL selectable Exif Print, Print Image Matching III, PictBridge One Rechargeable Battery Pack NP-FM500H *NP-FM55H for DSLR-α100 is not usable. Approx. 730 images with viewfinder (CIPA standard) Approx. 410 images in live view mode (CIPA standard) AC Adapter / Charger AC-VQ900AM (sold separately) Approx. 582 g (1lb 4.5oz) (without battery, memory card, accessories) Approx x 98.5 x 74.7 mm (5-1/4 x 4 x 3 in) (excl. protrusions) F (0 40 C) 6

7 Specifications of Sony HVL-F42AM Flash Model Max. GN GN Wide End Zoom Range Zoom HVL-F42AM 42 (Zoom Range 105mm) 30 (Zoom Range 35mm, ISO100) 24 / 16mm (Wide panel) Manual / Auto (Auto adjust to the zoom range of the lens) (24, 28, 35, 50, 70, 105mm) Bounce U90 / R180 / L90 Level 6 Levels (1/1 ~ 1/32) # of times Approx. 180 more Flash interval Flash mode Test AF Remote Wireless Light control Custom Power Saving Function Power Size (B x H x D) Weight Auto Zoom Control Optimized for Image Sensor Size / WB Adjustment with Color Temperature Info Approx. 0.1sec 3.7sec ADI metering / P-TTL metering / Manual AA No 4pcs 75 x 123 x 100mm 340g (excluding AA battery) 7

Press Release Sony Introduces New Entry-Level Digital SLR Camera Range Hong Kong, May 19, 2009 Simple, Intuitive User Interface

Press Release Sony Introduces New Entry-Level Digital SLR Camera Range Designed with first-time Digital SLR users in mind, the new cameras deliver increased usability combined with outstanding image quality