Handheld BU. Analyst Day Phil Carmack VP & GM, Handheld

Transcription

1 Handheld BU Analyst Day 2004 Phil Carmack VP & GM, Handheld

2 Handheld Business Unit MediaQ/NVIDIA HH BU Merger Integration complete Transition to Handsets on track First combined products launched GoForce 4000 GoForce 3D (AR10) Timed to Digital Media revolution on Handsets 200 people Leverages NVIDIA leadership position in Digital Media IP

3 NVIDIA GoForce Family Media Processors for Advanced Handheld Devices High quality video applications High resolution still imaging applications Real time 2D/3D graphics NVIDIA npower technology Adopted by industry leaders

4 Consumer Revolution Digital Media Baby Boomers Four channels of b/w TV Public Library Checkers, Monopoly... Letters and stamps Comic books Vinyl records Polaroid Family rotary phone Millennials Hundreds of digital channels, PVR Google Console, Game Boy, cell phone... , instant messaging, SMS ipod Sureshot 6 MegaPixels Personal cell phone

5 Handheld Digital Media Is Exploding Camera phones outsold digital cameras - 55 million in Visiongain Feb 2003 Pictures sent by Orange s 33 million subscribers quintupled to 8M in Yankee Group, October 2003 February % of the 60 million US gamers have used their mobile handset to play a game - Yankee Group, October 2003

6 Digital Media Becoming Pervasive on Handsets 100% 80% 60% 40% 20% 0% Voice Phone Browser Phone Feature Phone Advanced OS Phone Source: The Yankee Group, 2004

7 Era of Multimedia Phone Photos Videos Live TV Personal Digital Assistant Video Conference Video Games

8 Handset is a Digital Media Platform MOTOROLA: Certainly, the whole concept of cell phones is no longer," Chief Executive Ed Zander said on a recent conference call. "It's becoming an information appliance and you're adding the kind of capabilities -- Web access and the kind of camera capability and some of the future products -- (so that) consumers are looking at this thing as more than just making a phone call." Mobile Entertainment revenues forecast to grow to $25.1 Billion worldwide by 2007 According to ARC Group

9 Today s Gaming Platforms Worldwide Non-Console Video Game Revenues 50% % 40% 35% 30% 25% 20% 15% 10% 5% 0% Gameboy Handset PC Online Interactive TV Source: ARC, 2003, The Future of Handsets

10 Handset Entertainment Worldwide Non-Console Video Game Revenues 35% 30% % 20% 15% 10% 5% 0% Gameboy Handset PC Online Interactive TV Source: ARC, 2003, The Future of Handsets

11 Applying to Handheld Volume Hardware Enabled Multimedia Handsets Shipped 250 M Units Handsets with hardware assisted video, imaging, and 3D graphics Source: Gartner Dataquest, February 2004; NVIDIA Estimate

12 Handset Display Quality Dots/in DTP Std 14.1" XGA 3.5" QVGA My Tablet 2.1" QVGA 4" VGA 2.6" VGA

13 Moore s Law A Doubling Every 18 Months t = yr 3 yr 4.5 yr 6 yr

14 Multimedia Processors - Beyond Moore s Law 2 More Than Doubling Every Year 80 Historical Data GPU Mpoly/s CPU Mhz source: NVIDIA

15 Processors Power Envelope Historical Data GPU + FB Power CPU Power source: NVIDIA

16 Future of Portable Media Processing?

17 Energy Density with Time 350 Energy Density Wh/Kg Energy De ns ity 0 NiCd-NiMH transition NiMH-Li-ion transition Time Li-ion to Liion-poylmer Fuel cells

18 NVIDIA npower Breakthrough Revolutionary, patented technology yields x advantage in multi-media processing Key Features Full hardware algorithm processing Dynamic clock gating Advanced low-power process technology Benefits Dramatic reduction in power across multimedia applications Up to 95% less power than equivalent software based solutions

19 Power Usage per Application GoForce Mobile CPU milliwatts MPEG-4 Video Encode JPEG Picture Encode Image Preview

20 Power Usage per Application Dramatic Power Savings GoForce Mobile CPU milliwatts MPEG-4 Video Encode JPEG Picture Encode Image Preview

21 NVIDIA GoForce 4000/3000 Media Processors for Advanced Handheld Devices

22 System Architecture Smartphone Feature phone GoForce GoF 4000 Dual Processor Full OS Larger form factor SW Media apps Feature phone size/bom Ultra-low power no-compromise performance GoForce digital media roadmap

23 Three Megapixel Digital Camera Support Photographic Quality Imaging Digital Camera Speed Image Capture JPEG encoder/decoder for DSC-class performance Smooth 8x digital zoom Imaging Filters for high quality pictures Removable storage Standards compliant High-performance SDIO controller

24 1.3MP

25 3MP

26 Video Capture and Playback Full 30 frames/second video capture and playback MPEG-4/H.263 video conferencing Multiple filters for high-quality video preview, capture and playback Custom hardware engines for multimedia processing Better than TV quality - CIF resolution (352 X 288)

27 NVIDIA GoForce 4000/3000 Media Processors for Advanced Handheld Devices First: 3 MP digital camera support First: Full video capture and playback Breakthrough NVIDIA npower technology

28 GoForce 3D Core World s First Programmable Shader-based 3D core for handheld market Breakthrough power/performance quotient using NVIDIA npower Technology Photorealistic real time 3D graphics Standards based (e.g. OpenGL ES and D3Dm) Broad content support (and TWIMTBP)

29 Demos

30 Summary NVIDIA npower technology - breakthrough in power efficiency A roadmap of digital media technology Imaging Video processing GoForce 3D cores